Feeding the Hispanic Video Appetite
01/01/2014
WALT WHITE, meet Walter Blanco. The meth cook/criminal mastermind/chemistry teacher will live again, as Sony and Teleset remake Breaking Bad in Spanish for audiences in
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OUR VIEW / What is it about blogging?
11/19/2013
What are bloggers and what should their role be? More specifically what is the role of bloggers in Hispanic Media? Unfortunately many bloggers are not
Putting a new front on digital media
11/19/2013
The party was in New York City this month, where the TV Upfronts took place. Also in the Big Apple in late April the digital
Will tablet media help newspapers and magazines?
01/01/2013
Tablet media may turn out to be a big help for newspapers and magazines. A recent comScore study shows that “in the case of online newspapers, tablets
BOGOTÁ LEADS AMONG FB USERS IN LATIN AMERICAN CITIES
07/20/2012
Using Facebook’s advertising segmentation tools, we were able to identify the number of users on the social network by country. For example, Brazil has the largest number of
WHY MEXICAN COMPANIES AND AGENCIES ARE LOOKING INTO THE U.S. MARKET
03/20/2012
The recent news that Tecate and Tecate Light will consolidate all of their advertising with Mexico-based Olabuenaga Chemistri continues to make waves, with U.S. Hispanic shops fearing other marketers
PAN-LATIN CULTURE: MADE IN THE USA
03/01/2012
The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot
Really great Hispanic ads don’t “look” Hispanic
01/01/2006
What defines good creative in the Hispanic market is the same as in any other market. And it’s often difficult to define. Everyone agrees that it cannot