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  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida

Roymi V. Membiela ha sido nombrada Vicepresidenta Corporativa de Mercadeo y Relaciones Públicas de Baptist Health South Florida. En su nuevo puesto, dirigirá todos los esfuerzos de mercadeo y relaciones públicas de todos los hospitales e instalaciones de la organización.

  • VisitBritain

M&C Saatchi ha sido la agencia escogida para encargarse de la campaña “Visite Inglaterra” valuada en 100 mil libras. La campaña es parte de la iniciativa del gobierno británico por aumentar el turismo, como informó Brand Republic.

Después de los cinco meses de lanzada la campaña, se llamará a concurso a las agencias para trabajar de manera permanente con el gobierno británico. También se lanzará globalmente la campaña “Estás invitado” en mayo, en referencia a los juegos olímpicos 2012 que se llevarán a cabo en Londres.

  • Lenovo

Saatchi & Saatchi es la agencia escogida por Levono para su campaña global estimada en 60 mil libras. La agencia de Publicis, S&S, trabajará con la anterior agencia de Lenovo Ogilvy & Mather, que tiene la cuenta desde el 2005.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

Un directorio en línea interactivo. Con información detallada de contacto de más de 500 líderes y directores de agencias de mercadeo / publicidad orientados a los latinoamericanos y / o consumidores en el mundo latino.

Los campos de búsqueda incluyen:

Nombre

Empresa

Cargo

Dirección

Ciudad

E-mail

Cuentas que maneja

Teléfono

Comentarios adicionales

Metodología:

La adquisición de contacto pasa a través de listas de suscriptores propias de Portada, asistentes a las conferencias, intercambio en eventos del área, otras investigación, etc .. El equipo de Portada actualiza continuamente y realiza las pruebas de las listas a través de procedimientos que incluyen llamadas telefónicas de rutina, pruebas de e-mail y listas de USPS NCOA.

Precio:

Suscripción anual: $499 que incluye acceso ilimitado a los artículos premium de Portada y descuentos especiales para las conferencias de Portada.

¿Preguntas? Por favor comuníquese con nosotros llamando al 1-800-397-5322 si tiene alguna pregunta. (Fuera de los Estados Unidos por favor comuníquese al 1212 685 44 41)

 
  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Miller Coors

New Mexico State Director of Athletics Mario Moccia announced the department’s first official beer partnership through its multimedia rights holder NM State Sports Properties with Miller Coors for the inaugural Aggie Football Hispanic Heritage Day for the upcoming 2019 season – which will also serve as the home-opener for the Aggies.Under this new one-year partnership, Miller Coors will have co-branded marketing rights, and presenting sponsorship rights to NM State’s first-ever Hispanic Heritage Day; set for Saturday September 14, as Los Aggies take on Las Aztecas of San Diego State at Aggie Memorial Stadium. Hispanic Heritage Day will include many activities for the community to enjoy such as themed food trucks, live DJ and mariachi bands – including the US Army National Guard Mariachi Band. In addition, world-renowned artist and El Paso native Jari “WERC” Alvarez will be creating a one-of-a-kind NM State themed live mural prior to kick-off inside Aggie Memorial Stadium. Hispanic Heritage Day will celebrate the history and culture of Southern New Mexico and Mexico.  Fans can expect Hispanic-themed food, games and entertainment during pre-game activities and a few surprises during the game. Stay up to date with Hispanic Heritage Day by following NM State Aggies or The Las Cruces Hispanic Chamber of Commerce on all social media platforms.

 

  • MindSciences

MindSciences has released a Spanish version of Eat Right Now, its award-winning app clinically proven to decrease food cravings by 40%.  According to Mark Mitchnick, MD, CEO of MindSciences, “With Spanish being one of the most spoken languages worldwide and the second most common in the US, it only makes sense that we offer our apps in Spanish.  Eat Right Now is the first to be translated and our other apps will follow soon.” Eat Right Now is one of 3 apps currently offered under the DrJud brand. The app is specifically designed to work as a standalone therapeutic, but can also be used in conjunction with any structured diet program should the user desire. MindSciences helps individuals lead healthier and happier lives through behavior change via evidence-based digital therapeutics for overeating, anxiety and smoking cessation. The company’s suite of digital therapeutics apps use mindfulness learning techniques to manage addictions, cravings and behavior.Dr. Jud Brewer, the lead scientist at MindSciences, is a recognized expert in behavior change.

 

  • Visit Philadelphia

In a summer-long marketing campaign, Visit Philadelphia aims to woo Latinx travelers for an overnight stay by highlighting the sights, sounds and smells of the city’s outdoor and nightlife scenes.The agency launched the campaign in June with TV ads on Telemundo and social media postings by East Coast Latinx influencers touting Philadelphia’s assets. But it also expands its messaging to the mainstream, by placing ads in public spaces such as New York’s Penn Station, metro stops and highways to funnel visitors to the 38th Annual Hispanic Fiesta, the Latin Alternative Music Conference, or Salsa at Spruce.Jeff Guaracino, president and CEO for Visit Philadelphia, describes it as a “bold” marketing effort that aims to reach two million Latino travelers with its Spanglish messaging — “Pero there’s so much more” — that Philly is diverse and a good fit for all. According to Forbes, the U.S. Hispanic market has US$1.7 trillion in purchasing power, while Philadelphia is the second-largest city on the East Coast and geographically centered — and within ground transportation distance — from 45 million residents.The campaign includes a five-part video series featuring Latinx influencers from Florida to New York discovering Philly for the first time.

 

  • P&G

P&G’s My Black is Beautiful, the cultural platform, has launched a collection of haircare products available exclusively in Sally Beauty stores nationwide and online. For over 10 years, the My Black is Beautiful platform has engaged in conversations with women in their community who are continuously seeking products to help her achieve her hair goals, no matter how she chooses to wear it.  From this insight, the My Black is Beautiful haircare line was born – a collection of care, treatment and styling products formulated for the unique and diverse hair types in the community. “The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women.”

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Century 21 Real Estate LLC

Century 21 Real Estate LLC announced that 34 of its affiliated agents held industry-best top positions in the eighth annual National Association of Hispanic Real Estate Professionals (NAHREP) Top 250 Latino Agents Report that recognizes outstanding Hispanic real estate agents and teams whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership in communities across the country. The 34 CENTURY 21®System members represent 13.6% of the honorees on the Top 250 list, the second highest total among all real estate companies, as well as 137 total distinctions and 86 unique individuals on the overall report*. The continued presence of CENTURY 21 affiliated agents and teams on the NAHREP list signifies an important part of the brand’s commitment to Hispanic homeownership and entrepreneurship.In addition, the Top 25 Millennial Teams category featured three members of the CENTURY 21 family, including the #4 spot going to Nora Aguirre, CENTURY 21 Americana Nora Aguirre Team. The Top 100 individual volume category included seven CENTURY 21 honorees, and in the Top 50 Teams category, the C21® brand earned three spots. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

 

  • Northwestern Memorial Hospital

Northwestern Memorial Hospital recently launched the Northwestern Medicine Hispanic Brain and Spine Tumor Program in Chicago to make life-saving neurological care more accessible for the Hispanic and Latino population by removing cultural, linguistic barriers to patients who speak Spanish. Led by neurosurgeon and Mexico City native Dr. Adam Sonabend, the program aims to provide patients with brain and spinal tumors and their family members personalized care in Spanish from diagnosis to treatment. The program also provides one-on-one support with a care team member who will help assist in travel plans, airfare, hotel accommodations, banking services and connecting the patient and family with places of worship, if desired. “With this program, patients will be able to pick up the phone to schedule an appointment in Spanish, understand their diagnosis and treatment options, and undergo treatment and surgery including brain mapping for language in the operating room in Spanish. They also receive care by a clinician in Spanish at all follow-up appointments and while recovering at the hospital,” said Adam Sonabend, MD, neurosurgeon and director of the Hispanic Brain and Spine Tumor Program at Northwestern Memorial Hospital.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

 

Perhaps the biggest change to have hit Florida’s Hispanic media landscape in recent years is the arrival of Hispanics from all over Latin America. Whereas previously, the Latino population was overwhelmingly Cuban—and to some degree still is— today the landscape is much more mixed, with Venezuelans, Argentineans, Colombians and Puerto Ricans all there in force—and not just in Miami. Portada estimates the value of the Florida advertising market to lie at approximately $800 million. Radio and TV account for the bulk of this, while print amounts to a respectable $120 million, 25% of which is national advertising. 

