Author Archive

Janet Grynberg

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

5 Things You Need to Know About World Cup Marketing: Canvas, UM, Horizon Weigh In

With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.


Energy BBDO: 60% of Hispanics Are Spending More Than a Year Ago

Energy BBDO has published the results of a study conducted to find out the true impact of the new government administration in Hispanics’ shopping and spending habits. The truth couldn’t be farther from the rumors that started after the new administration: Hispanics are shopping and spending more than ever, and will likely continue to do so.


The Evolving Marketer: The Role of the New CMO According to NewBase

NewBase has published “The Evolving Marketer”, an online global survey among 120 CMOs in over 20 markets. In order to help companies stay on top of the game, today’s CMOs must evolve with the changing expectations of the customers and manage from branding to promotions, content creation to distribution, and data analytics to overall marketing strategies, while keeping customer satisfaction in mind at all times.


CNNEE Thought Leadership Breakfast at Portada LA: We Need to Rethink What Total Market Means

For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé’s Margie Bravo and NFL’s Marissa Fernandez about what’s next in marketing and how to prepare for what the future brings.


Portada Los Angeles: Here’s What You Missed

Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.


MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.