Search Results for: impremedia

Spanish-language Media

Inside Impremedia’s Spanish-language Content Strategy

Impremedia recently launched Estar Mejor, the only wellness website in Spanish for the Hispanic community in the United States. Estar Mejor is the seventh vertical content site Impremedia has launched. These sites now attract more than 35 million monthly users, according to Impremedia. Portada talked to Rafael Cores,  Impremedia’s VP of Content, about the content and monetization strategy of the Spanish-language media company.

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Impremedia’s La Opinión Was Chosen as the Best Hispanic Newspaper and Best Website

LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.

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Hispanic Car Buyer

Impremedia Launches Siempre Auto, Betting on the Spanish-Language Car Buyer

Hispanic content company Impremedia is launching  Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States.  Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.

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