112 Results

VISIT FLORIDA

Search

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida

Roymi V. Membiela ha sido nombrada Vicepresidenta Corporativa de Mercadeo y Relaciones Públicas de Baptist Health South Florida. En su nuevo puesto, dirigirá todos los esfuerzos de mercadeo y relaciones públicas de todos los hospitales e instalaciones de la organización.

  • VisitBritain

M&C Saatchi ha sido la agencia escogida para encargarse de la campaña “Visite Inglaterra” valuada en 100 mil libras. La campaña es parte de la iniciativa del gobierno británico por aumentar el turismo, como informó Brand Republic.

Después de los cinco meses de lanzada la campaña, se llamará a concurso a las agencias para trabajar de manera permanente con el gobierno británico. También se lanzará globalmente la campaña “Estás invitado” en mayo, en referencia a los juegos olímpicos 2012 que se llevarán a cabo en Londres.

  • Lenovo

Saatchi & Saatchi es la agencia escogida por Levono para su campaña global estimada en 60 mil libras. La agencia de Publicis, S&S, trabajará con la anterior agencia de Lenovo Ogilvy & Mather, que tiene la cuenta desde el 2005.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

Un directorio en línea interactivo. Con información detallada de contacto de más de 500 líderes y directores de agencias de mercadeo / publicidad orientados a los latinoamericanos y / o consumidores en el mundo latino.

Los campos de búsqueda incluyen:

Nombre

Empresa

Cargo

Dirección

Ciudad

E-mail

Cuentas que maneja

Teléfono

Comentarios adicionales

Metodología:

La adquisición de contacto pasa a través de listas de suscriptores propias de Portada, asistentes a las conferencias, intercambio en eventos del área, otras investigación, etc .. El equipo de Portada actualiza continuamente y realiza las pruebas de las listas a través de procedimientos que incluyen llamadas telefónicas de rutina, pruebas de e-mail y listas de USPS NCOA.

Precio:

Suscripción anual: $499 que incluye acceso ilimitado a los artículos premium de Portada y descuentos especiales para las conferencias de Portada.

¿Preguntas? Por favor comuníquese con nosotros llamando al 1-800-397-5322 si tiene alguna pregunta. (Fuera de los Estados Unidos por favor comuníquese al 1212 685 44 41)

 
  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Miller Coors

New Mexico State Director of Athletics Mario Moccia announced the department’s first official beer partnership through its multimedia rights holder NM State Sports Properties with Miller Coors for the inaugural Aggie Football Hispanic Heritage Day for the upcoming 2019 season – which will also serve as the home-opener for the Aggies.Under this new one-year partnership, Miller Coors will have co-branded marketing rights, and presenting sponsorship rights to NM State’s first-ever Hispanic Heritage Day; set for Saturday September 14, as Los Aggies take on Las Aztecas of San Diego State at Aggie Memorial Stadium. Hispanic Heritage Day will include many activities for the community to enjoy such as themed food trucks, live DJ and mariachi bands – including the US Army National Guard Mariachi Band. In addition, world-renowned artist and El Paso native Jari “WERC” Alvarez will be creating a one-of-a-kind NM State themed live mural prior to kick-off inside Aggie Memorial Stadium. Hispanic Heritage Day will celebrate the history and culture of Southern New Mexico and Mexico.  Fans can expect Hispanic-themed food, games and entertainment during pre-game activities and a few surprises during the game. Stay up to date with Hispanic Heritage Day by following NM State Aggies or The Las Cruces Hispanic Chamber of Commerce on all social media platforms.

 

  • MindSciences

MindSciences has released a Spanish version of Eat Right Now, its award-winning app clinically proven to decrease food cravings by 40%.  According to Mark Mitchnick, MD, CEO of MindSciences, “With Spanish being one of the most spoken languages worldwide and the second most common in the US, it only makes sense that we offer our apps in Spanish.  Eat Right Now is the first to be translated and our other apps will follow soon.” Eat Right Now is one of 3 apps currently offered under the DrJud brand. The app is specifically designed to work as a standalone therapeutic, but can also be used in conjunction with any structured diet program should the user desire. MindSciences helps individuals lead healthier and happier lives through behavior change via evidence-based digital therapeutics for overeating, anxiety and smoking cessation. The company’s suite of digital therapeutics apps use mindfulness learning techniques to manage addictions, cravings and behavior.Dr. Jud Brewer, the lead scientist at MindSciences, is a recognized expert in behavior change.

 

  • Visit Philadelphia

In a summer-long marketing campaign, Visit Philadelphia aims to woo Latinx travelers for an overnight stay by highlighting the sights, sounds and smells of the city’s outdoor and nightlife scenes.The agency launched the campaign in June with TV ads on Telemundo and social media postings by East Coast Latinx influencers touting Philadelphia’s assets. But it also expands its messaging to the mainstream, by placing ads in public spaces such as New York’s Penn Station, metro stops and highways to funnel visitors to the 38th Annual Hispanic Fiesta, the Latin Alternative Music Conference, or Salsa at Spruce.Jeff Guaracino, president and CEO for Visit Philadelphia, describes it as a “bold” marketing effort that aims to reach two million Latino travelers with its Spanglish messaging — “Pero there’s so much more” — that Philly is diverse and a good fit for all. According to Forbes, the U.S. Hispanic market has US$1.7 trillion in purchasing power, while Philadelphia is the second-largest city on the East Coast and geographically centered — and within ground transportation distance — from 45 million residents.The campaign includes a five-part video series featuring Latinx influencers from Florida to New York discovering Philly for the first time.

 

  • P&G

P&G’s My Black is Beautiful, the cultural platform, has launched a collection of haircare products available exclusively in Sally Beauty stores nationwide and online. For over 10 years, the My Black is Beautiful platform has engaged in conversations with women in their community who are continuously seeking products to help her achieve her hair goals, no matter how she chooses to wear it.  From this insight, the My Black is Beautiful haircare line was born – a collection of care, treatment and styling products formulated for the unique and diverse hair types in the community. “The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women.”

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Century 21 Real Estate LLC

Century 21 Real Estate LLC announced that 34 of its affiliated agents held industry-best top positions in the eighth annual National Association of Hispanic Real Estate Professionals (NAHREP) Top 250 Latino Agents Report that recognizes outstanding Hispanic real estate agents and teams whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership in communities across the country. The 34 CENTURY 21®System members represent 13.6% of the honorees on the Top 250 list, the second highest total among all real estate companies, as well as 137 total distinctions and 86 unique individuals on the overall report*. The continued presence of CENTURY 21 affiliated agents and teams on the NAHREP list signifies an important part of the brand’s commitment to Hispanic homeownership and entrepreneurship.In addition, the Top 25 Millennial Teams category featured three members of the CENTURY 21 family, including the #4 spot going to Nora Aguirre, CENTURY 21 Americana Nora Aguirre Team. The Top 100 individual volume category included seven CENTURY 21 honorees, and in the Top 50 Teams category, the C21® brand earned three spots. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

 

  • Northwestern Memorial Hospital

Northwestern Memorial Hospital recently launched the Northwestern Medicine Hispanic Brain and Spine Tumor Program in Chicago to make life-saving neurological care more accessible for the Hispanic and Latino population by removing cultural, linguistic barriers to patients who speak Spanish. Led by neurosurgeon and Mexico City native Dr. Adam Sonabend, the program aims to provide patients with brain and spinal tumors and their family members personalized care in Spanish from diagnosis to treatment. The program also provides one-on-one support with a care team member who will help assist in travel plans, airfare, hotel accommodations, banking services and connecting the patient and family with places of worship, if desired. “With this program, patients will be able to pick up the phone to schedule an appointment in Spanish, understand their diagnosis and treatment options, and undergo treatment and surgery including brain mapping for language in the operating room in Spanish. They also receive care by a clinician in Spanish at all follow-up appointments and while recovering at the hospital,” said Adam Sonabend, MD, neurosurgeon and director of the Hispanic Brain and Spine Tumor Program at Northwestern Memorial Hospital.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

 

Perhaps the biggest change to have hit Florida’s Hispanic media landscape in recent years is the arrival of Hispanics from all over Latin America. Whereas previously, the Latino population was overwhelmingly Cuban—and to some degree still is— today the landscape is much more mixed, with Venezuelans, Argentineans, Colombians and Puerto Ricans all there in force—and not just in Miami. Portada estimates the value of the Florida advertising market to lie at approximately $800 million. Radio and TV account for the bulk of this, while print amounts to a respectable $120 million, 25% of which is national advertising. 

 

> Jacksonville

Norberto Sanchez, Norsan Media principal who owns Jacksonville’s Hola Noticias and a string of radio stations in the area, puts it this way: “Northern Florida has traditionally had a strong Puerto Rican population, outnumbering other Hispanics,” he says. “Recently, however, the area has seen a real surge in Central and South Americans in the area, particularly Colombians and Venezuelans.

“The Mexican population has also been growing quickly because of construction work. In the last year and a half, the Mexican and South American populations grew from 5% to 35% of the Hispanic population here, so it’s been a dramatic shift. I’d say that at present, the area is about 1/3 Puerto Rican, 1/3 Central and South American and 1/3 Mexican,” says Sanchez. To offer advertisers full reach, Sanchez says that Norsan actively crosspromotes its vehicles both in print through Hola Noticias, and through its radio stations, which include popular regional Mexican content and Latin pop music aimed at younger audiences.

> Tampa 

Tampa is also very diverse. The city’s Hispanic community, which makes up 20% of the population, has a purchasing power of $7.2 billion. There is a large Puerto Rican contingent, as well as a good number of third and fourth generation Hispanics (mostly of Cuban and Spanish descent) who read the Tampa Tribune. Luis Baron, publisher of the weekly 7 Días and La Guía monthly magazine (circ. 12,000, Spanish), tells Portada that his publications target mostly first and second generation Spanish-dominant Latinos.

Orlando Nieves, General Manager of Hispanic initiatives for the Florida Communications Group notes, “More than 26 different nationalities are represented here.” Nieves estimates that the Tampa Hispanic print market is worth about $6 million annually. In 2006, his company launched Centro Mi Diario, a weekly targeting Tampa Hispanics. 

> Orlando 

Orlando is interesting demographically in that over half of the Latin population— 52%— hails from an assortment of Latin American countries, each group present in such small numbers as not to justify individual representation in census figures. The largest single group Puerto Rican, comprising about 32% of the area’s Hispanics, followed by Mexicans at just under 10%. Orlando’s largest Hispanic paper is El Sentinel (81,243, weekly, bilingual). The free publication is distributed through bulk delivery, racks and home delivery. Another heavyweight in Orlando is Impremedia’s La Prensa newspaper, which also publishes a Tampa edition. Yet another magazine that has decided to launch in Orlando is the Puerto Rican women’s fashion publication Imagen. The magazine has a circulation of 80,000. There has been bad news in this market: El Nuevo Día Orlando, a daily free newspaper published by Puerto Rico’s Ferre Rangel Group, suspended publication in late August. The real estate crash and the related economic slowdown have made life much more difficult for many Floridian media properties.

> Miami/Ft. Lauderdale

Miami-Dade is home to the nation's third-largest Hispanic community behind Los Angeles County and Harris County (Houston), Texas, according to the U.S. Census Bureau. Alejandro Aguirre, deputy editor and publisher of Diario Las Americas says that the biggest change that has occurred in South Florida’s print market is that newspaper companies are no longer simply newspaper companies, but full-blown media companies and original content producers: “Now they are realizing that newspapers are no longer just in the newspaper business any more. That is one of our product lines, but there is much more to it than that. We’re in the midst of a strong integration not just of platforms but also of products in terms of content. We are no longer just transferring our print content to the site. Instead we are creating whole new products out of the material. We’re integrating our resources to become the dominant player in this market,” says Aguirre. “Don’t get me wrong, advertisers are still very interested in the printed product, as well as direct mail. At the end of the day, it’s about reaching the intended demos with high precision.”
El Nuevo Herald, the Spanish-language daily published by McClatchy, is the nations’ Hispanic newspaper with highest advertising revenues. It profits from a long history, it was launched in the mid eighties, an efficiently run organization and the very desirably South Floridian high purchasing power demographic it targets. El Nuevo Herald is putting a lot of effort in developing its website, which apart from Floridians is also visited by South Americans.

> Print in high demand 

Eager to take advantage of this advertiser interest in targeted print publications, a number of new publications have sprouted up recently. Express Media International Group, a London-based company that publishes newspapers and yellow pages targeting Latin American communities in Madrid (Spain) and London recently launched a Spanish-language free weekly newspaper called ExpressNews targeting the U.S. Hispanic market. The publication has a distribution of 40,000 (CVC audited) in the South Florida communities of Miami-Dade, West Palm Beach and Broward. “The publication has 700 distribution points and we also have homedelivery.” The newspaper is also supported on Internet,” Carla Mena General Manager of ExpressNews U.S. edition tells Portada. The publishing of newspapers for immigrant Hispanic communities has been spreading, not only in the U.S. Hispanic market, but also in Europe, particularly in Spain. Panregional advertising from advertisers in the U.S. and Europe targeting an immigrant population plays a significant role in Express News’s U.S. edition. Venezuela Al Día (25,000, Spanishlanguage), a weekly newspaper published in Miami targets the growing Venezuelan population there. Venezuelans in the U.S. have a relatively high purchasing power. Many wealthy Venezuelans arrived in the U.S. fleeing from the economic policies of Venezuelan president Hugo Chavez. Such is the Venezuelan community’s growth that the paper is rapidly expanding into other U.S. cities as well. Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanicowned stores of the Katie neighborhood, which has a strong Venezuelan population. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx.

For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. USA Printing is printing the publication in Chicago and Houston. Corao says that the expansion should allow Venezuela Al Día to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.

> Luxury Market 

One seemingly inexhaustible market in South Florida is the luxury market. As Nicolas Ibarguen, publisher of business magazine Poder Enterprise, points out, Miami is home to 11 of the top 20 ZIP codes with high-income Hispanic households in the country. It is therefore no surprise that the city is home to various publications that specifically target this affluent segment. Ocean Drive Español is a luxury lifestyle publication that is geared toward affluent Latinos living in and around Miami. The publication is distributed through hotels, salons, doctor’s offices, real estate offices and other locations where affluent Hispanics are found. Approximately 18% of the magazines monthly distribution is homedelivered. About 60% of the magazine’s readers are Female, 89% are Latino or of Hispanic origin, and the average household income is around $175,000. Publisher Tatiana Angel tells Portada, “Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content and will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.” Asked whether the publication is focusing more effort online, Angel says, “Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.” 

> Broadening horizons…

Poder, the magazine targeting the U.S. Hispanic and Latin American business elite, adjusted its strategy with new content and an expanded distribution this past summer when it changed it merged with Hispanic Enterprise and changed its name to Poder Enterprise. As part of the deal, the magazine boosted its circulation from 55,000 to 125,000. Hispanic Enterprise's distribution partnership with the U.S. Hispanic Chamber of Commerce continued, with Poder Enterprise being distributed in Hispanic Chambers of Commerce nationwide. The U.S. Hispanic Chamber of Commerce has a small revenue share in Poder Enterprise.

In addition, the magazine recently launched a Poder Miami edition. Publisher Nicolas Ibarguen tells Portada, “The edition for Miami only circulates in Miami. We have another edition for the rest of the US and we have local editions of Poder in Mexico and Colombia bi-weekly and in Chile a monthly, but each magazine has its own independent editorial team. Beginning next year, we are launching Peru, Argentina and Venezuela.” Poder Enterprise and Poder are published by Televisa Publishing and Page One Media is the company producing the content.

> New kid on the block…

“Our goal is to convey the authenticity of being Latin American: a cosmopolitan innovator who has become a key player at generating and propagating trends in our society’s domain,” says Nicolas Ramirez, Editor-in-chief of Level Magazine (15,000, Monthly, Spanish). “We want to emphasize that attitude, that mindset, that language; and use it to inspire a community though even far from its motherland, has found a new home that can assure its lifestyle, its identity, its success.” When considered in its totality, with the diverse range of Florida Hispanics hailing from all over Latin America, and representing an infinite range of interests and backgrounds, one can easily say of Florida’s media market what one can of its Latin population. There’s a bit of everything—o mejor, hay de todo…

 

Norberto Sanchez, Norsan Media principal who owns Jacksonville’s Hola Noticias and a string of radio stations in the area, puts it this way: “Northern Florida has traditionally had a strong Puerto Rican population, outnumbering other Hispanics,” he says. “Recently, however, the area has seen a real surge in Central and South Americans in the area, particularly Colombians and Venezuelans.

“The Mexican population has also been growing quickly because of construction work. In the last year and a half, the Mexican and South American populations grew from 5% to 35% of the Hispanic population here, so it’s been a dramatic shift. I’d say that at present, the area is about 1/3 Puerto Rican, 1/3 Central and South American and 1/3 Mexican,” says Sanchez. To offer advertisers full reach, Sanchez says that Norsan actively crosspromotes its vehicles both in print through Hola Noticias, and through its radio stations, which include popular regional Mexican content and Latin pop music aimed at younger audiences.

> Tampa 

Tampa is also very diverse. The city’s Hispanic community, which makes up 20% of the population, has a purchasing power of $7.2 billion. There is a large Puerto Rican contingent, as well as a good number of third and fourth generation Hispanics (mostly of Cuban and Spanish descent) who read the Tampa Tribune. Luis Baron, publisher of the weekly 7 Días and La Guía monthly magazine (circ. 12,000, Spanish), tells Portada that his publications target mostly first and second generation Spanish-dominant Latinos.

Orlando Nieves, General Manager of Hispanic initiatives for the Florida Communications Group notes, “More than 26 different nationalities are represented here.” Nieves estimates that the Tampa Hispanic print market is worth about $6 million annually. In 2006, his company launched Centro Mi Diario, a weekly targeting Tampa Hispanics.

 > Orlando 

Orlando is interesting demographically in that over half of the Latin population— 52%— hails from an assortment of Latin American countries, each group present in such small numbers as not to justify individual representation in census figures. The largest single group Puerto Rican, comprising about 32% of the area’s Hispanics, followed by Mexicans at just under 10%. Orlando’s largest Hispanic paper is El Sentinel (81,243, weekly, bilingual). The free publication is distributed through bulk delivery, racks and home delivery. Another heavyweight in Orlando is Impremedia’s La Prensa newspaper, which also publishes a Tampa edition. Yet another magazine that has decided to launch in Orlando is the Puerto Rican women’s fashion publication Imagen. The magazine has a circulation of 80,000. There has been bad news in this market: El Nuevo Día Orlando, a daily free newspaper published by Puerto Rico’s Ferre Rangel Group, suspended publication in late August. The real estate crash and the related economic slowdown have made life much more difficult for many Floridian media properties.

> Miami/Ft. Lauderdale 

Miami-Dade is home to the nation's third-largest Hispanic community behind Los Angeles County and Harris County (Houston), Texas, according to the U.S. Census Bureau. Alejandro Aguirre, deputy editor and publisher of Diario Las Americas says that the biggest change that has occurred in South Florida’s print market is that newspaper companies are no longer simply newspaper companies, but full-blown media companies and original content producers: “Now they are realizing that newspapers are no longer just in the newspaper business any more. That is one of our product lines, but there is much more to it than that. We’re in the midst of a strong integration not just of platforms but also of products in terms of content. We are no longer just transferring our print content to the site. Instead we are creating whole new products out of the material. We’re integrating our resources to become the dominant player in this market,” says Aguirre. “Don’t get me wrong, advertisers are still very interested in the printed product, as well as direct mail. At the end of the day, it’s about reaching the intended demos with high precision.”

El Nuevo Herald, the Spanish-language daily published by McClatchy, is the nations’ Hispanic newspaper with highest advertising revenues. It profits from a long history, it was launched in the mid eighties, an efficiently run organization and the very desirably South Floridian high purchasing power demographic it targets. El Nuevo Herald is putting a lot of effort in developing its website, which apart from Floridians is also visited by South Americans.

