Education and Attraction: GBM’s Keys to Winning New Customers in Mexico
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
Author Archive
Mark A. Browne
Mark A. Browne is Portada's Marketing Innovation Editor. He is a bilingual (English-Spanish) writer, media relations manager, and content creation professional with an established record providing journalism, copywriting and analytical content services to major publishers, PR agencies and businesses in the United States, Latin America and Europe. His award-winning career as a reporter and editor includes daily and weekly newspaper experience and free-lance writing for major print and online publications.
Mar-Tech RoundUp: Marketers Say CRM is Still King of Automated Customer Technologies
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop. Marketers report the highest ROI on CRM over all automated customer technologies, according to a new study conducted by the Harvard Business School and ON24 as reported […]
Target Suffers Drop in Online Visits Among Hispanics
What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Target suffered a near 2% drop in September in its share of online shoppers among the 15 top visited sites by Hispanics […]
Visits to Apple’s Online Retail Site Jump Prior to New iPhone Unveilings
What: We looked at the top 15 online retail sites visited by shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Anticipation over Apple’s release of two new iPhones and major product updates this fall may explain an increase in visitors to its retail […]
User-focus Powers Rappi’s Success, Carlos Leal Tells Portada México
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
Latin American Marketers Put AI to Work, Freeing up Talent for Creative
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
Future Search: Smart Speakers and Virtual Assistants Pose New Challenges for Brands
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
Mar-Tech Roundup: Digital and Email Marketer GetResponse Announces Expansion into Latin America
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Walmart Continues Online Expansion With Increased Site Visits in July 2018
We looked at the top 15 online retail sites visited by shoppers in the US in July of this year and how they scored in numbers of visitors.
Internet, Credit Card Access Key for E-commerce in LATAM: comScore VP Ivan Marchant
The region is enjoying double-digit e-tailing growth with “real competition” between players and increased mobile internet access driving more and more online purchasing.
Mar-Tech Roundup: Phrasee’s AI-Powered Copywriting Tool Attracts US $4M in New Funding
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop. Phrasee’s AI-powered Copywriting Tool Attracts $4M in New Funding Investors will pour U.S. $4 million into the digital marketing software company Phrasee to power the expansion of […]
Brick-and-Mortar Retailers Striking Gold with Mobile-Phone Messaging
Brick-and-mortar retailers are flocking to mobile phone, SMS, geofencing, Bluetooth and GPS technology as they discover new and powerful ways to communicate with consumers inside and outside of their stores. Interviewee: Gatorade’s Tiago Pinto.
Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Mar-Tech Roundup: Investor Beringea Pours US $5.5M Into Social Media Content Creator Popular Pays
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Linio Purchase: Falabella Prepares to Take on E-commerce Heavyweights in LATAM
Online sales in Latin America will double to US $118 billion by 2021 and Falabella is preparing to be a major player, using its physical stores to key advantage.
Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Macy’s Online Visitors Decline as Kohl’s Moves Up in June 2018 Rankings
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Block Chain Poised to Revolutionize Brands’ Connections with Customers
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
Retailers, Experts see “Massive” E-commerce Opportunity in LATAM Despite “Daunting” Challenges
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
- 1
- 2