 

> Jacksonville

Norberto Sanchez, Norsan Media principal who owns Jacksonville’s Hola Noticias and a string of radio stations in the area, puts it this way: “Northern Florida has traditionally had a strong Puerto Rican population, outnumbering other Hispanics,” he says. “Recently, however, the area has seen a real surge in Central and South Americans in the area, particularly Colombians and Venezuelans.

“The Mexican population has also been growing quickly because of construction work. In the last year and a half, the Mexican and South American populations grew from 5% to 35% of the Hispanic population here, so it’s been a dramatic shift. I’d say that at present, the area is about 1/3 Puerto Rican, 1/3 Central and South American and 1/3 Mexican,” says Sanchez. To offer advertisers full reach, Sanchez says that Norsan actively crosspromotes its vehicles both in print through Hola Noticias, and through its radio stations, which include popular regional Mexican content and Latin pop music aimed at younger audiences.

> Tampa 

Tampa is also very diverse. The city’s Hispanic community, which makes up 20% of the population, has a purchasing power of $7.2 billion. There is a large Puerto Rican contingent, as well as a good number of third and fourth generation Hispanics (mostly of Cuban and Spanish descent) who read the Tampa Tribune. Luis Baron, publisher of the weekly 7 Días and La Guía monthly magazine (circ. 12,000, Spanish), tells Portada that his publications target mostly first and second generation Spanish-dominant Latinos.

Orlando Nieves, General Manager of Hispanic initiatives for the Florida Communications Group notes, “More than 26 different nationalities are represented here.” Nieves estimates that the Tampa Hispanic print market is worth about $6 million annually. In 2006, his company launched Centro Mi Diario, a weekly targeting Tampa Hispanics. 

> Orlando 

Orlando is interesting demographically in that over half of the Latin population— 52%— hails from an assortment of Latin American countries, each group present in such small numbers as not to justify individual representation in census figures. The largest single group Puerto Rican, comprising about 32% of the area’s Hispanics, followed by Mexicans at just under 10%. Orlando’s largest Hispanic paper is El Sentinel (81,243, weekly, bilingual). The free publication is distributed through bulk delivery, racks and home delivery. Another heavyweight in Orlando is Impremedia’s La Prensa newspaper, which also publishes a Tampa edition. Yet another magazine that has decided to launch in Orlando is the Puerto Rican women’s fashion publication Imagen. The magazine has a circulation of 80,000. There has been bad news in this market: El Nuevo Día Orlando, a daily free newspaper published by Puerto Rico’s Ferre Rangel Group, suspended publication in late August. The real estate crash and the related economic slowdown have made life much more difficult for many Floridian media properties.

> Miami/Ft. Lauderdale

Miami-Dade is home to the nation's third-largest Hispanic community behind Los Angeles County and Harris County (Houston), Texas, according to the U.S. Census Bureau. Alejandro Aguirre, deputy editor and publisher of Diario Las Americas says that the biggest change that has occurred in South Florida’s print market is that newspaper companies are no longer simply newspaper companies, but full-blown media companies and original content producers: “Now they are realizing that newspapers are no longer just in the newspaper business any more. That is one of our product lines, but there is much more to it than that. We’re in the midst of a strong integration not just of platforms but also of products in terms of content. We are no longer just transferring our print content to the site. Instead we are creating whole new products out of the material. We’re integrating our resources to become the dominant player in this market,” says Aguirre. “Don’t get me wrong, advertisers are still very interested in the printed product, as well as direct mail. At the end of the day, it’s about reaching the intended demos with high precision.”
El Nuevo Herald, the Spanish-language daily published by McClatchy, is the nations’ Hispanic newspaper with highest advertising revenues. It profits from a long history, it was launched in the mid eighties, an efficiently run organization and the very desirably South Floridian high purchasing power demographic it targets. El Nuevo Herald is putting a lot of effort in developing its website, which apart from Floridians is also visited by South Americans.

> Print in high demand 

Eager to take advantage of this advertiser interest in targeted print publications, a number of new publications have sprouted up recently. Express Media International Group, a London-based company that publishes newspapers and yellow pages targeting Latin American communities in Madrid (Spain) and London recently launched a Spanish-language free weekly newspaper called ExpressNews targeting the U.S. Hispanic market. The publication has a distribution of 40,000 (CVC audited) in the South Florida communities of Miami-Dade, West Palm Beach and Broward. “The publication has 700 distribution points and we also have homedelivery.” The newspaper is also supported on Internet,” Carla Mena General Manager of ExpressNews U.S. edition tells Portada. The publishing of newspapers for immigrant Hispanic communities has been spreading, not only in the U.S. Hispanic market, but also in Europe, particularly in Spain. Panregional advertising from advertisers in the U.S. and Europe targeting an immigrant population plays a significant role in Express News’s U.S. edition. Venezuela Al Día (25,000, Spanishlanguage), a weekly newspaper published in Miami targets the growing Venezuelan population there. Venezuelans in the U.S. have a relatively high purchasing power. Many wealthy Venezuelans arrived in the U.S. fleeing from the economic policies of Venezuelan president Hugo Chavez. Such is the Venezuelan community’s growth that the paper is rapidly expanding into other U.S. cities as well. Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanicowned stores of the Katie neighborhood, which has a strong Venezuelan population. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx.

For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. USA Printing is printing the publication in Chicago and Houston. Corao says that the expansion should allow Venezuela Al Día to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.

> Luxury Market 

One seemingly inexhaustible market in South Florida is the luxury market. As Nicolas Ibarguen, publisher of business magazine Poder Enterprise, points out, Miami is home to 11 of the top 20 ZIP codes with high-income Hispanic households in the country. It is therefore no surprise that the city is home to various publications that specifically target this affluent segment. Ocean Drive Español is a luxury lifestyle publication that is geared toward affluent Latinos living in and around Miami. The publication is distributed through hotels, salons, doctor’s offices, real estate offices and other locations where affluent Hispanics are found. Approximately 18% of the magazines monthly distribution is homedelivered. About 60% of the magazine’s readers are Female, 89% are Latino or of Hispanic origin, and the average household income is around $175,000. Publisher Tatiana Angel tells Portada, “Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content and will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.” Asked whether the publication is focusing more effort online, Angel says, “Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.” 

> Broadening horizons…

Poder, the magazine targeting the U.S. Hispanic and Latin American business elite, adjusted its strategy with new content and an expanded distribution this past summer when it changed it merged with Hispanic Enterprise and changed its name to Poder Enterprise. As part of the deal, the magazine boosted its circulation from 55,000 to 125,000. Hispanic Enterprise's distribution partnership with the U.S. Hispanic Chamber of Commerce continued, with Poder Enterprise being distributed in Hispanic Chambers of Commerce nationwide. The U.S. Hispanic Chamber of Commerce has a small revenue share in Poder Enterprise.

In addition, the magazine recently launched a Poder Miami edition. Publisher Nicolas Ibarguen tells Portada, “The edition for Miami only circulates in Miami. We have another edition for the rest of the US and we have local editions of Poder in Mexico and Colombia bi-weekly and in Chile a monthly, but each magazine has its own independent editorial team. Beginning next year, we are launching Peru, Argentina and Venezuela.” Poder Enterprise and Poder are published by Televisa Publishing and Page One Media is the company producing the content.

> New kid on the block…

“Our goal is to convey the authenticity of being Latin American: a cosmopolitan innovator who has become a key player at generating and propagating trends in our society’s domain,” says Nicolas Ramirez, Editor-in-chief of Level Magazine (15,000, Monthly, Spanish). “We want to emphasize that attitude, that mindset, that language; and use it to inspire a community though even far from its motherland, has found a new home that can assure its lifestyle, its identity, its success.” When considered in its totality, with the diverse range of Florida Hispanics hailing from all over Latin America, and representing an infinite range of interests and backgrounds, one can easily say of Florida’s media market what one can of its Latin population. There’s a bit of everything—o mejor, hay de todo…

 

Norberto Sanchez, Norsan Media principal who owns Jacksonville’s Hola Noticias and a string of radio stations in the area, puts it this way: “Northern Florida has traditionally had a strong Puerto Rican population, outnumbering other Hispanics,” he says. “Recently, however, the area has seen a real surge in Central and South Americans in the area, particularly Colombians and Venezuelans.

“The Mexican population has also been growing quickly because of construction work. In the last year and a half, the Mexican and South American populations grew from 5% to 35% of the Hispanic population here, so it’s been a dramatic shift. I’d say that at present, the area is about 1/3 Puerto Rican, 1/3 Central and South American and 1/3 Mexican,” says Sanchez. To offer advertisers full reach, Sanchez says that Norsan actively crosspromotes its vehicles both in print through Hola Noticias, and through its radio stations, which include popular regional Mexican content and Latin pop music aimed at younger audiences.

