Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
Gonzalo Del Fa, President of GroupM Multicultural, joins the Board of Directors at Sabio Holdings, a leader in the CTV/OTT ecosystem
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS NYC The Lambs Club March 5, 2024 Overview Effective growth marketing in the United States makes it
With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.
Dozens of brand marketing and media buying agency leaders shared knowledge at last week’s Portada Live event in New York City and virtual format.
Mundial Media announced $2.0 million for AI-enabled contextual platform for multicultural audiences in pre seed funding led by a syndicate of family office investors, including
New hires Jose Suarez and Lana Rose Berger bring a wealth of knowledge in sales & multicultural advocacy to maximize the expansion of Marca in key markets.
We just published the Marketing in Multicultural America 2023-2027 Insights Report. Advertising specifically targeted to African-Americans, Asian-Americans, and Hispanics will reach US $16.5 billion by 2027. The report is filled with intelligence about Hispanic Marketing forecasts and the input of key brand practitioners.
Marketing in Multicultural America 2023-2027 Insights Report Please complete the below details and we will send you the report. DOWNLOAD the report and find out
Acquisition adds 24 employees and expands Sensis’ footprint in Washington, D.C. WASHINGTON–(BUSINESS WIRE)–#Hispanic—Sensis, the largest and most diverse 100% minority-owned advertising agency in the country,
Marketing insights need to reflect the fact that brands market in a multicultural America. Seven critical insights and perspectives from senior marketers at Heineken, Wells Fargo, Anheuser-Busch, T-Mobile and Minute Maid.
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS Los Angeles May 23, 2023 Overview Effective growth marketing in the United States makes it imperative for
For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority
Wells Fargo Marketing is important; The financial institution reported investing US $600 million U.S. in advertising and promotion in 2020 (1.076 US$ billion in 2019), according to Statista. Portada talked to Rebeca Vargas, Head of Marketing for Diverse Segments at Wells Fargo on the whys and hows of her upcoming initiatives.
Danone’s marketing strategy is committed to its purpose of bringing health through food, listening to multicultural consumers.
Thanks to an ingenious football marketing strategy the NFL was able to become one of the leading leagues across the globe. What role do Hispanics play in the NFL’s marketing strategy? Marissa Solis, SVP Global Brand & Consumer Marketing, NFL, shared some concepts about the NFL’s marketing plan going forward.
The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it should be more important today
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it.