Author Archive

Janet Grynberg

Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring new cultures. Follow me on Twitter!

Bacardi Buys Tequila Patron in US $5.1 Billion Deal

What: Bacardi, the spirits company best known for its rum, has added Patrón tequila to its more than 200 labels. Why it matters: Even though general alcohol sales have decreased, sales of Tequila have increased, prompting major firms like Diageo and Pernod-Ricard (and now Bacardi) to close important deals with tequila makers.   Bacardi has announced it will buy Patrón Spirits, one of […]

Netflix Plans 54% Increase in Marketing Spend

What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a  major global advertiser, particularly in the digital category. The ad spend is producing a positive  ROI: “We’re taking marketing spend up a little faster than revenue […]

Facebook and Verizon Make New Forays into Live Sports Streaming

What: The market for live-streaming rights is getting even hotter: Verizon just struck a deal with the NBA, while Facebook has hired Eurosport CEO to oversee a multi-billion push into live-streaming of sports events and esport tournaments. Why it matters: Live sports are the only appointment viewing content category large advertisers still want to spend big chunks of […]

Facebook’s Algorithm Change: 5 Silver Linings According to U.S Multicultural and Latin American Publishers

What: We touched base with key executives of  U.S. and Latin American media properties to know their thoughts on what this latest change in Facebook’s algorithm might mean for traffic referral and content viewership. 5 things to take into account. Interviewees: Iván Adaime, Juan Convers, Henry Pacheco, Juan Romero, Christian Wilkins, Matan Har, and Rafael Urbina. Why […]

Uber’s Chinese Rival Didi Chuxing Expanding In Latin America

What: DiDi Chuxing, the Chinese ride-hailing company, has begun advertising available jobs in Mexico City. They plan to launch a smartphone app and hire drivers this year. DiDi Chuxing is the second-most highly valued, venture-backed private firm in the world just after Uber. Why it matters: DiDi Chuxing expansion into Latin America bodes well for […]


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.

The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.