Toyota To Run a Spanish-language Ad at the Super Bowl
Toyota will have a Spanish-language ad during the Univision broadcast of the Super Bowl on February 11, a spokesperson at Saatchi & Saatchi tells Portada.
Toyota will have a Spanish-language ad during the Univision broadcast of the Super Bowl on February 11, a spokesperson at Saatchi & Saatchi tells Portada.
Toyota, Target, Southeastern Grocers, Stellantis, QDOBA and other brands targeting the U.S. consumer right now.
Brand Keys reveals brands exceeding expectations become ‘Loyalty Juggernauts,’ securing market share, loyalty, and economic influence. Explore the transformative impact of customer satisfaction on brand loyalty.
Portada’s next knowledge-sharing and networking event for senior brand marketers and marketing solution providers will be taking in CDMX on April 11.
Vevo-US Media Consulting: Latin American media solutions company US Media partners with global music video network Vevo for advertising sales.
Unilever, Metro by T-Mobile, Bacardi, Gap and other brands targeting the U.S. consumer right now.
Mexican restaurants comprise 11% of U.S. establishments. Only 2% of Latin restaurants provide non-Mexican food, according to the Pew Research Center, based on SafeGraph data.
Edwin Hincapie, Brand Director of Santa Teresa Rum at Bacardi, tells Portada about the different elements of his rum marketing strategy.
Acura, Principal, E.L.F., Mastercard and other brands targeting the U.S. consumer right now.
New data shows that the EPL (English Premier League) now leads the U.S. soccer viewership ranking for the first time, beating LigaMX. Five factors explain the relative rise of the English Premier League versus Liga MX.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…
S&P Global Ratings expects 2024 U.S. advertising to grow by 7.6%. Portada interviewed Naveen Sarma, Managing Director, S&P Global Ratings, to delve deeper into the recently published forecast.
T-Mobile-Dentsu, Chispa, Eli Lilly, Verizon….and other brands targeting the U.S. consumer right now.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
S&P Global Ratings expects U.S. advertising revenue to increase by 7.6% in 2024—eleven factors to consider for 2024 advertising trends.
Mundial Media has appointed Gerardo (Gerry) Ramirez as Chief Growth Officer. Ramirez will lead strategic initiatives, partnerships, and operational optimizations. Mundial Media, the first AI-enabled
Allianz, Papa John’s, Walgreens… and other brands targeting the U.S. consumer right now.
In 2023 we interviewed dozens of brand marketing decision makers in the Portada network. Eight tips they provided you need to be in the know about for 2024.
The Art of Being Latin, the first-of-its-kind two-day multimedia cultural experience on December 9-10 brought to you by NTERTAIN for Miami Art Week 2023. MIAMI,
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …