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Herb Scannell Named CEO of Mitú

Former President of Nickelodeon and President of BBC Worldwide North America Herb Scannell has been named CEO of mitú, the leading digital media brand for Latino millennials.Scannell will assume his position immediately, and will be based at mitu’s headquarters in downtown Los Angeles.


6 Things We Learned During #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:


Select your Speednetworking Table Leaders through the #Portada17 App!

Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!


Dunkin’ Donuts Names Tony Weisman U.S. Chief Marketing Officer

Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.


PrizeLogic Expands to Latin America

What: Promotional Tech Agency PrizeLogic  brings on Mexico-based industry expert John Trainor to spearhead growth of global footprint. Why it matters: Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America. PrizeLogic, one of America’s leader in results-driven promotions, is announcing the company’s first commitment to international expansion. Leon, Mexico-based industry […]


Choose your #Portada17 Meetings! (Dunkin’, MLS, Heineken, GroupM, UM and Many More…)

As soon as you register to Portada17 (September 13-14 in New York City), you ll be able to choose your speed-networking table leaders through the Portada17 app! During the speed-networking function taking place at 4:10 pm, attendees will  meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and choose who you want to meet  through the Portada17 app (a link to download  will be sent to attendees once they register)!


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ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

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A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.