Deemed the fastest growing sport in areas like Southern California, lacrosse has new fertile ground and a new team with fresh ideas to find new Hispanic fans on both sides of the border.
Edwin Molina @portada_online
Major League Wrestling (MLW) aired its first live telecast in December 2018, a huge step for the fledgling wrestling company. MLW has been able to showcase the Latin American talent on their roster — such as Rush, Konnan, Pentagón Jr., and Rey Fenix, and Salina de la Renta — as the company looks to expand into different markets.
England’s Football Association is using Brexit as a catalyst to lower the number of overseas players allowed to play on English Premier League clubs. The FA’s Brexit policy could shake up the transfer market for South American players.
Between UFC traveling to Buenos Aires and Chile, key broadcast deals by Combate Américas, and impressive victories by Hispanic fighters, the sport of MMA continues to grow in the Hispanic market.
Super Soccer Stars, a growing grassroots program looking to build the game in 24 cities in 13 states, has hired longtime sports marketer Adam Geisler as CEO.
Univision’s expanded coverage of UEFA Champions League is drawing record viewership, including non-Spanish language soccer fans.
The soccer program is attempting to gain international success as the island rebuilds from the damage left behind by Hurricane Maria.
IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.
As head of Latino / Spanish content at Sports Illustrated, Luis Miguel Echegaray is looking to grow SI.com’s audience, making the website and TV shows a “go to” spot for Hispanic sports fans.
Andrade “Cien” Almas made his WWE pay-per-view debut during WWE’s SummerSlam weekend. WWE covets the Hispanic wrestling market, and the sports entertainment company hopes Andrade “Cien” Almas can replicate the success he found in Mexico and Japan, growing their international fanbase.
The financial troubles of leading media rights firm MP & Silva leaves international football, and other sports rights, in flux. The unexpected availability of these rights may present opportunities for brands to partner with some of the world’s biggest football properties.
The boxing reality series “The Contender” debuts on EPIX on Friday, August 24, with the Hispanic audience an important factor in its success. The tradition of boxing across Latin America and among Latinos in the U.S., has never been stronger.
The National Football League is looking to grow the popularity of football abroad and Mexico is a market that the league has targeted.
New Japan Pro Wrestling (NJPW) aired its third show in the United States, as the company attempts to catch WWE in the business of professional wrestling. NJPW has a solid long-time relationship with Mexico’s Consejo Mundial de Lucha Libre (CMLL), that could be used to help the company catch up to the WWE.
Boxing remains extremely popular and marketable in the Hispanic sports market, and the inclusion of two Hispanic fighters in the show’s revival is a natural tie into that fan base.
Major League Soccer looks to leverage World Cup coverage and the success of “El Tri” to increase viewership. Major League Soccer wants to continue its growth as league despite the USMNT not qualifying into the 2018 World Cup.