> Tampa 

Tampa is also very diverse. The city’s Hispanic community, which makes up 20% of the population, has a purchasing power of $7.2 billion. There is a large Puerto Rican contingent, as well as a good number of third and fourth generation Hispanics (mostly of Cuban and Spanish descent) who read the Tampa Tribune. Luis Baron, publisher of the weekly 7 Días and La Guía monthly magazine (circ. 12,000, Spanish), tells Portada that his publications target mostly first and second generation Spanish-dominant Latinos.

Orlando Nieves, General Manager of Hispanic initiatives for the Florida Communications Group notes, “More than 26 different nationalities are represented here.” Nieves estimates that the Tampa Hispanic print market is worth about $6 million annually. In 2006, his company launched Centro Mi Diario, a weekly targeting Tampa Hispanics.

 > Orlando 

Orlando is interesting demographically in that over half of the Latin population— 52%— hails from an assortment of Latin American countries, each group present in such small numbers as not to justify individual representation in census figures. The largest single group Puerto Rican, comprising about 32% of the area’s Hispanics, followed by Mexicans at just under 10%. Orlando’s largest Hispanic paper is El Sentinel (81,243, weekly, bilingual). The free publication is distributed through bulk delivery, racks and home delivery. Another heavyweight in Orlando is Impremedia’s La Prensa newspaper, which also publishes a Tampa edition. Yet another magazine that has decided to launch in Orlando is the Puerto Rican women’s fashion publication Imagen. The magazine has a circulation of 80,000. There has been bad news in this market: El Nuevo Día Orlando, a daily free newspaper published by Puerto Rico’s Ferre Rangel Group, suspended publication in late August. The real estate crash and the related economic slowdown have made life much more difficult for many Floridian media properties.

> Miami/Ft. Lauderdale 

Miami-Dade is home to the nation's third-largest Hispanic community behind Los Angeles County and Harris County (Houston), Texas, according to the U.S. Census Bureau. Alejandro Aguirre, deputy editor and publisher of Diario Las Americas says that the biggest change that has occurred in South Florida’s print market is that newspaper companies are no longer simply newspaper companies, but full-blown media companies and original content producers: “Now they are realizing that newspapers are no longer just in the newspaper business any more. That is one of our product lines, but there is much more to it than that. We’re in the midst of a strong integration not just of platforms but also of products in terms of content. We are no longer just transferring our print content to the site. Instead we are creating whole new products out of the material. We’re integrating our resources to become the dominant player in this market,” says Aguirre. “Don’t get me wrong, advertisers are still very interested in the printed product, as well as direct mail. At the end of the day, it’s about reaching the intended demos with high precision.”

El Nuevo Herald, the Spanish-language daily published by McClatchy, is the nations’ Hispanic newspaper with highest advertising revenues. It profits from a long history, it was launched in the mid eighties, an efficiently run organization and the very desirably South Floridian high purchasing power demographic it targets. El Nuevo Herald is putting a lot of effort in developing its website, which apart from Floridians is also visited by South Americans.

> Print in high demand 

Eager to take advantage of this advertiser interest in targeted print publications, a number of new publications have sprouted up recently. Express Media International Group, a London-based company that publishes newspapers and yellow pages targeting Latin American communities in Madrid (Spain) and London recently launched a Spanish-language free weekly newspaper called ExpressNews targeting the U.S. Hispanic market. The publication has a distribution of 40,000 (CVC audited) in the South Florida communities of Miami-Dade, West Palm Beach and Broward. “The publication has 700 distribution points and we also have homedelivery.” The newspaper is also supported on Internet,” Carla Mena General Manager of ExpressNews U.S. edition tells Portada. The publishing of newspapers for immigrant Hispanic communities has been spreading, not only in the U.S. Hispanic market, but also in Europe, particularly in Spain. Panregional advertising from advertisers in the U.S. and Europe targeting an immigrant population plays a significant role in Express News’s U.S. edition. Venezuela Al Día (25,000, Spanishlanguage), a weekly newspaper published in Miami targets the growing Venezuelan population there. Venezuelans in the U.S. have a relatively high purchasing power. Many wealthy Venezuelans arrived in the U.S. fleeing from the economic policies of Venezuelan president Hugo Chavez. Such is the Venezuelan community’s growth that the paper is rapidly expanding into other U.S. cities as well.

Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanicowned stores of the Katie neighborhood, which has a strong Venezuelan population. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx.

For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. USA Printing is printing the publication in Chicago and Houston. Corao says that the expansion should allow Venezuela Al Día to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.

> Luxury Market 

One seemingly inexhaustible market in South Florida is the luxury market. As Nicolas Ibarguen, publisher of business magazine Poder Enterprise, points out, Miami is home to 11 of the top 20 ZIP codes with high-income Hispanic households in the country. It is therefore no surprise that the city is home to various publications that specifically target this affluent segment. Ocean Drive Español is a luxury lifestyle publication that is geared toward affluent Latinos living in and around Miami. The publication is distributed through hotels, salons, doctor’s offices, real estate offices and other locations where affluent Hispanics are found. Approximately 18% of the magazines monthly distribution is homedelivered. About 60% of the magazine’s readers are Female, 89% are Latino or of Hispanic origin, and the average household income is around $175,000. Publisher Tatiana Angel tells Portada, “Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content and will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.”

Asked whether the publication is focusing more effort online, Angel says, “Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.” 

> Broadening horizons…

Poder, the magazine targeting the U.S. Hispanic and Latin American business elite, adjusted its strategy with new content and an expanded distribution this past summer when it changed it merged with Hispanic Enterprise and changed its name to Poder Enterprise. As part of the deal, the magazine boosted its circulation from 55,000 to 125,000. Hispanic Enterprise's distribution partnership with the U.S. Hispanic Chamber of Commerce continued, with Poder Enterprise being distributed in Hispanic Chambers of Commerce nationwide. The U.S. Hispanic Chamber of Commerce has a small revenue share in Poder Enterprise.
In addition, the magazine recently launched a Poder Miami edition. Publisher Nicolas Ibarguen tells Portada, “The edition for Miami only circulates in Miami. We have another edition for the rest of the US and we have local editions of Poder in Mexico and Colombia bi-weekly and in Chile a monthly, but each magazine has its own independent editorial team. Beginning next year, we are launching Peru, Argentina and Venezuela.” Poder Enterprise and Poder are published by Televisa Publishing and Page One Media is the company producing the content.

> New kid on the block…

“Our goal is to convey the authenticity of being Latin American: a cosmopolitan innovator who has become a key player at generating and propagating trends in our society’s domain,” says Nicolas Ramirez, Editor-in-chief of Level Magazine (15,000, Monthly, Spanish). “We want to emphasize that
attitude, that mindset, that language; and use it to inspire a community though even far from its motherland, has found a new home that can assure its lifestyle, its identity, its success.” When considered in its totality, with the diverse range of Florida Hispanics hailing from all over Latin America, and representing an infinite range of interests and backgrounds, one can easily say of Florida’s media market what one can of its Latin population. There’s a bit of everything—o mejor, hay de todo…


More than 50 Candidates were nominated for the 8 different Award Categories. Now is your time to vote for the best and brightest in Hispanic Advertising, Marketing and Media.

Each user can only vote one time in each category. The most voted individuals/projects win. The winners are announced at the Sixth Annual Hispanic Advertising and Media Conference in NYC, Sept. 20, 2012. If you didn’t get your ticket yet to this Must Attend Event, take advantage of the online sales promotion!

Start Voting!

TOP MARKETER TO HISPANIC AUDIENCES – NEW
– David Flynn, Marketing Director, Novamex
– Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS
– Fabian Castro, VP Multicultural Marketing, Universal Pictures
– Hector Vallejo, Multicultural Marketing Manager, Stanley Black and Decker
– Jacqueline Hernández, COO, Telemundo Media
– Mike Foley, Brand Manager, U.S. Hispanic and Exports, Post Foods
VOTE!

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

– AARP/AARP En español
– EC Hispanic Media
– GLR Networks / PRISA Radio
– Olympusat, Inc.
– RTVE
-Tapestry Partners
– Telemundo Media
– Terra
– UnitedHealthcare Latino Health Solutions
– Visit Florida

VOTE!

TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR
– Emilio C Sanchez, President – Editor-in-Chief, Voxxi
– Marla Skiko, SVP/Director of Digital Innovation, SMG Multicultural
– Martha de la Torre, President and CEO, El Clasificado
– Peter Blacker, EVP Digital Media at Telemundo
– Wally Sabria, SVP Social Media, The Axis Agency
VOTE!

