Author Archive

Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

Univision, PBS Co-Invest in Joint ‘Frontline’ Film

Univision on June 29th will air PBS’ Frontline Rape in the Fields/Violación de un Sueño, a film that investigates the sexual assault of migrant farm and packing plant workers in the U.S. The film will air first (June 25) on PBS and marks the first time “Frontline” has shared a film premiere with another American broadcaster. “This is […]


Marketing Veterans Leave Draftfcb to Launch Collider

Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Collider, which Muench describes as a consultancy that “connects brands to culture through insights, ideas and innovation,” officially opened on Monday, and it did so with a big client: Taco Bell, which is […]


@Latam Summit. Mexico: Challenges & Opportunities

A day after a comprehensive introduction to the economic opportunity of Brazil, the Latin American Advertising & Media Summit on Wednesday opened the discussion around the opportunities -and challenges- surrounding yet another Latin American colossus: Mexico. Country Focus: Mexico featured Jorge Laverde, Marketing Head of Latin America North of Nokia; Gerardo Llanes, CMO of the Mexico […]


@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are using -or not- technologies to purchase media more efficiently. The discussion kicked off with moderator Marcelo Montefiore, owner of Global Mind, asking panelist to discuss whether they employ advertising technologies, […]


@Latam Summit. Making Inroads in Brazil

Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during an afternoon session at the last day of the Latin American Advertising & Media Summit in Miami, where panelists, Brazilians and non-Brazilians, shared some light on what to do  -and […]


@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’

The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi, who introduced attendees to ‘Cultural Fluency’ and how Pepsi uses ‘cool content’ to engage audiences. As part of his introduction, Farfán reminded the audience that Pepsi (under his leadership) was […]


@Latam Summit. Taking Advantage of the Brazil Opportunity

Portada’s Latin American Advertising & Media Summit kicked off Tuesday afternoon with a keynote presentation -and interview- with Claudio Ferreira, the publisher of Veja Magazine, the world’s second largest magazine after Time and one of dozens of titles published by Brazil’s Grupo Abril. Ferreira warned the audience: “My Portuguese is better than my English,” and […]


Hispanics Boost ‘Fast & Furious 6’

Hispanics might represent 16% of the U.S. population, but they account for a whopping 32% of the audiences that have rushed to see Fast and Furious 6 since it opened in May 24. By June 1, the Universal franchise had collected an estimated $146.3 million in the U.S. box office alone, according to Box Office Mojo. […]


AARP Launches Online Program for Aging Boomers

AARP today is officially launching LifeReimagined, an online destination aimed at helping the 50-plus demographic reinvent themselves with tools and advice for career, health and relationships. The website is free for anyone who registers and not just for AARP’s 37 million members nationwide. The effort includes the creation of the Life Reimagined Institute, an “incubator of transformational […]


BBDO, LatinWorks Develop Autism Campaign for Ad Council

AUTISM Speaks, the autism advocacy organization, this week is launching a new public service advertising (PSA) campaign aimed at Hispanic and African-American parents. The campaign features :30 spots in English and Spanish and was developed by BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign targets these two groups specifically because […]


[VIDEO] Wing Campaign Promotes AIDS/STDs Awareness

New York City-based advertising agency Wing has launched an online campaign aimed at increasing awareness and educate millennials about AIDS and other sexually-transmitted diseases. The pro-bono campaign, for the non-for-profit Red Hot Organization, includes a hidden camera stunt in which a young, attractive female walks into a bar and exchanges phone numbers with young men. Upon leaving […]


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During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

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Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


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