Carolina Re (@CaroVsCaro)
YuMe and SMG (Starcom MediaVest Group) just published a survey that shows that US Hispanics are an emerging force in digital video interaction. What’s more, results show that US Hispanic device ownership skews higher than the non-Hispanic US audience on a wide range of connected devices. Hispanics also lead the market in multi-tasking and mobile content consumption.
“We think of advertising in terms of co-branding: The content is produced for both the advertiser and our audience” – Susy Rosado, 9 meses
9 meses is a TV show that is currently expanding to other media platforms. Susy Rosado, the MC of the 2014 Portada LatAm Summit, as well as the founder, entrepreneur, and host of 9 meses, talks to us about the process behind the show.
At the Online Video Forum organized by Portada as part of #Portadalat we were lucky to have first level conversations and panels as those held by Carlos Ernesto Gutierrez, CEO Miami, Chief Growth Officer Latin America, McCann Worldgroup and Mark Larkin, SVP and General Manager of CNET. Gutierrez interviewed Larkin on stage about the industry and the development […]
Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America. All the event coverage by Portada´s editorial team below: […]
The Candidates for the #PortadaLat Awards are nominated and voted by the professionals in our audience, making the winners´ election completely democratic. Congratulations to all the winners! Top Latin Online Video Marketing Campaign (Presented by Scoopshot) Movistar – DDB Argentina Top Latin American Print Advertising Campaign (Presented by Pal) Visa “Points” – OMD Latin America […]
#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”
Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.
#PortadaLat Q&A: C. Salazar – Venture Partner, 500 Startups: “Investors need to put prejudices aside and bet on the long run.”
Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.
Portada and Media Economics Group introduce the ranking of the 10 advertising campaigns with greater investment in magazines for the US Hispanic market. Today’s ranking, shows the 10 individual brand campaigns with the largest ad investment in 2013 (January to December). The campaign “Orgullosa – Pruebalo & te Encanta” by of P & G, which ranked […]
Breaking Ads Mobile US Hispanics: Captain Morgan, Terra.com and VisitSanAntonio.com ::: Premium Content :::
Portada and Media Economics Group are pleased to announce the return of our Breaking Ads section for Hispanics US mobile market. Campaigns targeting Hispanics in the US through mobile platforms were tracked by Media Economics Group during March’s first two weeks. These advertising campaigns were conducted for mobile sites, though not exclusively and they may, […]
The Mobile World Congress (MWC) finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on what the latest innovations and trends mean for the Latin markets. Low-Cost-Smartphones: Andrés Arias, SVP Products & Operations at Adsmovil, notes that many low-cost smartphones offerings were present at the […]
Yahoo! today announced the launch of a new design for the home page of its U.S. Hispanic market and Latin America sites. Portada interviewed Javier Garcia, General Manager for the Hispanic market, about these changes.
All of the executives interviewed agree that Facebook’s positive results were expected, due to the time and resources spent by the company on advertising. All also agree that after Facebook announced to anyone who would listen that it is “a mobile company,” its earnings gained from mobile advertising are not surprising.
La Comu’s José & Joaquín Mollá: “With SapientNitro we will provide many emerging technologies to our clients”
Two weeks ago SapientNitro announced the acquisition of creative agency La Comunidad. Portada interviews José Mollá & Joaquín Mollá, Co-founders and Co-chief Creative Officers of La Comu, and asks them about the future of the agency under the new ownership.
What: Facebook has reported a record set of quarterly results, with quarterly revenues up 63% from last year thanks to solid mobile ad business. Why it matters: 53% of the social network’s revenue came from mobile advertising in the last quarter of 2013, up 23% on the same period the year before. Facebook reported record quarterly revenues in […]
Google Glass has not yet been released and sales of 30 million units are expected in the first year after the launch in the U.S. alone. How will this new Google platform impact advertising? Traslated by : Celeste Martorana Google Glass is a platform that works across applications as mobile media does, the difference is […]
The CEA (Consumer Electronics Association) published a new report with revenue projections for 2014. CEA President and CEO Gary Shapiro said that revenues for the U.S. consumer electronics (CE) industry are projected to grow 2.4 percent in 2014, reaching a new record high of $208 billion. The forecast projects that new, emerging product categories will grow […]
Latin Interactive World: “It is challenging to promote RTB in Latin Markets” M. Tesler – CEO MetaNetwork
Portada interviewed MetanNetwork’s CEO Mariano Tesler, on the development of programmatic purchase on the Latin America region. In this sense; Mariano said that “He expects LatAm to reach a 40% sale of digital advertising through RTB and the US by 2015.”
“Our goal is to be the first foreign digital media in audience in Brazil,” Isabel Amorim Sicherle –El Pais
Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle after the launching of the Portuguese edition of the Spanish newspaper.
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer, VP Managing Director at Wing tells Portada. Interestingly, Speyer notes that expectations for social networking programs may be too high as agencies and clients are still finding their way in the social media space.