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Search Results for: ecommerce

Content for eCommerce

How Willow Innovations and Primary Arms Activate Content for eCommerce

Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.

MarTech Investments

Giuliano Stiglitz, CEO, NUMATEC: “AI, Ecommerce, Customer Data and CTV Have the Most Growth Potential for Martech Investments”

MarTech  Investments are a key driver of the communications industry, both for entrepreneurs and investors.  Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.

Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales

Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.

Portada Live April 11 2024

Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES

Portada Live April 13 2023

Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE- SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES

Marketing Transformation

E-Commerce Driving Marketing Transformation in 2023, Brands tell Portada

Marketing Transformation in 2023; as we move into a new and exciting year in the marketing discipline, e-commerce marketing will continue to transform marketing,  according to the brand marketers in the Portada network. They share insights related to advertising attribution, content, influencer marketing, and social commerce.

E-Commerce Trends

E-Commerce Trends: 7 Things to Know for 2023

Which are the most salient features of e-commerce in 2022. What impact will they have on marketing in 2023? Here are 7 defining elements for e-commerce marketing according to Portada’s community of brand marketers.

Changing Places

Yahoo Receives 25% Stake in Taboola, Dollar Tree and More…

Yahoo and Taboola announce 30-year partnership and equity stake, Dollar Trees’ new hires to focus on digitalization and customer experience, Gallegos United new Executive Creative Director… companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.