TOP HISPANIC PRINT ADVERTISING CAMPAIGN AND EXECUTION
-Liberty Tax
– Maseca

VOTE!

TOP HISPANIC PRINT MEDIA INNOVATION
– Nexos Latinos Magazine
– Reporte Hispano, New Jersey
– Valassis Coupon Book

VOTE!

TOP HISPANIC ADVERTISING CAMPAIGN – NEW
– 100th Birthday of Oreo
– Fox Deportes- Ford-UEFA Champions League Sponsor
– Honey Bunches of Oats "Bonchecitos Positivos" by XL Alliance
– Metro PCS
– Universal Pictures' SAVAGES
– Western Union Thanks a Thousand Campaign

VOTE!


TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
– Lopez Negrete Communications – Dr. Seuss The Lorax

– McDonald's – d'Exposito and MocoSpace
– Porter Novelli Hispanic Marketing practice/ SOYJOY “Yo Soy” Paid Media Campaign
– Western Union “Thanks a Thousand Campaign”

VOTE!


TOP HISPANIC DIGITAL MEDIA INNOVATION
– EPMG
– Mamiverse.com
– Nexos Latinos Magazine
– Outbrain
– Terra Live Music
– VOXXI
– YaSabe's Mobile: Bilingual Local Search Applications for iPhone and Android

VOTE!


TOP PRINT MEDIA PROFESSIONAL OF THE YEAR

– Anita Grace/President Anita Grace Ad Execs
– Hugo Hernandez, Director of Marketing and Events, EC Hispanic Media
– Margaret Boller, President and Founder, Eclipse Marketing Services –publisher of Nexos Latinos Magazine
– Mike Cano, Director of Hispanic Media, NNN
VOTE!

Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.

Yurkievich, an Argentinean national, brings 20 years of international experience to the role and will head up the agency's dynamic creative team reporting directly to Messianu. He has worked for international and national advertising agencies in New York, Portland, Prague, Barcelona, Miami and his native Buenos Aires.

Diego comes to Alma DDB from multicultural agency Global Hue, New York where he most recently held the position of Sr. VP, Executive Creative Director overseeing the creative direction for Verizon Wireless, Telecom Fios, Bermuda Department of Tourism, U.S. Census Bureau, NY International Latino Film Festival, Subway, Jeep and Dodge.  

In his new role, he will head up Alma's creative department, and be responsible for campaigns across USA for some of the country's leading brands including McDonald's, State Farm, Clorox, Visit Florida, Florida Anti-Tobacco, Cricket and Perdue.

Additionally, Alma DDB also announces the appointment of Juan Diego Guzman to join the team as a Creative Director for the agency. Guzman was formerly Associate Creative Director of Global Hue Detroit where he worked for brands such as Jeep, Chrysler and Dodge.

Luis Miguel Messianu, Presidente y CCO de Alma DDB anunció el nombramiento de Diego Yurkievich como Vicepresidente Senior y Director Creativo Ejecutivo de la agencia.

Yurkievich, de nacionalidad argentina, trae a la agencia 20 años de experiencia internacional y estará a cargo del dinámico grupo creativo de Alma. Le reportará directamente a Messianu. Diego ha trabajado para agencias internacionales y nacionales de primer nivel, en Nueva York, Portland, Praga, Barcelona, Miami y su nativo Buenos Aires.

Diego llega a Alma DDB desde Global Hue, Nueva York, una agencia multicultural, donde fungía como Vicepresidente Senior y Director Creativo. Supervisaba entonces la creatividad para Verizon Wireless, Telecom Fios, el Departamento de Turismo de Bermuda, el Buró del Censo de EE.UU., el Festival Internacional de Cine Latino de NY, Subway, Jeep y Dodge.  

Su amplia y variada experiencia incluye haber trabajado para prestigiosas agencias como Wieden & Kennedy (Nike, Powerbar, Diet Coke); Kaspen, en Praga, República Checa, (Vodafone y Nike), Tandem DDB, Barcelona, España, (Audi) y, en el año 2004, dirigió la sucursal del Miami Ad School en San Francisco, California. Anteriormente trabajó como instructor publicitario de tiempo completo en el campus de Miami. Ha recibido premios en varios festivales, incluyendo un León en Cannes, el Grand Prix en FIAP y un oro en el Festival Internacional de Publicidad de Londres, entre muchos otros.

En su nuevo puesto, estará a cargo del departamento creativo de Alma, y será responsable de las campañas nacionales de importantes marcas del país, como McDonald's, State Farm, Clorox, Visit Florida, Florida Anti-Tobacco, Cricket y Perdue.

Además, Alma DDB anuncia también el nombramiento de Juan Diego Guzmán que se une al equipo como Director Creativo. Anteriormente Guzmán fue Director Creativo Asociado de Global Hue Detroit, donde trabajó para diferentes cuentas, como Jeep, Chrysler y Dodge.

Luis Miguel Messianu, Presidente y Chief Creative Officer de Alma DDB comentó: "Diego es una gran adición a nuestro equipo directivo. No sólo es muy talentoso, es también un líder carismático y un mentor. Estoy seguro que logrará sacar lo mejor del equipo creativo. Junto a Isaac Mizrahi, quien lleva en Alma 18 meses, como Vicepresidente Senior y Director de Gestión (quien llegó a la agencia proveniente de Sprint Nextel), me ayudarán a llevar a Alma a otra dimensión. Nuestra visión es consolidarnos como la fuente más influyente e innovadora de soluciones creativas para el negocio de nuestros clientes".

  • Mamas & Papas

UK parenting Superbrand, Mamas & Papas has selected Boston agency Mullen to launch the Brit-cool brand in the USA this autumn. The selection was made following a pitch process that began in February when the Mamas & Papas marketing team visited New York to meet with leading agencies from LA, Boston and New York.

  • Levi’s

Last year Levi's® Go Forth(TM) campaign laid out a challenge for consumers. This year, the Levi's® brand invites its Latino consumers to 'Go Forth' via the lens of "Norte a Sur: Una Ruta, 5 Experiencias" a TV journey and online platform.

A site was launched: http://www.norteasur5enruta.com/. Along with the main site, fans will be able to use their own Facebook and Twitter accounts to see status updates, engage in conversations.

  • Alma DDB

Omnicom's Alma DDB and OMD have teamed to win the Florida Department of Health's Tobacco Free Florida anti-smoking assignment after a review, per sources.
 
According to the state's RFP, the account is valued at $25 million for the first year, with provisions for "potential" 10 percent increases in the second and third years of the agreement. According to the RFP, the scope of work includes creative, buying and planning, public relations and digital.
 
The anti-smoking campaign is the second account the two shops have won from Florida recently. Last year, they were awarded duties for Visit Florida, the state's official tourism corporation.

  • Sensis

Rick Rinker has been appointed Director of Media, Dan Tuft is the new Account Supervisor and Cody Kennedy starts as Digital Coordinator. Read more here.

  • The Advertising Council

The Advertising Council and the Dollar General Literacy Foundation joined to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.

Created pro bono by DDB Chicago, the campaign includes television, radio, print, outdoor and online ads available in English and Spanish. The PSAs aim to reach men and women in their mid to late 20's who are high school dropouts.

The campaign shows viewers that "You can take the first step" and directs them to a toll free number 877-38-YOURGED and a new website, www.yourged.org, available in English and Spanish. The campaign also has a mobile component. Young adults can text 69222 from their cell phones and receive messages about the three literacy centers closest to them.

  • El Pueblo Inc.

El Pueblo Inc., a nonprofit advocacy organization for North Carolina Hispanics, is taking its message of safe driving to the airwaves. This month, the group began broadcasting radio spots aimed at educating Latinos about driving safety. The campaign was made possible by a $35,000 grant from State Farm Insurance and will run through the end of the year. The ads are mainly targeting men 18 to 30, the group most likely to drink and drive.

  • JC Penney

JC Penney has launched “New look. New year. Who knew!,” an integrated campaign for the 2010 Back-to-School season. This year’s campaign combines television, radio, digital, social and mobile. The campaign will highlight JCPenney’s assortment of private, exclusive and national brands.

JCPenney will also adapt its Back-to-School TV spot for the Hispanic market, with the spot premiering on Univision during JCPenney’s sponsorship of Premios Juventud and later during the Company’s sponsorship of Miss Universe.

  • Wendy's

The Bravo Group and Bromley Communications are the finalists in the pitch for Wendy's Hispanic business. The pitch is for all areas but planning and buying, which is handled by SMV42.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

If you are a Subscriber to the Directory login and access the Directory.

