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Advertising: The Answers to 12 Questions Brands are Asking for 2021 and BeyondMars, The Home Depot, Cutwater Spirits, Bimbo Bakeries USA, Cacique®, Greenwood, Walmart, Target, Levi Strauss & Co., … and more brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Mars 

MarsMars, Incorporated launched #HereToBeHeard, a new global crowdsourcing campaign that elevates the voices of women from all intersections – including race, age, sexuality, religion and ability – to help shape a more inclusive business environment and create a world where all women can thrive. As part of the company’s Full Potential platform for action on gender equity in its workplaces, sourcing communities, and the marketplace, #HereToBeHeard asks women everywhere: “What needs to change so more women can reach their full potential?” The responses will inform the concrete actions Mars will take – both within its value chain and in broader society – to close the gender opportunity gap. To kick off the conversation, Emmy award-winning actress and host Tamera Mowry-Housley joins a roster of inspiring women influencers including Poppy Jamie, Hani Sidow, Helen Wu & Kellie Gerardi who will lend their experiences and invite women to share their voices and vision at beheard.mars.com. Currently, women make up 51 percent of the world’s population and could contribute us$28 trillion to the global GDP, and yet so often their voices go unheard. The initial phase of #HeretoBeHeard, where women’s voices will be collected, will run through March; after which the submissions will be analyzed by the Oxford Future of Marketing Initiative (FOMI) at Oxford University’s Saïd Business School. The results will be shared with the world in a study by Oxford this summer and will inform the action plans of Mars’ Full Potential platform, including policies Mars can implement and advocate for in its commitment to unlock opportunities for women.

  • The Home Depot 

The Home Depot appointed OMD as its new U.S. media AOR, following a review that started last summer. The appointment includes traditional and digital media.  Home Depot spends around US$450 million on measured media annually. Home Depot spent around US$382 million on media in the U.S. from July 2019 to June 2020, according to data consultancy COMvergence, of which an estimated US$248 million was spent on traditional channels and US$134 million on digital. Home Depot is also in the midst of a creative review, according to Adweek.

 

 

  • Cutwater Spirits 

cutwaterCutwater Spirits, US cocktail brand., releases its “Cut Out With Cutwater” ad campaign with a TV commercial airing on game day, digital takeovers, and a social media series featuring actress Emily Hampshire, renowned for her role as Stevie Budd on Schitt’s Creek  and “longtime Cut Out enthusiast.” The campaign is all about cutting away from the daily routine and draws from the core values that have inspired Cutwater since the brand’s very beginning. The new 30-second “Cut Out” spot is Cutwater’s first-ever ad to run during the biggest football game of the year, and is now airing on TV channels including ESPN and CBS Sports, as well as social media. On Sunday February 7th, the ad will air in key regional markets on the west coast including Los Angeles, San Diego, San Francisco, Sacramento, Las Vegas, Phoenix and Seattle. There will be an accompanying national rollout on YouTube the following day (2/8).Cutwater is also partnering with actress and comedian Emily Hampshire of Schitt’s Creek, a self-proclaimed “longtime cut out enthusiast” in a lighthearted social media campaign which kicks off on Instagram and Twitter. While the TV commercial comes to life with lively outdoor “Cut Out” occasions, Emily will highlight her own hilarious at-home interpretations of the theme. The Cut Out campaign will run as Cutwater Spirits continues to innovate in 2021, offering new forms and flavors for enjoying an excellent cocktail anywhere. New releases include the expansion of tequila-based ready-to-drink offerings with a new fruit-forward margarita lineup and a series of frozen tequila pops.

Portada Live

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

  • Bimbo Bakeries USA

bimboBimbo Bakeries USA (BBU), a subsidiary of Mexican bakery giant Grupo Bimbo SAB de CV, has launched SweetSnacking.com, a new direct-to-consumer platform that allows consumers to have their favorite BBU brands shipped directly to their homes. According to Bimbo Bakeries USA (BBU),the coronavirus pandemic has created demand for products that may be shipped directly to consumers’ homes. SweetSnacking.com will seek to fill that need. BBU’s new service allows consumers to select from 10 pre-made boxes that offer a varied combination of the company’s brands, including Entenmann’s, Sara Lee, Thomas’ and Takis. Deliveries, which are shipped for free, are made directly to consumers’ homes for ease and convenience. Delivery is currently available to select ZIP codes. Bimbo reported strong performance in Q3 2020, driven by better-than-expected results from its Sweet Goods category, which offset the drag from impulse items like on-to-go foods due to the pandemic.

  • Cacique® 

 

cacique

Cacique®, LLC – an independently owned Hispanic foods company and maker of the #1 brand of authentic Mexican-style cheeses, cremas, and chorizos in the U.S. – announced an addition to the company’s ownership group as part of a round of funding that will be used to accelerate the brand’s continued rapid growth nationwide. Boston-based investment manager The Baupost Group, LLC (“Baupost”) will take a minority stake in Cacique.Demand for Hispanic foods is exploding nationwide, and consumers are seeking authentic ingredients and high-quality products in this category. This investment is an important next step for the future of Cacique, and will support the company’s long-term growth strategy, as well as allow the company to meet the growing demand for its products. Using the proceeds, Cacique will expand production capacity, increase R&D to drive product innovation and continue to sustainably enhance its national presence.

  • Greenwood 

Greenwood, a digital banking platform for Black and Latino individuals and businesses, announced it has surpassed 500,000 sign-ups for its virtual banking services in just 100 days. In addition, Greenwood announced a donation to the Drum Major Institute, an organization co-founded by Rev. Dr. Martin Luther King, Jr. and dedicated to creating commonsense solutions to drive social progress for all American citizens. A contribution also will be presented to the Martin Luther King, Jr. Center for Nonviolent Social Change, an organization founded by Mrs. Coretta Scott King as the official living memorial of the life, work and legacy of Dr. King. Greenwood, a socially responsible banking platform, was founded by Civil Rights leader Andrew J. Young; rapper and activist Michael “Killer Mike” Render; and Ryan Glover, founder of the Bounce TV Network and other companies. Greenwood features best-in-class online banking services and innovative ways of giving back to Black and Latino causes and businesses.

  • Walmart 

walmartAfter doubling business last year, Walmart is planning to grow its digital media arm into one of the top-ten advertising platforms in the United States by joining digital with an in-store network of 170,000 screens, sampling, and even drive-in movies, mediapost reported. The company also renamed its media business, Walmart Connect, formerly known as Walmart Media Group. The new strategy is focused on ecommerce targeted ads as it attempts to fight off rivals like Amazon and Target. Ads from consumer products goods companies and other manufacturers will run on Walmart.com and the Walmart app to shoppers as they are purchased in real-time, using first-party shopper data from its website, payment systems and other in-store and online platforms. Walmart will give brands the opportunity to advertise on nearly 170,000 digital screens at self-checkout kiosks and on TV walls in more than 4,500 stores.

