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Search Results for: luxury

Luxury Ads to Grow 3%: Strong In-house Native, Print Dominates “High Luxury”

Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.

#Portadalat Agendas Revealed: Telefonica, Corona, Luxury Goods Panel and More…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.

Alastair Lewis, International Director, Haymarket Media

#Portadalat Early Bird Extended to Tuesday April 21: Kellogg, Corona, Luxury Goods Panel and much more…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.