Influencer Platforms’ use by brands is changing with UGC and microinfluencers as critical factors. The influencer marketing market size is expected to grow to $17.4 Billion in 2023. This is a 14.47% increase from 2022 when the influencer marketing market size was $15.2 Billion, according to recently published study by Collabstr.
TikTok globally topped the daily app downloads chart across iOS and Google Play worldwide for apps on Christmas Day, according to App Annie.
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
Truist, Lexus and other brands targeting the U.S. consumer right now.
The answers from Diageo and RocketMortgage senior marketing executives at a recent Portada Live event.
Doritos® Dinamita®, Expedia Group, Netflix and other brands targeting the U.S. consumer right now.
Brand Keys reveals brands exceeding expectations become ‘Loyalty Juggernauts,’ securing market share, loyalty, and economic influence. Explore the transformative impact of customer satisfaction on brand loyalty.
Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
Unilever, Metro by T-Mobile, Bacardi, Gap and other brands targeting the U.S. consumer right now.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…
T-Mobile-Dentsu, Chispa, Eli Lilly, Verizon….and other brands targeting the U.S. consumer right now.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
Mars, General Mills, Magnolia Bakery, Kroger… and other brands targeting the U.S. consumer right now.
NFL, TGI Fridays and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
UnidosUS, Papa John’s, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Intuit TurboTax, Toyota, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Successful marketing to Mexican Americans is the be-all and end-all for Anaheim, CA-based retailer Northgate Gonzalez Market. Portada talked to Victor Huerta, Brand Manager, Northgate González Market, to understand how one of the largest Hispanic supermarket chains reaches and engages its target consumers.
Marketers and media execs from the Portada network provide 5 takeaways from the recent Cannes Lions 2023 festival. Read what Entravision’s Juan Saldivar, NUMATEC’s Giuliano Stiglitz, and We are All Human’s Claudio Romo have to say.
H-E-B, Purpose Toys, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.