Brands are increasingly utilizing direct social media networking outlets as viable marketing opportunities, reflected in the fees celebrities charge for this access.
Jerry Milani @gbpackjerry
ESPN has built and dedicated a multifunctional sports space in Xochimilco, Mexico. This home to programs that teach young people employability skills through sports is an example of how sports and soccer can change the world, with the help of corporate partners.
The Orlando Magic will play the Chicago Bulls (Dec. 13) and Utah Jazz (Dec. 15) in the third straight iteration of the NBA Mexico City Series. The NBA continues to be at the front of extending its brand beyond the U.S. and Canada.
Low viewership of Lakers and Galaxy games also available on the English-language Spectrum SportsNet, combined with other market factors including cord-cutting caused a rethinking of how Spanish-speaking fans will receive content moving forward.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.
Consistent programs like LaLiga World Challenge can help boost the presence of international clubs in the U.S. and Latin America, in particular with the Hispanic fan base.
Recently-retired Ronaldinho has launched a cryptocurrency, RSC, as part of a broad-based world football business. RSC and the associated business is the largest-scale effort by a global soccer superstar in the crypto world, and could serve as a model for others to tap into the sport’s estimated 3.5 billion fans.
Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.
Thuuz Sports created an excitement metric for 2018 FIFA World Cup games and teams, with Croatia vs. Russia ranking as the top match and Spain as the No. 1 side. Measuring excitement can help marketers identify sports, teams and players who elicit strong passions in fans and can therefore be strong partners for their brands.
Roberto Rodriguez of Guaynabo became the first Puerto Rican player to win an AVP Pro Beach Volleyball Tour event on Sunday at the San Francisco Open. Rodriguez’s title can be the spark to reinvigorate beach volleyball in Puerto Rico, where the indoor game has reigned supreme for years, as it would be an ideal location for players and partners.
What: H Code Founder & CEO Parker Morse spoke with Portada-Online about the challenges and benefits of marketing to Hispanics in the U.S. and Latin America. Why it matters: H Code takes a digital approach to reaching Latinos, via media, social, creative and branded content. This is possible today on a large scale in ways […]
International motorcycle racing circuit MotoGP will return to Rio de Janeiro, Brazil, in 2021, after what will have been a more than 15-year absence. Adding a Rio event to the Texas and Argentina races may help make the sport more appealing to U.S. and Latin American fans as well as marketers here.
Argentina and Colombia will battle in East Rutherford, N.J., on Sept. 11 as part of a series of international soccer matches in the U.S. this summer into the fall. These events can follow on the heels of the excitement of World Cup competition, albeit seven or more time zones away and without the U.S. represented, and successful United 2026 bid to boost the sport for fans and marketers here moving forward.
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
love.fútbol Drives Community, Media, Brand Activations Through The Global Excitement, Passion Of Soccer
love.fútbol is a non-profit that mobilizes and engages communities to plan, build, manage, activate and redefine their own football pitches as sustainable platforms for social change. World Cup is the perfect time for organizations like love.fútbol to connect with global brands to spread their messages and maximize their visibility.
The joint bid by the U.S., Canada and Mexico won the right to host 2026 FIFA World Cup, via voting results announced on Wednesday morning in Russia as World Cup kicks off this week. Especially with the U.S. and Canada not qualifying for this year’s event, this vote was critical to the future of soccer in North America. Dignitaries worldwide had plenty to say about the result.
American Hat Company has added two young Brazilian pro rodeo stars to its rosters of ambassadors. The dominance of Brazil in the sport is reflected in the marketing efforts of American Hat and other companies that sponsor PBR and its riders.
The fourth annual LaLiga Promises international tournament was held in Hoboken, N.J., last weekend. International youth events like LaLiga Promises are critical for international clubs in their effort to gain new fans, in addition to promoting the positive values of soccer as a whole.
Soccer in the U.S. was dealt a blow with the National Team’s absence from FIFA World Cup, but the sport is stronger than ever in the Hispanic community here, with two friendlies and the International Champions Cup hitting this summer.
Perform Group, the parent company of Goal, and Bayern Munich have announced a unique partnership that focuses on Latin America. The Club, with a rich Latin American tradition in players and supporter groups, is looking to market and garner even more fans in the region.