A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
Impremedia recently launched Estar Mejor, the only wellness website in Spanish for the Hispanic community in the United States. Estar Mejor is the seventh vertical content site Impremedia has launched. These sites now attract more than 35 million monthly users, according to Impremedia. Portada talked to Rafael Cores, Impremedia’s VP of Content, about the content and monetization strategy of the Spanish-language media company.
LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.
Impremedia, the leading Hispanic news and information company, and publisher of the two main newspapers in Spanish in the United States, La Opinión and El Diario, issued an open letter calling advertisers and media agencies to end the discrimination of Hispanics Audiences and the media serves that serves them.
Impremedia has acquired the food and recipes sites Comedera. Comedera joins Impremedias’s family of news and lifestyle brands.
Hispanic content company Impremedia is launching Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States. Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.
Impremedia, the leading Hispanic news and information company, launches Solo Dinero, the only digital publication on personal finance in Spanish, aimed at the Hispanic community
According to Comscore, Impremedia’s digital properties, along with Univision and Telemundo, have by far the most audience among Spanish-language news publishers in the U.S. Portada
Impremedia has achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group for the second straight year. By receiving TAG recertification, Impremedia reaffirms efforts to fight ad fraud and promote transparency.
ImpreMedia’s years of experience with Hispanic audiences and Ivan’s career path are an example of how hard work, willingness to adapt and an ability to recognize your strengths are the basic requirements for success in the digital age.
ImpreMedia announces the creation of IM Studio ñ, its in-house marketing solutions service provider.
New York’s El Diario, an ImpreMedia newspaper, dismissed 13 employees last week of which 6 belong to the Editorial Team.
Gabriel Dantur is impreMedia’s new CEO.
Gabriel Dantur has been appointed new CEO at impreMedia effective January 1, 2016. Dantur replaces Francisco Seghezzo, who will return to Argentinean newspaper La Nacion (impreMedia’s owner) in Buenos Aires Argentina.
As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting, although Steve Mandala EVP Advertising Sales at Univision said at the Upfronts that Univision is unaffected by fragmentation. Let’s take a look at what the networks boasted in terms of Sports content offerings at last week’s Upfronts in New York City.
impreMedia’s New York daily newspaper El Diario just revealed a new editorial design and format. Portada asked Juan Varela, VP Content at impreMedia and the
ImpreMedia, the Hispanic news and information company in the United States, has unveiled a new reader product for its brand, El Diario, the nation’s longest-publishing spanish-language daily newspaper, with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos,” (The Champion of Hispanics).
ImpreMedia announced today that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc. Francisco Seghezzo, will become CEO of the company effective June 1st.
Multicultural media partner EPMG has announced they have partnered with impreMedia, the Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
A few tidbits from last week’s AHAA Annual Conference: The Rupert show, impreMedia’s plans, Total Market Definition, Is Facebook poaching employees from Univision? and more… The Rupert