Argentina’s La Nación Buys DeRemate.com’s Websites in Argentina and Chile
Plans to introduce a new Latin American online auction site.
Menu
Plans to introduce a new Latin American online auction site.
Eddie Gonzalez (Bravo Group), Jorge Enderica [Old Mutual Financial Network], Marco Vega[Concept Café Advertising], José Alex Gómez[La Opinión]
Both targeted print advertising giants will combine their strengths (Valassis, newspaper FSI business) and ADVO (targeted co-op direct mail) and offer it to advertisers targeting Hispanics.
Dating site Amor.com, to be launched in coming weeks. Joins the Amigos.com and Match.com as a resource for Hispanic and Latin American daters.
Cingular and Verizon Wireless go direct mail
Campaign aimed at reducing teen use of prescription drugs and Hispanic methamphetamine crisis.
Companies announce plans to open mini-bookstores and website.
Seeks to create dialogue about improving marketing efforts to affluent Hispanics. Advertisers try to reach Hispanics interested in gambling in Latin America and viceversa.
New bi-monthly targets male and female teens in Colorado, New Mexico and Wyoming.
Brings in new Media Director Norma Gonzalez.
Pharma, banks, mortgage lenders and retailers are reaching launch new websites to reach out to native Spanish-speakers.
Sony Ericsson, Hewlett Packard, Citibank and others target not only in-country readers, but Latino’s living abroad looking for news from home.
Campaign highlights new web-features offered by Batanga.
Pharma, banks, mortgage lenders and retailers are reaching launch new websites to reach out to native Spanish-speakers.
Deal grants Efe unlimited access to ISI’s complete photo archives.
Latinitas, Teen Voices,
May free-up funds for Televisa to invest in Print/Digital.
Latest move in rising beer brand investment in Hispanic market. According to Portada® Ad-tracking beer companies invested almost $900,000 in Hispanic newspapers in 2005.
Robert S. McAdam[Wal-Mart], Richard Pérez-Feria[West Coast] Roberto Ruvalcaba[Televisa], Diego Naranjo[Latin3].
New service will home-in on Hispanic public opinion.