Video advertising platform Innovid has secured US $30 million in the pre-IPO funding round. The company will use the funds to advance its end further to end CTV platform as well as to expand its global presence.
Innovid, a video marketing platform for advertisers to engage consumers across all screens and channels, announced the launch of its Marketing Cloud Suite, an omni-channel marketing cloud integrations for video with Adobe, IBM, and Oracle.
IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.
While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.
As CTV advertising is clearly on the rise, there is still a lot of confusion in the brand marketing and media buying community about what CTV really means and what, its key features are. What are its advantages? Is it interactive? How do you buy it? 6 key questions and their answer according to executives from Mastercard and Innovid.
Connected TV Advertising Investment is growing at triple digit figures in 2020. Yet, the level of investment is nowhere near the CTV audience number, which is already larger than that of Pay-TV. Media buyers at Starcom USA and GroupM tell Portada that better reporting and more sophisticated measurement options are key to further growth.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.
A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.