> Print in high demand 

Eager to take advantage of this advertiser interest in targeted print publications, a number of new publications have sprouted up recently. Express Media International Group, a London-based company that publishes newspapers and yellow pages targeting Latin American communities in Madrid (Spain) and London recently launched a Spanish-language free weekly newspaper called ExpressNews targeting the U.S. Hispanic market. The publication has a distribution of 40,000 (CVC audited) in the South Florida communities of Miami-Dade, West Palm Beach and Broward. “The publication has 700 distribution points and we also have homedelivery.” The newspaper is also supported on Internet,” Carla Mena General Manager of ExpressNews U.S. edition tells Portada. The publishing of newspapers for immigrant Hispanic communities has been spreading, not only in the U.S. Hispanic market, but also in Europe, particularly in Spain. Panregional advertising from advertisers in the U.S. and Europe targeting an immigrant population plays a significant role in Express News’s U.S. edition. Venezuela Al Día (25,000, Spanishlanguage), a weekly newspaper published in Miami targets the growing Venezuelan population there. Venezuelans in the U.S. have a relatively high purchasing power. Many wealthy Venezuelans arrived in the U.S. fleeing from the economic policies of Venezuelan president Hugo Chavez. Such is the Venezuelan community’s growth that the paper is rapidly expanding into other U.S. cities as well.

Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanicowned stores of the Katie neighborhood, which has a strong Venezuelan population. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx.

For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. USA Printing is printing the publication in Chicago and Houston. Corao says that the expansion should allow Venezuela Al Día to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.

> Luxury Market 

One seemingly inexhaustible market in South Florida is the luxury market. As Nicolas Ibarguen, publisher of business magazine Poder Enterprise, points out, Miami is home to 11 of the top 20 ZIP codes with high-income Hispanic households in the country. It is therefore no surprise that the city is home to various publications that specifically target this affluent segment. Ocean Drive Español is a luxury lifestyle publication that is geared toward affluent Latinos living in and around Miami. The publication is distributed through hotels, salons, doctor’s offices, real estate offices and other locations where affluent Hispanics are found. Approximately 18% of the magazines monthly distribution is homedelivered. About 60% of the magazine’s readers are Female, 89% are Latino or of Hispanic origin, and the average household income is around $175,000. Publisher Tatiana Angel tells Portada, “Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content and will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.”

Asked whether the publication is focusing more effort online, Angel says, “Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.” 

> Broadening horizons…

Poder, the magazine targeting the U.S. Hispanic and Latin American business elite, adjusted its strategy with new content and an expanded distribution this past summer when it changed it merged with Hispanic Enterprise and changed its name to Poder Enterprise. As part of the deal, the magazine boosted its circulation from 55,000 to 125,000. Hispanic Enterprise's distribution partnership with the U.S. Hispanic Chamber of Commerce continued, with Poder Enterprise being distributed in Hispanic Chambers of Commerce nationwide. The U.S. Hispanic Chamber of Commerce has a small revenue share in Poder Enterprise.
In addition, the magazine recently launched a Poder Miami edition. Publisher Nicolas Ibarguen tells Portada, “The edition for Miami only circulates in Miami. We have another edition for the rest of the US and we have local editions of Poder in Mexico and Colombia bi-weekly and in Chile a monthly, but each magazine has its own independent editorial team. Beginning next year, we are launching Peru, Argentina and Venezuela.” Poder Enterprise and Poder are published by Televisa Publishing and Page One Media is the company producing the content.

> New kid on the block…

“Our goal is to convey the authenticity of being Latin American: a cosmopolitan innovator who has become a key player at generating and propagating trends in our society’s domain,” says Nicolas Ramirez, Editor-in-chief of Level Magazine (15,000, Monthly, Spanish). “We want to emphasize that
attitude, that mindset, that language; and use it to inspire a community though even far from its motherland, has found a new home that can assure its lifestyle, its identity, its success.” When considered in its totality, with the diverse range of Florida Hispanics hailing from all over Latin America, and representing an infinite range of interests and backgrounds, one can easily say of Florida’s media market what one can of its Latin population. There’s a bit of everything—o mejor, hay de todo…


More than 50 Candidates were nominated for the 8 different Award Categories. Now is your time to vote for the best and brightest in Hispanic Advertising, Marketing and Media.

Each user can only vote one time in each category. The most voted individuals/projects win. The winners are announced at the Sixth Annual Hispanic Advertising and Media Conference in NYC, Sept. 20, 2012. If you didn’t get your ticket yet to this Must Attend Event, take advantage of the online sales promotion!

Start Voting!

TOP MARKETER TO HISPANIC AUDIENCES – NEW
– David Flynn, Marketing Director, Novamex
– Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS
– Fabian Castro, VP Multicultural Marketing, Universal Pictures
– Hector Vallejo, Multicultural Marketing Manager, Stanley Black and Decker
– Jacqueline Hernández, COO, Telemundo Media
– Mike Foley, Brand Manager, U.S. Hispanic and Exports, Post Foods
VOTE!

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

– AARP/AARP En español
– EC Hispanic Media
– GLR Networks / PRISA Radio
– Olympusat, Inc.
– RTVE
-Tapestry Partners
– Telemundo Media
– Terra
– UnitedHealthcare Latino Health Solutions
– Visit Florida

VOTE!

TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR
– Emilio C Sanchez, President – Editor-in-Chief, Voxxi
– Marla Skiko, SVP/Director of Digital Innovation, SMG Multicultural
– Martha de la Torre, President and CEO, El Clasificado
– Peter Blacker, EVP Digital Media at Telemundo
– Wally Sabria, SVP Social Media, The Axis Agency
VOTE!

TOP HISPANIC PRINT ADVERTISING CAMPAIGN AND EXECUTION
-Liberty Tax
– Maseca

VOTE!

TOP HISPANIC PRINT MEDIA INNOVATION
– Nexos Latinos Magazine
– Reporte Hispano, New Jersey
– Valassis Coupon Book

VOTE!

TOP HISPANIC ADVERTISING CAMPAIGN – NEW
– 100th Birthday of Oreo
– Fox Deportes- Ford-UEFA Champions League Sponsor
– Honey Bunches of Oats "Bonchecitos Positivos" by XL Alliance
– Metro PCS
– Universal Pictures' SAVAGES
– Western Union Thanks a Thousand Campaign

VOTE!


TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
– Lopez Negrete Communications – Dr. Seuss The Lorax

– McDonald's – d'Exposito and MocoSpace
– Porter Novelli Hispanic Marketing practice/ SOYJOY “Yo Soy” Paid Media Campaign
– Western Union “Thanks a Thousand Campaign”

VOTE!


TOP HISPANIC DIGITAL MEDIA INNOVATION
– EPMG
– Mamiverse.com
– Nexos Latinos Magazine
– Outbrain
– Terra Live Music
– VOXXI
– YaSabe's Mobile: Bilingual Local Search Applications for iPhone and Android

VOTE!


TOP PRINT MEDIA PROFESSIONAL OF THE YEAR

– Anita Grace/President Anita Grace Ad Execs
– Hugo Hernandez, Director of Marketing and Events, EC Hispanic Media
– Margaret Boller, President and Founder, Eclipse Marketing Services –publisher of Nexos Latinos Magazine
– Mike Cano, Director of Hispanic Media, NNN
VOTE!

Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.

Yurkievich, an Argentinean national, brings 20 years of international experience to the role and will head up the agency's dynamic creative team reporting directly to Messianu. He has worked for international and national advertising agencies in New York, Portland, Prague, Barcelona, Miami and his native Buenos Aires.

Diego comes to Alma DDB from multicultural agency Global Hue, New York where he most recently held the position of Sr. VP, Executive Creative Director overseeing the creative direction for Verizon Wireless, Telecom Fios, Bermuda Department of Tourism, U.S. Census Bureau, NY International Latino Film Festival, Subway, Jeep and Dodge.  

In his new role, he will head up Alma's creative department, and be responsible for campaigns across USA for some of the country's leading brands including McDonald's, State Farm, Clorox, Visit Florida, Florida Anti-Tobacco, Cricket and Perdue.

Additionally, Alma DDB also announces the appointment of Juan Diego Guzman to join the team as a Creative Director for the agency. Guzman was formerly Associate Creative Director of Global Hue Detroit where he worked for brands such as Jeep, Chrysler and Dodge.

Luis Miguel Messianu, Presidente y CCO de Alma DDB anunció el nombramiento de Diego Yurkievich como Vicepresidente Senior y Director Creativo Ejecutivo de la agencia.

Yurkievich, de nacionalidad argentina, trae a la agencia 20 años de experiencia internacional y estará a cargo del dinámico grupo creativo de Alma. Le reportará directamente a Messianu. Diego ha trabajado para agencias internacionales y nacionales de primer nivel, en Nueva York, Portland, Praga, Barcelona, Miami y su nativo Buenos Aires.

Diego llega a Alma DDB desde Global Hue, Nueva York, una agencia multicultural, donde fungía como Vicepresidente Senior y Director Creativo. Supervisaba entonces la creatividad para Verizon Wireless, Telecom Fios, el Departamento de Turismo de Bermuda, el Buró del Censo de EE.UU., el Festival Internacional de Cine Latino de NY, Subway, Jeep y Dodge.  

Su amplia y variada experiencia incluye haber trabajado para prestigiosas agencias como Wieden & Kennedy (Nike, Powerbar, Diet Coke); Kaspen, en Praga, República Checa, (Vodafone y Nike), Tandem DDB, Barcelona, España, (Audi) y, en el año 2004, dirigió la sucursal del Miami Ad School en San Francisco, California. Anteriormente trabajó como instructor publicitario de tiempo completo en el campus de Miami. Ha recibido premios en varios festivales, incluyendo un León en Cannes, el Grand Prix en FIAP y un oro en el Festival Internacional de Publicidad de Londres, entre muchos otros.

En su nuevo puesto, estará a cargo del departamento creativo de Alma, y será responsable de las campañas nacionales de importantes marcas del país, como McDonald's, State Farm, Clorox, Visit Florida, Florida Anti-Tobacco, Cricket y Perdue.

Además, Alma DDB anuncia también el nombramiento de Juan Diego Guzmán que se une al equipo como Director Creativo. Anteriormente Guzmán fue Director Creativo Asociado de Global Hue Detroit, donde trabajó para diferentes cuentas, como Jeep, Chrysler y Dodge.

Luis Miguel Messianu, Presidente y Chief Creative Officer de Alma DDB comentó: "Diego es una gran adición a nuestro equipo directivo. No sólo es muy talentoso, es también un líder carismático y un mentor. Estoy seguro que logrará sacar lo mejor del equipo creativo. Junto a Isaac Mizrahi, quien lleva en Alma 18 meses, como Vicepresidente Senior y Director de Gestión (quien llegó a la agencia proveniente de Sprint Nextel), me ayudarán a llevar a Alma a otra dimensión. Nuestra visión es consolidarnos como la fuente más influyente e innovadora de soluciones creativas para el negocio de nuestros clientes".

