MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Author Archive
Mark A. Browne
Mark A. Browne is Portada's Marketing Innovation Editor. He is a bilingual (English-Spanish) writer, media relations manager, and content creation professional with an established record providing journalism, copywriting and analytical content services to major publishers, PR agencies and businesses in the United States, Latin America and Europe. His award-winning career as a reporter and editor includes daily and weekly newspaper experience and free-lance writing for major print and online publications.
Walmart, Soriana Explain Alternative Payment Strategies for Capturing the Growing E-commerce Grocery Market in Mexico
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales
We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.
Sotheby’s International Realty’s Kevin Thompson: “We Want to Create a Connection with Consumers Before They Even Think About Selling a Home”
What: Portada talked with Kevin Thompson, Chief Marketing Officer Sotheby’s International Realty Affiliates LLC about the global firm’s recent triumphs in digital marketing. Why it matters: The “digital first” approach to marketing by the Sotheby’s International Realty brand is winning the firm kudos for its groundbreaking use of video, virtual and augmented reality and will […]
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
Ernesto Echeverri, Marketer at LATAM Airlines, Explains Why Airlines Scramble to Keep Up as Google Flights Disrupts Online Ticket Sales
Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.
Visits by Hispanics to Best Buy, Kohl’s Websites Surged in November 2018
Best Buy and Kohl’s benefited handsomely from increased visits by Hispanics to their websites in the lead up to the 2018 holiday shopping season. Both saw a nearly 40% increase in visitors in November compared to the previous month. While maintaining its first-place ranking in the top 15 most visited sites by Hispanics in the US in November, Amazon nonetheless saw a dip of 2% in its overall share of total visits compared to the month of October.
A Match Made in LATAM: IZEA to Acquire Hispanic Influencer Marketer FLUVIP
The rapid growth of cell phone use and digital marketing to sell products and services in Latin America makes FLUVIP’s network of 100,000 Hispanic influencers in both LATAM and the US look like the perfect scoop for IZEA to move into the region.
MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded
Our summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
How RCI Uses Online Reviews to Improve Communications, Build Credibility and Grow Sales
RCI is finding new ways to leverage online reviews to improve customer communications, build market credibility and increase sales.
Kohl’s, Walmart Online Strategies Paid Off as Holiday Season Approached
Total visits to the retail sites ranked by comScore increased by 68,000 over the prior month as the holiday shopping season kicked off in November. Retailer Kohl’s enjoyed a significant boost as it jumped to 6th place from 11th place in October, while Walmart saw a 1-percent increase in its share of all visits to the top 15 sites over the previous month.
Mar-Tech Roundup: Amazon Digital Ad Revenue Surges 123%, Merry Holidays for E-Commerce
Our bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Education and Attraction: GBM’s Keys to Winning New Customers in Mexico
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
Mar-Tech RoundUp: Marketers Say CRM is Still King of Automated Customer Technologies
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop. Marketers report the highest ROI on CRM over all automated customer technologies, according to a new study conducted by the Harvard Business School and ON24 as reported […]
Target Suffers Drop in Online Visits Among Hispanics
What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Target suffered a near 2% drop in September in its share of online shoppers among the 15 top visited sites by Hispanics […]
Visits to Apple’s Online Retail Site Jump Prior to New iPhone Unveilings
What: We looked at the top 15 online retail sites visited by shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Anticipation over Apple’s release of two new iPhones and major product updates this fall may explain an increase in visitors to its retail […]
User-focus Powers Rappi’s Success, Carlos Leal Tells Portada México
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
Latin American Marketers Put AI to Work, Freeing up Talent for Creative
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
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