  • Target and Levi Strauss & Co.

Target Corporation announced a limited-edition collection with Levi Strauss & Co., featuring an assortment of home and lifestyle items and marking Levi’s® first Home partnership. Reinventing what a retailer’s relationship with a national brand can represent, the Levi’s® for Target limited-edition Home collection builds on the decade-long partnership between the two iconic companies, which began with the introduction of the DENIZEN® from Levi’s® value denim brand, and expanded in 2019 with the introduction of Levi’s® Red Tab brand at Target. As part of the Red Tab expansion, Target is rolling out curated in-store displays to be set in 500 stores by Fall 2021.  The new Levi’s® for Target limited-edition collection launches Feb. 28, 2021. Available at Target.com and in most Target stores, the collection features thoughtfully-designed, durable pieces meant to inspire a more sustainable home and life.Levi’s® for Target includes more than 100 items and ranges in price from US$3-$150, with most items under US$25. The collection will be available at most Target stores and Target.com beginning Sunday, Feb. 28, while supplies last. In addition, the collection will be available via Target’s contactless same-day services, including Drive Up and Order Pickup. Mehreen Hussain,  Marketing Director, Inclusive Marketing at Target will be participating at Portada Live Collaborative Knowledge-Sharing Session: How to personalize at scale when targeting multicultural consumers next March 24th, 2021. 

  • Sigo

SigoSigo, an inclusive auto insurance provider focused on providing affordable access to underserved populations, has partnered with Mexico-based Saive to launch the Calles Seguras Initiative through the Sigo powered by Saive App, a free safe driving app now available to all drivers. Use of the mobile telematics solution, the first in the U.S. that’s natively in Spanish, allows users to review their driving behavior, become a safer driver, and earn rewards while doing so. According to Pew Research, Hispanics have accounted for more than half of the U.S. population growth since 2010. To better serve this segment of the population, and the growing number of Hispanic drivers, Sigo created a bi-lingual, tech-enabled solution to help customers with limited insurance histories get basic liability policies without having to visit a brick-and-mortar agency or pay extra fees. With the introduction of the Calles Seguras Initiative, the Hispanic population can now also continue to improve their driving skills, whether they are a Sigo customer or not.

 

 

Experts in Influencer Marketing campaigns discuss best practices. Vivian Baron, Founder and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.

How powerful can influencer marketing campaigns be? Is it for everyone? During the last years, the trend of using influencers as a tool to amplify a campaign or message has grown to a great extent. As Vivian Baron, Founder and Creative Chairwoman of Band of Insiders believes, “It is no longer about the relationship with the media, but rather about how we amplify our client’s message correctly. There’s great interest placed on influencer marketing, but there’s also a great lack of knowledge around it.”

In spite of this lack of knowledge, many brands have tried to take advantage of the opportunity that influencer marketing represents. Unfortunately, not everyone has succeeded. “Digital platforms are so strong today that influencer marketing can have a hugely negative effect,” asserted Baron. “It should be taken very seriously.”

Can (or Should) Any Brand Take Advantage of Influencer Marketing Campaigns?

With the buzz around this type of marketing, every brand wonders if influencers can boost their ROI. While this can and does happen, it isn’t as simple as some could believe, and influencers can help a great deal in things that are not necessarily direct sales. “Influencer marketing is key in any brand, not only to create awareness but for many other things,” said Yamile Elias, Director of Business Innovation & Marketing, Drinkfinity/Pepsico. “At Drinkfinity we’re using it for insights, to ask the consumer certain things. When we have a problem they can help us solve it, but only if it’s a good fit.”

For Giustina Trevisi, Global Consumer Engagement Lead at Grupo Bimbo, brands are already surrounded by influencer marketing, and it would benefit them to adopt a position towards it. “Influencers are something we can’t ignore. It’s a ‘can’t hide’ matter, where the question is ‘how to leverage‘,” asserted Trevisi. Influencers are a great tool in any ecosystem, but it doesn’t work on its own. You’re not supposed to have an Influencer Marketing strategy on its own, but rather include it in your overall communication strategy.” Moreover, she agreed with Yamile Elias that this tool helps in diverse areas, such as crisis management, campaign support, and PR and perception. While these don’t have a direct impact on your ROI, “they obviously expand reach,” she said.

What matters now is the content, sales should only be the consequence.

What Are the Keys to Crafting Successful Influencer Marketing Campaigns?

Giustina Trevisi summarized the essential elements when sharing one of Bimbo’s stories of success: 1. Objective, 2. Target, 3. Creative. “The first step is knowing the objective and whom we intend to reach. We held onto a current event, something that was happening at the moment (Peru qualified for the World Cup), and we focused on getting the formats, times, and platforms correctly,” she told. “You need to choose the correct target and influencers according to your objective and budget. If you show the idea to management and they don’t like it, that is a good sign, as it’s not for them.”

A Matter of Strategy

You need to choose the correct target and influencers according to your objective and budget. If you show the idea to management and they don’t like it, that is a good sign, as it’s not for them.

“Influencer marketing should be carried out in very strategic ways,” added José Camargo. “For Best Buy, something that has worked really well is these people we call ‘insiders’ that don’t even know they are influencers. These kids can get 3-4 thousand people in 20 minutes for an opening.” What matters the most, he emphasized, is a good fit between the influencers’ values and those of the company: “The brand and the influencer should have similar values. Only when the influencer is convinced by the brand are the publications really natural: the brand’s ideals rub off on his or her posts and comments.”

How to Select an Influencer?

As we have seen so far, having a clear objective matters, but so does selecting an influencer that matches that objective. The first thing, then, is knowing what each type of influencer can achieve.”There’s an influence pyramid that we can divide into mega, macro, and micro. Each one of these has different results,” explained Leonardo Vargas. “However, the new trend is ‘hidden influencers’, people who have an impact both online and offline. We need to look at their profile and their basic social circle in order to provoke a more direct impact on sales.”

Having an expert to deal with them helps with the flow and builds long-term relationships.

For Better Results, Employ an Expert

The next thing would be the actual process of selection. For Giustina Trevisi, this is much easier with the help of a specialist. “I would recommend others to work with influencer agencies, to work with experts,” she stated. “It’s important to have someone who knows how to handle them, have a good communication with them. We work with several specialized agencies who take our brief, give it back, then we do a second brief, they give it to the influencer and then they present a creative proposal. If I do the regulation part, I lose the emotional component. Having an expert to deal with them helps with the flow and builds long-term relationships.”

Can Technology Make the Process Easier?

“We have to automatize processes through platforms, technology, data, correlations… We need to use what’s available, but the decision has to ultimately go through a human filter who knows the target and can make sense of everything,” said Giustina Trevisi. “A tool can give you a diagnosis, but a human being has to make de decision. A machine uses algorithms, but the context has to be human.”

