OTT TV app VEMOX™ will host a media mixer between the local press and the Hispanic superstar, Chyno Miranda, at the Olympusat Corporate office.
PM3, an Atlanta based multicultural advertising agency, recently created the movement called “Puerto Ricovery”.
Cinelatino has unveiled a comprehensive rebrand that includes new on-air graphics and color palette.The channel rebrand was led by Carolina Bilbao, Executive Creative Director of Cinelatino, who tapped Edison Music’s David Baron, one of the top composers for television branding.
Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.
NBC Universal/Telemundo and América Móvil Present Bids for Mexico National Football Team Media Rights
NBCUniversal/Telemundo and América Móvil jointly submitted today to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles.
H Code Media has added three new positions to help strengthen the company’s leadership team.The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
Tinder, a global social app to meet new people, has selected US Media Consulting as the exclusive advertising sales representative for select countries in Latin America.
Former President of Nickelodeon and President of BBC Worldwide North America Herb Scannell has been named CEO of mitú, the leading digital media brand for Latino millennials.Scannell will assume his position immediately, and will be based at mitu’s headquarters in downtown Los Angeles.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
Day two of #Portada17 started strong with The 11th Annual Multicultural Advertising and Media Conference
Portada17 Sports Marketing Forum took place yesterday at the Yotel Hotel in New York City. All the pictures below!
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
Conffianz’s CEO Peter Snitzer: “By Including More User Generated Content We Increased Conversion to Sales by 60%”
Portada interviewed Conffianz’s CEO Peter Snitzer, who will be participating in the MULTICULTURAL SHOPPERS panel at Portada17 this Thursday September 14 in New York City’s Yotel.
Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.
Good news! Portada Sports E-letter Subscribers can benefit from a US $50 dollar discount to attend Portada’s Sports Marketing Forum on Sept. 13
What: Promotional Tech Agency PrizeLogic brings on Mexico-based industry expert John Trainor to spearhead growth of global footprint. Why it matters: Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America. PrizeLogic, one of America’s leader in results-driven promotions, is announcing the company’s first commitment to international expansion. Leon, Mexico-based industry […]