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Search Results for: report

Customer Journey

New Report: 74% of Consumers Expect A Hybrid Customer Journey

The “The New Face of Local” report by Uberall & MomentFeed finds that consumers prefer a mix of online and offline experiences with a business, in a hybrid customer journey. Consumers prefer a consumer purchase journey that blends physical and digital experiences in a non-linear fashion.

State of Marketing

State of Marketing in 2021: 78% of Brands Report New or Reprioritized Metrics

Last week Salesforce released the seventh edition of its influential State of Marketing report. The report and its companion Tableau dashboards, based on a survey of over 8,200 marketers across 37 countries, offer a snapshot of how strategic priorities and challenges, marketing tactics, and technology are transforming against a backdrop of economic and social change.

E-Commerce in Latin America

2021 Portada Insight Report on E-Commerce in Latin America in partnership with ComScore

We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls,  Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina.  Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf

Portada Insights Report – Sponsored by TEADS

Portada Insights Report: How Brands Engage U.S. Hispanics: New Segmentation Approaches includes: Thought Starters. Data reflecting the new Hispanic reality, including Hispanic-targeted English-language and Spanish-language