“I’m in favor of digitalization and automatization, but the human part is inescapable,” agreed Leonardo Vargas. “Instagram stories, for example, can give you very complete information, but only when you have a team of experts constantly looking at what’s going on on social media. Every day there are more platforms; with just one click you can execute a campaign, but we need to go back to the brief. Everything needs to be taken care of.”

 

What Can We Expect for Future Influencer Marketing Campaigns?

It’s easy to see where we’re going if we take a quick look at where we’ve recently been. As Yamile Elias commented, “If we analyze the number of times people search the word ‘influencer’, we find that the number has grown 200% since 2016, and it grew 60% in the first quarter of this year alone. Estimations show the budget for influencer marketing in the U.S. to go up to 5-10 billion dollars.”

 Facebook, Twitter, etc. have become just another showcase for brands, and consumers don’t want to see that anymore.

According to Leonardo Vargas, there are already a couple of trends that we can expect to see in the near future. “One: strategies linked to SEO and automatized keywords, which are different to Google’s ad words because they get placed on social media,” he explained. “Two: audience marketing for influencers; a type of audience analysis that helps you know what works, not what looks well. A new trend that will be very important, and it’s a great time to be pioneers, is the rise of new social media. Facebook, Twitter, and the others have become just another showcase for brands, and consumers don’t want to see that anymore. There are new social media that are going back to what Facebook and Twitter were about originally, like Mastodon, in which users are in control and it’s free of ads.”

In Conclusion…

In short, we should try to go deep into the influencer marketing campaigns tool instead of staying at a superficial level. Influencers are for every brand only if the strategy is very clear. Objectives, channels and the influencers themselves should fit, not only to minimize crisis risk but to ensure good results overall. It’s very important to analyze the data, be aware of the results you’re aiming at. We shouldn’t underestimate Influencer marketing, it isn’t easy, but it can really bring you success. It should be a part of your whole marketing strategy, not as an isolated campaign but as a long-term program. If we do it well, it’s a great bet. Otherwise, it can really hurt you. That’s why you should partner with experts.

 

What: Kantar has released the results of its yearly Brand Footprint report, based on research of 72% of the global population.
Why it matters: In Latin America, 8 of the top 10 brands belong in the food and beverage category. Brands can refer to Kantar’s report to find out what these brands have in common, and why they are so close to the Latin American consumer’s heart.

 

Kantar has released the 2019 edition of the Brand Footprint report, a study of this year’s most chosen fast-moving consumer goods based on research of 72% of the global population; a total of one billion households in 49 countries across five continents, accounting for a staggering 85% of the global GDP.

According to the study, Coca-Cola reigns steady for the seventh year in a row as the world’s most chosen brand, purchased over 5.9 billion times. Stepping on its heels are Colgate, the only brand chosen by more than half of the world’s population (6 out of 10 households globally), and Maggi, raising consumer’s choice up to 7%.

In Latin America, the food and beverage categories dominated the top ten (except for Colgate, at second place, featuring a 89.6% penetration in 2018). Falling behind Coca Cola, the ultimate champion, are staple brands Bimbo and Maggi taking up the third and fifth spot, followed by the soft-drink category represented by Lala, Pepsi, Nescafé, and Tang ranking from 6 to 9, and kitchen basic Knorr at the 9th spot.

The study revealed an important turning point in Latam: the FMCG market has brought its growth to a grinding halt after seeing an 8% volume increase just a decade ago. Consumers are changing their habits and priorities, challenging brands and manufacturers to keep up with their new frames of mind. Health and environmental sustainability have become imperative features of modern products that seek to thrive with the millennial consumer force. The following is a list of the top 10 most-chosen brands in Latin America.

Top 10 Most-Chosen Brands in Latam

RankBrandPenetration, %Consumer choice

(choices by shopper)

Consumer reach points (000)
1Coca-Cola88.2%27.72797
2Colgate91.0%8.2854
3Bimbo32.4%19.3715
4Lala17.8%32.3657
5Maggi63.1%8.9641
6Tang56.6%7.6496
7Pepsi41.6%10.1479
8Knorr57.4%7.2475
9Nescafé41.5%9.4446
10Palmolive59.3%5.4364

Source: Brand Footprint Report, Kantar Worldpanel 2018.

 

A new selection of “Breaking ads Mexico” as tracked by  MexicoWebMonitor™,  a service of Media Economics Group. The campaigns were active between 20 and 26 of august of 2012. Below digital campaigns from Visa, Bimbo, Opera and Universal Pictures.

Visa

Advertiser : Visa, Inc.

Campaign : Visa Platinum “Visa Concierge”

First date captured : 26/08/12

Language : Spanish

Description : Visa Concierge service offers reservations at restaurants, hotels, attractions, etc. for Visa Platinum card holders

Site : AztecaDeportes.com

Landing Page : http://www.visa-platinum.com/mx/visa-concierge.aspx

Bimbo

Advertiser : Grupo Bimbo, S.A.

Campaign : Grupo Bimbo “Bimbuñuelos”

First date captured : 20/08/12

Language : Spanish

Description : Bimbuñuelos snack – crispy pastry wheels.  Campaign leads to Facebook site (facebook.com/BimbunuelosBimbo)

Site : Chilango.com, Publimetro.com.mx

Landing Page : https://www.facebook.com/BimbunuelosBimbo

Opera

Advertiser : Opera Software ASA

Campaign : Opera Mini Browser

First date captured : 24/08/12

Language : Spanish

Description : Opera mobile browser for phones and tablets.

Site : Chilango.com, CNNExpansion.com, MedioTiempo.com (Mexico), Quien.com

Landing Page : http://www.opera.com

Universal Pictures

Advertiser : NBCUniversal, Inc.

Campaign : Universal Pictures “El Legado Bourne”

First date captured : 24/08/12

Language : Spanish

Description : Spanish-language version of “The Bourne Legacy” opened in Mexico August 24, 2012.

Site : ElUniversal.com.mx

Landing Page : http://www.legadobourne.com

Portada presenta una nueva selección de los avisos digitales mexicanos en “Breaking Ads”, recolectados a través de MexicoWebMonitor™ de Media Economics Group. Los avisos estuvieron activos durante la semana del 20 al 26 de agosto del 2012.  Esta semana presentamos las campañas de Visa, Bimbo, Opera y Universal Pictures.

Visa

Anunciante : Visa, Inc.

Campaña : Visa Platinum “Visa Concierge”

Fecha de capturación : 26/08/12

Lenguaje : Español

Descripción : El servicio de concierge de Visa ofrece reservaciones a restaurantes, hoteles, actividades, etc., para los que tengan la tarjeta Visa Platinum.

Sitio : AztecaDeportes.com

Página destino : http://www.visa-platinum.com/mx/visa-concierge.aspx

Bimbo

Anunciante : Grupo Bimbo, S.A.

Campaña : Grupo Bimbo “Bimbuñuelos”

Fecha de capturación : 20/08/12

Lenguaje : Español

Descripción : Los Bimbuñuelos, pan dulce en forma de ruedas. La campaña te lleva a su sitio en Facebook.

Sitio : Chilango.com, Publimetro.com.mx

Página destino : https://www.facebook.com/BimbunuelosBimbo

Opera

Anunciante : Opera Software ASA

Campaña : Opera Mini Browser

Fecha de capturación : 24/08/12

Lenguaje : Español

Descripción : Navegador móvil Opera para teléfonos inteligentes y tablets.

Sitio : Chilango.com, CNNExpansion.com, MedioTiempo.com (Mexico), Quien.com

Página destino : http://www.opera.com

Universal Pictures

Anunciante : NBCUniversal, Inc.

Campaña : Universal Pictures “El Legado Bourne”

Fecha de capturación : 24/08/12

Lenguaje : Español

Descripción : Versión en español de “The Bourne Legacy” que estrenó en México el 24 de agosto del 2012.

Sitio : ElUniversal.com.mx

Página destino : http://www.legadobourne.com

A new selection of “Breaking ads Mexico” as tracked by  MexicoWebMonitor™,  a service of Media Economics Group. The campaigns were active between 20 and 26 of august of 2012. Below digital campaigns from Visa, Bimbo, Opera and Universal Pictures.

Visa

Advertiser : Visa, Inc.

Campaign : Visa Platinum “Visa Concierge”

First date captured : 26/08/12

Language : Spanish

Description : Visa Concierge service offers reservations at restaurants, hotels, attractions, etc. for Visa Platinum card holders

Site : AztecaDeportes.com

Landing Page : http://www.visa-platinum.com/mx/visa-concierge.aspx

Bimbo

Advertiser : Grupo Bimbo, S.A.

Campaign : Grupo Bimbo “Bimbuñuelos”

First date captured : 20/08/12

Language : Spanish

Description : Bimbuñuelos snack – crispy pastry wheels.  Campaign leads to Facebook site (facebook.com/BimbunuelosBimbo)

Site : Chilango.com, Publimetro.com.mx

Landing Page : https://www.facebook.com/BimbunuelosBimbo

Opera

Advertiser : Opera Software ASA

Campaign : Opera Mini Browser

First date captured : 24/08/12

Language : Spanish

Description : Opera mobile browser for phones and tablets.

Site : Chilango.com, CNNExpansion.com, MedioTiempo.com (Mexico), Quien.com

Landing Page : http://www.opera.com

Universal Pictures

Advertiser : NBCUniversal, Inc.

Campaign : Universal Pictures “El Legado Bourne”

First date captured : 24/08/12

Language : Spanish

Description : Spanish-language version of “The Bourne Legacy” opened in Mexico August 24, 2012.

Site : ElUniversal.com.mx

Landing Page : http://www.legadobourne.com

A new selection of "Breaking ads Mexico" as tracked by  MexicoWebMonitor™,  a service of Media Economics Group. The campaigns were active between 20 and 26 of august of 2012. Below digital campaigns from Visa, Bimbo, Opera and Universal Pictures.

Visa 

Advertiser : Visa, Inc.

Campaign : Visa Platinum “Visa Concierge”

First date captured : 26/08/12

Language : Spanish

Description : Visa Concierge service offers reservations at restaurants, hotels, attractions, etc. for Visa Platinum card holders

Site : AztecaDeportes.com

Landing Page : http://www.visa-platinum.com/mx/visa-concierge.aspx

Bimbo

Advertiser : Grupo Bimbo, S.A.

Campaign : Grupo Bimbo “Bimbuñuelos”

First date captured : 20/08/12

Language : Spanish

Description : Bimbuñuelos snack – crispy pastry wheels.  Campaign leads to Facebook site (facebook.com/BimbunuelosBimbo)

Site : Chilango.com, Publimetro.com.mx

Landing Page : https://www.facebook.com/BimbunuelosBimbo

Opera

Advertiser : Opera Software ASA

Campaign : Opera Mini Browser

First date captured : 24/08/12

Language : Spanish

Description : Opera mobile browser for phones and tablets.

Site : Chilango.com, CNNExpansion.com, MedioTiempo.com (Mexico), Quien.com

Landing Page : http://www.opera.com

Universal Pictures

Advertiser : NBCUniversal, Inc.

Campaign : Universal Pictures “El Legado Bourne”

First date captured : 24/08/12

Language : Spanish

Description : Spanish-language version of "The Bourne Legacy" opened in Mexico August 24, 2012.

Site : ElUniversal.com.mx

Landing Page : http://www.legadobourne.com

Portada presenta una nueva selección de los avisos digitales mexicanos en “breaking ads”, recolectados a través de MexicoWebMonitor™ de Media Economics Group. Los avisos estuvieron activos durante la semana del 30 de julio al 5 de agosto.

Esta semana presentamos las campañas Lala, HBO, Kraft y Bimbo.

Lala

Anunciante : Grupo LALA, S.A. de C.V.

Campaña : Lala “Nuevo Envase Lala Protect”

Fecha de publicación : 30/07/12

Idioma : Español

Descripción : Nuevo empaque Lala “Protect” para productos lacteos que mejora la frescura del producto.

Sitio : AzcetaDeportes.com

HBO

Anunciante : Time Warner, Inc

Campaña : HBO “The Newsroom”

Fecha de publicación : 30/07/12

Idioma : Inglés/Español

Descripción : Nueva serie de drama en HBO: “The Newsroom”

Sitio : CNNExpansion.com

Kraft

Anunciante : Kraft Foods, Inc

Campaña : Kraft “Philadelphia Cream Cheese – Pregúntale a Yaz”

Fecha de publicación : 02/08/12

Idioma : Español

Descripción : Anuncios de tema olímpico para el queso crema de Kraft Philadelphia; los anuncios llevan a la sección de “Pregúntale a Yaz” en Philadelphia.com.mx.

Sitio : EsMas.com, Mx.Hola.com

Tía Rosa

Anunciante : Grupo Bimbo, S.A.

