Author Archive

NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017

We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.


10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!

The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.


9 Hispanic Marketing New Year’s Resolutions

9 New Year’s Resolutions every Marketer targeting the Hispanic population should make. As compiled by Portada’s Editorial Team. 9 key themes brand marketers should take into account to propel their Hispanic Marketing forward in 2015.


See you tomorrow with Warner Bros. Pictures, WellPoint, OMD, Acento, NuvoTV, Tribune, Starcom, Twitter, Entravision, Lopez Negrete, Horizon Media ….

Looking forward to see you this Tuesday October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the “Evolving America Summit” as part of “Digital Hollywood “(October 21 – 23). There is no better place to discuss how Multicultural America is taking over U.S. Marketing and Media  than in Hollywood and at “Digital Hollywood”!


Download the #PortadaLAT presentations!

Hello PortadaLAT attendees! Thank you for making this year’s event as great as it was! To further our thanks, we want to send you off with a FREE download link of the compiled presentations: ** Latin Online Video Forum: http://goo.gl/8IwA8w Latin Online Video Awards: http://goo.gl/0YvNIz LATAM Summit: http://goo.gl/Bu2DmR Once downloaded, you’ll find presentations from both the Latin Online […]


@Latam Summit: Gawker’s Denton Defies Conventional Media – VIDEO!

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, […]


Content Marketing: 11 things Hispanic Brand Marketers need to know

Is there a Content Marketing craze? Yes. Is content marketing going to be a fad? Very unlikely. Most marketers recognize that in the digital age content, more than ever, is the connecting thread that brings them together with their customers and prospects. Portada’s editorial team asked several experts about 11  key questions brand marketers need […]


Kirk Whisler: “We lost an amazing leader with the passing of Zeke Montes”

Ezequiel “Zeke” Montes, president of NAHP, passed away last Tuesday January 29, 2013. Montes was a pioneer in Hispanic print media and a crucial leader in the history of the National Association of Hispanic Publications (NAHP). Throughout his career Montes was a very strong, generous and insightful advocate for Hispanic communities nationwide. He was also […]


Analysis: 5 Questions and Answers about the Panregional Advertising Market

What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American countries by buyers outside of those countries. The advertising is usually bought out of so-called panregional media buying hubs, most notably South Florida (Miami). Below 5 questions and answers about […]


NEWS ABOUT US: Special Introducto​ry 25% Discount Offer to Portada Premium Content!

As you probably know, Portada just introduced brand new websites. To celebrate the launch, we want to extend a 25% Discount Introductory Offer to you. Make sure you can access Portada’s Premium Content including: Interactive Database of Corporate Marketers and Media Buyers targeting Hispanics Targeted Research reports we are rolling out All 48 past print […]


MORE FROM PORTADA

FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.