Voice Search: Smart Speaker Sales Pose SEO Challenges for Brands
12/06/2019
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
Mark A. Browne
AI on Marketing Frees Up Talent for More Creative Tasks in Latin America
11/25/2019
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
Latin America E-Commerce: Retailers, Experts see “Massive” E-commerce Opportunity in LATAM
09/09/2019
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
Ernesto Echeverri, Marketer at LATAM Airlines, Explains Why Airlines Scramble to Keep Up as Google Flights Disrupts Online Ticket Sales
08/26/2019
Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.
Ecommerce Marketing Strategy Driving New Grocery Sales in Mexico
08/18/2019
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
WeWork’s Ana Rivadeneyra: Members’ Stories Published on Social Media ‘Our Most Valuable Marketing Tool’
08/12/2019
What: WeWork’s Ana Rivadeneyra reveals to Portada how WeWork “humanizes” its outreach to potential customers in order to grow its market in Mexico and Latin
Audience Data Analysis According to CNN’s VP of Digital Research and Analytics
07/29/2019
For audience data analysis, CNN blends and analyzes multiple data streams that reveal its audience’s preferences. Thus, the world-renowned news organization produces content that keeps viewers coming back.
Key Benefits of Marketing Automation: How Aeromexico & Palace Resorts Seek the Perfect Balance Between Digital and Traditional Media
07/08/2019
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.
MarTech Roundup: Facebook Stories Format Now Attracts 3 Million Advertisers, Marketers to Bet Big on Predictive Modeling and Segmentation…
04/29/2019
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Platform Marketing: Volaris Seeks the Perfect Algorithm for Turning Online Behaviors into Sales
04/29/2019
Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.
Starmark, Carnival Cruise Lines, OMD Multicultural and CNN Offer Key Insights Into How Data Informs Content With Better Audience Understanding
04/22/2019
Data continues to drive marketers’ efforts to gain the best and most granular understanding of markets and consumers, but Portada’s panelists offered some surprising back-to-basic advice as they enlightened the audience about the rapidly changing data and advertising landscape.
MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach
04/16/2019
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
WeWork, Meltwater, Latcom Reveal How They Use Data And Technology to Win Markets in Latin America
04/16/2019
Meltwater’s Ana Hoyos, Latcom’s Valentin Bueno, and WeWork’s Ana Cristina Rivadeneyra discussed how they are using data and technology to build market share in Latin America at Portada Miami’s key insights panel: Marketing Tech in Latin America: The Opportunities Ahead.
Media, Brands Gather at Portada Miami as Perry Ellis, VISA, Rappi, Pepsico and Others Share Insights Into the Advance of MarTech in LATAM
04/16/2019
Major media and brand executives gathered at Portada Miami to share their experience and vision of the rapidly evolving landscape of marketing technology in Latin America.
Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates
04/15/2019
Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.
E-commerce Marketing Strategy Surge Continues as Retailers Close Thousands of Stores
04/08/2019
Amazon’s relentless increase of visits to its retail website continued in the second month of this year, topping 23-percent of all visits to the top 15 retail sites in the U.S.—nearly double that of its closest e-commerce rival Walmart at 12.2-percent of visits.
CNN’s Robin Garfield: “Though Viewing Platforms Have Expanded, Watching Traditional Television ‘Has Never Been Stronger’”
04/01/2019
In spite of predictions that the small screen would go the way of the dinosaur, quite the opposite is occurring as multiple platforms and viewing opportunities inside and outside the home bring viewers closer to CNN in their living rooms, including millennials, making it an even stronger medium for advertising.
inQmatic’s Marcelo Rodriguez: Understanding Customers’ Needs Comes ‘First’ in the Digital Marketing World
03/28/2019
inQmatic’s CEO Marcelo Rodriguez tells Portada how his fintech startup is using sophisticated data- and consumer-knowledge content strategies to disrupt the lending market to under-capitalized Hispanic businesses.
CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to analyze how data analytics drives content at Portada’s Data and Content Marketing Forum
03/24/2019
The Portada Data and Content Marketing Forum next Wednesday April 3 in New York City is a great opportunity for brand, agency and media executives to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff, Sotheby’s International Realty’s John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and the Washington Post’s Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.
Paula’s Choice Skincare’s Rajaa Grar: ‘We Aim to Collaborate With Influencers That Authentically Love Our Brand’
03/13/2019
Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.