AT&T, PATRÓN Tequila, Expedia, Naw & More Sales Leads
09/16/2022
AT&T, PATRÓN Tequila, Naw… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Marcos Baer
Arizona Coyotes and Dignity Health Announce Hispanic Heritage Month Celebrations
09/13/2022
The Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to shine spotlight on thriving hispanic businesses throughout the season.
News Media in Spanish Is Essential to Maintaining a Strong Democracy in the U.S.
09/11/2022
News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and building a fully inclusive society. In an era of widespread public distrust of institutions, El Tiempo Latino is committed to being a trustworthy institution that provides useful and timely information to Spanish speakers in the United States.Â
Burger King, Genomma Lab + Amazon, Wolverine Worldwide & More Sales Leads
09/11/2022
Genomma Lab + Amazon, Wolverine Worldwide… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Celebrating Arturo Villar’s Life
08/30/2021
Arturo Villar, the publisher of Hispanic Market Weekly and a pioneer in the U.S. media industry, recently passed away at the age of 87. A recollection of Villar’s professional achievements, why he embodied such extraordinary values as a publisher, and his curiosity and zest for life. With contributions from Larissa Acosta, Isabel Bucaram, Juan Manuel Benitez, Gloria Constanza, Cynthia Corzo, Izzy Gonzalez, Cynthia Hudson, Jose Lopez Negrete, Roberto Oliva, Cynthia Nelson, Juan Jose Nuñez and Mike Valdes-Fauli.
Passion to Commerce: How MMA Star Conor McGregor leads followers to AugustMcGregor.com
04/02/2020
In March 2019 the D2C site AugustMcGregor was launched as a partnership between Irish UFC champion Conor McGregor and custom clothier David August. The men’s
March Madness: First CoronaVirus Litmus Test
03/06/2020
resist the urge to respond to misinformation and an artificially elevated perceived threat. Litmus test for how advertisers and sponsors react towards the Coronavirus situation
Signet Jewelers Targets Hispanic millennials, Pepsi´s “Play Never Stops,” Tecate Celebrates Mexican-American Roots & More Sales Leads
02/23/2020
Signet Jewelers Targets Hispanic millennials, Pepsi´s “Play Never Stops,” Tecate Celebrates Mexican-American Roots & More Sales Leads For prior Sales Leads editions, click here. Signet
Social Media’s Evolving Role: 4 Opportunities for Travel and Lifestyle Brands
01/27/2020
Social media plays an ever-changing role for marketers. The strategy’s strength is in the ability to humanize your brand by engaging with the consumer. And
How Gepp-PepsiCo Engages Mexican Consumers with Storytelling
01/09/2020
Daniel Galvan Duque, Marketing Director for Flavored CSD’s at Gepp PepsiCo Mexico tells Portada about their Consumer Engagement Cycle for reaching audiences through meaningful experiences,
PSA & FCA Sign US$50bn Merger Agreement, Tony the Tiger® & The DICK’S Sporting Foundation Team Up & More Sales Leads
01/03/2020
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting
Curious Casino Marketing Methods in Latin America
06/08/2019
Latin America is a region that stands out thanks to its imagination, creativity, and colorful tropes. These features are present in everything from their architecture
How to Grow Your Brand
04/24/2019
How To Grow Your Brand in 8 Easy Steps It is essential to your company's success to generate new business through expanding your client base.
H Code Media Strikes Exclusive Partnership with Futbol Sites
08/02/2017
US Hispanic digital media company H Code Media, is announcing an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
With Sports Influencers, It’s Not All About Twitter Followers
03/31/2017
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
OUR 2017 EXPANSION: Sports, Ad-Tech, Video Marketing and Innovation to Take Center Stage
01/03/2017
Here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017
12/13/2016
We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.
10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!
05/31/2016
The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.
NEWS ABOUT US: Soft Launching our New Site and New Hires and Funding!
02/22/2016
In order to meet and exceed the expectations of our audience and advertising partners, over the coming weeks you will see major improvements to both our content and product range as well as the design including the following: