Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Search Results for: impremedia

Spanish-language Media

Inside Impremedia’s Spanish-language Content Strategy

Impremedia recently launched Estar Mejor, the only wellness website in Spanish for the Hispanic community in the United States. Estar Mejor is the seventh vertical content site Impremedia has launched. These sites now attract more than 35 million monthly users, according to Impremedia. Portada talked to Rafael Cores,  Impremedia’s VP of Content, about the content and monetization strategy of the Spanish-language media company.

Impremedia’s La Opinión Was Chosen as the Best Hispanic Newspaper and Best Website

LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.

Hispanic Car Buyer

Impremedia Launches Siempre Auto, Betting on the Spanish-Language Car Buyer

Hispanic content company Impremedia is launching  Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States.  Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.

impreMedia Appoints Gabriel Dantur as CEO

Gabriel Dantur has been appointed new CEO at impreMedia effective January 1, 2016. Dantur replaces Francisco Seghezzo, who will return to Argentinean newspaper La Nacion (impreMedia’s owner) in Buenos Aires Argentina.

Soccer

Upfronts: The latest Sports Offerings from ESPN, impreMedia, Univision, BeInSports, Telemundo…

As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting, although Steve Mandala EVP Advertising Sales at Univision said at the Upfronts that Univision is unaffected by fragmentation. Let’s take a look at what the networks boasted in terms of Sports content offerings at last week’s Upfronts in New York City.

Impremedia’s El Diario reveals new editorial design and format

ImpreMedia, the Hispanic news and information company in the United States, has unveiled a new reader product for its brand, El Diario, the nation’s longest-publishing spanish-language daily newspaper, with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos,” (The Champion of Hispanics).

Monica Lozano leaves impreMedia, Seghezzo to replace her as new CEO

ImpreMedia announced today that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc. Francisco Seghezzo, will become CEO of the company effective June 1st.