Portada Council System members are more than 50 senior executives that share their enthusiasm about Marketing, Tech and Media in the Americas. Their input drives Portada’s content and networking platform. Portada Miami on April 18 and 19 in the brand new Hotel EAST, will be a stellar setting for the different Council units first in-person meetings. […]
Marcos Baer @MarcosBaer
US Hispanic digital media company H Code Media, is announcing an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
Here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.
The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.
In order to meet and exceed the expectations of our audience and advertising partners, over the coming weeks you will see major improvements to both our content and product range as well as the design including the following:
We are very excited to announce that we just added two key brand Marketers to our Editorial Board who will choose the Hispanic Advertising and Media Award Winners, which will be announced at the Award Ceremony at #Portada15. Start nominating!
Call for Entries! Who is the Top Social Media Influencer in the Latin world (U.S. Hispanic and Latin America), we will all know on June 4th 2015 at the Award Ceremony of #Portadalat in Miami. Check out the one-of-a-kind peer-to-peer nomination and voting process below! For now all you Social Media beauties and beaus, nominate yourself and your peers to the one and only “Top Latin Influencer Award”!
9 New Year’s Resolutions every Marketer targeting the Hispanic population should make. As compiled by Portada’s Editorial Team. 9 key themes brand marketers should take into account to propel their Hispanic Marketing forward in 2015.
See you tomorrow with Warner Bros. Pictures, WellPoint, OMD, Acento, NuvoTV, Tribune, Starcom, Twitter, Entravision, Lopez Negrete, Horizon Media ….
Looking forward to see you this Tuesday October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the “Evolving America Summit” as part of “Digital Hollywood “(October 21 – 23). There is no better place to discuss how Multicultural America is taking over U.S. Marketing and Media than in Hollywood and at “Digital Hollywood”!
Hello PortadaLAT attendees! Thank you for making this year’s event as great as it was! To further our thanks, we want to send you off with a FREE download link of the compiled presentations: ** Latin Online Video Forum: http://goo.gl/8IwA8w Latin Online Video Awards: http://goo.gl/0YvNIz LATAM Summit: http://goo.gl/Bu2DmR Once downloaded, you’ll find presentations from both the Latin Online […]
We have designed next week’s stellar #Portadalat’s program on the 12 main issues which will drive the growth of the Latin American/ Panregional advertising and media sector.
2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
As leading marketing and media executives gather in New York City for #Portada13 – Portada’s flagship Annual Hispanic Marketing and Media Conference this Thursday and the Hispanic Sports Marketing Forum this Wednesday – let’s review the 8 key issues they will explore in order to move Hispanic Marketing and media forward.
Cars.com’s Sharon Knitter: “Our Users Are Three times More Likely to Use a Mobile If They Want to Find a Dealer”
Online has grown to be the largest category in automotive advertising spending over the last few years. Cars.com, the online destination for car shoppers owned by A.H. Belo, Gannett Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co., has captured a substantial amount of that growth. Within online advertising, there is particularly […]
The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,” came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, […]
Is there a Content Marketing craze? Yes. Is content marketing going to be a fad? Very unlikely. Most marketers recognize that in the digital age content, more than ever, is the connecting thread that brings them together with their customers and prospects. Portada’s editorial team asked several experts about 11 key questions brand marketers need […]
Ezequiel “Zeke” Montes, president of NAHP, passed away last Tuesday January 29, 2013. Montes was a pioneer in Hispanic print media and a crucial leader in the history of the National Association of Hispanic Publications (NAHP). Throughout his career Montes was a very strong, generous and insightful advocate for Hispanic communities nationwide. He was also […]
What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American countries by buyers outside of those countries. The advertising is usually bought out of so-called panregional media buying hubs, most notably South Florida (Miami). Below 5 questions and answers about […]