Movie Advertisers Increasingly Targeting Hispanics Online
With a rapidly increasing number of Hispanics accessing the internet, movie advertisers have decided to meet them there to get the word out about upcoming releases.
Menu
With a rapidly increasing number of Hispanics accessing the internet, movie advertisers have decided to meet them there to get the word out about upcoming releases.
Advertisers interested in the expanded product include Pathmark, Key Foods and Cibao Meats.
Latin Works will work on creative and Lopez Negrete on media planning and buying.
ClickDiario and Sportsya launch and re-design soccer-oriented websites.
Gevalia Kaffe, a direct marketer of coffees owned by Kraft Foods, last week started its direct mail campaign exclusively targeting Hispanics.
Estamos Unidos and Cronicas launch while Fuego folds.
Newscom will resell content to U.S. Hispanic media.
The publisher of Casa y Hogar will launch Vida y Salud in 2007, a magazine that will cover content related to family life and health.
General Motors media buyer notes that cuts will include Hispanic advertising.
Diana Backlund, Rafael Carranza.
New Spanish-language Websites
Mindshare announced the launch of a new interactive agency focused on the U.S. Hispanic market.
Diana Backlund, Rafael Carranza.
The Denver Post, National Gypsum, Verizon Online.
Maybelline and Garnier are increasing the Hispanic advertising allocation in 2006.
Maybelline and Garnier are increasing their Hispanic advertising allocation in 2006.
ROI of FSI investments is low. P&G’s Hispanic custom publication discontinued publication nine months ago.
Sears’ custom publication, Nuestra Gente (monthly, circ. 865,000, Spanish) has ceased distribution, raising questions over the magazine’s fate.
ImpreMedia, a publisher of Spanish language newspapers, announced the acquisition of La Prensa, a newspaper based in Orlando.
Joe Carrillo joins Al Día…