  • Mamas & Papas

UK parenting Superbrand, Mamas & Papas has selected Boston agency Mullen to launch the Brit-cool brand in the USA this autumn. The selection was made following a pitch process that began in February when the Mamas & Papas marketing team visited New York to meet with leading agencies from LA, Boston and New York.

  • Levi’s

Last year Levi's® Go Forth(TM) campaign laid out a challenge for consumers. This year, the Levi's® brand invites its Latino consumers to 'Go Forth' via the lens of "Norte a Sur: Una Ruta, 5 Experiencias" a TV journey and online platform.

A site was launched: http://www.norteasur5enruta.com/. Along with the main site, fans will be able to use their own Facebook and Twitter accounts to see status updates, engage in conversations.

  • Alma DDB

Omnicom's Alma DDB and OMD have teamed to win the Florida Department of Health's Tobacco Free Florida anti-smoking assignment after a review, per sources.
 
According to the state's RFP, the account is valued at $25 million for the first year, with provisions for "potential" 10 percent increases in the second and third years of the agreement. According to the RFP, the scope of work includes creative, buying and planning, public relations and digital.
 
The anti-smoking campaign is the second account the two shops have won from Florida recently. Last year, they were awarded duties for Visit Florida, the state's official tourism corporation.

  • Sensis

Rick Rinker has been appointed Director of Media, Dan Tuft is the new Account Supervisor and Cody Kennedy starts as Digital Coordinator. Read more here.

  • The Advertising Council

The Advertising Council and the Dollar General Literacy Foundation joined to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.

Created pro bono by DDB Chicago, the campaign includes television, radio, print, outdoor and online ads available in English and Spanish. The PSAs aim to reach men and women in their mid to late 20's who are high school dropouts.

The campaign shows viewers that "You can take the first step" and directs them to a toll free number 877-38-YOURGED and a new website, www.yourged.org, available in English and Spanish. The campaign also has a mobile component. Young adults can text 69222 from their cell phones and receive messages about the three literacy centers closest to them.

  • El Pueblo Inc.

El Pueblo Inc., a nonprofit advocacy organization for North Carolina Hispanics, is taking its message of safe driving to the airwaves. This month, the group began broadcasting radio spots aimed at educating Latinos about driving safety. The campaign was made possible by a $35,000 grant from State Farm Insurance and will run through the end of the year. The ads are mainly targeting men 18 to 30, the group most likely to drink and drive.

  • JC Penney

JC Penney has launched “New look. New year. Who knew!,” an integrated campaign for the 2010 Back-to-School season. This year’s campaign combines television, radio, digital, social and mobile. The campaign will highlight JCPenney’s assortment of private, exclusive and national brands.

JCPenney will also adapt its Back-to-School TV spot for the Hispanic market, with the spot premiering on Univision during JCPenney’s sponsorship of Premios Juventud and later during the Company’s sponsorship of Miss Universe.

  • Wendy's

The Bravo Group and Bromley Communications are the finalists in the pitch for Wendy's Hispanic business. The pitch is for all areas but planning and buying, which is handled by SMV42.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

If you are a Subscriber to the Directory login and access the Directory.

  • General Mills

General Mills Inc. unveiled a re-designed version of its successful, Spanish-language, lifestyle web site for women, QueRicaVida.com, at a Miami gala event attended by more than 100 Hispanic editors, reporters and bloggers from around the country. Read here an interview with Rodolfo Rodriguez, Multicultural Marketing Director at General Mills.

  • The California Lottery

The California Lottery has issued a request for proposals as it opens a review for its ad account, kicking off what is likely to be one of the most closely watched and hotly contested West Coast contests of the year.

The client spent $35 million on ads last year and nearly $100 million in major measured media from 2006-09, according to Nielsen. The contract now up for grabs will run for five years with a two-year extension option. The lottery's current lead creative partner, BBDO West in San Francisco, and its media shop, PHD in Los Angeles, both units of Omnicom Group, are expected to defend, the client said. The shops' contracts expire on Jan. 31, 2011. Reps at BBDO and PHD said their shops would participate.

Several other ad-related assignments, however, are not in review, including Hispanic chores (with Casanova Pendrill); Asian efforts (Time Advertising); African-American outreach (Muse Communications); and promotions (Alcone Marketing).

  • Bromley Communications

Bromley Communications, LLC announced the recent appointment of Lorena Cavazos as media buying director. Cavazos returns to Bromley after various stints at other U.S. Hispanic marketing agencies where she worked on major accounts such as Visa, Domino's Pizza and Wal-Mart.

  • Accentmarketing

Accent Alternative Art Space is a not-for-profit art initiative by advertising agency Accentmarketing. This creative piece of real estate is dedicated to non-commercially driven artwork by emerging and mid-career artists. “Essentially, we want to develop ideas that are outside of the mainstream scope of artists’ commercial galleries while harnessing local talent and culture.” said Cristina Ramos, Account Executive at Accentmarketing. Read the full story here.

  • Miami Tourism 

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. "We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more." he said.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an TV and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Prudential Financial

Prudential Financial (PRU 58.81, +0.62, +1.07%) is launching a new advertising campaign that highlights the company's strength and leadership in today's challenging financial marketplace.

The centerpiece of the campaign will be two new television commercials, called "Evolution" and "Headlines." The spots begun running on Sunday, June 13. They will appear on early morning shows, network news, prime-time syndicated shows, sports and targeted cable news and business channels. A Spanish-language ad will start running later in the summer.

The campaign also includes billboard ads, which began appearing in 15 major markets across the country yesterday, among them Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco. The ads highlight aspects of Prudential's leadership and the confidence our clients place in the company.

In addition, the company has secured home-plate signage during television broadcasts for eight Major League Baseball teams: the Chicago White Sox, Florida Marlins, Oakland A's, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals, Tampa Bay Rays and Texas Rangers. Prudential's signage will get a half inning of TV exposure per home and away game. Prudential will also have digital advertising on Major League Baseball's website for all 30 teams through the end of August and a co-branded presence with MLB on iPad applications and on mobile devices.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

  • Budweiser

Anheuser-Busch has launched an advertising and social media campaign last Friday for its beer brand Budweiser. The campaign revolves around “Bud United” – a reality TV program in tribute to the competition of the World Cup.

Bud United is a series that will follow 32 people living together under one roof in South Africa for the duration of the World Games. When a country is eliminated from the World Cup, so too will that particular fan be removed from the show also. The winner of the project will attend the trophy ceremonies of the World Cup on July 11 and will present the coveted trophy for man of the match sponsored by Budweiser.  Budweiser will also sponsor man of the match awards for each game played in the World Cup.

Budweiser has a dedicated YouTube page to air footage daily from the house.  Also included in the campaign is global TV commercials, search engine advertising, online displays, and social networks including Facebook and Twitter.  The campaign is the creation and production of Omnicom agencies DDB and Tribal DDB.

  • Starcom Mediavest Group

Starcom Mediavest Group España announced  the hiring of Miguel Ángel García, who formerly worked in Antena 3 Advertising. Miguel Angel Garcia is replacing Adrían García, who will be the new General Manager of Starcom Mediavest in Portugal.

  • Miami Tourism

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an Tv and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Gutenberg Networks

Gutenberg Networks, the print and media central production agency (owned by DDB), just started to operate in Spain. Pierre Saint-Joanis will be the President of the Madrid and Barcelona offices.  Gutenberg Networks also named named Ezequiel Triviño as Creative Business Solutions Officer.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

As part of a broader statewide initiative to access hitherto untapped markets, Florida's Walt Disney Co. is ramping-up its Hispanic marketing efforts. The move is seen as a response to lagging tourism figures that indicate new initiatives are needed to bolster visitor traffic.

There has even been talk among Disney executives of having Cinderella and Snow White learn and speak Spanish to bridge the communication barrier that might exist between the Orlando theme-park characters and the Spanish-speaking children that visit the park every year.

Disney has also enlisted the services of Miami's La Comunidad ad agency, whose other clients include Best Buy and Red Bull.

La Comunidad has already produced a Spanish-language television commercial for Disney, and is considering an expansion into print and online media.

The decision to target Hispanics is a logical one, given that travel among U.S. Hispanics is growing at a rate of 20% compared with 2% for the general market, according to a 2003 TIA report. That figure could be even higher at present.

In the past three years alone, the state-sponsored “Visit Florida” initiative has increased spending on Black and Hispanic markets from $750,000 to $1.4 million.

Pepsi®, Avocados From Mexico, Tru Alchemy, EmblemHealth, Coppertone, Target, CÎROC, Trinity Health, Verizon Media, Noodles & Co., Gentleman Jack… and more brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

cta

  • Pepsi®

pepsiPepsi is excited to announce the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavored cola in five years. Beginning Monday, March 22, Pepsi Mango will be available nationwide for all to enjoy this surprising mix of cola and tropical fruit flavor. To support the launch, Pepsi created a new national TV commercial which will also run digitally. Set to the uplifting top 40 hit “Take You Dancing” by award-winning superstar Jason Derulo, the spot shows a mango pop out of a fruit bowl and roll over to its perfect match – a can of Pepsi – to create the exciting new flavor, Pepsi Mango. in early April, Pepsi is turning its advertising inventory on select social media platforms into real dating advertorials for a handful of interesting, young singles. The series, partly inspired by the video dating fad of the 80’s, will introduce the singles to the world with fun personality introductions and contact information so other singles at home can shoot their shot. Pepsi, together with longtime partners at ViacomCBS and its in-house branded content studio, Velocity, will unveil a fully integrated perfect match themed series starring some of the most adored dating reality show stars. Fans should stay tuned for more details in the coming weeks. Beginning Monday, March 22, Pepsi Mango will be widely available at grocery stores, mass retailers and convenience stores nationwide in Regular and Zero Sugar varieties, in 12oz 12 packs and 20oz bottles.

  • Avocados From Mexico

afmAvocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S., announced the launch of Avocado Nation Studios, the latest digital innovation from AFM which employs data intelligence to offer predictions, recommendations and personalized content tailored to each viewer. Featuring exclusive videos created by a network of content creators, the platform provides fresh and fun ways to engage with the brand.Thalia Sodi, the global superstar singer, songwriter, author and entrepreneur will partner with AFM once again for a brand-new campaign titled, “Salud, Ejercicio y Grasas Buenas” con Thalia, meaning “Health, Fitness & Good Fats” with Thalia. Thalia’s Spanish channel will be centered around health, wellness and ways to incorporate the heart-healthy fruit into diet and exercise routines. Thalia’s Avocado Nation Studios content series is an extension of a partnership forged last year with her brand, “Cooking Healthy with Thalia,” a consumer program that promoted thThalia leads a roster of top content creators that have partnered with Avocados From Mexico to develop various videos that both entertain and educate audiences about avocados. Deborah Berebichez, the first Mexican woman to graduate from Stanford University with a PhD in Physics and a data scientist, TV host, educator and entrepreneur, explores the science of avocados. Instagram darlings Mila and Emma Stauffer have a channel detailing their adorable adventures with AFM, while Ally Brooke of the girl group Fifth Harmony takes viewers along with her for a virtual tour across the U.S.e positive impact avocados have as part of a healthy diet. Avocado fans can explore a host of content creators and more by visiting https://www.theavocadonation.com/.

 

  • Tru Alchemy

truScale Media has just unveiled Tru Alchemy, an innovative selfcare brand with a powerful lineup of scientifically-formulated and nourishing skincare products. Tru Alchemy is Scale’s sixth CPG brand to launch in the wellness and beauty space, expanding the tech-driven DTC company’s mission to create healthier and happier lives through the seamless integration of science, technology, nature and health education.Tru Alchemy’s product family transcends conventional skincare by using clean, gentle and wholesome formulas with intentional ingredients and immersive applications to deliver instant gratification and lasting results. The five selfcare products embrace Scale’s holistic approach to innovation at the intersection of beauty, nature, science and consumer experience:GLOW SERUM, QUENCH CRÈME, CELESTIAL CLEANSER, EYE ELIXIR, SPOT CHECK. The Tru Alchemy products are available to order at TruAlchemySkin.com.

  • EmblemHealth

EmblemHealth, one of the United States’ largest nonprofit health plans with 3.1 million members, has named WPP’s VMLY&R as agency of record across the entire family of companies, following a review.  VMLY&R will be responsible for brand communications, marketing strategy, creative assignments and media planning for all of EmblemHealth’s companies, which include New York medical group practice AdvantageCare Physicians, and Connecticut-based health insurer ConnectiCare. The agency will partner with EmblemHealth on creative campaigns and integrated marketing initiatives across all of its properties. VMLY&R will be responsible for brand communications, marketing strategy, creative assignments and media planning for all of EmblemHealth’s companies, which include New York medical group practice AdvantageCare Physicians, and Connecticut-based health insurer ConnectiCare. The agency will partner with EmblemHealth on creative campaigns and integrated marketing initiatives across all of its properties.
  • Coppertone 

CoppertoneCoppertone, the top brand in the sun protection & sun care industry, is changing creative agency partners, nearly two years after getting a new parent company. Following Nivea-maker Beiserdorf’s acquisition of Coppertone from Bayer in 2019 for US$550 million, Coppertone has named IPG agency Huge as its creative agency of record. Huge will be responsible for integrated marketing, including brand creative, retail support and activation. Wunderman Thompson previously handled the business.

 

 

 

  • Target 

Mondo LlamaTarget  has launched the Mondo Llama arts and crafts brand.The Minneapolis-based retailer’s new store-owned arts and crafts brand, Mondo Llama, is now available online at Target.com, the chain’s mobile app and will roll out to stores nationwide by March 28, company officials shared exclusively with USA TODAY. Items range from paints, crayons and canvases to project boxes, craft supplies and drawing kits. Prices start at US$1.75, and most items cost less than US$25.Target began developing its first crafting brand in more than a decade before the coronavirus pandemic as arts and crafts have grown in popularity in recent years, Julie Guggemos, the company’s senior vice president and chief design officer, told USA TODAY. More products will be added to Mondo Llama in the future.

 

Marketing ConferencesAt this exclusive virtual event on March 24, 2021, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

  • CÎROC

CÎROC together with Sean “Diddy” Combs are bringing an early taste of summer with the arrival of their newest seasonal flavor CÎROC Summer Citrus. With warmer weather, longer days and the yearning to celebrate with friends and family, this limited time offering comes just in time for people to raise a glass to the season with delicious golden hour cocktails. CÎROC Summer Citrus will be making a splash all summer long! As a brand rooted in inspiring celebrations within the community and culture, this is just the beginning of what’s to come this summer. Just like other seasonal offerings, CÎROC Summer Citrus is only available for a limited time, while supplies last. Fans of CÎROC (21 and over) can find the new flavor nationwide (wherever spirits-based beverages are sold) with a suggested retail price of US$33.99. CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO – the world’s largest spirits and beer company – made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC.

  • Trinity Health

Trinity HealthTrinity Health, one of the nation’s largest multi-institutional Catholic healthcare delivery systems, launched It Starts Here, a COVID-19 vaccine education initiative focused on communities of color.The US$1.6M radio and social media influencer campaign features Black and Brown influencers with large followings in 14 underserved communities across the country to educate, raises awareness, and promotes the availability of the vaccine. According to the Center for Disease Control and Prevention (CDC), COVID-19 related deaths are highest among those in the Hispanic or Latino and Black communities in the United States. Recognizing a long history of mistrust in the health community from those of diverse racial and ethnic backgrounds, this campaign centers around an intentional, targeted approach to address vaccine hesitancy.It Starts Here is the latest initiative in a set of multi-faceted efforts from Trinity Health to reduce vaccine hesitancy including social media campaigns, colleague/community surveys and virtual town halls.Trinity Health serves diverse communities that include more than 30 million people across 22 states. Trinity Health includes 92 hospitals, as well as 113 continuing care locations. Based in Livonia, Michigan, and with annual operating revenues of US$18.8 billion, the organization returns US$1.3 billion to its communities annually in the form of charity care and other community benefit programs. 

  • Verizon Media 

Epsilon® and Verizon MediaEpsilon®  and Verizon Media  are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID. The new integration enables Publicis Groupe and Epsilon clients to build persistent custom audiences in Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, and access and activate those audiences through Verizon Media’s DSP. The stability and accuracy of CORE ID, when mapped to similarly deterministic IDs like Verizon Media’s ConnectID, will drive increased reach and improved performance and consumer experiences across all channels.Epsilon’s CORE ID is anchored in deterministic and transactional data, not cookies or mobile ad identifiers. It has been validated to have 96% accuracy as well as industry leading match and reach rates. Built in 2012 using open web standards and with Privacy by Design & Default, the persistency of CORE ID allows Epsilon to maintain consumer choice over time while identifying and serving 98% of brands’ ads to individuals, not orphaned cookies or device IDs.The expanded partnership follows several identity-related announcements made by both companies in December 2020, including Epsilon’s work with Prebid and the launch of the Verizon Media ConnectID.

  • Noodles & Company 

NoodlesNoodles & Company, known for serving classic noodle, Zoodle, and Cauliflower Noodle dishes from around the world, announced that it has taken the CEO Action for Diversity & Inclusion pledge, to advance a more inclusive and diverse Company culture.Noodles and Company’s CEO Dave Boennighausen joins the CEOs of nearly 2,000 leading companies and business organizations from around the country in taking the CEO Action pledge. CEOs who sign the pledge commit to elevate and support a more inclusive workplace by cultivating environments that support open dialogue on complex and difficult conversations; implementing and expanding unconscious bias education and training; sharing best-known diversity and inclusion programs; and engaging the board of directors in the development and evaluation of inclusion and diversity strategies. As Noodles works to further its commitment to people, food, and community, the Company will tie the progress made in these important areas to its executive annual incentive plan. Since 1995, Noodles & Company has been serving noodles your way, with noodles and flavors that you know and love as well as new ones you’re about to discover. From indulgent Wisconsin Mac & Cheese to better-for-you Zoodles and Other Noodles, the company serves a world of flavor in every bowl. Made up of more than 450 restaurants and thousands of passionate team members, Noodles was named one of the Best Places to Work by the Denver Business Journal for its unique culture built on the value of “Loving Life” which begins by nourishing and inspiring every team member and guest who walks through the door. 

 

  • Gentleman Jack

Gentleman JackJack Daniel’s  Gentleman Jack, an exceptionally smooth double charcoal mellowed Tennessee whiskey created by women and men who are experts at their craft, has partnered with Jessica Williamson (aka “The Whiskey Chick”), actress Maria Canals-Barrera and Shelly Bell for a campaign launching today entitled, “We Share One Spirit.”Filmed remotely, the diverse influential women from different industries in Florida share their stories, their drive to success, and raise a glass to the unsung women frontline essential workers. Their inspirational, moving videos will release one by one this week and run throughJD Women’s History Month, which coincides with the one-year anniversary of the COVID-19 pandemic.With the World Economic Forum reporting last month that women comprise 70 percent of frontline workers, now is a poignant time to look back at female essential workers who have been working tirelessly to keep their communities safe. In the concept of sharing “One Spirit” during Women’s History Month, Gentleman Jack and its partners are calling attention to the contributions and importance of these women.”We Share One Spirit” will be presented on Jack Daniel’s YouTube channel and on social media with the hashtag, #GJOneSpirit. In addition to this content launch, Canals-Barerra, The Whiskey Chick and Bell will share their stories on their social channels. All content will also live on the brand’s “One Spirit” platform microsite. More information about Gentleman Jack’s “One Spirit” program for Women’s History Month can be found at GJOneSpirit.com

 

Portada Live

At this exclusive virtual event on March 24, 2021, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

Matt Van Dyke new CEO at Ford Direct, Joel Paulino, Emma Velez, Dana Bonkowski, Robert Ruvalcaba, Brian Slitt, Ezequiel Fonseca Zas, Ivon Rodriguez, Rob Armstrong… New positions are created by major corporations, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

 

Matt Van Dyke, new CEO at FordDirect

Matt VanDyke
Matt VanDyke, CEO, FordDirect

Ford Direct, a joint venture between Ford Motor Company and its franchise Dealers, announced that Matt VanDyke has been appointed as Chief Executive Officer, effective Feb. 1, 2021. Mr. VanDyke, who for more than 12 years has led and transformed Ford and Lincoln brand positioning in roles around the world, now takes charge of a team responsible for delivering best-in-class automotive marketing and advertising solutions to Ford and Lincoln Dealers throughout the United States. “We are thrilled to have Matt VanDyke lead the FordDirect team,” said Mike Pallotta, president of Pallotta Ford Lincoln in Wooster, Ohio and chairman of the FordDirect Board of Managers. “His passion for the digital auto retailing business is clear. His experience around the world shepherding the Ford and Lincoln brands, along with his knowledge of FordDirect following two terms as a board member, will serve him well as CEO. Our Board is confident Matt will continue the positive momentum FordDirect has made in its digital transformation. Our mission is to help Ford and Lincoln Dealers sell and service more cars and trucks. Matt is the best person to lead this team in continuing that work.”
VanDyke, 48, was most recently Director of Marketing for Ford Motor Company. Beginning in 2018, VanDyke led integrated communications, digital consumer experience, brand alliances, revenue management, and retail go-to market strategies. Prior to that, he was Vice President of Marketing for Ford of Europe, where he oversaw the Fiesta and Focus vehicle launches and led the piloting of various digital and retail consumer experiences, the rollout of new Ford websites, and the development and introduction of e-commerce solutions. He also served on the FordDirect Board for over five years.

