Ecommerce Marketing Strategy Driving New Grocery Sales in Mexico
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
Author Archive
Mark A. Browne
Mark A. Browne is Portada's Marketing Innovation Editor. He is a bilingual (English-Spanish) writer, media relations manager, and content creation professional with an established record providing journalism, copywriting and analytical content services to major publishers, PR agencies and businesses in the United States, Latin America and Europe. His award-winning career as a reporter and editor includes daily and weekly newspaper experience and free-lance writing for major print and online publications.
WeWork’s Ana Rivadeneyra: Members’ Stories Published on Social Media ‘Our Most Valuable Marketing Tool’
What: WeWork’s Ana Rivadeneyra reveals to Portada how WeWork “humanizes” its outreach to potential customers in order to grow its market in Mexico and Latin America. Why it matters: WeWork is leveraging the power of its own members’ experiences as told by them on social and other digital media to fuel its rapid growth in […]
Audience Data Analysis According to CNN’s VP of Digital Research and Analytics
For audience data analysis, CNN blends and analyzes multiple data streams that reveal its audience’s preferences. Thus, the world-renowned news organization produces content that keeps viewers coming back.
Key Benefits of Marketing Automation: How Aeromexico & Palace Resorts Seek the Perfect Balance Between Digital and Traditional Media
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.
MarTech Roundup: Facebook Stories Format Now Attracts 3 Million Advertisers, Marketers to Bet Big on Predictive Modeling and Segmentation…
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Tracking Digital Touchpoints: Volaris Seeks the Perfect Algorithm for Turning Online Behaviors into Sales
Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.
Starmark, Carnival Cruise Lines, OMD Multicultural and CNN Offer Key Insights Into How Data Informs Content With Better Audience Understanding
Data continues to drive marketers’ efforts to gain the best and most granular understanding of markets and consumers, but Portada’s panelists offered some surprising back-to-basic advice as they enlightened the audience about the rapidly changing data and advertising landscape.
MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
WeWork, Meltwater, Latcom Reveal How They Use Data And Technology to Win Markets in Latin America
Meltwater’s Ana Hoyos, Latcom’s Valentin Bueno, and WeWork’s Ana Cristina Rivadeneyra discussed how they are using data and technology to build market share in Latin America at Portada Miami’s key insights panel: Marketing Tech in Latin America: The Opportunities Ahead.
Media, Brands Gather at Portada Miami as Perry Ellis, VISA, Rappi, Pepsico and Others Share Insights Into the Advance of MarTech in LATAM
Major media and brand executives gathered at Portada Miami to share their experience and vision of the rapidly evolving landscape of marketing technology in Latin America.
Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates
Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.
Amazon E-commerce Surge Continues as Retailers Close Thousands of Stores
Amazon’s relentless increase of visits to its retail website continued in the second month of this year, topping 23-percent of all visits to the top 15 retail sites in the U.S.—nearly double that of its closest e-commerce rival Walmart at 12.2-percent of visits.
CNN’s Robin Garfield: “Though Viewing Platforms Have Expanded, Watching Traditional Television ‘Has Never Been Stronger’”
In spite of predictions that the small screen would go the way of the dinosaur, quite the opposite is occurring as multiple platforms and viewing opportunities inside and outside the home bring viewers closer to CNN in their living rooms, including millennials, making it an even stronger medium for advertising.
inQmatic’s Marcelo Rodriguez: Understanding Customers’ Needs Comes ‘First’ in the Digital Marketing World
inQmatic’s CEO Marcelo Rodriguez tells Portada how his fintech startup is using sophisticated data- and consumer-knowledge content strategies to disrupt the lending market to under-capitalized Hispanic businesses.
CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to analyze how data analytics drives content at Portada’s Data and Content Marketing Forum
The Portada Data and Content Marketing Forum next Wednesday April 3 in New York City is a great opportunity for brand, agency and media executives to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff, Sotheby’s International Realty’s John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and the Washington Post’s Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.
Paula’s Choice Skincare’s Rajaa Grar: ‘We Aim to Collaborate With Influencers That Authentically Love Our Brand’
Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.
Amazon Expands Its First-Place Lead in Online Visits in the U.S. at Start of 2019
Coming after last year’s stellar results, where Amazon’s fourth quarter net sales jumped 20-percent over the previous year’s, the online retailer continued to expand its share of online visits among the top 15 retail sites in the U.S., growing its first-place position to 21.9-percent of all visits in January compared to 18.8-percent in November of 2018.
MarTech Roundup: Study Reveals Most Effective Facebook Posting Strategies
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Stanley Black & Decker’s Andres Amezquita: ‘Offline Plus Online Approach a Stronger Appeal’ in LATAM
Portada talked with Stanley Black & Decker’s VP Digital and Commercial Excellence Andres Amezquita about how SB&D is using Latin America as a major market to test digital and content innovations.
Acuity Ads’ Seraj Bharwani Warns Google, YouTube Must Protect Brands With Better Policing of Their Platforms
Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
