Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Marketing budgets dropped back to pre-Covid numbers, after rising to the highest levels in the last 15 years.
Following surge of “pandemic purges,” American credit card holders chose to “wallet edit,” becoming more invested and selective in how they manage money, and enhancing preference for cash back cards.
Intouch Insight launched a follow up to their spring consumer habits study which explored changes in customer expectations due to Covid-19. Respondents being extremely likely to shop online increased from 29% in the spring to 42% in the recent study.
According to our just-released survey “What Brand Marketers Need from MarTech in 2020″, advertising technologies for audiovisual media (Addressable TV, Video, Digital Audio and Display,
Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
Tú Cuentas, the platform dedicated to US Hispanics’ opinions on products and services, has revealed the results of their latest study. We at Portada talked to Olga Bueno, founder and CEO, about the key findings.
A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to communicate with other agencies. Survey answers from clients included: “Be more collaborative with other agencies to deliver the best results for the client, rather than protective over their share of wallet,” and “streamline their network P&L (have one!) to support our business, not theirs.” What do you think?
Digital food brand Allrecipes, surveyed home cooks in the 13 largest of its 18 communities worldwide, and confirmed that cooks everywhere are embracing digital technologies
Some stories the Hispanic Marketing, Advertising and Media world is talking about this week.
Some stories the Hispanic Marketing, Advertising and Media world is talking about this week.
At Portada’s recent Latin American Advertising and Media Summit, Microsoft Advertising – a sponsor of Portada’s Latin American Advertising and Media Publicity Awards – conducted a survey on social networks and advertising among the 237 people who voted in the 2012 Portada Awards.
At Portada’s recent Latin American Advertising and Media Summit, Microsoft Advertising – a sponsor of Portada’s Latin American Advertising and Media Publicity Awards – conducted a survey on social networks and advertising among the 237 people who voted in the 2012 Portada Awards.
At Portada’s recent Latin American Advertising and Media Summit, Microsoft Advertising – a sponsor of Portada’s Latin American Advertising and Media Publicity Awards – conducted a survey on social networks and advertising among the 237 people who voted in the 2012 Portada Awards.
Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally.
The World Federation of Advertisers (WFA) has announced the results of its recent survey about the level and distribution of media rebates.
The World Federation of Advertisers (WFA) has announced the results of its recent survey about the level and distribution of media rebates.
In only a few years Portada has substantially risen the standards in the Latin B2B Media and Advertising sector. It's not us who say it.