Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
News: MundoNow-iHeartMedia, Adsmovil, SimilarWeb… partnerships, acquisitions, and what’s behind them.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
Vevo-US Media Consulting: Latin American media solutions company US Media partners with global music video network Vevo for advertising sales.
Mundial Media has appointed Gerardo (Gerry) Ramirez as Chief Growth Officer. Ramirez will lead strategic initiatives, partnerships, and operational optimizations. Mundial Media, the first AI-enabled
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest-growing segment of the
We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
Karina Dobarro EVP, Managing Partner at Horizon Media, announces a new role and position at Horizon Media: Diverse Omni-Channel Investment Lead, to level up the agency’s efforts in driving consideration and investment with diverse-owned and-targeted media.
To kick off Hispanic Heritage Month, NTERTAIN Studios and Audio Up Media announce the launch of two new Spanish-language podcasts, sponsored by Xfinity Mobile, featuring
Mundial Media announced $2.0 million for AI-enabled contextual platform for multicultural audiences in pre seed funding led by a syndicate of family office investors, including
Media buying executives Gloria Constanza, Partner, Chief Contact Strategist, d’exposito & Partners, Alex Minicucci,VP, Director Video Investment, Horizon Media, and Michael Roca, Executive Director, ELEVATE, Omnicom Media Group talked about some of the challenges they face as media buyers during the Hispanic TV Summit last week.
Renowned Latin media powerhouse NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The
2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
Remezcla announced that MyCode acquired a “sizable” stake in Remezcla. The transaction reflects the trend towards further consolidation in the Hispanic digital media space as relatively small companies partner up to scale their operations. In August last year, Mitu acquired NGL Collective, and in May, also of 2022, MyCode acquired ImpreMedia, a major publisher of Spanish-language content via digital and print media.
Matthew Harris joins SunMedia as Managing Director of SunMedia to lead the expansion of the business into the US market from the Miami office. With
Despite their enormous influence, minority media still struggles to be valued and heard in the hard-wired media sphere.