  • General Mills

General Mills Inc. unveiled a re-designed version of its successful, Spanish-language, lifestyle web site for women, QueRicaVida.com, at a Miami gala event attended by more than 100 Hispanic editors, reporters and bloggers from around the country. Read here an interview with Rodolfo Rodriguez, Multicultural Marketing Director at General Mills.

  • The California Lottery

The California Lottery has issued a request for proposals as it opens a review for its ad account, kicking off what is likely to be one of the most closely watched and hotly contested West Coast contests of the year.

The client spent $35 million on ads last year and nearly $100 million in major measured media from 2006-09, according to Nielsen. The contract now up for grabs will run for five years with a two-year extension option. The lottery's current lead creative partner, BBDO West in San Francisco, and its media shop, PHD in Los Angeles, both units of Omnicom Group, are expected to defend, the client said. The shops' contracts expire on Jan. 31, 2011. Reps at BBDO and PHD said their shops would participate.

Several other ad-related assignments, however, are not in review, including Hispanic chores (with Casanova Pendrill); Asian efforts (Time Advertising); African-American outreach (Muse Communications); and promotions (Alcone Marketing).

  • Bromley Communications

Bromley Communications, LLC announced the recent appointment of Lorena Cavazos as media buying director. Cavazos returns to Bromley after various stints at other U.S. Hispanic marketing agencies where she worked on major accounts such as Visa, Domino's Pizza and Wal-Mart.

  • Accentmarketing

Accent Alternative Art Space is a not-for-profit art initiative by advertising agency Accentmarketing. This creative piece of real estate is dedicated to non-commercially driven artwork by emerging and mid-career artists. “Essentially, we want to develop ideas that are outside of the mainstream scope of artists’ commercial galleries while harnessing local talent and culture.” said Cristina Ramos, Account Executive at Accentmarketing. Read the full story here.

  • Miami Tourism 

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. "We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more." he said.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an TV and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Prudential Financial

Prudential Financial (PRU 58.81, +0.62, +1.07%) is launching a new advertising campaign that highlights the company's strength and leadership in today's challenging financial marketplace.

The centerpiece of the campaign will be two new television commercials, called "Evolution" and "Headlines." The spots begun running on Sunday, June 13. They will appear on early morning shows, network news, prime-time syndicated shows, sports and targeted cable news and business channels. A Spanish-language ad will start running later in the summer.

The campaign also includes billboard ads, which began appearing in 15 major markets across the country yesterday, among them Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco. The ads highlight aspects of Prudential's leadership and the confidence our clients place in the company.

In addition, the company has secured home-plate signage during television broadcasts for eight Major League Baseball teams: the Chicago White Sox, Florida Marlins, Oakland A's, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals, Tampa Bay Rays and Texas Rangers. Prudential's signage will get a half inning of TV exposure per home and away game. Prudential will also have digital advertising on Major League Baseball's website for all 30 teams through the end of August and a co-branded presence with MLB on iPad applications and on mobile devices.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

  • Budweiser

Anheuser-Busch has launched an advertising and social media campaign last Friday for its beer brand Budweiser. The campaign revolves around “Bud United” – a reality TV program in tribute to the competition of the World Cup.

Bud United is a series that will follow 32 people living together under one roof in South Africa for the duration of the World Games. When a country is eliminated from the World Cup, so too will that particular fan be removed from the show also. The winner of the project will attend the trophy ceremonies of the World Cup on July 11 and will present the coveted trophy for man of the match sponsored by Budweiser.  Budweiser will also sponsor man of the match awards for each game played in the World Cup.

Budweiser has a dedicated YouTube page to air footage daily from the house.  Also included in the campaign is global TV commercials, search engine advertising, online displays, and social networks including Facebook and Twitter.  The campaign is the creation and production of Omnicom agencies DDB and Tribal DDB.

  • Starcom Mediavest Group

Starcom Mediavest Group España announced  the hiring of Miguel Ángel García, who formerly worked in Antena 3 Advertising. Miguel Angel Garcia is replacing Adrían García, who will be the new General Manager of Starcom Mediavest in Portugal.

  • Miami Tourism

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an Tv and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Gutenberg Networks

Gutenberg Networks, the print and media central production agency (owned by DDB), just started to operate in Spain. Pierre Saint-Joanis will be the President of the Madrid and Barcelona offices.  Gutenberg Networks also named named Ezequiel Triviño as Creative Business Solutions Officer.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

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Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

As part of a broader statewide initiative to access hitherto untapped markets, Florida's Walt Disney Co. is ramping-up its Hispanic marketing efforts. The move is seen as a response to lagging tourism figures that indicate new initiatives are needed to bolster visitor traffic.

There has even been talk among Disney executives of having Cinderella and Snow White learn and speak Spanish to bridge the communication barrier that might exist between the Orlando theme-park characters and the Spanish-speaking children that visit the park every year.

Disney has also enlisted the services of Miami's La Comunidad ad agency, whose other clients include Best Buy and Red Bull.

La Comunidad has already produced a Spanish-language television commercial for Disney, and is considering an expansion into print and online media.

The decision to target Hispanics is a logical one, given that travel among U.S. Hispanics is growing at a rate of 20% compared with 2% for the general market, according to a 2003 TIA report. That figure could be even higher at present.

In the past three years alone, the state-sponsored “Visit Florida” initiative has increased spending on Black and Hispanic markets from $750,000 to $1.4 million.

Georgia-Pacific, Utz Brands, Target-Ulta Beauty, Honda, McDonald’s, Volaris…. and more brands targeting the U.S. consumer right now.

  • Georgia-Pacific

Georgia-PacificPaper goods manufacturer Georgia-Pacific, a Koch Industries subsidiary, has selected Omnicom Media Group’s OMD as its U.S. media agency of record. Georgia-Pacific spent an estimated US $66 million on offline media from July 2019 to June 2020, according to data consultancy COMvergence. OMD will be tasked with all traditional and digital media planning and buying in the U.S. across Georgia-Pacific’s consumer brands portfolio, which includes the Angel Soft and Quilted Northern toilet paper brands, Brawny and Sparkle paper towels, Dixie cups and paper plates and Vanity Fair napkins. Georgia-Pacific handles programmatic media buying in-house.
Publicis Groupe’s Zenith was incumbent on the account for nearly two decades. .“Like most in our industry, 2020 has required Georgia-Pacific to fundamentally change how we work,” Georgia-Pacific vp, consumer experience Laura Knebusch said in a statement. “We look forward to partnering with OMD as we transform our media approach to achieve our brand growth objectives.” The paper good category saw a boost in 2020. Demand has come down since the 200% surge in paper good consumption in the early days of the pandemic when consumers were panic buying.

 

Utz Brands

Utz BrandsSalty snacks manufacturer Utz Brands  announced that two of its subsidiaries entered into a definitive agreement to buy Truco Enterprises, the producer of the ON THE BORDER (OTB) brand of tortilla chips, salsa, and queso. Heron Holding Corporation and Utz Quality Foods will pay $480 million to acquire the business. “This strategic acquisition will make Utz a significant player in the tortilla chip subcategory, where OTB holds the #3 position, and also provides us with a meaningful position in salsa, queso, and dips,” Dylan Lissette, chief executive officer of the snack maker said in a company release. “In combination with our small, but growing, premium Tortiyahs! Brand, the integration of the ON THE BORDER brand will continue to improve Utz’s scale and product diversification, which are important success factors for salty snacks.” Utz said it will utilize its capabilities in sales, manufacturing, and distribution to build the brand’s presence in channels where it is currently under-represented, including grocery and convenience. The company will also put its marketing and innovation resources behind OTB. The ultimate goal of Utz Brands is to become the fastest-growing, pure play branded salty snack platform in the U.S.  Utz Brands recently appointed Chattanooga, TN, based The Sasha Group as its marketing agency of record as the company shifts towards a digital-first, innovative and disruptive consumer marketing.

 

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At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Target – Ulta Beauty

    Target and Ulta Beauty announced a partnership to open more than 100 store-in-store locations in 2021. “The partnership brings Ulta Beauty’s best-in-class beauty authority to millions of guests who love the ease and convenience of Target’s one-stop shopping experience,” a joint news release said. More than 100 Ulta Beauty at Target locations, complementing Ulta’s existing store footprint, are expected to open in the second half of 2021, according to the release. There are plans to add hundreds more later. The 1,000-square-foot, shop-in-shop locations will mirror Ulta’s stand-alone stores, according to the release. They will be located next to Target’s existing beauty section. Ulta will train Target team members to be experts in its “prestige” beauty offerings.

