126 Results

VISIT FLORIDA

Search

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Baptist Health South Florida

Roymi V. Membiela ha sido nombrada Vicepresidenta Corporativa de Mercadeo y Relaciones Públicas de Baptist Health South Florida. En su nuevo puesto, dirigirá todos los esfuerzos de mercadeo y relaciones públicas de todos los hospitales e instalaciones de la organización.

  • VisitBritain

M&C Saatchi ha sido la agencia escogida para encargarse de la campaña “Visite Inglaterra” valuada en 100 mil libras. La campaña es parte de la iniciativa del gobierno británico por aumentar el turismo, como informó Brand Republic.

Después de los cinco meses de lanzada la campaña, se llamará a concurso a las agencias para trabajar de manera permanente con el gobierno británico. También se lanzará globalmente la campaña “Estás invitado” en mayo, en referencia a los juegos olímpicos 2012 que se llevarán a cabo en Londres.

  • Lenovo

Saatchi & Saatchi es la agencia escogida por Levono para su campaña global estimada en 60 mil libras. La agencia de Publicis, S&S, trabajará con la anterior agencia de Lenovo Ogilvy & Mather, que tiene la cuenta desde el 2005.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

Un directorio en línea interactivo. Con información detallada de contacto de más de 500 líderes y directores de agencias de mercadeo / publicidad orientados a los latinoamericanos y / o consumidores en el mundo latino.

Los campos de búsqueda incluyen:

Nombre

Empresa

Cargo

Dirección

Ciudad

E-mail

Cuentas que maneja

Teléfono

Comentarios adicionales

Metodología:

La adquisición de contacto pasa a través de listas de suscriptores propias de Portada, asistentes a las conferencias, intercambio en eventos del área, otras investigación, etc .. El equipo de Portada actualiza continuamente y realiza las pruebas de las listas a través de procedimientos que incluyen llamadas telefónicas de rutina, pruebas de e-mail y listas de USPS NCOA.

Precio:

Suscripción anual: $499 que incluye acceso ilimitado a los artículos premium de Portada y descuentos especiales para las conferencias de Portada.

¿Preguntas? Por favor comuníquese con nosotros llamando al 1-800-397-5322 si tiene alguna pregunta. (Fuera de los Estados Unidos por favor comuníquese al 1212 685 44 41)

 
  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, campaignlive.co.uk informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Miller Coors

New Mexico State Director of Athletics Mario Moccia announced the department’s first official beer partnership through its multimedia rights holder NM State Sports Properties with Miller Coors for the inaugural Aggie Football Hispanic Heritage Day for the upcoming 2019 season – which will also serve as the home-opener for the Aggies.Under this new one-year partnership, Miller Coors will have co-branded marketing rights, and presenting sponsorship rights to NM State’s first-ever Hispanic Heritage Day; set for Saturday September 14, as Los Aggies take on Las Aztecas of San Diego State at Aggie Memorial Stadium. Hispanic Heritage Day will include many activities for the community to enjoy such as themed food trucks, live DJ and mariachi bands – including the US Army National Guard Mariachi Band. In addition, world-renowned artist and El Paso native Jari “WERC” Alvarez will be creating a one-of-a-kind NM State themed live mural prior to kick-off inside Aggie Memorial Stadium. Hispanic Heritage Day will celebrate the history and culture of Southern New Mexico and Mexico.  Fans can expect Hispanic-themed food, games and entertainment during pre-game activities and a few surprises during the game. Stay up to date with Hispanic Heritage Day by following NM State Aggies or The Las Cruces Hispanic Chamber of Commerce on all social media platforms.

 

  • MindSciences

MindSciences has released a Spanish version of Eat Right Now, its award-winning app clinically proven to decrease food cravings by 40%.  According to Mark Mitchnick, MD, CEO of MindSciences, “With Spanish being one of the most spoken languages worldwide and the second most common in the US, it only makes sense that we offer our apps in Spanish.  Eat Right Now is the first to be translated and our other apps will follow soon.” Eat Right Now is one of 3 apps currently offered under the DrJud brand. The app is specifically designed to work as a standalone therapeutic, but can also be used in conjunction with any structured diet program should the user desire. MindSciences helps individuals lead healthier and happier lives through behavior change via evidence-based digital therapeutics for overeating, anxiety and smoking cessation. The company’s suite of digital therapeutics apps use mindfulness learning techniques to manage addictions, cravings and behavior.Dr. Jud Brewer, the lead scientist at MindSciences, is a recognized expert in behavior change.

