Five things you need to know according to Ana Crandell, Vice President of Media Services, Lopez Negrete Communications, Julian Chadwick, CEO, Founder at Zenda, Cristian Figoli – Chief Product Officer LATAM – dentsu and Hernan Zungri, SVP Sales & Operations, Digo.
Google’s AI Overview feature could drastically reduce publishers’ referral traffic and ad revenue, causing significant concern.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
Washington D.C based El Tiempo Latino is one of the main digital and print properties in the U.S. Hispanic market. El Tiempo Latino aims to provide its audience with truth-based information, particularly through reliable news media in Spanish, CEO and publisher Javier Marin tells Portada.
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
Cookie Deprecation has been delayed by Google once again. Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024.
DR-ONE is DigitalReef’s recently introduced software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. Portada talked to Maurizio Angelone, CEO of Digital Reef, who states that DR-One can provide marketers a reach as deep as Google or Facebook in some markets.
Google announced Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was informed by their learning and widespread community feedback from their earlier FLoC trials and replaces their FLoC proposal.
Brand Intimacy is the emotional science behind the bonds consumers form with the brands they use and love. Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic. Apple tops the list of brands overall. In the tech and telco industry, it is followed by Google and Samsung, according to MLBM’s new Brand Intimacy COVID study.
Remi Cackel, Chief Data Officer, Teads tells Portada that Teads has built deep capabilities to understand how people consume and engage with premium editorial content. Below is an article by Cackel on Google’s recent announcement on ad-targeting on the open web.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.
Leading executives from the brand, agency, media, and tech sectors will gather at an exclusive Luncheon Roundtable at our upcoming twelfth annual Portada Miami on April 12 to discuss the topic: Redefining the Role of Miami as a Marketing and Media Hub. During the exclusive lunch meeting, Portada will present the results of its Panregional Marketing and Media Report. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