Campaña : Tía Rosa “Tortillinas” (Tortillinas.com)

Fecha de publicación : 31/07/12

Idioma : Español

Descripción : Campaña de tema olímpico para Tortillinas Tía Rosa de Grupo Bimbo. Los anuncios llevan a la página de Facebook de Tortillinas y a Tortillinas.com

Sitio : AztecaDeportes.com, ESPNDeportes.com (from Mexico), TV Azteca (Mexico)

Fuente: Media Economics Group, MexicoWebMonitor™

© 2012 Media Economics Group

Para más información, llamar al 1 (704) 841-2030

A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Heineken-Indio
    Heineken USA announced the launch of Indio, a unique Mexican dark beer. Brewed and sold in Mexico since 1893, Indio was introduced in June across eight key markets in California, Texas and Illinois. The 12 oz. bottled dark beer, known for its malt character and light caramel aroma, is available at key on and off-premise locations in Los Angeles, San Diego, San Francisco, Chicago, Austin, Dallas, Houston and San Antonio in 6-pack and 12-packs. “Not only does the launch of Indio in the U.S. strengthen Heineken USA's portfolio and strategic innovation platform, but it supports our ambition of becoming the leading beer company in the U.S.,” said Felix Palau, VP of marketing, Indio (Palau will be one of the major speakers at Portada’s upcoming Hispanic Advertising and Media Conference in NYC, Sept. 20, 2012). Indio's non-traditional marketing efforts were designed to mirror its unique consumer and will include online communication, digital advertising, OOH postings and murals, and influencer sampling. These elements will kick-off in May to coincide with the brand launch. Creative was developed by Olabuenaga Chemistri and placed by MediaVest's MV42 Degrees. In addition, Heineken USA hosted “The Indio Experience,” a series of Indio Road Shows for distributors and retailers in key markets to introduce the brand and offer insight into its target audience. This was accomplished through which immersed attendees into the passion of Indio's consumer through live performances from DJs and bands, Spanglish tutorials, and brand sampling.
  • Virgin Mobile
    A report by Bloomberg said that the Sprint-owned pay-as-you-go carrier Virgin Mobile opened 10 retail stores on Friday in Chicago, as part of its plan to leverage iPhone’s expansion into the prepaid wireless space. With the openings, Virgin Mobile will become the second U.S. prepaid service to offer the Apple device, following the iPhone’s debut at Leap Wireless International on June 22. The new stores, said the Bloomberg report, also mark a strategy shift for Virgin by opening its own stores rather than relying on retailers such as RadioShack and Best Buy to market its services.
  • Tampico
    Tampico Beverages is promoting its recent launch of an interactive “Piñata Bash” social media contest and 3D Facebook app with digital media buys targeting young consumers. Digital Media properties bought include Batanga and BET Networks, Tampico Beverages, VP Marketing at Tampico Beverages tells Portada. Miami based agency Roar Media is placing the buys.  The campaign is taking place place throughout the summer. The cornerstone of the effort lies in community engagement, through event marketing, as well as promotion activities at the point of sale. Tampico is promoting its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.

  • Consolidated Credit
    In an effort to better serve the Hispanic community Consolidated Credit is creating new educational materials in Spanish and disseminating information through social media outlets targeted to Latino families. "After 19 years of serving the Hispanic community it was time to extend our educational content in the Spanish language," Howard Dvorkin, founder of ConsolidatedCredit.org and CPA, said. "We need to work on teaching the Hispanic community how to successfully manage debt while improving their credit history." Roughly 30 percent of Consolidated Credit's clients are Hispanic, making them the number one credit counseling agency for Latinos in the United States.

  • Bimbo
    Bimbo presented Copa Univision 2012, one of the largest soccer tournaments held in North Texas. The tournament took place  June 30 – July 1 at McInnish Park in Carrollton, Texas. "This tournament supports the youth in Dallas and Fort Worth," said Bimbo Brand Manager Cristina Torres. "We support initiatives that get kids exercising, teach important skills such as teamwork and help our community."

  • Unilever Global
    Mediapost reports that Unilever has awarded its $6 billion worldwide planning account to media agency PHD. The account was put up for review in January. Incumbent on the planning account was Mindshare. PHD will get Unilever’s planning duties on a global basis. Last month, it was announced that Mindshare would retain Unilever's $1.3 billion U.S. media buying duties without a review.

  • Aldi – Houston
    Retail chain Aldi plans to open up to 30 stores in Houston starting in 2013, the Houston Chronicle reports.  Aldi will invest US $100 million and  create 400 jobs.
  • ZocDoc
    ZocDoc, a company with a mission of improving patient access to healthcare, introduces ZocDoc en Espanol.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
If you are a Subscriber to the Directory
login and access the Directory.

The new selection of “breaking ads” tracked through MexicoWebMonitor™ by Media Economics Group was active between June 4 and 10, 2012.

This week in  Breaking Ads Mexico we present the digital campaigns from Dallas, Nutricion, Cablevision and Liverpool.

Dallas/ Fort Worth International Airport Board U.S.A. (The)

Advertiser (Parent Company):  Dallas/Fort Worth International Airport Board U.S.A. (The)

Campaign:   “Dallas/ Fort Worth International Airport”

First date captured: 05/06/2012

Language: Spanish

Description:   Promotional campaign targeting business travelers in Mexico for Dallas/Fort Worth International Airport.  Ads tout DFW as the main entry point in the U.S. to 144 cities.  Tagline: “Aqui es donde hago conexiones verdaderas.”

Site (s):  AltoNivel.com.mx

NutricionGrupoBimbo.com

Advertiser (Parent Company):  Grupo Bimbo, S.A.

Campaign:   “NutricionGrupoBimbo.com”

First date captured: 07/06/2012

Language: Spanish

Description:   NutricionGrupoBimbo.com is a health and nutrition site developed by Grupo Bimbo.  The site has articles on health and nutrition, ideal weight calculators, recipes, personalized diet plans, and information on Bimbo food products.

Site (s):  Milenio.com (Mexico)

Cablevision

Advertiser (Parent Company):  Compras Cablevision S.A. de C.V.

Campaign:  “Cablevision Mexico Paquetes para Negocios/PYMES”

First date captured: 09/06/2012

Language: Spanish

Description:   Cablevision Mexico internet, cable, phone package for small businesses (PyMEs).

Site (s):  MedioTiempo.com (Mexico), Prodigy.MSN.com

Liverpool

Advertiser (Parent Company):  Tiendas Liverpool

Campaign:  “Dia del Padre 2012″/Terra.com.mx”

First date captured: 07/06/2012

Language: Spanish

Description:   Tiendas Liverpool sponsored section for Father’s Day on Terra Mexico.  Trivia contest – win electronic wallet valued at $10,000MX.  Answers to the trivia questions can be found in the special sponsored section.

Site (s):  Mx.Hola.com, Terra.com.mx

Source: Media Economics Group, MexicoWebMonitor™. For more information call 1 (704) 841-2030.

© 2012 Media Economics Group

 

Portada y Media Economics Group presentan una nueva selección semanal de los avisos digitales de México. Estos avisos estuvieron activos durante la semana del 4 y 10 de junio.

Los avisos de Dallas, Nutricion, Cablevision y Liverpool fueron recolectados a través de MexicoWebMonitor™.

Dallas/Fort Worth International Airport (The)

Anunciante:  Dallas/Fort Worth International Airport Board U.S.A. (The)

Campaña:   “Dallas/Fort Worth International Airport (The)”

Fecha de capturación: 05/06/2012

Idioma: Español

Descripción:   Campaña promocional hacia viajeros de negocios mexicanos con destino al Aeropuerto Internacional de Dallas. Spot ”Aquí es donde hago conexiones verdaderas”.

