With 30 brands and 6,500 hotels worldwide, Marriott has had to rethink its media needs and is no longer working with MEC, the agency that handled Marriott’s media business since 2011.
GP Bullhound has acquired New York-based M&A firm AdMedia Partners, adding five senior dealmakers to its team and entering the US East Coast market.
AcuityAds has acquired ADman Media for EU $12 Million. In 2017, ADman Media delivered approximately 55% of its revenue in Europe and 45% in Latin America and the U.S; the acquisition allows AcuityAds to expand its addressable market.
Portada Presents Its Expanded Travel Marketing Board of Senior Brand Execs, as well as its chair, Trip Barrett.
It’s the first time an immersive, interactive insert has been made. Its appealing technological features are meant to create interest in the new Camry, and could set a new creative path for other car manufacturers.
Horizon Media has won the UnitedHealth Group account in the U.S. UnitedHealth Group is the biggest U.S. health insurer. This addition is another among Horizon Media’s previous big wins, like the account for Sprint.
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
Verizon and the CONCACAF have agreed to a media rights deal to distribute CONCACAF tournaments across Verizon’s digital platforms.
As an interesting plot-twist to Disney’s deal with Fox, American TV broadcaster Comcast has offered US $31 billion for British company Sky. This directly competes with 21st Century Fox’s Robert Murdoch’s offer, which was provisionally blocked by the British CMA in January.
While about 85% of Internet users in Latin America look at entertainment sites, only 26.4% visit travel sites, which could mean the travel industry has a lot to work on to reach Latin American audiences.
The tenth edition of Portada Miami at the Hotel EAST Miami on April 18 and 19 provides the ideal setting for brand marketing, tech and media executives to develop new business and learn and discuss key topics that will drive marketing innovation over the next decade.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
TV Azteca has revealed a net growth of 11% in 2017. The company also announced the sale of Azteca America. TV Azteca has been reinventing itself since 2017; their strategic purpose is focusing on solid media operations in Mexico to boost profitability abroad.
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.
Mexican broadcaster Televisa reported a net profit of MX $563 million pesos (US$28.6 million) in the fourth quarter of 2017, down 12.5 percent from the same period a year earlier.
For the tenth annual edition of Portada Miami we are kicking it up a notch or even two :-). First, We are having our marquee Miami event in the brand new design hotel EAST Miami in Brickell, which will also be the setting for the official launch of Portada’s brand new Council System of more than 50 senior brand marketing executives from all over the Americas. Second, Portada Miami Premium Level Ticket holders will be able to meet Portada council members and other VIPs present at Portada Miami for one-on-one 10 minute meetings.
AT&T will invest in the mobile sector in Brazil. Telcom firms are already in a tight competition in Latin America, and particularly in Brazil.
UCI and MAGNA have revealed the results of their study “Marketing to the Hispanic Mindset”. In-language and in-culture video ads are more engaging for Hispanics, at times twice as effective as non-contextual targeted ads.
Our guest columnist Montserrat Santaella, a hospitality expert with many years of experience in the industry, explains the challenges hotel chains will be facing in 2018.