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Portada Staff

Herb Scannell Named CEO of Mitú

Former President of Nickelodeon and President of BBC Worldwide North America Herb Scannell has been named CEO of mitú, the leading digital media brand for Latino millennials.Scannell will assume his position immediately, and will be based at mitu’s headquarters in downtown Los Angeles.


6 Things We Learned During #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:


Select your Speednetworking Table Leaders through the #Portada17 App!

Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!


Dunkin’ Donuts Names Tony Weisman U.S. Chief Marketing Officer

Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.


PrizeLogic Expands to Latin America

What: Promotional Tech Agency PrizeLogic  brings on Mexico-based industry expert John Trainor to spearhead growth of global footprint. Why it matters: Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America. PrizeLogic, one of America’s leader in results-driven promotions, is announcing the company’s first commitment to international expansion. Leon, Mexico-based industry […]


MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.