About.com’s Neil Vogel: Taking a Fresh Look at Everything
06/19/2013
Neil Vogel, known in the advertising world as the guy behind the Webby Awards (the Internet take on the Oscars,) in April took over as
Laura Martinez (@miblogestublog)
Univision, PBS Co-Invest in Joint ‘Frontline’ Film
06/12/2013
Univision on June 29th will air PBS’ Frontline Rape in the Fields/Violación de un Sueño, a film that investigates the sexual assault of migrant farm and packing
AARP’s Zabalúa-Goddard Sets Out to Live her ‘Segunda Juventud’
06/11/2013
After 11 years on the job, Gaby Zabalúa-Goddard has resigned from her post as Vice President and Editor of AARP. Her last day in the Washington,
Beauty & Fashion Editor Kika Rocha Leaves ‘People en Español’
06/10/2013
Kika Rocha has left her post as Beauty and Fashion Director for People en Español. Her last day was May 3. In a note to
Terra Shuffles Management in U.S. as Part of Regional Plan
06/10/2013
The General Manager of Terra Mexico, Gerardo Adame has been tapped to lead operations in the U.S. Hispanic market. He replaces Fernando Rodriguez, who held the top position
Marketing Veterans Leave Draftfcb to Launch Collider
06/06/2013
Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Collider, which Muench
@Latam Summit. Mexico: Challenges & Opportunities
06/05/2013
A day after a comprehensive introduction to the economic opportunity of Brazil, the Latin American Advertising & Media Summit on Wednesday opened the discussion around the
@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America
06/05/2013
Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are
@Latam Summit. Making Inroads in Brazil
06/05/2013
Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during
@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’
06/04/2013
The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi,
@Latam Summit. Taking Advantage of the Brazil Opportunity
06/04/2013
Portada’s Latin American Advertising & Media Summit kicked off Tuesday afternoon with a keynote presentation -and interview- with Claudio Ferreira, the publisher of Veja Magazine,
@Latin Content Marketing: Can Journalists and Brands Get Along?
06/04/2013
A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of
Hispanics Boost ‘Fast & Furious 6’
06/02/2013
Hispanics might represent 16% of the U.S. population, but they account for a whopping 32% of the audiences that have rushed to see Fast and
Univision: The ‘Most Social Broadcast Network’ Sunday Night
05/29/2013
In this day and age, merely looking at television ratings is no longer enough to understand the engagement of viewers with a specific program or
AARP Launches Online Program for Aging Boomers
05/29/2013
AARP today is officially launching LifeReimagined, an online destination aimed at helping the 50-plus demographic reinvent themselves with tools and advice for career, health and relationships.
Netflix Appoints Former HBO Exec to Latin America PR Post
05/28/2013
Netflix has hired Kari Perez as Senior Manager for Corporate Communications and Publicity in Latin America, Portada has learned. Perez, a former manager at HBO
Coor’s Light Under Fire in NYC for Use of Puerto Rican Flag
05/28/2013
UPDATE: The National Puerto Rican Day Parade, Inc. has issued a statement about this story. A New York City grassroots group known as “Boricuas for a
Hispanic-Led Effort Becomes Systemwide Activation for McDonald’s
05/24/2013
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good
BBDO, LatinWorks Develop Autism Campaign for Ad Council
05/23/2013
AUTISM Speaks, the autism advocacy organization, this week is launching a new public service advertising (PSA) campaign aimed at Hispanic and African-American parents. The campaign
[VIDEO] Wing Campaign Promotes AIDS/STDs Awareness
05/22/2013
New York City-based advertising agency Wing has launched an online campaign aimed at increasing awareness and educate millennials about AIDS and other sexually-transmitted diseases. The pro-bono