 

  • Visit Philadelphia

In a summer-long marketing campaign, Visit Philadelphia aims to woo Latinx travelers for an overnight stay by highlighting the sights, sounds and smells of the city’s outdoor and nightlife scenes.The agency launched the campaign in June with TV ads on Telemundo and social media postings by East Coast Latinx influencers touting Philadelphia’s assets. But it also expands its messaging to the mainstream, by placing ads in public spaces such as New York’s Penn Station, metro stops and highways to funnel visitors to the 38th Annual Hispanic Fiesta, the Latin Alternative Music Conference, or Salsa at Spruce.Jeff Guaracino, president and CEO for Visit Philadelphia, describes it as a “bold” marketing effort that aims to reach two million Latino travelers with its Spanglish messaging — “Pero there’s so much more” — that Philly is diverse and a good fit for all. According to Forbes, the U.S. Hispanic market has US$1.7 trillion in purchasing power, while Philadelphia is the second-largest city on the East Coast and geographically centered — and within ground transportation distance — from 45 million residents.The campaign includes a five-part video series featuring Latinx influencers from Florida to New York discovering Philly for the first time.

 

  • P&G

P&G’s My Black is Beautiful, the cultural platform, has launched a collection of haircare products available exclusively in Sally Beauty stores nationwide and online. For over 10 years, the My Black is Beautiful platform has engaged in conversations with women in their community who are continuously seeking products to help her achieve her hair goals, no matter how she chooses to wear it.  From this insight, the My Black is Beautiful haircare line was born – a collection of care, treatment and styling products formulated for the unique and diverse hair types in the community. “The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women.”

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Century 21 Real Estate LLC

Century 21 Real Estate LLC announced that 34 of its affiliated agents held industry-best top positions in the eighth annual National Association of Hispanic Real Estate Professionals (NAHREP) Top 250 Latino Agents Report that recognizes outstanding Hispanic real estate agents and teams whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership in communities across the country. The 34 CENTURY 21®System members represent 13.6% of the honorees on the Top 250 list, the second highest total among all real estate companies, as well as 137 total distinctions and 86 unique individuals on the overall report*. The continued presence of CENTURY 21 affiliated agents and teams on the NAHREP list signifies an important part of the brand’s commitment to Hispanic homeownership and entrepreneurship.In addition, the Top 25 Millennial Teams category featured three members of the CENTURY 21 family, including the #4 spot going to Nora Aguirre, CENTURY 21 Americana Nora Aguirre Team. The Top 100 individual volume category included seven CENTURY 21 honorees, and in the Top 50 Teams category, the C21® brand earned three spots. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

 

  • Northwestern Memorial Hospital

Northwestern Memorial Hospital recently launched the Northwestern Medicine Hispanic Brain and Spine Tumor Program in Chicago to make life-saving neurological care more accessible for the Hispanic and Latino population by removing cultural, linguistic barriers to patients who speak Spanish. Led by neurosurgeon and Mexico City native Dr. Adam Sonabend, the program aims to provide patients with brain and spinal tumors and their family members personalized care in Spanish from diagnosis to treatment. The program also provides one-on-one support with a care team member who will help assist in travel plans, airfare, hotel accommodations, banking services and connecting the patient and family with places of worship, if desired. “With this program, patients will be able to pick up the phone to schedule an appointment in Spanish, understand their diagnosis and treatment options, and undergo treatment and surgery including brain mapping for language in the operating room in Spanish. They also receive care by a clinician in Spanish at all follow-up appointments and while recovering at the hospital,” said Adam Sonabend, MD, neurosurgeon and director of the Hispanic Brain and Spine Tumor Program at Northwestern Memorial Hospital.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

 

Perhaps the biggest change to have hit Florida’s Hispanic media landscape in recent years is the arrival of Hispanics from all over Latin America. Whereas previously, the Latino population was overwhelmingly Cuban—and to some degree still is— today the landscape is much more mixed, with Venezuelans, Argentineans, Colombians and Puerto Ricans all there in force—and not just in Miami. Portada estimates the value of the Florida advertising market to lie at approximately $800 million. Radio and TV account for the bulk of this, while print amounts to a respectable $120 million, 25% of which is national advertising. 

 

> Jacksonville

Norberto Sanchez, Norsan Media principal who owns Jacksonville’s Hola Noticias and a string of radio stations in the area, puts it this way: “Northern Florida has traditionally had a strong Puerto Rican population, outnumbering other Hispanics,” he says. “Recently, however, the area has seen a real surge in Central and South Americans in the area, particularly Colombians and Venezuelans.

“The Mexican population has also been growing quickly because of construction work. In the last year and a half, the Mexican and South American populations grew from 5% to 35% of the Hispanic population here, so it’s been a dramatic shift. I’d say that at present, the area is about 1/3 Puerto Rican, 1/3 Central and South American and 1/3 Mexican,” says Sanchez. To offer advertisers full reach, Sanchez says that Norsan actively crosspromotes its vehicles both in print through Hola Noticias, and through its radio stations, which include popular regional Mexican content and Latin pop music aimed at younger audiences.

