Oath has recently hired Steve Guillén as its new Account Director for U.S. Hispanics.
Editorial Staff @portada_online
Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development. Headway now has 19 offices worldwide; the addition of New York will expand opportunities for the firm.
The kyu Collective has announced that it has acquired a majority stake in six-year-old independent digital marketing services company Kepler Group. Kyu will inherit the Kepler Intelligence Platform, a tool that automates the media buying process from ad creation to targeting.
Nielsen and CNN have reached an agreement to provide daily national television measurement to CNN en español. The multi-year agreement provides CNN en Español with national TV ratings for the network. The service also offers access to Nielsen’s rich Hispanic demographic data.
El Super, a grocer owned by Grupo Comercial Chedraui, is acquiring Houston-based Fiesta Mart. With the acquisition of Fiesta Mart’s 63 branches, this new chain will become one of the largest Hispanic-focused supermarket companies in the U.S.
Endeavor and NeuLion have entered an agreement by which the former will acquire the latter in an all-cash deal valued at approximately USD $250 million. NeuLion powers the video delivery of a wide range of content owners, particularly major sports leagues, some of them owned by Endeavor.
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.
OnBrand & Bynder State of Branding Report: 90% of Marketers Struggle to Find the Right Tech for a Seamless Customer Experience
As consumers’ expectations rise, brands struggle to provide a seamless experience that aligns with their needs across all new channels. OnBrand and Bynder have published the results of their latest branding report, which gathers answers from 504 marketers on branding trends and challenges for this year.
GlobalWebIndex, Publicis Media Research Results: Though 60% of Hispanics are Bilingual, 78% Prefer English on Devices
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
Media intelligence firm Meltwater has announced the acquisition of human data firm DataSift. With its sixth acquisition in a year, Meltwater keeps solidifying its emergence as a leading provider of AI-driven intelligence.
iHeart Media has filed for bankruptcy along with some of its units. The company reached an agreement with holders of more than US $10 billion of its outstanding debt for a balance sheet restructuring.
With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José María Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in January 2018. 57.6% of Latin American users looked for news online, while 85% of Mexicans with an internet connection browsed news websites.
AT&T will file a registration statement for a U.S. IPO of shares in DirecTV Latin America. A stock offering for Vrio could bring in up to US $100 million in proceeds and help AT&T to pay down debt as it tries to close the acquisition of Time Warner.
We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018. A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.
Facebook has signed an exclusivity deal with MLB to stream 25 matches on the social network. This is the first time a U.S. major league has granted a social network exclusive rights to broadcast games.
Leaders from Stanley Black & Decker, MasterCard, Best Buy, Melia, PepsiCo, Havas, OMD to Meet at Portada Miami
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.
Portada Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. The Council System will be officially launched at Portada Miami on April 18-19.
Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study’s results show companies mainly compete according to customer experience, causing a shift in organizations’ priorities and raising the bar for efficiency in terms of technology use.