For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Jerry Milani @gbpackjerry
Allegations against Juventus star Cristiano Ronaldo have made some of his partners take a pause until his legal issues are settled.
Programs like the HLLA and the “Feel the Orgullo” campaign offer ways for the league and partners like Nationwide to honor leaders in the Hispanic community, an ever-growing fan base segment.
NYCFC strengthened its ties to its important Latino fan base with Hispanic Heritage Night and a renewed partnership commitment from Goya.
FILA hasn’t been as aggressive in Latin America as other sporting goods retailers, but the grassroots elements of the AAT sponsorship signals it may be looking to gain a greater foothold there.
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
Three September initiatives reflecting baseball’s growing Hispanic influence are Roberto Clemente Day, a new MLB Latin American trainer’s program and the extension of ‘Play Ball’ to Panama.
Superstar Cristiano Ronaldo has agreed to purchase La Liga side Real Valladolid for just over US $35 million. His ownership gives immediate credibility to the squad, though the challenges of ownership are many, even for someone of Ronaldo’s noted business acumen.
Entravision has renewed its NFL agreement for three more years and will be the official NFL Spanish language radio broadcaster for Sunday Night Football through the 2020 season.
CONCACAF General Secretary Philippe Moggio took some time to discuss the federation’s initiatives coming out of World Cup and looking towards France 2019, Qatar 2022 and beyond.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
Brands are increasingly utilizing direct social media networking outlets as viable marketing opportunities, reflected in the fees celebrities charge for this access.
ESPN has built and dedicated a multifunctional sports space in Xochimilco, Mexico. This home to programs that teach young people employability skills through sports is an example of how sports and soccer can change the world, with the help of corporate partners.
The Orlando Magic will play the Chicago Bulls (Dec. 13) and Utah Jazz (Dec. 15) in the third straight iteration of the NBA Mexico City Series. The NBA continues to be at the front of extending its brand beyond the U.S. and Canada.
Low viewership of Lakers and Galaxy games also available on the English-language Spectrum SportsNet, combined with other market factors including cord-cutting caused a rethinking of how Spanish-speaking fans will receive content moving forward.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.
Consistent programs like LaLiga World Challenge can help boost the presence of international clubs in the U.S. and Latin America, in particular with the Hispanic fan base.
Recently-retired Ronaldinho has launched a cryptocurrency, RSC, as part of a broad-based world football business. RSC and the associated business is the largest-scale effort by a global soccer superstar in the crypto world, and could serve as a model for others to tap into the sport’s estimated 3.5 billion fans.
Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.