Hispanic Titles Lead Print Media Growth
The number of Hispanic publications increased more than any other category over the past 10 years, according to the latest edition of The Standard Periodical Directory.
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The number of Hispanic publications increased more than any other category over the past 10 years, according to the latest edition of The Standard Periodical Directory.
Diana Backlund (Agencia Efe), Carlos Montemayor (Rumbo), Dilys Tosteson Garcia (La Agencia de Orci), Sofia Escamilla (Anita Santiago Advertising), Liliana Ary (Rumbo), Tina Jordan (AAP), Isabel Cortez (Tu Vida).
Behavioral targeting firm Revenue Science has been selected by Univision Online to help deliver more relevant advertising through behavioral targeting.
Diana Backlund (Agencia Efe), Carlos Montemayor (Rumbo), Dilys Tosteson Garcia (La Agencia de Orci), Sofia Escamilla (Anita Santiago Advertising), Liliana Ary (Rumbo), Tina Jordan (AAP), Isabel Cortez (Tu Vida).
New publication to focus on banking relationships.
A Q&A with Michelle Morgante, the Assistant Bureau Chief of the Associated Press in Miami.
The cross-promotional partnership will include print, radio and television.
Al Día (Dallas/Ft. Worth) will move to a controlled distribution model for its single copy circulation effective Monday, January 23. Does this mean “victory” of the free newspaper versus the paid newspaper concept? Mike Cano, General Manager of Al Dia, answers….
The combined circulation of the top five Hispanic magazines (People en Español, Latina, Selecciones, TV y Novelas and Vanidades) will rise by 7% in 2006 to 1.545 million. The (combined) CPM (cost per thousand) will rise by 2.9%. A Portada® study.
New publication to focus on banking relationships.
Yolanda Jordana resigned as Group Publisher of AMI Latino Latino Magazine Group. Michelle Cortes was named Group Associate Publisher of ¡Mira! and Shape en Español. Other personnel changes last week include AMI Latino Magazine Group, ZenithOptimedia Multicultural Direct, Hispanic Public Relations Association and New York Daily News.
The magazine will increase its rate base in 2006 to 475,000, up 5.5% from 450,000.
The book will reach over 160,000 Hispanics.
Zenith Optimedia Multicultural Direct’s new CEO Joe Shain is interested in a Hispanic FSI program. A Q&A. Read more.
Direct Mailer Carmen’s Coupones y Consejos and General Mills have teamed up to promote General Mills’ “Box Tops for Education” campaign through a 12-page promotional booklet.
Atlanta based Muevelo magazine is now available in Miami, Chicago, New York, San Antonio, Dallas, Houston, and Phoenix. General Motors will advertise in the back cover of the March issue.
Yolanda Jordana resigned as Group Publisher of AMI Latino Latino Magazine Group. Michelle Cortes was named Group Associate Publisher of ¡Mira! and Shape en Español. Other personnel changes last week include AMI Latino Magazine Group, ZenithOptimedia Multicultural Direct, Hispanic Public Relations Association and New York Daily News.
Les Goodstein (from New York Daily News to Newsamerica), Hiram Enriquez (Yahoo! en español).
Les Goodstein (from New York Daily News to Newsamerica), Hiram Enriquez (Yahoo! en español).
SportsYA signed an agreement with Hispanic Media, Inc. (Planeta Networks-Batanga.com) to become its official sports channel. Analysts welcome the increase in Hispanic online advertising inventory.