The FordDirect Board also announced the promotion of Mike Gingell to Chief Operating Officer. Gingell joined FordDirect as Senior Vice President, Product, Marketing and Dealer Engagement in 2019. His promotion is effective Feb. 1, 2021.

Brand Marketer Appointments at Bacardi and T-Mobile

Joel Paulino, (photo right) has been appointed as Brand Director D’USSÉ Cognac (Roc Nation JV) at Bacardi. He previously worked as Sr. Brand Manager, Altos & Avion Tequilas at  Pernod Ricard.

 

Emma Velez

Emma Velez, photo left at a Portada event, recently was appointed  Sr. Manager, Multicultural Advertising at T-Mobile her prior position was Lead Manager Advertising Diversity segments at  AT&T Mobility & Entertainment Group.

 

Dana Bonkowski joins Zenith

Dana Bonkowski, right, has been named  SVP, Multicultural Lead at Zenith. She previously worked as SVP Multicultural Lead at Starcom. Bonkowski has developed a very strong multicultural marketing expertise over the last two decades.

Linqto, a digital investment platform for private market securities, announced that Ivon Rodriguez has joined the company as Chief Marketing Officer. In this role, Ivon will lead all consumer and product marketing programs for Linqto using her extensive knowledge to continue to generate awareness and expand the community of accredited investors for the Silicon Valley fintech company.
She joins Linqto from The 360 Group, a leader in entertainment marketing, and prior to that role was the Managing Director for IE University’s International Development office in the Southeastern United States and Caribbean.

Robert Rubalcava has been promoted to VP of Sales U.S. at Prisa. His prior position was VP of Sales, West Region.

 

 

Prizelogic, an independent incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, announced the appointment of Brian Slitt as the company’s first Chief Revenue Officer. In this newly created role, Slitt will identify new revenue opportunities and pioneer new markets for the company.

New Executives at NBC Universal, Linqto, Eyeota…

Malu Carmona-Botana
Malu Carmona-Botana

NBCUniversal Telemundo Enterprises announced the appointment of two new executives as it expands its Revenue Strategy and Distribution business unit to develop and grow content monetization opportunities in the U.S. and around the world.

Ezequiel Fonseca Zas
Ezequiel Fonseca Zas

Effective immediately, Ezequiel Fonseca Zas joins Telemundo in the newly created role of Senior Vice President of Revenue Strategy and Distribution, and Malu Carmona-Botana is appointed to the new position of Vice President of Content Monetization. Both executives will be based in Miami, Florida. Fonseca Zas will report directly to Peter Blacker, EVP, Chief Commercial Officer and Head of DTC Licensing, and Carmona-Botana will report to Fonseca Zas.

Rob Armstrong, EyotaEyeota announced the appointment of Vice President of Product, Rob Armstrong to continue to address industry changes and provide the same complete access to high-quality and diverse data solutions and services. He will collaborate closely with teams across Eyeota’s global offices to ensure the company’s solutions provide the assurance of continuity for clients and stay ahead of the marketing industry’s evolution.Armstrong comes from ShareThis, Madison Logic and AD/FIN. He previously co-founded lockr and Bombora and has led the filing of 6 patents and 3 trademarks.

…and Univision.

Univision announced changes to the executive leadership team intended to accelerate its leadership position and drive Univision’s transformation for the future. The appointments include:

  • Pierluigi Gazzolo, appointed to the newly created role of President of Univision Communications Inc. and Chief Transformation Officer to drive the next era of growth
  • Luis Silberwasser, appointed to the newly created role of President of the Univision Television Networks Group to lead Univision’s national TV properties
  • Donna Speciale, named President of Advertising Sales and Marketing, to drive innovative expansion of Univision’s offering for advertisers
  • Friday Abernethy, promoted to Executive Vice President of Content Distribution and Partnerships
  • Adam Shippee, promoted to the newly created role of Executive Vice President, Corporate Development, Strategy and Transformation
  • Amy Tenbrink, promoted to EVP & Associate General Counsel, Revenue/Business Development with expanded responsibilities across the Digital businessThe recently appointed CEO of Univision Wade Davis said that “today begins a transformation for Univision. One that will see us accelerate our position as the leading U.S. Hispanic media company as we launch new products and services that will drive value for our U.S. Hispanic audience and for our advertising and distribution partners, who want to reach and engage with this critical audience.”

 

Toyota, Athleta, Kia, Jim Beam, JP Morgan & Chase, Heaton Homes, Mass Mutual, Scotiabank, Honda….. and more brands targeting the U.S. consumer right now.

 

  • Toyota

    ToyotaToyota introduced the “The Sienna Life” campaign, welcoming  a refined and versatile minivan: the all-hybrid and all-new 2021 Toyota Sienna. “The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,” said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model. The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. 

    Media Buys and Creative

    Toyota Sienna Life Campaign“The Sienna Life” is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé NastRefinery29Tastemade, Hulu and Hulu Latino, Pinterest, PopSugarThrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

    In “Bold Statement,” created by Burrell Communications and directed by The Mill, a hip couple takes the “scenic route” on a drive through the city, giving everyone else an up-close look at their stylish Sienna. Conill developed two spots, “Phone” and “Cold,” that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In “Phone,” friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In “Cold,” a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). Intertrend created two spots for the campaign: “Marathon,” where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and “Team Outing,” which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer.

  • Jim Beam

    Jim Beam® Bourbon kicked off the year by offering drinkers a solution to their beer boredom: the  Jim Beam Highballl cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale. is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they’re looking for a light and refreshing option instead of their next beer. The campaign first aired on Jan. 4 with a new TV spot, “Need a Break From Beer,” across multiple national news, entertainment and sports networks, and will run nationally throughout the year. The commercial marks the latest collaboration between Jim Beam and global advertising agency adam&eveNYC. “With the launch of ‘Need a Break From Beer,’ we’re taking a widely enjoyed cocktail that’s been trending for years and finally shining the national spotlight on it,” said Jessica Spence, president of brands at Beam Suntory. The new campaign spot will air throughout 2021 on more than 20 national TV networks, including sports destinations such as MLB Network and ESPN2, entertainment hubs AMC and Comedy Central, and major broadcast networks including ABC, FOX and NBC. Starcom USA oversees media on behalf of Jim Beam. In addition to media partnerships, Jim Beam will deploy Highball programming throughout the year including retail marketing, baseball stadium activations, consumer sampling and value-add packaging. The brand will also host “Beam Gardens” — a playful alternative to traditional beer gardens — in several markets across the country.

  • Athleta

    AthletaGap’s Athleta brand has launched its first sleepwear product line for women, recognizing the fact that consumers increasingly are shifting to casual and comfort wear as a result of continued stay-at-home practices due to the ongoing COVID-19 health crisis. The new women’s sleepwear collection, is now available on Athleta.com. Athleta, increased digital marketing investments and its focus on product strategy has been aiding sales. In third-quarter fiscal 2020, the company’s net sales were up 35%.  Athleta recorded the highest comps growth in the brand’s history, with more than 50% contribution from the online business. Management is on track with the execution of its Power Plan 2023, which focuses on opening  Old Navy and Athleta stores while closing the underperforming Gap and Banana Republic stores. As part of the plan, the company expects the Old Navy and Athleta brands to contribute about 70% of sales by 2023. 
  • The Coca-Cola Company

    Coca-Cola

    Coca-Cola is jumping back on the direct-to-consumer bandwagon with the relaunch of its Insiders Club subscription service, the program was discontinued when Covid-19 started last March. The program has a waitlist of consumers willing to pay US $45 for product sneak peeks and virtual experiences including a workout with an NFL player or a celebrity-hosted cooking class. The specific contents of each box, thus far, are a secret but early 2020 offering included Dasani water flavors not yet on the market and some Coca-Cola stickers. Coca Cola’s DtoC reflects how marketing and  are turning more e-commerce oriented.Coca-Cola in recent weeks also launched a full review of its media and creative planning and buying practices, including its agency appointments around the world.

Portada LiveJOIN US AT PORTADA LIVE March 24, 2021

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • JP Morgan Chase

JP Morgan & ChaseWPP and Dentsu, have won the media businesses of multinational investment banking conglomerate, JPMorgan Chase, in a highly competitive pitch. The pitch which kicked off in late September 2020, covers the offline media shopping for enterprise within the U.S., Northern Europe and Asia, and was supported by MediaHyperlink. Zenith, the US incumbent, lost the account after holding it since 2005. JPMorgan Chase  manages its US $200 million digital media account in house, and outsources the US $218 million offline portion. WPP will create a crew of GroupM media businesses known as Team.  JPMC powered by WPP to deal with the account, which incorporates all offline and digital planning, media shopping for, analytics, measurement and search engine optimization. JPMorgan Chase has been in-housing components of its advertising since 2015, when it launched an inside company known as Inner Circle below CMO Kristin Lemkau. In January, Leslie Gillin changed Lemkau as CMO, who grew to become CEO of the corporate’s wealth administration division.

