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Search Results for: heritage month

Advertisers use print media for Hispanic Heritage Month

National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1

Momtastic to launch a Latina Section sponsored by American Family Insurance

Momtastic, a destination offering inspiration and solutions for family and life, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance’s initiative, Por Ellos, Si Podemos (Because of Them, We Can).

ESPN Deportes Radio launches in New York

ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio, the 24/7 national Spanish-language sports radio network in the U.S., starting September, 2012 to coincide with the beginning of Hispanic Heritage month (Sept.15- Oct. 15).

Year 4, Nr. 22

  • Advertisers Use Print Media for Hispanic Heritage Month

  • National Advertising Campaigns Targeting Hispanics

  • Corporate America Embraces Spanish-language Websites

  • Content: The Lab Ideas: Cooking-up Unconventional Messaging

  • Print-Ad-Sales Representation Companies Enable National Hispanic Print Buys

  • Print-Ad-tracking: Auto-insurance, on the back of the big OEM's


    • DIRECTOS (DIRECT MARKETING)



      • Catalogers mostly go after Hispanics in English

      • To Direct Mailers, Educating is the Name of the Game

      • Direct Mail Offer Analysis: Wireless