Pics from #Portada 14 ::: Day2 :::
09/19/2014
The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the pictures of the event, Day 2… AAlso check out the pictures of Day 1!
Carolina Re (@CaroVsCaro)
YuMe/SMG study: US Hispanics are 2 times more likely to stream on smartphones and smart TVs
09/09/2014
YuMe and SMG (Starcom MediaVest Group) just published a survey that shows that US Hispanics are an emerging force in digital video interaction. What’s more, results show that US Hispanic device ownership skews higher than the non-Hispanic US audience on a wide range of connected devices. Hispanics also lead the market in multi-tasking and mobile content consumption.
“We think of advertising in terms of co-branding: The content is produced for both the advertiser and our audience” – Susy Rosado, 9 meses
08/25/2014
9 meses is a TV show that is currently expanding to other media platforms. Susy Rosado, the MC of the 2014 Portada LatAm Summit, as well as the founder, entrepreneur, and host of 9 meses, talks to us about the process behind the show.
#PortadaLat: CNET’s Larkin: “I say always spend your money in premium video”
06/10/2014
At the Online Video Forum organized by Portada as part of #Portadalat we were lucky to have first level conversations and panels as those held by Carlos Ernesto
#PortadaLat in links – Complete coverage
06/09/2014
Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud
#PortadaLat: Portada Awards 2014 : and the winners are…
06/09/2014
The Candidates for the #PortadaLat Awards are nominated and voted by the professionals in our audience, making the winners´ election completely democratic. Congratulations to all
#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”
05/28/2014
Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.
#PortadaLat Q&A: C. Salazar – Venture Partner, 500 Startups: “Investors need to put prejudices aside and bet on the long run.”
05/27/2014
Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.
Breaking Ads US Hispanics Magazines: Top 10 Campaigns in 2013 ::Premium Content::
03/27/2014
Portada and Media Economics Group introduce the ranking of the 10 advertising campaigns with greater investment in magazines for the US Hispanic market. Today’s ranking, shows
Breaking Ads Mobile US Hispanics: Captain Morgan, Terra.com and VisitSanAntonio.com ::: Premium Content :::
03/20/2014
Portada and Media Economics Group are pleased to announce the return of our Breaking Ads section for Hispanics US mobile market. Campaigns targeting Hispanics in
What Latin players present at the Mobile World Congress have to say
02/27/2014
The Mobile World Congress (MWC) finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on
Interview with Javier Garcia, General Manager of Yahoo! U.S. Hispanics, on the site’s new home page
02/17/2014
Yahoo! today announced the launch of a new design for the home page of its U.S. Hispanic market and Latin America sites. Portada interviewed Javier Garcia, General Manager for the Hispanic market, about these changes.
What Facebook’s revenue growth means for Latin markets
02/05/2014
All of the executives interviewed agree that Facebook’s positive results were expected, due to the time and resources spent by the company on advertising. All also agree that after Facebook announced to anyone who would listen that it is “a mobile company,” its earnings gained from mobile advertising are not surprising.
La Comu’s José & Joaquín Mollá: “With SapientNitro we will provide many emerging technologies to our clients”
02/05/2014
Two weeks ago SapientNitro announced the acquisition of creative agency La Comunidad. Portada interviews José Mollá & Joaquín Mollá, Co-founders and Co-chief Creative Officers of La Comu, and asks them about the future of the agency under the new ownership.
Mobile Ad business grows Facebook revs by 63% in Q4 2013
01/30/2014
What: Facebook has reported a record set of quarterly results, with quarterly revenues up 63% from last year thanks to solid mobile ad business. Why it
Google Glass: A drastic change for advertising?
01/23/2014
Google Glass has not yet been released and sales of 30 million units are expected in the first year after the launch in the U.S.
Research: Smartphones will lead sales of the consumer electronics industry in 2014
01/13/2014
The CEA (Consumer Electronics Association) published a new report with revenue projections for 2014. CEA President and CEO Gary Shapiro said that revenues for the
Latin Interactive World: “It is challenging to promote RTB in Latin Markets” M. Tesler – CEO MetaNetwork
12/10/2013
Portada interviewed MetanNetwork’s CEO Mariano Tesler, on the development of programmatic purchase on the Latin America region. In this sense; Mariano said that “He expects LatAm to reach a 40% sale of digital advertising through RTB and the US by 2015.”
“Our goal is to be the first foreign digital media in audience in Brazil,” Isabel Amorim Sicherle –El Pais
12/06/2013
Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle after the launching of the Portuguese edition of the Spanish newspaper.
Wing’s Speyer: “100% of our clients include social networks in their media mix”
12/03/2013
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer, VP Managing Director at Wing tells Portada. Interestingly, Speyer notes that expectations for social networking programs may be too high as agencies and clients are still finding their way in the social media space.