  • Honda

    HondaHonda is taking an new approach to the next Civic’s online reveal. It is being broadcast on Twitch — a first for the industry — on Honda’s Head2Head Twitch channel. The event, to take place on Tuesday, Nov. 17 live  and will be hosted by Rachel Seltzer and MonsterDface, who will be joined by a quartet of top Fortnite players and another four top Twitch streamers. Those eight participants will form two teams and battle it out in Fortnite. The reveal and gameplay will also include a performance by Grammy-nominated recording artist Cordae. Honda says the 2022 Civic Sedan will launch in late spring 2021.

     

  • McDonald’s

    McDonald'sMcDonald’s announced a new growth strategy under the name “Accelerating the Arches”, which encompasses all aspects of McDonald’s business as a leading global omni-channel restaurant brand. One of the three growth pillars is denominated  “Maximize our Marketing” by investing in new, culturally relevant approaches to effectively communicate the story of brand, food and purpose. According to the press release, “underpinned by actions that support communities, the Golden Arches will maintain cultural relevance through clearer and more effective marketing, unlocking the power of the brand as a growth driver in its own right.” A renewed focus on McDonald’s purpose will come to life in a new campaign, “Serving Here. According to the release, “the campaign demonstrates the Company’s values and illustrates its commitments to the communities, customers, crew, farmers, franchisees and suppliers it partners with and will be animated with actions in its top markets. To drive that connection, the Company will continue listening to customers and finding opportunities to create cultural moments. The Famous Orders promotion in the U.S., so far with Travis Scott and J Balvin, is just the beginning.” McDonald’s will also introduce new packaging globally with a modern, refreshing feel and playful touches to unify branding in markets all over the world.

  • Volaris

VolarisVolaris, the ultra-low-cost Mexican airline, is introducing a new new Mexico City (MEX) – Houston (IAH) route with four weekly frequencies on Thursdays and Sundays. In the midst of the new normal, Volaris remains committed to being one of the airlines with the most active routes and operations, so during November 2020 it will connect Houston with two of the main tourist destinations in Mexico: Guadalajara and now Mexico City.  “It is our responsibility to offer a comfortable and safe airport with the necessary sanitation measures for all our visitors, which is why we have implemented our FlySeguro Houston initiative (https://www.fly2houston.com/vuela-seguro). We are honored that Volaris has implemented this new route between Houston and Mexico City, but most importantly that they work with us day after day for the welfare of the public ” said Mario Díaz, Director of the Houston Airports.

 

  • The Dominican Republic

    The Dominican Republic Ministry of Tourism has launched a new repositioning campaign showcasing the beauty and unparalleled experience of vacationing inthe Dominican Republic through the eyes and words of travelers. “The Real DR” is part of a multi-pronged marketing campaign which invites travelers to experience Dominican Republic’s brand through unscripted statements, stories and testimonials of actual tourists. In an effort to regain consumers’ trust and reinforce Dominican Republic’s reputation as a safe and paradise like destination, the Ministry of Tourism developed and launched #TheRealDR, an integrated marketing and communication campaign focusing on a six-pillared approach: Advertising, Public Relations, Social Media, Celebrity Marketing, Trade Marketing and Paid Search. The specific plans for each of the verticals are designed to work in unison to promote third-party endorsements, highlight the country’s strongest asset, the people, both visitors and locals, and show the world #TheRealDR.

  • South Eastern Grocers

    South Eastern GrocersSoutheastern Grocers opened four new Winn-Dixie stores in Boynton Beach, Gainesville, Jacksonville and Lakewood Ranch, Florida. These new locations are the first four openings of eight new Florida Winn-Dixie stores revealed this past May. The other four will be in Ft. Myers, Lake Mary and Melbourne later this year and Viera in early 2021. Customers at the four new Winn-Dixie locations will encounter such enhanced offerings as farm-fresh produce with 100-plus organic varieties, plant-based proteins made on site, specialty cheeses, fresh sushi made daily and a broad selection of grab-and-go meal options.  Among the stores’ other amenities are also new seafood departments and fresh bakery selections. Jacksonville, Florida-based Southeastern Grocers is one of the largest conventional supermarket companies in the United States, with grocery stores, liquor stores and in-store pharmacies serving communities throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. 

 

Dick’s Sporting Goods, Joe Biden, AMC Entertainment, Connecticut Tourism, Choice Hotels, Ocean Spray, Chef Merito…. and more Sales Leads.

For prior Sales Leads editions, click here.

  • Dick’s Sporting Goods

Dick’s Sporting Goods, Inc. is  expanding the global footprint by store expansion efforts. To this end, the company announced two types of concept stores —OVERTIME by DICK’S Sporting Goods and DICK’S Sporting Goods Warehouse. This move is in sync with its plans to expand outlet and clearance stores in a bid to offer popular athletic brands at discounted prices. Last year, the company had opened three clearance centers in Utica, MI; Spartanburg, SC; and Racine, WI. The current store openings will bring the total number of outlet and clearance stores to 11 in nine different states. The first concept store type, OVERTIME, will offer a wide range of apparel, footwear and equipment products from well-known brands, including Nike NKE, Adidas ADDYY and Under Armour UAA at up to 75% discount. The company is working on keeping inventory fresh for customers at these stores. It also noted that new markdowns will be added throughout the year. Further, two OVERTIME stores in Connecticut and Maryland will started operating last wednesday, while the one in Pennsylvania will be open from Jun 24. Speaking of the second concept store, the company will open DICK’S Sporting Goods Warehouse at five locations. Customers will be offered upto 90% off on popular footwear and apparel brands. Such warehouses will also come with temporary pop-up-style shopping experience for the next six months. These warehouses are now open in Avon, IN; St. Peters, MO; North Olmstead, OH; South Hills, PA; and Brookfield, WI.

  • Joe Biden

Joe Biden - Ad CampaignJoe Biden is launching a US $15 million ad campaign featuring digital, radio, and print ads in Michigan, Pennsylvania, Wisconsin, Florida, Arizona, and North Carolina. In two different clips, Biden speaks about racial injustice and the middle class. The campaign includes US $1 million in Spanish-language ads in Florida and Arizona.

 

 

  • Choice Hotels

Choice Hotels International has unveiled a new, multichannel national advertising campaign. “Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation’s beautiful national parks, rivers, lakes and beaches, and explore other local attractions,” said Patrick Pacious, president and CEO of Choice Hotels. “We also know they are looking for hotel brands they know and trust as they get back on the road, and Choice’s new ad campaign reminds our guests that we’re ready when they are to welcome them with a wide variety of hotel options.” The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the U.S., seen from the perspective of travelers on a road trip. The ads, created by Choice’s creative agency-of-record, McKinney, will air across national markets and a range of digital channels. The campaign also will encourage travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media. “We know many people are looking to take shorter trips, often closer to home, as they return to travel,” said Robert McDowell, Choice’s chief commercial officer. “Our ads intentionally spotlight drive-to destinations where guests can reconnect with family and friends at one of our nearly 6,000 hotels across the country.”

  • AMC Entertainment

AMCAMC Entertainment, the biggest chain of U.S. movie theaters, will open the bulk of its venues — 450 — on July 15, hoping to grab what remains of the big box-office revenue-producing summer blockbuster film season. A week after that opening, on July 24, AMC’s remaining 150 theaters will open. This will be in time for Walt Disney’s big “Mulan” release (July 24) followed by Warner Bros.’ highly touted summer film “Tenet” a week later (July 31).

  • Ocean Spray

Ocean Spray
Ocean Spray Cranberries, Inc. (PRNewsfoto/Ocean Spray Cranberries, Inc.)

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, unveiled its newest marketing campaign “Ocean Spray X Nature,” highlighting the brand’s commitment to sustainable processes and regenerative agriculture. Developed with Energy BBDO, the TV spots and accompanying digital creative take a unique spin on the idea of a buzzy fashion collaboration and apply it to farming practices that have existed at Ocean Spray for decades. The creative features elements of nature including bees, soil, sun, and water, which show how Ocean Spray farmers work with each element individually and together to benefit the entire farm’s ecosystem. “Collaborations between brands have become common place and as we looked at our 2020 campaign ahead of our 90th Harvest, we were inspired by the true meaning of collaboration,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. Creative launched across TV and digital starting June 15th, 2020, with a heavy focus around summer and celebrating nature.

