Joe Favorito @joefav

Brands Engaging Consumers through Sports

Women’s Sports and Brands: the Seismic Shift Expands

Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.

Read More

El Tri to Dallas Makes Great Business Sense for All

El Tri announced a deal to play four matches at AT&T Stadium, home of the NFL’s Dallas Cowboys. It’s the latest in a series of initiatives by North American based leagues looking to further connect with Latino fans, still the largest growing population in the U.S.

Read More