  • NHL: Discover, Mass Mutual, Scotiabank, Honda

FCAThe National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division.

As previously announced, in reaching agreement on the format for the 2020-21 season, the NHL and NHLPA (National Hockey League Players‘ Association), determined that the ongoing closure of the U.S.-Canada border required realignment, with teams realigned as follows:

  • Scotia NHL® North Division (Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver, Winnipeg)
  • Honda NHL® West Division (Anaheim, Arizona, Colorado, Los Angeles, Minnesota, San Jose, St. Louis, Vegas)
  • Discover NHL® Central Division (Carolina, Chicago, Columbus, Dallas, Detroit, Florida, Nashville, Tampa Bay)
  • MassMutual NHL® East Division (Boston, Buffalo, New Jersey, NY Islanders, NY Rangers, Philadelphia, Pittsburgh, Washington)
  • Kia

KIa LogoKia revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
Meant to resemble a handwritten signature, the refreshed logo was described by Kia as a “rhythmical, unbroken line” that is also symmetrical to symbolize confidence.  “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up. Kia, which is preparing a brand transformation in 2021, based on its Plan S business strategy, is targeting global sales of 2.92 million units this year. The number includes 535,000 units in Korea and 2.39 million units from overseas markets. Kia also seeks to bolster profitability with flexible operations tailored to each region. In 2020, Sales in Korea saw a 6.2 percent increase from 2019 to 552,400 units, while sales outside of Korea retreated 8.7 percent to 2.05 million units.  Kia joins rivals in the automotive category putting areas like electric vehicle offerings and mobility services at the top of the agenda for growth.

  • Heaton Homes

Heaton Homes  announced the official launch of its website at HeatonHomesUSA.com. Heaton Homes’ primary mission is to provide refurbished apartment homes offering comfort, security, and stability for residents. The website features a sleek, modern design to help potential renters find their next home
Heaton Homes’ motto is ‘When you’re here, you’re home.’ We live and breathe our motto by providing exceptional living experiences for working-class residents,” said Spencer GrassieHeaton Homes’ Partner & Founder. “Our website will showcase the quality of our apartment homes to prospective residents and will allow Heaton Homes to connect with cost-conscious renters who share our core values and want to feel proud of where they call home.” The website will be updated on a regular basis with new rental listings featuring Heaton Homes-owned apartment homes. Prospective renters are encouraged to explore the website and fill out the rental inquiry form to stay up to date on new rental listings as they become available. Check out Heaton Homes’ website for your next home! Heaton Homes is a family-owned and operated real estate firm that acquires, owns, invests in and manages single-family residences and small- and medium-sized multifamily properties across New England, a region comprising six states in the Northeastern United States: Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut.

 

Georgia-Pacific, Utz Brands, Target-Ulta Beauty, Honda, McDonald’s, Volaris…. and more brands targeting the U.S. consumer right now.

  • Georgia-Pacific

Georgia-PacificPaper goods manufacturer Georgia-Pacific, a Koch Industries subsidiary, has selected Omnicom Media Group’s OMD as its U.S. media agency of record. Georgia-Pacific spent an estimated US $66 million on offline media from July 2019 to June 2020, according to data consultancy COMvergence. OMD will be tasked with all traditional and digital media planning and buying in the U.S. across Georgia-Pacific’s consumer brands portfolio, which includes the Angel Soft and Quilted Northern toilet paper brands, Brawny and Sparkle paper towels, Dixie cups and paper plates and Vanity Fair napkins. Georgia-Pacific handles programmatic media buying in-house.
Publicis Groupe’s Zenith was incumbent on the account for nearly two decades. .“Like most in our industry, 2020 has required Georgia-Pacific to fundamentally change how we work,” Georgia-Pacific vp, consumer experience Laura Knebusch said in a statement. “We look forward to partnering with OMD as we transform our media approach to achieve our brand growth objectives.” The paper good category saw a boost in 2020. Demand has come down since the 200% surge in paper good consumption in the early days of the pandemic when consumers were panic buying.

 

Utz Brands

Utz BrandsSalty snacks manufacturer Utz Brands  announced that two of its subsidiaries entered into a definitive agreement to buy Truco Enterprises, the producer of the ON THE BORDER (OTB) brand of tortilla chips, salsa, and queso. Heron Holding Corporation and Utz Quality Foods will pay $480 million to acquire the business. “This strategic acquisition will make Utz a significant player in the tortilla chip subcategory, where OTB holds the #3 position, and also provides us with a meaningful position in salsa, queso, and dips,” Dylan Lissette, chief executive officer of the snack maker said in a company release. “In combination with our small, but growing, premium Tortiyahs! Brand, the integration of the ON THE BORDER brand will continue to improve Utz’s scale and product diversification, which are important success factors for salty snacks.” Utz said it will utilize its capabilities in sales, manufacturing, and distribution to build the brand’s presence in channels where it is currently under-represented, including grocery and convenience. The company will also put its marketing and innovation resources behind OTB. The ultimate goal of Utz Brands is to become the fastest-growing, pure play branded salty snack platform in the U.S.  Utz Brands recently appointed Chattanooga, TN, based The Sasha Group as its marketing agency of record as the company shifts towards a digital-first, innovative and disruptive consumer marketing.

 

Portada LiveJOIN US AT PORTADA LIVE March 24, 2021

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Target – Ulta Beauty

    Target and Ulta Beauty announced a partnership to open more than 100 store-in-store locations in 2021. “The partnership brings Ulta Beauty’s best-in-class beauty authority to millions of guests who love the ease and convenience of Target’s one-stop shopping experience,” a joint news release said. More than 100 Ulta Beauty at Target locations, complementing Ulta’s existing store footprint, are expected to open in the second half of 2021, according to the release. There are plans to add hundreds more later. The 1,000-square-foot, shop-in-shop locations will mirror Ulta’s stand-alone stores, according to the release. They will be located next to Target’s existing beauty section. Ulta will train Target team members to be experts in its “prestige” beauty offerings.

  • Honda

    HondaHonda is taking an new approach to the next Civic’s online reveal. It is being broadcast on Twitch — a first for the industry — on Honda’s Head2Head Twitch channel. The event, to take place on Tuesday, Nov. 17 live  and will be hosted by Rachel Seltzer and MonsterDface, who will be joined by a quartet of top Fortnite players and another four top Twitch streamers. Those eight participants will form two teams and battle it out in Fortnite. The reveal and gameplay will also include a performance by Grammy-nominated recording artist Cordae. Honda says the 2022 Civic Sedan will launch in late spring 2021.

     

  • McDonald’s

    McDonald'sMcDonald’s announced a new growth strategy under the name “Accelerating the Arches”, which encompasses all aspects of McDonald’s business as a leading global omni-channel restaurant brand. One of the three growth pillars is denominated  “Maximize our Marketing” by investing in new, culturally relevant approaches to effectively communicate the story of brand, food and purpose. According to the press release, “underpinned by actions that support communities, the Golden Arches will maintain cultural relevance through clearer and more effective marketing, unlocking the power of the brand as a growth driver in its own right.” A renewed focus on McDonald’s purpose will come to life in a new campaign, “Serving Here. According to the release, “the campaign demonstrates the Company’s values and illustrates its commitments to the communities, customers, crew, farmers, franchisees and suppliers it partners with and will be animated with actions in its top markets. To drive that connection, the Company will continue listening to customers and finding opportunities to create cultural moments. The Famous Orders promotion in the U.S., so far with Travis Scott and J Balvin, is just the beginning.” McDonald’s will also introduce new packaging globally with a modern, refreshing feel and playful touches to unify branding in markets all over the world.

  • Volaris

VolarisVolaris, the ultra-low-cost Mexican airline, is introducing a new new Mexico City (MEX) – Houston (IAH) route with four weekly frequencies on Thursdays and Sundays. In the midst of the new normal, Volaris remains committed to being one of the airlines with the most active routes and operations, so during November 2020 it will connect Houston with two of the main tourist destinations in Mexico: Guadalajara and now Mexico City.  “It is our responsibility to offer a comfortable and safe airport with the necessary sanitation measures for all our visitors, which is why we have implemented our FlySeguro Houston initiative (https://www.fly2houston.com/vuela-seguro). We are honored that Volaris has implemented this new route between Houston and Mexico City, but most importantly that they work with us day after day for the welfare of the public ” said Mario Díaz, Director of the Houston Airports.

 

  • The Dominican Republic

    The Dominican Republic Ministry of Tourism has launched a new repositioning campaign showcasing the beauty and unparalleled experience of vacationing inthe Dominican Republic through the eyes and words of travelers. “The Real DR” is part of a multi-pronged marketing campaign which invites travelers to experience Dominican Republic’s brand through unscripted statements, stories and testimonials of actual tourists. In an effort to regain consumers’ trust and reinforce Dominican Republic’s reputation as a safe and paradise like destination, the Ministry of Tourism developed and launched #TheRealDR, an integrated marketing and communication campaign focusing on a six-pillared approach: Advertising, Public Relations, Social Media, Celebrity Marketing, Trade Marketing and Paid Search. The specific plans for each of the verticals are designed to work in unison to promote third-party endorsements, highlight the country’s strongest asset, the people, both visitors and locals, and show the world #TheRealDR.

  • South Eastern Grocers

    South Eastern GrocersSoutheastern Grocers opened four new Winn-Dixie stores in Boynton Beach, Gainesville, Jacksonville and Lakewood Ranch, Florida. These new locations are the first four openings of eight new Florida Winn-Dixie stores revealed this past May. The other four will be in Ft. Myers, Lake Mary and Melbourne later this year and Viera in early 2021. Customers at the four new Winn-Dixie locations will encounter such enhanced offerings as farm-fresh produce with 100-plus organic varieties, plant-based proteins made on site, specialty cheeses, fresh sushi made daily and a broad selection of grab-and-go meal options.  Among the stores’ other amenities are also new seafood departments and fresh bakery selections. Jacksonville, Florida-based Southeastern Grocers is one of the largest conventional supermarket companies in the United States, with grocery stores, liquor stores and in-store pharmacies serving communities throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. 

 

Dick’s Sporting Goods, Joe Biden, AMC Entertainment, Connecticut Tourism, Choice Hotels, Ocean Spray, Chef Merito…. and more Sales Leads.

