Changing Places [33-A]
Christopher Lowell, Orestes Gonzalez, Ruperto Arvelo, Lisa Contreras, Derek Rigaud, Sam Verdeja.
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Christopher Lowell, Orestes Gonzalez, Ruperto Arvelo, Lisa Contreras, Derek Rigaud, Sam Verdeja.
The reasons behind the deal and what it means for the future of the Hispanic Internet.
The Spanish-language newspaper will increase circulation at year end.
Christopher Lowell, Orestes Gonzalez, Ruperto Arvelo, Lisa Contreras, Derek Rigaud, Sam Verdeja.
Miami based company will sell keywords for Latin American newspaper websites.
Washington Mutual started a national advertising campaign. Several Hispanic newspapers in California, Texas, Illinois, New York, Arizona, Nevada, Florida and Oregon where part of the buy. The list of the newspapers included …
Nine companies sponsor the project. Vendor (research company) has been selected.
Five city road show will promote findings to agencies.
Brenda Jones, Fabrizio Danova, Harry Whipple, Eunice Munoz, Lionel Sosa.
MATT.org will provide ideas and solutions to problems facing the United States and Mexico.
Telefonica Publicidad e Informacion (TPI) has a significant presence in Chile, Peru, Argentina and Brasil.
Sprint announced the availability of Sprint TV En Vivo, a live Spanish-language video and audio service for mobile phones in the U.S.
Brenda Jones, Fabrizio Danova, Harry Whipple, Eunice Munoz, Lionel Sosa.
Integrated campaign to increase brand awareness and raise visibility of new Spanish-language website.
Aims to increase the number of Hispanic students. Hispanic print media advertising options increase substantially in Arkansas.
New website heavily promotes itself via TV, print, radio, Internet and billboards.
Meredith Corporation will introduce a Spanish version of its English-language magazine Diabetic Living.
Michael Eisner, Televisa’s Emilio Azcarraga give keynote addresses.
Deal sparks outrage among Newspaper Guild members, and raises concern over media consolidation.
HYP moves into South Florida; hires new General Sales Manager.
Marketing Manager says two-fold increase in response-rates not uncommon.