Author Archive

Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

LaLiga Pushes Into U.S. With Youth Soccer Tournament

The fourth annual LaLiga Promises international tournament was held in Hoboken, N.J., last weekend. International youth events like LaLiga Promises are critical for international clubs in their effort to gain new fans, in addition to promoting the positive values of soccer as a whole.


PGA Tour Continues Hispanic Outreach With Video Series

The PGA Tour is continuing its partnership with social media network mitú, which reaches a massive, cross-cultural audience. Hispanics aren’t traditionally huge golf consumers, but some specific strategies by the PGA Tour can help it market its Latino stars and build that fan base.


Cuba Returns To Olympic-Style Wrestling Event In NYC Next Week

Cuba will send a team of Olympic and Panamerican Champion wrestlers to the annual Beat the Streets Benefit, May 17 in NYC. Though diplomatic relations with Cuba are in flux, Cuba participating in a goodwill event like the Beat the Streets Benefit is important in what one day may soon be a viable market for brands.


MLB Players Donate US $229K For Project C.U.R.E. In Mexico

The MLBPA has announced the donation of more than a quarter million dollars through its Trust to Project C.U.R.E. in Mexico. In conjunction with the highly successful MLB Mexico Series, and Latinos among MLBPA membership at an all-time high, connecting to the fan and player base through charity is critical.


Chivas Fight Club Celebrates Weekend GGG Win

Chivas Regal activated its Chivas Fight Club for Gennady “GGG” Golovkin’s Cinco de Mayo Fight on Saturday. Chivas has been able to tap into GGG’s fervent Latino fan base with this strong connection to the champion boxer.


‘Fernandomania’ Rises Again In MLB Mexico Series This Weekend

The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.


Can a Half-Billion Dollars Save American Soccer?

N.Y. Cosmos owner Rocco Commisso has put forth a US $500 million plan (half of which would be his own investment) for an American soccer entity to rival MLS and boost U.S. Soccer. A push to host a future FIFA World Cup, providing a major boost to the sport in North America, would be helped by an even stronger, more unified pro base.


Combate Americas Live Events Earn Solid Ratings In April

Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.


MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.