 Sitio (s): AltoNivel.com.mx

NutricionGrupoBimbo.com

Anunciante:  Grupo Bimbo, S.A.

Campaña: “NutricionGrupoBimbo.com”

Fecha de capturación: 07/06/2012

Idioma: Español

Descripción:   NutricionGrupoBimbo.com es un sitio dedicado a la salud nutricional, con artículos, cálculos de peso, recetas y planes dietarios. Información sobre los productos Bimbo.

Sitio (s):  Milenio.com (Mexico)

Cablevision

Anunciante:  Compras Cablevision S.A. de C.V.

Campaña: “Cablevision Mexico Paquetes para Negocios/PYMES”

Fecha de capturación: 09/06/2012

Idioma: Español

Descripción:   Cablevision México promociona sus servicios de internet, cable, paquetes teléfonicos para pequeños negocios.

Sitio (s):  MedioTiempo.com (Mexico), Prodigy.MSN.com


Liverpool

Anunciante:  Tiendas Liverpool

Campaña: “Dia del Padre 2012″/Terra.com.mx”

Fecha de capturación: 07/06/2012

Idioma: Español

Descripción:   Tiendas Liverpool patrocina la sección especial por el Dia del Padre de Terra México a través de una trivia.

Sitio (s):  Mx.Hola.com, Terra.com.mx

Fuente: Media Economics Group, MexicoWebMonitor™. Para mayor información comuníquese al 1 (704) 841-2030.

© 2012 Media Economics Group

 

The new selection of “breaking ads” tracked through MexicoWebMonitor™ by Media Economics Group was active between June 4 and 10, 2012.

This week in  Breaking Ads Mexico we present the digital campaigns from Dallas, Nutricion, Cablevision and Liverpool.

Dallas/ Fort Worth International Airport Board U.S.A. (The)

Advertiser (Parent Company):  Dallas/Fort Worth International Airport Board U.S.A. (The)

Campaign:   “Dallas/ Fort Worth International Airport”

First date captured: 05/06/2012

Language: Spanish

Description:   Promotional campaign targeting business travelers in Mexico for Dallas/Fort Worth International Airport.  Ads tout DFW as the main entry point in the U.S. to 144 cities.  Tagline: “Aqui es donde hago conexiones verdaderas.”

Site (s):  AltoNivel.com.mx

NutricionGrupoBimbo.com

Advertiser (Parent Company):  Grupo Bimbo, S.A.

Campaign:   “NutricionGrupoBimbo.com”

First date captured: 07/06/2012

Language: Spanish

Description:   NutricionGrupoBimbo.com is a health and nutrition site developed by Grupo Bimbo.  The site has articles on health and nutrition, ideal weight calculators, recipes, personalized diet plans, and information on Bimbo food products.

Site (s):  Milenio.com (Mexico)

Cablevision

Advertiser (Parent Company):  Compras Cablevision S.A. de C.V.

Campaign:  “Cablevision Mexico Paquetes para Negocios/PYMES”

First date captured: 09/06/2012

Language: Spanish

Description:   Cablevision Mexico internet, cable, phone package for small businesses (PyMEs).

Site (s):  MedioTiempo.com (Mexico), Prodigy.MSN.com

Liverpool

Advertiser (Parent Company):  Tiendas Liverpool

Campaign:  “Dia del Padre 2012″/Terra.com.mx”

First date captured: 07/06/2012

Language: Spanish

Description:   Tiendas Liverpool sponsored section for Father’s Day on Terra Mexico.  Trivia contest – win electronic wallet valued at $10,000MX.  Answers to the trivia questions can be found in the special sponsored section.

Site (s):  Mx.Hola.com, Terra.com.mx

Source: Media Economics Group, MexicoWebMonitor™. For more information call 1 (704) 841-2030.

© 2012 Media Economics Group

 

The new selection of "breaking ads" tracked through MexicoWebMonitor™ by Media Economics Group was active between June 4 and 10, 2012.

This week in  Breaking Ads Mexico we present the digital campaigns from Dallas, Nutricion, Cablevision and Liverpool.

Dallas/ Fort Worth International Airport Board U.S.A. (The)

Advertiser (Parent Company):  Dallas/Fort Worth International Airport Board U.S.A. (The)

Campaign:   "Dallas/ Fort Worth International Airport"

First date captured: 05/06/2012

Language: Spanish

Description:   Promotional campaign targeting business travelers in Mexico for Dallas/Fort Worth International Airport.  Ads tout DFW as the main entry point in the U.S. to 144 cities.  Tagline: "Aqui es donde hago conexiones verdaderas."

Site (s):  AltoNivel.com.mx

NutricionGrupoBimbo.com

Advertiser (Parent Company):  Grupo Bimbo, S.A.

Campaign:   "NutricionGrupoBimbo.com"

First date captured: 07/06/2012

Language: Spanish

Description:   NutricionGrupoBimbo.com is a health and nutrition site developed by Grupo Bimbo.  The site has articles on health and nutrition, ideal weight calculators, recipes, personalized diet plans, and information on Bimbo food products.

Site (s):  Milenio.com (Mexico)

Cablevision

Advertiser (Parent Company):  Compras Cablevision S.A. de C.V.

Campaign:  "Cablevision Mexico Paquetes para Negocios/PYMES"

First date captured: 09/06/2012

Language: Spanish

Description:   Cablevision Mexico internet, cable, phone package for small businesses (PyMEs).

Site (s):  MedioTiempo.com (Mexico), Prodigy.MSN.com

Liverpool

Advertiser (Parent Company):  Tiendas Liverpool

Campaign:  "Dia del Padre 2012"/Terra.com.mx"

First date captured: 07/06/2012

Language: Spanish

Description:   Tiendas Liverpool sponsored section for Father's Day on Terra Mexico.  Trivia contest – win electronic wallet valued at $10,000MX.  Answers to the trivia questions can be found in the special sponsored section.

Site (s):  Mx.Hola.com, Terra.com.mx

Source: Media Economics Group, MexicoWebMonitor™. For more information call 1 (704) 841-2030.

© 2012 Media Economics Group

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Bimbo, Nextel, La Rural /Smash – Argentina
    The argentinean full marketing agency has won three new acoounts in the country: Bimbo, La Rural and Nextel. The agency will be in charge of the general communication strategy for the brands. Nextel: the agency will work with the BTL Department and Consumer services. La Rural: Corporate communications and promotions. Bimbo: Communication strategy, media buying and planning for Oroweat (new brand in the country).

  • Axtel / Anónimo – Mexico
    Mexican agency Anónimo has been appointed by Axtel to manage its communications efforts in the country.

  • Jaguar – Global
    Jaguar has launched a new social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. Jaguar has appointed We Are Social as its first social media retained agency to handle its global account.

    The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a Twitter campaign.

