Digital Bites: L’Oréal, Issue, USMC, AMDIA
07/21/2017
Hello friends! Have you missed me? I’ve been meaning to post the latest news. In the end, I am like the rest of us: with deadlines, targets, and reports to file. And Digital Bites.
Lorena Hure
Clarín Follows the Lead of Netflix and Spotify
06/20/2017
Paying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.
Digital Bites: Fox Sports, Spotify, IMS, Telefe
05/19/2017
Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!
RANKING: Top 10 Video Platforms Preferred by US Hispanics
04/26/2017
Which video platforms do US Hispanic users prefer? What types of content do they provide? Does gender play a role in audiovisual content preference? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.
RANKING: Top 10 Websites Most Visited by US Hispanics
04/20/2017
Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.
Digital Bites: Netflix, Mobile World Congress, IMS, Globant, Headway, SMW
04/07/2017
A lot has happened in the LatAm media world in these past three months, some of which I share below.
Influencer Marketing: What Happens when what shouldn’t Happen, Happens?
03/23/2017
Influencer marketing is here to stay. In this article, we offer some thoughts to keep in mind.
RANKING: The 10 Most Visited Video Platforms by US Hispanics
03/02/2017
Which are the most popular video platforms among U.S.-Hispanics? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore’s December 2016 report.
Ranking: The 10 Most Visited Sports Sites in Latin America
01/09/2017
What are Latin American users’ favorite sports sites? How are they different? Are there among users’ priorities? The answers to these questions, according to comScore’s September 2016 rankings.
Digital Bites: Google, Facebook, Netflix, Viacom, Cisneros, Clarín
12/18/2016
Time just flies by! December is almost over and 2017 is almost here! Come on Q4… we’re almost done. Let’s get ready for the most beautiful part of the year: The Holidays!. Let the celebrations, parties and holiday travel begin! But first here a round up of what I saw happening in the Latin American/Digital sector over the last few weeks.
RANKING: The 10 Most Visited Travel Sites by Latin American Users
12/12/2016
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Hispanic Video: Google Leads Followed by Facebook, Yahoo and VEVO
11/29/2016
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
RANKING: MercadoLibre, Amazon and B2W Digital Lead LatAm E-Retailers
11/21/2016
¿What is the current status of retail platforms in Latin America? How do Facebook groups dedicated to facilitating e-commerce impact them? What are users’ favorites, according to comScore’s August 2016 rankings? You’ll find the answers to these questions and more in this article.
Digital Bites: YouTube, Deezer, Audio.ad, Logan
10/31/2016
Here we are again, this time with the updates from October. Between events, trips, and appointments, it was a busy month.
The 10 Most Visited YouTube Partners by US Hispanics
10/24/2016
Which YouTube partners are the most preferred by US Hispanics? What content or themes are most attractive to users? What consumption habits can be determined? The answers to these questions and more, according to comScore’s August 2016 ranking.
Digital Bites: MySpace, Coca-Cola, Omega, Logan
09/19/2016
Here we are again, this time with August’s latest.
The 10 Most Visited Sports Sites in Latin America
09/12/2016
What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore’s June 2015 and 2016 rankings.
RANKING: ESPN Leads and MSN Grows Among Sports Sites Visited by Hispanics
08/23/2016
What are the most popular sports websites among Hispanic users that are U.S. residents? What impact did the Olympic Games have on their consumption of sports content? The answers to these questions and more, according to comScore’s June 2015 and June 2016 rankings.
Digital Bites LatAm: L’Oréal, Mobile Summit, Yahoo, Brand100, Havas, IAB Now
08/02/2016
July was a very busy month for me, and I’ll tell you something about it in this month’s digital bites.
Platforms Ranking in LatAm: I Google Therefore I Am
07/25/2016
What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries’ lists?