Author Archive

Carolina Re (@CaroVsCaro)

Senior Researcher/Writer, @CarovsCaro Carolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

YuMe/SMG study: US Hispanics are 2 times more likely to stream on smartphones and smart TVs

YuMe and SMG (Starcom MediaVest Group) just published a survey that shows that US Hispanics are an emerging force in digital video interaction. What’s more, results show that US Hispanic device ownership skews higher than the non-Hispanic US audience on a wide range of connected devices. Hispanics also lead  the market in multi-tasking and mobile content consumption.


#PortadaLat in links – Complete coverage

Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America. All the event coverage by Portada´s editorial team below: […]


#PortadaLat: Portada Awards 2014 : and the winners are…

The Candidates for the #PortadaLat Awards are nominated and voted by the professionals in our audience, making the winners´ election completely democratic. Congratulations to all the winners! Top Latin Online Video Marketing Campaign (Presented by Scoopshot) Movistar – DDB Argentina Top Latin American Print Advertising Campaign (Presented by Pal) Visa “Points” – OMD Latin America […]


#PortadaLat Q&A: C. Salazar – Venture Partner, 500 Startups: “Investors need to put prejudices aside and bet on the long run.”

Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.


Breaking Ads Mobile US Hispanics: Captain Morgan, Terra.com and VisitSanAntonio.com ::: Premium Content :::

Portada and Media Economics Group are pleased to announce the return of our Breaking Ads section for Hispanics US mobile market. Campaigns targeting Hispanics in the US through mobile platforms were tracked by Media Economics Group during March’s first two weeks. These advertising campaigns were conducted for mobile sites, though not exclusively and they may, […]


What Latin players present at the Mobile World Congress have to say

The Mobile World Congress  (MWC)  finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC  on what the latest innovations and trends mean for the Latin markets. Low-Cost-Smartphones: Andrés Arias, SVP Products & Operations at Adsmovil,  notes that many low-cost smartphones offerings were present at the […]


What Facebook’s revenue growth means for Latin markets

All of the executives interviewed agree that Facebook’s positive results were expected, due to the time and resources spent by the company on advertising. All also agree that after Facebook announced to anyone who would listen that it is “a mobile company,” its earnings gained from mobile advertising are not surprising.


Mobile Ad business grows Facebook revs by 63% in Q4 2013

What: Facebook has reported a record set of quarterly results, with quarterly revenues up 63% from last year thanks to solid mobile ad business. Why it matters: 53% of the social network’s revenue came from mobile advertising in the last quarter of 2013, up 23% on the same period the year before. Facebook reported record quarterly revenues in […]


Google Glass: A drastic change for advertising?

Google Glass has not yet been released and sales of 30 million units are expected in the first year after the launch in the U.S. alone. How will this new Google platform impact advertising? Traslated by : Celeste Martorana Google Glass is a platform that works across applications as mobile media does, the difference is […]


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Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.