Luxury Marketing as Done by Tiffany & Co
We talked to Daniela Zamudio, Marketing and Communications Manager at TIFFANY & Co., about the most relevant strategies for luxury marketing. In this conversation, Zamudio
We talked to Daniela Zamudio, Marketing and Communications Manager at TIFFANY & Co., about the most relevant strategies for luxury marketing. In this conversation, Zamudio
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada talked to Robert Van Ness, Executive Vice President of Americas Preferred Hotels & Resorts about how the brand’s marketing strategies within the Luxury travel market.
Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research. If you’re trying to keep up, consider this
What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
[ctahfb] A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Luxury Goods and Services Marketing is going to be very well represented at our upcoming 7th Annual edition of the Portada LatAm Summit in Miami June 3 and 4. We just got the confirmation from 4 major players in the Latin American Luxury Goods and Services Sector.
Agenda highlights include presentations by Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.
Agenda highlights include presentations by Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.
Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are
WSJ. Magazine, The Wall Street Journal’s luxury lifestyle publication, is launching WSJ. Magazine Brasil, printed in Portuguese, and WSJ. Magazine América Latina, printed in Spanish in Argentina, Chile, Colombia, Mexico and Panama.
Magazine publishers are addressing the U.S.-based upscale Latinas audience, with English-language, luxury and lifestyle publications.
Time Inc. may be close to a deal to buy American Express’ luxury publishing division, including Travel + Leisure and Food & Wine magazines.
It stands to reason that the production and consumption of luxury goods are the first to be affected when an economic crisis arises, and are
Latin America has become one of the main growth engines for major Luxury Goods and Services companies.
Latin America has become one of the main growth engines for major Luxury Goods and Services companies.
Haleon, NatureSweet, ANTA and other brands targeting the U.S. consumer right now.
Skims, Chevrolet, Blockchains, Rappi… and other brands targeting the U.S. consumer right now.