For prior Sales Leads editions, click here.

  • Dick’s Sporting Goods

Dick’s Sporting Goods, Inc. is  expanding the global footprint by store expansion efforts. To this end, the company announced two types of concept stores —OVERTIME by DICK’S Sporting Goods and DICK’S Sporting Goods Warehouse. This move is in sync with its plans to expand outlet and clearance stores in a bid to offer popular athletic brands at discounted prices. Last year, the company had opened three clearance centers in Utica, MI; Spartanburg, SC; and Racine, WI. The current store openings will bring the total number of outlet and clearance stores to 11 in nine different states. The first concept store type, OVERTIME, will offer a wide range of apparel, footwear and equipment products from well-known brands, including Nike NKE, Adidas ADDYY and Under Armour UAA at up to 75% discount. The company is working on keeping inventory fresh for customers at these stores. It also noted that new markdowns will be added throughout the year. Further, two OVERTIME stores in Connecticut and Maryland will started operating last wednesday, while the one in Pennsylvania will be open from Jun 24. Speaking of the second concept store, the company will open DICK’S Sporting Goods Warehouse at five locations. Customers will be offered upto 90% off on popular footwear and apparel brands. Such warehouses will also come with temporary pop-up-style shopping experience for the next six months. These warehouses are now open in Avon, IN; St. Peters, MO; North Olmstead, OH; South Hills, PA; and Brookfield, WI.

  • Joe Biden

Joe Biden - Ad CampaignJoe Biden is launching a US $15 million ad campaign featuring digital, radio, and print ads in Michigan, Pennsylvania, Wisconsin, Florida, Arizona, and North Carolina. In two different clips, Biden speaks about racial injustice and the middle class. The campaign includes US $1 million in Spanish-language ads in Florida and Arizona.

 

 

  • Choice Hotels

Choice Hotels International has unveiled a new, multichannel national advertising campaign. “Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation’s beautiful national parks, rivers, lakes and beaches, and explore other local attractions,” said Patrick Pacious, president and CEO of Choice Hotels. “We also know they are looking for hotel brands they know and trust as they get back on the road, and Choice’s new ad campaign reminds our guests that we’re ready when they are to welcome them with a wide variety of hotel options.” The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the U.S., seen from the perspective of travelers on a road trip. The ads, created by Choice’s creative agency-of-record, McKinney, will air across national markets and a range of digital channels. The campaign also will encourage travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media. “We know many people are looking to take shorter trips, often closer to home, as they return to travel,” said Robert McDowell, Choice’s chief commercial officer. “Our ads intentionally spotlight drive-to destinations where guests can reconnect with family and friends at one of our nearly 6,000 hotels across the country.”

  • AMC Entertainment

AMCAMC Entertainment, the biggest chain of U.S. movie theaters, will open the bulk of its venues — 450 — on July 15, hoping to grab what remains of the big box-office revenue-producing summer blockbuster film season. A week after that opening, on July 24, AMC’s remaining 150 theaters will open. This will be in time for Walt Disney’s big “Mulan” release (July 24) followed by Warner Bros.’ highly touted summer film “Tenet” a week later (July 31).

  • Ocean Spray

Ocean Spray
Ocean Spray Cranberries, Inc. (PRNewsfoto/Ocean Spray Cranberries, Inc.)

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, unveiled its newest marketing campaign “Ocean Spray X Nature,” highlighting the brand’s commitment to sustainable processes and regenerative agriculture. Developed with Energy BBDO, the TV spots and accompanying digital creative take a unique spin on the idea of a buzzy fashion collaboration and apply it to farming practices that have existed at Ocean Spray for decades. The creative features elements of nature including bees, soil, sun, and water, which show how Ocean Spray farmers work with each element individually and together to benefit the entire farm’s ecosystem. “Collaborations between brands have become common place and as we looked at our 2020 campaign ahead of our 90th Harvest, we were inspired by the true meaning of collaboration,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. Creative launched across TV and digital starting June 15th, 2020, with a heavy focus around summer and celebrating nature.

 

JOIN PORTADA’S VIRTUAL KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new virtual networking solutions involving the decision makers of the above campaigns and dozens of other brand marketing decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • U.S. Army Mid-Atlantic Recruiting Battalion

BRAINBOX Immersive Marketing (BBIM) has partnered with the U.S. Army Mid-Atlantic Recruiting Battalion in support of the Army’s National Hiring Days initiative. BBIM has developed a social media-based quiz for potential Army candidates called ‘Find Your Warrior’ and, based on the individual’s answers, the Army position that best suits them will be calculated. Once users determine their result from the quiz, they will have the ability to share their results with friends on social media. The campaign which continues through the end of National Hiring Days on July 2nd, will direct individuals to visit www.goarmy.com/hiringdays to see if they meet the qualifications, learn about job opportunities and associated hiring incentives, and connect with a recruiter in their area.

  • Connecticut Tourism

The Connecticut Department of Economic and Community Development (DECD) and its Office of Tourism (COT) announced a new US $1.2 million marketing campaign to help reinvigorate revenues for the thousands of tourism businesses across the state impacted by temporary closures driven by the COVID-19 pandemic. This multi-media campaign is begining this week (June 22( and extend through Labor Day. Through a unifying campaign theme, “So Good to See You, Connecticut,” it will encourage both Connecticut residents and likely travelers from nearby states to explore all Connecticut has to offer through fresh eyes. That messaging will be delivered through an integrated array of marketing tactics, including: robust paid social media campaigns across Facebook, Instagram, Snapchat and Pinterest new content on CTvisit.com, the state’s official tourism website, paid search marketing and content seeding programs, a new video series showcasing how tourism businesses have adapted their operations to optimize visitors’ safety as well as enhance their experience a new TV campaign that will run in-state as well as on streaming TV in proximity states beginning in July.

  • Chef Merito

Chef MeritoSensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades. Los Angeles-based Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California. The agency will create a strategic framework for a comprehensive campaign that includes creative development, media planning and buying across all channels, including digital, social media, earned media and content creation.

  • CMI/Compass wins new account in the Pharmaceutical Space

CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been named consumer and professional agency of record by a new company in the pharmaceutical space. The assignment includes launching the company’s first products, which include a drug with indications in women’s health and in prostate cancer.

Colombian designer Johanna Ortiz and H&M Team Up, McCormick Has New Media AOR & More Sales Leads

For prior Sales Leads editions, click here.

  • Colombian designer Johanna Ortiz and H&M Team Up

Colombian designer JohannaColombian designer Johanna Ortiz and H&M Team Up. Following an exclusive pre-drop of four dresses, H&M announced that its collaboration with the Colombian designer Johanna Ortiz will launch in full in March 2020. The 19-piece collection – which spans feminine dresses, tops, skirts and swimwear – features the exotic color palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label. The main collection will launch in select H&M stores and online at hm.com on March 12.The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colorways.

  • McCormick

McCormick & Company, an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products, has appointed UM´s 360i as its media AOR following a review. The review, which was conducted by a client, lasted several months and included agencies from every major holding company, including incumbent UM, Adweek reports.360i will handle media buying and planning across all media channels for McCormick North America’s roster of brands including Club House, Frank’s, French’s, Old Bay and Zatarain’s.McCormick spent over US$37 million on media in 2018 and nearly US$21 million in the first nine months of 2019, according to Kantar Media.

 

  • Hoyte Auto Group

Florida-based Ed Morse Automotive Group has acquired Hoyte Auto Group of dealerships. After nearly 25 years of business, the Texoma auto dealership is getting a new face and a new name. As a part of the purchase, the automotive group will take over operations of three Hoyte dealerships, including locations in Sherman, Whitesboro and Durant, Oklahoma and a truck accessory store in Sherman. Under the new ownership, the Sherman dealership will be renamed Freedom Chrysler Dodge Jeep Ram North by Ed Morse. The nearby truck accessory shop, located at 2407 N. Travis, will continue operations as Red River Truck and 4×4.The Whitesboro dealership, located at 65 Riley Road, will be renamed Freedom Ram Trucks by Ed Morse. Meanwhile, the Durant Hoyte location will be renamed as Freedom Chrysler Dodge Jeep RAM Fiat by Ed Morse as a part of the transition. No major personnel changes are expected with the transfer. One of the changes the firm pursues with this transaction is a larger focus and outreach toward the Hispanic market in the region.The Ed Morse Automotive Group is headquartered in Delray Beach, Florida and has been family owned for more than seven decades.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Popeyes

Fried chicken fast food restaurant Popeyes Louisiana Kitchen has appointed Gut Miami as its new creative AOR breaking up with incumbent GSD&M after 12 years. Gut Miami will handle advertising, creative campaigns and social media management.Popeyes rocketed to unheard-of levels of awareness and sales in 2019 with campaigns from Gut Miami and GSD&M promoting its $3.99 chicken sandwich.Gut kicked off its relationship with Popeyes with the “Sweet Dixie Kitchen” campaign, which introduced the fried chicken sandwich in August 2019. Popeyes is owned by Restaurant Brands International and has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.

  • Cargill

Global food and agriculture company Cargill announced its new private label plant-based patties and ground products will hit retailers and restaurants in early April.The new offerings are part of Cargill’s inclusive approach to the future of protein – advancing both animal and alternative protein products to meet the expected 70% growth in global demand for protein over the next 30 years.The plant-based protein products, which were developed through culinary insight, extensive consumer research and innovation, are made in Cargill facilities, delivering the taste and consistency consumers want.The new plant-based products from Cargill are an important next step in bringing more protein options to retail stores, cafeterias, fast food outlets, restaurants and other global locations. With Cargill, foodservice and retail customers can count on an experienced global partner with the supply chain, scale and formulation capabilities to deliver the solutions they need.Cargill has invested US$7 billion globally in animal protein in the last five years while making strategic investments in the alternative protein space.

 

  • World Surf League

Check out how the World Surf League is targeting non-endemic fans through social media outreach (Interview with Tim Greenberg, Chief Community Officer at the World Surf League.)

 

 

 

  • National Peanut Board

The National Peanut Board is in the midst of an emoji marketing campaign for which it is leveraging its relationship with Twitter and other partners (Check out our interview with Ryan Lepicier, Senior Vice President and Chief Marketing Officer, National Peanut Board.)

 

 

Free Email Updates
We respect your privacy.