Author Archive

Mark A. Browne

Mark A. Browne

Mark A. Browne is Portada's Marketing Innovation Editor. He is a bilingual (English-Spanish) writer, media relations manager, and content creation professional with an established record providing journalism, copywriting and analytical content services to major publishers, PR agencies and businesses in the United States, Latin America and Europe. His award-winning career as a reporter and editor includes daily and weekly newspaper experience and free-lance writing for major print and online publications.

Visits by Hispanics to Best Buy, Kohl’s Websites Surged in November 2018

Best Buy and Kohl’s benefited handsomely from increased visits by Hispanics to their websites in the lead up to the 2018 holiday shopping season. Both saw a nearly 40% increase in visitors in November compared to the previous month. While maintaining its first-place ranking in the top 15 most visited sites by Hispanics in the US in November, Amazon nonetheless saw a dip of 2% in its overall share of total visits compared to the month of October.


Kohl’s, Walmart Online Strategies Paid Off as Holiday Season Approached

Total visits to the retail sites ranked by comScore increased by 68,000 over the prior month as the holiday shopping season kicked off in November. Retailer Kohl’s enjoyed a significant boost as it jumped to 6th place from 11th place in October, while Walmart saw a 1-percent increase in its share of all visits to the top 15 sites over the previous month.


Target Suffers Drop in Online Visits Among Hispanics

What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Target suffered a near 2% drop in September in its share of online shoppers among the 15 top visited sites by Hispanics […]


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Pulpo’s New Rebrand Conveys Integrated Offerings Across Media, Digital Marketing and Content

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Pulpo is about to announce three new sub-brands that will help expand the company's services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.