  • Zurich – Global

    Zurich, the insurance company, is conducting a global review of its global advertising account. The pitch is thought to have been called by the company’s headquarters in Switzerland.

    Publicis Worldwide currently handles the brand’s advertising in key markets, including Europe, North America and Asia.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETING LATIN AMERICANS!
For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans . More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Bimbo, Nextel, La Rural /Smash – Argentina
    The argentinean full marketing agency has won three new acoounts in the country: Bimbo, La Rural and Nextel. The agency will be in charge of the general communication strategy for the brands. Nextel: the agency will work with the BTL Department and Consumer services. La Rural: Corporate communications and promotions. Bimbo: Communication strategy, media buying and planning for Oroweat (new brand in the country).

  • Axtel / Anónimo – Mexico
    Mexican agency Anónimo has been appointed by Axtel to manage its communications efforts in the country.

  • Jaguar – Global
    Jaguar has launched a new social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. Jaguar has appointed We Are Social as its first social media retained agency to handle its global account.

    The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a Twitter campaign.

  • Zurich – Global

    Zurich, the insurance company, is conducting a global review of its global advertising account. The pitch is thought to have been called by the company’s headquarters in Switzerland.

    Publicis Worldwide currently handles the brand’s advertising in key markets, including Europe, North America and Asia.


GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETING LATIN AMERICANS!

For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans . More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Bimbo, Nextel, La Rural /Smash – Argentina
    The argentinean full marketing agency has won three new acoounts in the country: Bimbo, La Rural and Nextel. The agency will be in charge of the general communication strategy for the brands. Nextel: the agency will work with the BTL Department and Consumer services. La Rural: Corporate communications and promotions. Bimbo: Communication strategy, media buying and planning for Oroweat (new brand in the country).

  • Axtel / Anónimo – Mexico
    Mexican agency Anónimo has been appointed by Axtel to manage its communications efforts in the country.

  • Jaguar – Global
    Jaguar has launched a new social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. Jaguar has appointed We Are Social as its first social media retained agency to handle its global account.

    The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a Twitter campaign.

  • Zurich – Global

    Zurich, the insurance company, is conducting a global review of its global advertising account. The pitch is thought to have been called by the company’s headquarters in Switzerland.

    Publicis Worldwide currently handles the brand’s advertising in key markets, including Europe, North America and Asia.


GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETING LATIN AMERICANS!

For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans . More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

If you are a Subscriber to the Directory login and access the Directory.

  • Bimbo

Grupo Bimbo has completed its acquisition of Mexican confectionery firm Dulces Vero, a deal that should strengthen its position in the US hispanic confectionery market, according to market analyst Jonathan Thomas.

Grupo Bimbo said that Vero’s products complement its subsidiary company Barcel in the US Hispanic market, and also furthers the company’s strategy of reaching across all socio-demographic segments.

 

  • PepsiCo

PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record. The announcement follows an extensive review that took place over the course of three months and involved a comprehensive examination of agency capabilities in public relations.

  • Coke Zero
Coca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch. The agency’s Paris office will now be responsible for finding new ways to promote the soft drink, which is often referred to as “bloke coke” for its focus on “real taste, zero sugar” and slogans such as “impossible made possible”.

If you are a Subscriber to the Directory login and access the Directory.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

Beginning last week, a free 5-minute pre-paid phone card is available in three varieties of the Bimbo Pound Cake favorites to inspire and assist consumers in calling mom on the upcoming Mother's Day holiday.

The Mother's Day pre-paid phone cards will be included in specially marked packages of Panque con Pasas, Panque con Nuez and Panque con Casero. The pound cakes are available in stores today and will remain on the shelves through May 17, 2009, or until supplies last.

Facebook’s Meta, The Coca-Cola Company, Save A Lot… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Coca-Cola Co./ WPP

WPP has consolidated as the big winner in Coca-Cola Co.’s massive agency review, Adage reports. WPP has beated Publicis Groupe in the pitch´s final round for the beverage company’s creative, media, data and marketing technology business spanning more than 200 countries. The holding company will form a bespoke team called OpenX to handle the account, assuming a role Coca-Cola describes as “global marketing network partner,” according to Adage. WPP is charged with overseeing end-to-end marketing solutions across Coca-Cola’s entire beverage portfolio, which includes some 200 brands including sodas such as Coke and Sprite, as well as sports drinks, juices, coffee, tea and plant-based drinks. WPP had already held portions of Coca-Cola’s media business in some global markets via MediaCom, and Ogilvy has a history of working for Coke.

  • Facebook’s Meta 

Meta has appointed Spark Foundry to handle global media planning and buying duties following a pitch that launched in March covering Facebook, Messenger, Instagram, and WhatsApp. Spark Foundry will be responsible for strategic thought leadership, media innovation, planning and investment, cross-channel approaches, tools, tech and operations, Marketing-Interactive has reported. The pitch was managed by ID Comms and Mindshare and Dentsu are the incumbents. The media pitch came two years after Meta named Wieden + Kennedy, BBDO, Ogilvy, Leo Burnett and Droga5 to lead global creative strategy and production for each of its apps and corporate brand. Spark Foundry was also appointed following the rebrand of Facebook’s parent company to Meta last week.The rebrand comes as the tech giant shifts its focus from social media to the metaverse.Some of Meta’s popular apps and products, including the Facebook app, will keep the same name, while some of the others will be changing. 

  • The Coca-Cola Company

The Coca-Cola Company announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth.In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying US$5.6 billion in cash for the remaining 85% of the company.BODYARMOR will be managed as a separate business within Coca-Cola’s North America operating unit and will continue to be based in New York. Under a separate consulting and transition-services agreement, the executive leadership team, including Co-founder and Chairman Mike Repole and President Brent Hastie, has agreed to continue to work to maintain the brand’s successful momentum in the market. They are committed to executing BODYARMOR’s 2022 plan and working on vision and strategy for 2023 and beyond.BODYARMOR will continue to be distributed by the U.S. Coca-Cola bottling system. BODYARMOR is currently the #2 sports drink in the category in measured retail channels, growing at about 50% to drive more than US$1.4 billion in retail sales.

  • Save A Lot /Yellow Banana 

Save A Lot, one of the largest discount grocery chains in the U.S., announced the sale of six company-owned stores in Dallas, Texas, and Jacksonville, Florida, to Yellow Banana, LLC as part of Save A Lot’s ongoing efforts to convert corporate-owned stores to local ownership. Yellow Banana’s acquisition will enable these six stores to remain open, providing critical support to both the communities in question and the nearly 100 store associates employed. Yellow Banana is owned by 127 Wall Holdings, LLC. This news follows Yellow Banana’s September 2021 purchase of 32 Save A Lot stores in the Cleveland, Chicago and Milwaukee metropolitan areas, and brings Yellow Banana’s total Save A Lot store count to 38 stores in five states.Yellow Banana intends to employ all of the nearly 100 associates at the six stores and maintain their current wages, health insurance and retirement benefits. As a reflection of Yellow Banana’s commitment to positive corporate citizenship and in an effort to make a meaningful impact on those in need, the company will seek to form new partnerships with local food pantries and other key community organizations.

