American Express will launch a Worldwide Media Review for the first time in over a decade. After the evaluation, AmEx will likely issue an RFP for media planning and buying.
Editorial Staff @portada_online
Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.
CNN en Español’s original Docufilm ‘Pulse, Huellas de la masacre’ won a GLAAD award to Outstanding TV Journalism. The documentary analyzes the terrorist attack on gay nightclub Pulse. This recognition is a breakthrough for journalism dedicated to terrorism and the Latino gay community.
Univision has announced a video-on-demand extension of Univision Now focused on Hispanic content. Though Univision has already collaborated with Netflix to produce content aimed at Latin Americans and U.S. Hispanics, the network has decided to expand its OTT services and cater specifically to the Hispanic niche.
Whether it’s Sports, Entertainment or Taxes, all Marketing is Multicultural Marketing. This Thursday May 10, at the Loews Hotel in Santa Monica a leading group of marketing experts will be explaining why multicultural marketing lies at the crux of marketing in the U.S. Marketers from Lionsgate, Nestle, Latcom and Mobvious are the latest additions to our forward looking agenda. Register now, at the special online promotion price of only US $199!
Cox Media Group (CMG) announced plans to sell the Mundo Hispánico newspaper, which serves as metro Atlanta’s largest Spanish-language newspaper.
Adsmovil has announced the appointment of Andrew Polsky to the newly-created role of Chief Revenue Officer. In the CRO role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.
Univision Communications Inc. (UCI), has announced that Liz Blacker has been appointed to SVP of Branded Content Revenue. Blacker is well-known in the industry for her track record of digital revenue generation on behalf of major media companies and brands.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
PortadaLA, May 10: Whether it’s Sports, Entertainment or Taxes, All Marketing is Multicultural Marketing
Next Thursday May 10, PortadaLA has an exciting and innovative program at the Loews Hotel in Santa Monica. In a nutshell, a leading group of marketing experts will be explaining why multicultural marketing lies at the crux of all marketing in the U.S. Register now, tickets go as low as US $199!
Conviva has released its quarterly measurement report on the state of OTT and the streaming video market. Compared to this time last year, the audience for online video streaming has grown enormously.
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
Adsmovil’s Exclusive Mobile Programmatic Offer to Reach U.S. Hispanic Audiences During the FIFA World Cup 2018
Adsmovil offers the opportunity to reach Hispanic audiences more effectively through mobile with digital advertising solutions around the soccer World Cup. Hispanics are three times more interested in soccer than non-Hispanic audiences; the soccer World Cup is a great opportunity to reach U.S. Hispanics and connect with them via mobile.
Portada is going to the West Coast! We are excited to announce a full set of speakers and networking opportunities for #PortadaLA at the Loews Santa Monica on May 10. We will be exploring what is next in Multicultural Marketing, Automotive Marketing, Soccer Marketing and much more…
Teads hosted a networking event featuring over 500 professionals in the advertising and digital media industry. Advertising agencies had a great networking opportunity in Miami on April 5.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
Top LatAm E-Commerce Sites: 47.4% of Latin American Internet Users Buy on MercadoLibre, Only 16.6% Prefer Amazon
We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February. Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.
Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.
Dentsu Aegis has announced the acquisition of Miami-based marketing and advertising agency M8. With this acquisition, Dentsu Aegis expands iProspect’s offering in the multicultural marketing space.
We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February. Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.