 

JOIN PORTADA’S VIRTUAL KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new virtual networking solutions involving the decision makers of the above campaigns and dozens of other brand marketing decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • U.S. Army Mid-Atlantic Recruiting Battalion

BRAINBOX Immersive Marketing (BBIM) has partnered with the U.S. Army Mid-Atlantic Recruiting Battalion in support of the Army’s National Hiring Days initiative. BBIM has developed a social media-based quiz for potential Army candidates called ‘Find Your Warrior’ and, based on the individual’s answers, the Army position that best suits them will be calculated. Once users determine their result from the quiz, they will have the ability to share their results with friends on social media. The campaign which continues through the end of National Hiring Days on July 2nd, will direct individuals to visit www.goarmy.com/hiringdays to see if they meet the qualifications, learn about job opportunities and associated hiring incentives, and connect with a recruiter in their area.

  • Connecticut Tourism

The Connecticut Department of Economic and Community Development (DECD) and its Office of Tourism (COT) announced a new US $1.2 million marketing campaign to help reinvigorate revenues for the thousands of tourism businesses across the state impacted by temporary closures driven by the COVID-19 pandemic. This multi-media campaign is begining this week (June 22( and extend through Labor Day. Through a unifying campaign theme, “So Good to See You, Connecticut,” it will encourage both Connecticut residents and likely travelers from nearby states to explore all Connecticut has to offer through fresh eyes. That messaging will be delivered through an integrated array of marketing tactics, including: robust paid social media campaigns across Facebook, Instagram, Snapchat and Pinterest new content on CTvisit.com, the state’s official tourism website, paid search marketing and content seeding programs, a new video series showcasing how tourism businesses have adapted their operations to optimize visitors’ safety as well as enhance their experience a new TV campaign that will run in-state as well as on streaming TV in proximity states beginning in July.

  • Chef Merito

Chef MeritoSensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades. Los Angeles-based Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California. The agency will create a strategic framework for a comprehensive campaign that includes creative development, media planning and buying across all channels, including digital, social media, earned media and content creation.

  • CMI/Compass wins new account in the Pharmaceutical Space

CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been named consumer and professional agency of record by a new company in the pharmaceutical space. The assignment includes launching the company’s first products, which include a drug with indications in women’s health and in prostate cancer.

Colombian designer Johanna Ortiz and H&M Team Up, McCormick Has New Media AOR & More Sales Leads

For prior Sales Leads editions, click here.

  • Colombian designer Johanna Ortiz and H&M Team Up

Colombian designer JohannaColombian designer Johanna Ortiz and H&M Team Up. Following an exclusive pre-drop of four dresses, H&M announced that its collaboration with the Colombian designer Johanna Ortiz will launch in full in March 2020. The 19-piece collection – which spans feminine dresses, tops, skirts and swimwear – features the exotic color palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label. The main collection will launch in select H&M stores and online at hm.com on March 12.The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colorways.

  • McCormick

McCormick & Company, an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products, has appointed UM´s 360i as its media AOR following a review. The review, which was conducted by a client, lasted several months and included agencies from every major holding company, including incumbent UM, Adweek reports.360i will handle media buying and planning across all media channels for McCormick North America’s roster of brands including Club House, Frank’s, French’s, Old Bay and Zatarain’s.McCormick spent over US$37 million on media in 2018 and nearly US$21 million in the first nine months of 2019, according to Kantar Media.

 

  • Hoyte Auto Group

Florida-based Ed Morse Automotive Group has acquired Hoyte Auto Group of dealerships. After nearly 25 years of business, the Texoma auto dealership is getting a new face and a new name. As a part of the purchase, the automotive group will take over operations of three Hoyte dealerships, including locations in Sherman, Whitesboro and Durant, Oklahoma and a truck accessory store in Sherman. Under the new ownership, the Sherman dealership will be renamed Freedom Chrysler Dodge Jeep Ram North by Ed Morse. The nearby truck accessory shop, located at 2407 N. Travis, will continue operations as Red River Truck and 4×4.The Whitesboro dealership, located at 65 Riley Road, will be renamed Freedom Ram Trucks by Ed Morse. Meanwhile, the Durant Hoyte location will be renamed as Freedom Chrysler Dodge Jeep RAM Fiat by Ed Morse as a part of the transition. No major personnel changes are expected with the transfer. One of the changes the firm pursues with this transaction is a larger focus and outreach toward the Hispanic market in the region.The Ed Morse Automotive Group is headquartered in Delray Beach, Florida and has been family owned for more than seven decades.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Popeyes

Fried chicken fast food restaurant Popeyes Louisiana Kitchen has appointed Gut Miami as its new creative AOR breaking up with incumbent GSD&M after 12 years. Gut Miami will handle advertising, creative campaigns and social media management.Popeyes rocketed to unheard-of levels of awareness and sales in 2019 with campaigns from Gut Miami and GSD&M promoting its $3.99 chicken sandwich.Gut kicked off its relationship with Popeyes with the “Sweet Dixie Kitchen” campaign, which introduced the fried chicken sandwich in August 2019. Popeyes is owned by Restaurant Brands International and has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.

  • Cargill

Global food and agriculture company Cargill announced its new private label plant-based patties and ground products will hit retailers and restaurants in early April.The new offerings are part of Cargill’s inclusive approach to the future of protein – advancing both animal and alternative protein products to meet the expected 70% growth in global demand for protein over the next 30 years.The plant-based protein products, which were developed through culinary insight, extensive consumer research and innovation, are made in Cargill facilities, delivering the taste and consistency consumers want.The new plant-based products from Cargill are an important next step in bringing more protein options to retail stores, cafeterias, fast food outlets, restaurants and other global locations. With Cargill, foodservice and retail customers can count on an experienced global partner with the supply chain, scale and formulation capabilities to deliver the solutions they need.Cargill has invested US$7 billion globally in animal protein in the last five years while making strategic investments in the alternative protein space.

 

  • World Surf League

Check out how the World Surf League is targeting non-endemic fans through social media outreach (Interview with Tim Greenberg, Chief Community Officer at the World Surf League.)

 

 

 

  • National Peanut Board

The National Peanut Board is in the midst of an emoji marketing campaign for which it is leveraging its relationship with Twitter and other partners (Check out our interview with Ryan Lepicier, Senior Vice President and Chief Marketing Officer, National Peanut Board.)

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Apple

Originally scheduled to open its doors in early 2019, Apple’s first Latin American flagship store is back on track for unveiling in an upscale Mexico City mall later this year after undergoing a major redesign to consolidate two stories of floorspace into one. Construction of the large single-story standalone structure at Antara Fashion Hall in Ciudad de Mexico’s (CDMX) Polanco district has been ongoing for months. Apple committed to plans to build a Latin American flagship in 2017, just six months after opening its first retail store in the region at Mexico’s Centro Santa Fe mall. The Antara location was selected over a nearby plot on Avenida Presidente Masaryk due to the first store’s strong enterprise sales, which currently account for more than 40% of all revenue.

 

 

  • PepsiCo/ Grupo Gepp

PepsiCo plans to invest US$4B in Mexico between 2019-2020 with partner Grupo Gepp and create around 3,000 new jobs. Part of the investment will go toward a US$109M new plant in the central state of Guanajuato, which should be operating at full capacity by 2025. Grupo Gepp markets Pepsi products in Mexico.

 

 

 

 

  • Adsmovil / Rappi 

Adsmovil, leader in mobile advertisement in Latin America and the Hispanic market in the United States, and all-purpose delivery application Rappi have joined forces to launch Click2Rappi. Software Click2Rappi is aimed at recognizing users’ taste through their searches and online purchases and offer them certain products according to their location. In addition, the software will make sure the product is actually available and deliver in time by the closest “Rappitendero”.The products will be offer through advertising display on the pages through which the person navigates.Rappi users will be able to buy what they want with a single click as the software  will send them directly to the payment. For those who do not have the application, it will allow them to quickly register and close the purchase.

 

 

 

 

  • Visit Orlando

 

A rise in tourists from Latin America helped push Visit Orlando to yet another record number of visitors last year, solidifying the region’s position as the country’s most-visited destination, Orlando Sentinel has reported. Officials with the tourism marketing agency announced that a record 75 million people visited Central Florida in 2018, a 4.2 percent jump from the previous year.The increase included an 8.1 percent jump to 893,000 visitors from Brazil and a 13.4 percent boost in tourists from Mexico to 382,000.The record comes as the region gears up for another string of hotel openings during the next two years, as dozens of projects are expected to finish.

 

 

  • Mercado Libre

Online Marketing agency Interactivity will continue working with Mercado Libre to develop the content and manage the company´s LinkedIn profile, in order to amplify job searches of the leading e-commerce company in Latin America .Interactivity will develop the brand´s digital strategy, audiovisual content and manage the LinkedIn community for the entire region.