  • Grupo Bimbo 

Bakery company Grupo Bimbo has acquired Popcornopolis brand, for its Barcel USA snack division, from private equity firm NexPhase Capital. The acquisition price was undisclosed.  Headquartered in Mexico City and No. 52 on CGT’s Top 100 Consumer Goods Companies ranking, Grupo Bimbo reported a year-year-over-net sales increase of 2.9% in the third quarter, to 44.27 billion Mexican pesos (about US$2.15 billion). Founded in 2003, California-based Popcornopolis manufactures ready-to-eat popcorn snacks that may be best known for their cone-shaped packaging. The company has reached nearly US$72 million in revenue to-date driven by record e-commerce growth, according to PitchBook. Terms of the deal weren’t disclosed, but the acquisition was completed during the third quarter, the snack company reported within its earnings statement.Popcornopolis received investment from NexPhase in 2019 in order to grow its direct-to-consumer business and food, drug and mass channels. The global ready-to-eat popcorn market is expected to reach US$6.22 billion in 2026, according to a report published by Fior Markets in March 2020, up from US $2.53 billion in 2018.

  • JBL

Audio equipment manufacturer JBL, part of international electronics company HARMAN, announces it has named full-service advertising agency Doner as its lead US Brand Agency Lead, following a competitive review. Previously, Doner served as the global strategy and creative content lead and will continue in that role while adding US strategic and creative duties. With this appointment, Doner is adding to its role in creating global platforms for each region to also now activating campaigns in JBL’s biggest market.During its 11 year partnership with Harman, Doner has helped JBL become the #1 brand in portable speakers. In this new role, Doner will help the brand maintain its leadership position while creating integrated marking plans across the roster of JBL agencies. Doner will continue to work on solidifying JBL’s place in culture and increase traction with JBL’s multiple targets including studio, stage, automobile and lifestyle audio.Doner’s new U.S. market work will debut this winter.

  • Team Novo Nordisk

Team Novo Nordisk, the world’s first all diabetes professional cycling team, announced the extension of their fruitful working partnership with Italian sportswear manufacturer GSG, continuing a collaborative relationship that goes back to 2018.Based in Treviso in the heart of the stunning, historic Veneto region in Northern Italy the family run company has been at the forefront of advanced technical sportswear since 1984 and remains a handmade in Italy producer to this day.A successful working relationship is based not only on respect, but also the understanding that to be mutually beneficial the collaboration is best served by open, free flowing communication and an understanding of each other’s core values.“We are happy and proud to be able to support Team Novo Nordisk for the next two seasons,” said GSG Marketing Manager Alessandro Costa. “This is a partnership with the American team that has provided great results in terms of visibility to GSG and one where a strong relationship has developed that has brought attention to our #challengeyourlimits brand value to the highest levels of world cycling.”

Entravision Now 100% Owner of Cisneros Interactive, HCode Financed, Kiwilimon-Mundo Hispanico Partnership……Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

 

Entravision, 100% Owner of Cisneros Interactive

Cisneros InteractiveEntravision acquired the remaining 49% interest in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive, having first acquired a majority stake in the company in October 2020.  Cisneros Interactive will continue managing the operating business and client outreach, with Victor Kong as its CEO.Cisneros Interactive maintains sales partnerships in 17 Latin American countries, including partnerships with Facebook, Spotify and LinkedIn. The company also offers digital audio solutions and services through the representation of a vast audience reached through 350 publishers.

Victor Kong, CEO, Cisneros Interactive 

With the full ownership of Cisneros Interactive, along with Entravision’s most recent acquisition of MediaDonuts, which added digital capabilities in 7 countries in Asia, digital now comprises 73% of consolidated revenue as of the most recently reported quarter ended June 30, 2021. Digital Segment revenue improved over 1,000% year-over-year to total $130.2 million for the second quarter 2021. “Today’s announcement is a major milestone for the Cisneros Interactive and Entravision team, and I would like to thank them and our partners for making this accomplishment possible,” said Victor Kong, Chief Executive Officer of Cisneros Interactive.

HCode Secures Capital Investment

H Code secured a capital investment to continue to build end-to-end capabilities for publishers and advertisers across both existing and new markets. The investment was backed by Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses. In the short term, the capital will be used to develop distinct offerings for various diverse and underrepresented communities.  In June 2021, H Code initiated this strategy with the launch of B Code, media solutions specifically designed for the Black community. As part of the investment, FCP’s Alexander Jutkowitz will join H Code as Executive Chairman. Raised in Chile, then Philly, FCP’s Executive in Residence Alexander Jutkowitz has been an advocate for diverse thinking and innovative content, influencing how today’s marketers and advertisers bring impactful stories to life. H Code also announced that Ad Council President and CEO Lisa Sherman will serve as Board Member.

 

Kiwilimon and Mundo Hispanico Create Mundo Sabor

Atlanta-based Mundo Hispanico, a Latino-focused digital media company, announced a new partnership with Kiwilimón, a Spanish-speaking digital food platform. The deal will create Mundo Sabor in the United States, bringing Kiwilimón’s  culinary content to Mundo Hispanico’s large American audience. “We’re excited to bring Kiwilimón´s outstanding culinary content to Mundo Hispanico’s large and growing audience,” said Rene Alegria, president and CEO of Mundo Hispano Digital Network, the parent company of Mundo Hispanico.   Mundo will host Kiwilimón on its website (at mundohispanico.com/mundosabor/) and promote its content to its user base. Mundo Hispanico has 10 million monthly unique visitors and a social media fan base that exceeds 9 million. “With this and other new partnerships, we are working with like-minded companies to find and develop the best digital content for our Mundo Hispanico family,” Alegria said. With more than 11 years of experience, Kiwilimón is a global leader in food-branded content production. Led by a team of professional chefs, nutritionists, and food stylists, Kiwilimón provides their audience with the highest-quality content and the very best cooking recipes and tips. Within Kiwilimón is a culinary agency, with extraordinary production capabilities for content development, which they tailor to each brand’s individual requirements. The company continues to expand at a fast pace, with a presence in countries all over the world, including the United States, where the Hispanic population is one of the fastest-growing ethnic groups. Kiwilimón has 34 million social media followers, 7.1 million unique users and generates 107 million video views globally. They also work with top tier consumer brands and major retailers, such as Coca-Cola, Disney, Bimbo Bakeries USA, California Almonds, Avocados from Mexico, and many more. The partnership gives Kiwilimón a bigger audience in the U.S., bringing the most delicious recipes of the Latino Kitchen, as well as international cuisine, to the Foodie community here. 

Ayan Valle

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