Esports Update: YouTube Leads VOD, Facebook Takes Over Mobile Streaming and More Trends
YouTube is the leading platform for esports videos on demand (VOD), according to 2019 data provided by Stream Hatchet. Meanwhile, Facebook is the number one
YouTube is the leading platform for esports videos on demand (VOD), according to 2019 data provided by Stream Hatchet. Meanwhile, Facebook is the number one
GDQ was January’s most-watched e-sports tournament. A look at the streaming figures also reveals that longer airtime does not always mean fans will spend more
YouTube Gaming was the clear leader in the esports mobile streaming space in 2019. Although gamers tend to use highly sophisticated hardware for their training
MLB to enter the Indian sports betting market with new local headquarters. This is a summary of the most exciting news in multicultural sports marketing.
Toyota Marketing Campaign, Anheuser Busch, Topo Chico® Hard Seltzer, Visit Mexico, Shiseido… and other brands targeting the U.S. consumer right now.
How much media did we consume in 2020? Distorted by the impact of COVID-19, global consumer media usage, including all digital and traditional media, grew at an accelerated 2.8% to an average of 53.1 hours per week in 2020, according to PQ Media’s annual Global Consumer Media Usage Forecast 2020-2024.
Louis Vuitton to sponsor 2019 League of Legends World Championship. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Formula One is staying in Spain. The F1 confirmed the Spanish Grand Prix in Barcelona for the 2020 season. Multicultural Sports Marketing News.
MLB teams could generate fUS$11 million from jersey patch deals. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
La Vida Baseball and the Houston Chronicle Lock Partnership
Mariano Rivera World Tour Apparel Collection will be launched by Bleacher Report to honor the Panamanian-American former professional baseball pitcher. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.