Digital: StarMedia & VOY Launch Digital Latin Music Service
Star Media Radios, a new ditigal entertainment platform will be powered by VOY.
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Star Media Radios, a new ditigal entertainment platform will be powered by VOY.
Incisive Media’s Search Engine Strategies Latino '06 is the first event specifically slated for the Hispanic and Latin American markets. Portada® reports about this growing market.
Only 18 stories (1.2 percent) of stories published in Time, Newsweek and U.S. News & World Report were predominantly about Latinos.
Union Radio has 1095 radio stations (owned or affiliated) in Spain, United States, Mexico, Colombia, Argentina, Costa Rica, Panama and Chile.
DotConnect Media has launched a new national advertising network with the capacity to provide direct-wired access to more than 1,550 newspaper online sites. Spanish-language publications will be included.
The Spanish-language shelter magazine is looking to hire other rep firms in a couple of specific industries.
Rudy Casaly, David Ng, Bob Sapio, Rosa Alonso, Fabiola Rodriguez-Ciampoli, Cynthia Negron and Rosie Stober.
The Direct Marketing Association released a new study on U.S. Hispanic consumers attitudes and purchasing habits via direct marketing channels.
Rudy Casaly, David Ng, Bob Sapio, Rosa Alonso, Fabiola Rodriguez-Ciampoli, Cynthia Negron and Rosie Stober.
Enlace, HYP Network join Ambassador in a promising market.
What national advertisers bought space in Rumbo, El Nuevo Herald, Mundo Hispanico, Centro Mi Diario, La Palma and Al Dia Filadelfia. And what content providers (newswires etc) did these newspapers use?
The United States, Mexico, Spain, Argentina, and Chile topped the list of unique users of the websites the network sells advertising for.
What national advertisers bought space in Vida en el Valle, Ahora Si, Vida Latina, La Voz (Phoenix, AZ), Impacto USA, Que Pasa, Impremedia? And what content providers (newswires etc…) did these newspapers use?
To read about the latest news and trends. Download PDF file here!
Mexican advertisers and publishers seek to capitalize on U.S. markets. Advertisers look to score goals, hit home-runs, and land punches. Advertisers see profit in Hispanic
People en español direct mails “soft” subscription offer
The Hispanic market is the logical extension for Mexican media and advertising powerhouses. Both are entering the U.S. with an increasing speed. With more than 60% of U.S. Hispanics coming from Mexico, Mexican media companies target a similar audience in
Hispanic newspapers push into direct mail
Fortune 1,000 companies are increasingly interested in targeting Hispanics via custom publications. These companies can distribute their publications at their stores and own powerful customer lists in order to direct mail the publications to a large Hispa
Advertisers look to score goals, hit home-runs, and land punches