What: Univision Communications Inc. (UCI) has promoted Tonia O’Connor to Chief Revenue Officer (CRO), effective immediately. She will report to Randy Falco, President and Chief Executive Officer. Why it matters: O’Connor will be in charge of naming a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, and to lead a seamless transition for the advertising sales […]
Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”
Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more…
Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.The transaction is expected to close in the fourth quarter of 2017.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
AT&T has extended its sponsorship agreement with Soccer United Marketing, the commercial arm of Major League Soccer (MLS). The telecom company will continue to sponsor not only MLS, but also the United States and Mexican national soccer teams.
PebblePost closes series B equity and debt totaling US$47 million, a sum that includes a term loan facility with Horizon Technology Finance and secured credit facility with Silicon Valley Bank (SVB).
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, has defined its leadership structure for Latin America.
Programmatic marketing software DataXu has released the DataXu Validated Inventory Marketplace a tool comprised of real publishers and their authorized resellers that consists of multiple layers of supply curation to prevent counterfeit inventory.
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance is the latest addition of high powered brand marketing executives to speak at our annual conference (#Portada17 in New York City on Sept. 13-14). Keats is going to provide unique insights on soccer marketing in the U.S and why the soccer opportunity extends far beyond the Hispanic market (fútbol).
Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.
US Media Consulting CEO Bruno Almeida: “The Challenge for Media Companies is to Reinvent Their Products and Be Very Creative”
Shazam, one of the world’s most popular apps, recently closed an exclusive partnership with US Media Consulting to be the company’s advertising reseller in Latin America. Portada interviewed Bruno Almeida, CEO US Media Consulting.
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.
In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
What:Univision Communications Inc. (UCI) announced that Keith Turner, president of Advertising Sales & Marketing, will retire at the end of the year. Why it matters: The Company will announce leadership transition plans in the coming weeks. Univision Communications Inc. (UCI), the leading media company serving Hispanic America, announced that Keith Turner, president of Advertising Sales & Marketing, will retire […]
Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
Interview with Nivea Mexico: “As a brand we have not exploited the full potential of the Real Madrid platform”
We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.
Publicis Media’s Mediavest | Spark media agency is rebranding globally to Spark Foundry. Separately, the former Publicis agencies MV42 and Tapestry have been shut down and their personnel, still with predominantly multicultural planning and buying functions, has been integrated into other Publicis Media agencies.
MasterCard’s Mike Tasevski, Publicis’ Dan Donnelly and Scouts Sports and Entertainment’s Michael Neuman to Participate in Sports Marketing Forum at #Portada17
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.