 

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • JetBlue

JetBlue announced that its new and expanded Guayaquil service, with daily nonstop flights between New York’s John F. Kennedy International Airport (JFK) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE), is now out for sale. JetBlue will launch the new service on December 5, 2019 (a). Flights will operate daily and the new route will become the longest in the JetBlue network, stretching beyond today’s longest route by more than 200 nautical miles.Home to more than two million people, Guayaquil, is buzzing with colorful cityscapes, outdoor gardens and zoos. The city is also a convenient gateway to the natural beauty of the Galapagos Islands. With quick and easy flight access from Guayaquil, travelers can get up close and personal with wildlife while surrounded by unique landscapes unlike anywhere else in the world.Guayaquil is the second city in Ecuador JetBlue serves and the sixth JetBlue city in South America overall. The airline first launched daily service between Fort Lauderdale and Quito in 2016. Existing service between Fort Lauderdale and Guayaquil launched February 2019.

 

  • Holiday Inn Piura

IHG (InterContinental Hotels Group) announced the opening of the newly-built 118-room Holiday Inn Piura hotel located in the coastal city of Piura, Peru. The Holiday Inn Piura hotel is the company’s first brand to open in Piura, which is the business hub of Peru’s northern region.Holiday Inn Piura is owned by Corporacion Hotelera Piura S.A.C. and operated by Grupo Agrisal Division Hotelera. The hotel is part of IHG’s diverse family of brands in nearly 100 countries and territories.Gerardo Murray, Regional Vice President Marketing, Commercial and Revenue Strategy, Mexico, Latin America and Caribbean, IHG, said: “We are proud to continue IHG’s growth in Peru with the opening of Holiday Inn Piura. We are excited to bring business and leisure travelers a welcoming stay they can count on while exploring new destinations within this magnificent country.”

 

 

  • Tapestry Collection by Hilton

Hilton has announced the signing of ROK Hotel, Kingston, Tapestry Collection by Hilton, representing the brand’s debut in Jamaica and the Caribbean.Slated to open in 2020, the 168-room property, owned by PanJam Investment Limited, sits in a multi-purpose complex on the Kingston Waterfront and will include retail, on-site entertainment and commercial office spaces.Under redevelopment to further revitalize the Kingston Waterfront, the 12-storey building originally opened in 1977 as the Oceana Hotel. Now, it is being transformed into ROK, Kingston, a contemporary hotel offering guests convenient access to the National Gallery of Jamaica and the historic landmark, Port Royal.

 

Join us at PORTADA Mexico!

What: Vertical3 Media was recognized as the 2019 Gold recipient in the category of Digital Marketing Campaign of the Year, by the American Marketing Association’s South Florida Chapter, for their Miami and Beaches Campaign.
Why it matters: This award recognizes Vertical3 Media’s digital marketing media planning and buying for The Greater Miami Convention & Visitors Bureau’s “Temptations” program, which focused on promoting the city of Miami.

Vertical3 Media, the Miami-based digital advertising and marketing agency, has announced that the American Marketing Association‘s South Florida Chapter has recognized the company as the 2019 Gold recipient in the category of Digital Marketing Campaign of the Year, for its Miami and Beaches Campaign.

The award ceremony took place on February 27 in Miami. Many well-known agencies were present and received prizes in different categories

“We feel honored to receive such a prize from the American Marketing Association and to be recognized as 2019’s Gold recipient for Digital Marketing Campaign of the Year. At Vertical3 Media we strive to do our best and be our best with every client, in every campaign,” said Juan Jose Nunez, Founder and CEO of Vertical3 Media. “Our mission is to help our clients grow and achieve their goals using our knowledge and expertise in the digital marketing field. We’ve been doing this for over nine years and we are very proud of what we have accomplished in this time. This award makes us proud of our job and the dedication we pour to our clients.”

This award recognizes Vertical3 Media’s digital marketing media planning and buying for The Greater Miami Convention & Visitors Bureau’s  “Temptations” program, which focused on promoting the city of Miami among local residents and visitors, as well as its cultural, sporting and gastronomical events throughout the year with widely-known campaigns such as “Miami Spice” and “Miami Spa.” Vertical3 Media also worked very closely with Relebrand Miami for this campaign.

“It is a pleasure to give this 2019 Gold Digital Marketing Campaign of the Year award to Vertical3 Media’s team. They did an outstanding job with their campaign promoting Miami and its Beaches through the Miami Temptations Campaign and good work should be recognized. We will definitely look out for more work from them in the future,” expressed Pedro Galvan, President of the American Marketing Association’s South Florida Chapter.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Reebok

English footwear and apparel company Reebok, subsidiary of sportsgiant Adidas,  has appointed Deutsch its new global creative agency of record after a formal review. Venables Bell & Partners was the incumbent. The appointment does not affect media incumbent MediaCom, which won the brand’s media review last year. The business will be led out of Deutsch’s New York office.

 

 

 

 

  • Bank of America

Bank of America is revamping its digital platforms to serve the nation’s Spanish-speaking community, South Florida Business Journal has reported. The move is aimed at luring the Hispanic population, the largest minority group in the country. At nearly 59 million, the U.S. Hispanic population constitutes 18.1 percent of the country’s population – and it’s only expected to grow. Approximately 41 million Hispanic-Americans are native Spanish speakers and another 11 million are bilingual, according to the U.S. Census Bureau.Andres Intriago, senior vice president and Spanish digital strategy lead for Bank of America, is spearheading the bank’s Spanish digital initiative. Bank of America’s website and mobile apps are already available in Spanish as 1.7 million of the bank’s 25 million mobile users have said Spanish is their language of preference, and another 2.5 million digital users have indicated they would like to see more Spanish-language products from the company.

 

  • Amazon

Amazon is offering a new service called Amazon Cash that allows customers without bank or credit accounts (or who would prefer not to use them) to make online purchases with good old-fashioned paper money. Amazon Cash users do need to have an Amazon account and a mobile phone.To take advantage of Amazon Cash, consumers bring cash to a participating CVS, GameStop or 7-Eleven store location. They then verify their Amazon account in one of two ways. Amazon’s strategy behind this move is to engage those 32.6 million consumers in the U.S. that don’t use banking services (unbanked) or make limited use of them (underbanked). Particularly, to attract more African-American and Hispanic consumers, who are the most likely ethnic groups to be unbanked, according to an FDIC study, Mediapost has reported. Amazon Cash is the most recent effort by Amazon to engage Hispanic and African-American consumers. In 2017, the brand released its Spanish-language version of Amazon.com.

  • Mastercard

Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct and memorable Mastercard melody will provide simple, seamless familiarity. The news comes on the heels of the company’s recent transition to a symbol brand and is part of its continued brand transformation. Mastercard tapped musicians, artists and agencies from across the globe, including musical innovator Mike Shinoda of Linkin Park.The Mastercard melody is the foundation of the company’s sound architecture and will extend to many assets, from musical scores, sound logos and ringtones, to hold music and point-of-sale acceptance sounds.In the lead up to the 61st GRAMMY Awards®, Mastercard will launch a new multi-channel marketing program starring GRAMMY-nominated artist Camila Cabello, which will be the first creative output to feature the brand’s sound logo.In addition, the company will showcase its new sonic brand at the Mastercard Sensory Lab at Fred Segal®, a one-of-a-kind space filled with interactive experiences and exclusive merchandise from Joe Freshgoods and KYLE that will engage visitors’ senses and bring the brand to life in an entirely new way.Located at 8500 Sunset Boulevard in West Hollywood, The Mastercard Sensory Lab will be open at Fred Segal on February 8 and 9 from 11 AM to 6 PM. Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC at Mastercard and Lorena Holguin, LAC Sponsorship Director at Mastercard are both members of Portada´s Council System. 

  • Planet Fitness

Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centres in the US with more than 1,600 locations system-wide, has appointed Kansas City-based independent agency, Barkley lead agency. Barkley will handle creative, strategy, experience and design in addition to media planning and buying for the brand. Barkley will primarily focus on brand awareness, growing memberships and expanding the Planet Fitness footprint in the US and internationally.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • P&G

P&G announced its acquisition of This Is L., owner of L. products, to meet growing consumer demands for period products in the naturals segment. Its portfolio primarily includes beautifully designed, high quality tampons, pads, liners and wipes made with organic cotton.L. is a purpose-driven, inspirational brand with many opportunities for future growth. For every L. product purchased, a donation is made to improve product accessibility to girls and women in need in the US and around the world.L. has experienced rapid growth, breaking barriers and making their products available to consumers in more than 5,000 stores across the U.S. With its donation program, the company is on track to provide access to over 250 million products, bringing the efforts to unprecedented scale.This acquisition will grow P&G’s Feminine Care business in the naturals segment and accelerate growth for L. products while continuing to support women and girls together.