With the number of participating clubs more than doubling to 72 this coming year, Albuquerque and the other finalists can serve as examples of how teams can engage the Hispanic communities in their respective markets.
Jerry Milani @gbpackjerry
Neymar Jr’s international appeal has never been stronger and is still growing, as the 26-year-old Brazilian star continues his ascent up the Forbes top sports earners list.
The early commitment to Mendizabal helps CFC in its efforts to build community in the city which is projected to have increased its Hispanic population by 500% to 15% of the population by the end of the decade.
The Los Angeles Kings have ramped up outreach to the Latino community with ESPN Deportes Spanish broadcasts and a Mexico City clinic.
Minor League Baseball and ECHO Inc. have built a partnership via MiLB’s Copa de la Diversión program. As the first corporate sponsor of Copa, ECHO can serve as a blueprint for how companies can best hit the large geographic area that this demographic encompasses throughout 160 MiLB cities.
The American Hockey League’s San Antonio Rampage held the first two of five Hispanic-themed nights in which they become Los Chimuelos de San Antonio. Connecting with the large Latino population in San Antonio is essential for a team whose sport isn’t traditionally connected with this base.
The Canadian Football League and Mexico’s LFA announced a partnership that will encompass player development, marketing and other connections between the leagues.
Mariano Rivera of Panama and Edgar Martinez of Puerto Rico are among the Latinos on the 2019 National Baseball Hall of Fame ballot released this week.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
Brands, not just those most associated with fight sports, are more invested in boxing than ever, evidenced by mainstream marketers’ connection with network bouts and boxing-based TV shows and films.
Programs that celebrate the Latino influence in baseball and connect to the community are positive for the teams and their fans, and a potential touch point for marketers.
A new grassroots campaign, #BringUSTheGame, was launched last week by La Liga North America in support of the January 29 regular season club matchup between FC Barcelona and Girona FC.
The Vegas Golden Knights, the newest NHL franchise, is making inroads with the Latino community in the region.
Off-road racing events like the Norra Mexican 1000 and teams like Vildósola Racing have earned the attention of mainstream partners in Mexico and beyond.
With uncertain prospects beyond next year’s contract, despite many signs pointing to its economic benefits, this weekend’s race is critical to its future viability.
The Angels have opted out of their lease at Angel Stadium in Anaheim, Calif., opening up the possibility that the franchise could move after the 2019 season.
Duran’s success ringside and in the marketing world are an excellent case study for how a business can be built creatively from a unique set of in-demand skills.
The move gives brands a new opportunity to capture the growing Latina market, one which has likely been underserved to date.
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Allegations against Juventus star Cristiano Ronaldo have made some of his partners take a pause until his legal issues are settled.