Author Archive

Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017

We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.


10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!

The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.


Who is the Top Hispanic Social Media Influencer? NOMINATE Your Candidates Now!

Call for Entries! Who is the Top Social Media Influencer in the Latin world (U.S. Hispanic and Latin America), we will all know on June 4th 2015 at the Award Ceremony of #Portadalat in Miami. Check out the one-of-a-kind peer-to-peer nomination and voting process below! For now all you Social Media beauties and beaus, nominate yourself and your peers to the one and only “Top Latin Influencer Award”!


See you tomorrow with Warner Bros. Pictures, WellPoint, OMD, Acento, NuvoTV, Tribune, Starcom, Twitter, Entravision, Lopez Negrete, Horizon Media ….

Looking forward to see you this Tuesday October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the “Evolving America Summit” as part of “Digital Hollywood “(October 21 – 23). There is no better place to discuss how Multicultural America is taking over U.S. Marketing and Media  than in Hollywood and at “Digital Hollywood”!


Download the #PortadaLAT presentations!

Hello PortadaLAT attendees! Thank you for making this year’s event as great as it was! To further our thanks, we want to send you off with a FREE download link of the compiled presentations: ** Latin Online Video Forum: http://goo.gl/8IwA8w Latin Online Video Awards: http://goo.gl/0YvNIz LATAM Summit: http://goo.gl/Bu2DmR Once downloaded, you’ll find presentations from both the Latin Online […]


Cars.com’s Sharon Knitter: “Our Users Are Three times More Likely to Use a Mobile If They Want to Find a Dealer”

Online has grown to be the largest category in automotive advertising spending over the last few years. Cars.com, the online destination for car shoppers owned by A.H. Belo, Gannett Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co., has captured a substantial amount of that growth. Within online advertising, there is particularly […]


@Latam Summit: Gawker’s Denton Defies Conventional Media – VIDEO!

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, […]


Content Marketing: 11 things Hispanic Brand Marketers need to know

Is there a Content Marketing craze? Yes. Is content marketing going to be a fad? Very unlikely. Most marketers recognize that in the digital age content, more than ever, is the connecting thread that brings them together with their customers and prospects. Portada’s editorial team asked several experts about 11  key questions brand marketers need […]


Analysis: 5 Questions and Answers about the Panregional Advertising Market

What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American countries by buyers outside of those countries. The advertising is usually bought out of so-called panregional media buying hubs, most notably South Florida (Miami). Below 5 questions and answers about […]


MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.