> Tampa 

Tampa is also very diverse. The city’s Hispanic community, which makes up 20% of the population, has a purchasing power of $7.2 billion. There is a large Puerto Rican contingent, as well as a good number of third and fourth generation Hispanics (mostly of Cuban and Spanish descent) who read the Tampa Tribune. Luis Baron, publisher of the weekly 7 Días and La Guía monthly magazine (circ. 12,000, Spanish), tells Portada that his publications target mostly first and second generation Spanish-dominant Latinos.

Orlando Nieves, General Manager of Hispanic initiatives for the Florida Communications Group notes, “More than 26 different nationalities are represented here.” Nieves estimates that the Tampa Hispanic print market is worth about $6 million annually. In 2006, his company launched Centro Mi Diario, a weekly targeting Tampa Hispanics. 

> Orlando 

Orlando is interesting demographically in that over half of the Latin population— 52%— hails from an assortment of Latin American countries, each group present in such small numbers as not to justify individual representation in census figures. The largest single group Puerto Rican, comprising about 32% of the area’s Hispanics, followed by Mexicans at just under 10%. Orlando’s largest Hispanic paper is El Sentinel (81,243, weekly, bilingual). The free publication is distributed through bulk delivery, racks and home delivery. Another heavyweight in Orlando is Impremedia’s La Prensa newspaper, which also publishes a Tampa edition. Yet another magazine that has decided to launch in Orlando is the Puerto Rican women’s fashion publication Imagen. The magazine has a circulation of 80,000. There has been bad news in this market: El Nuevo Día Orlando, a daily free newspaper published by Puerto Rico’s Ferre Rangel Group, suspended publication in late August. The real estate crash and the related economic slowdown have made life much more difficult for many Floridian media properties.

> Miami/Ft. Lauderdale

Miami-Dade is home to the nation's third-largest Hispanic community behind Los Angeles County and Harris County (Houston), Texas, according to the U.S. Census Bureau. Alejandro Aguirre, deputy editor and publisher of Diario Las Americas says that the biggest change that has occurred in South Florida’s print market is that newspaper companies are no longer simply newspaper companies, but full-blown media companies and original content producers: “Now they are realizing that newspapers are no longer just in the newspaper business any more. That is one of our product lines, but there is much more to it than that. We’re in the midst of a strong integration not just of platforms but also of products in terms of content. We are no longer just transferring our print content to the site. Instead we are creating whole new products out of the material. We’re integrating our resources to become the dominant player in this market,” says Aguirre. “Don’t get me wrong, advertisers are still very interested in the printed product, as well as direct mail. At the end of the day, it’s about reaching the intended demos with high precision.”
El Nuevo Herald, the Spanish-language daily published by McClatchy, is the nations’ Hispanic newspaper with highest advertising revenues. It profits from a long history, it was launched in the mid eighties, an efficiently run organization and the very desirably South Floridian high purchasing power demographic it targets. El Nuevo Herald is putting a lot of effort in developing its website, which apart from Floridians is also visited by South Americans.

> Print in high demand 

Eager to take advantage of this advertiser interest in targeted print publications, a number of new publications have sprouted up recently. Express Media International Group, a London-based company that publishes newspapers and yellow pages targeting Latin American communities in Madrid (Spain) and London recently launched a Spanish-language free weekly newspaper called ExpressNews targeting the U.S. Hispanic market. The publication has a distribution of 40,000 (CVC audited) in the South Florida communities of Miami-Dade, West Palm Beach and Broward. “The publication has 700 distribution points and we also have homedelivery.” The newspaper is also supported on Internet,” Carla Mena General Manager of ExpressNews U.S. edition tells Portada. The publishing of newspapers for immigrant Hispanic communities has been spreading, not only in the U.S. Hispanic market, but also in Europe, particularly in Spain. Panregional advertising from advertisers in the U.S. and Europe targeting an immigrant population plays a significant role in Express News’s U.S. edition. Venezuela Al Día (25,000, Spanishlanguage), a weekly newspaper published in Miami targets the growing Venezuelan population there. Venezuelans in the U.S. have a relatively high purchasing power. Many wealthy Venezuelans arrived in the U.S. fleeing from the economic policies of Venezuelan president Hugo Chavez. Such is the Venezuelan community’s growth that the paper is rapidly expanding into other U.S. cities as well. Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanicowned stores of the Katie neighborhood, which has a strong Venezuelan population. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx.

For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. USA Printing is printing the publication in Chicago and Houston. Corao says that the expansion should allow Venezuela Al Día to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.

> Luxury Market 

One seemingly inexhaustible market in South Florida is the luxury market. As Nicolas Ibarguen, publisher of business magazine Poder Enterprise, points out, Miami is home to 11 of the top 20 ZIP codes with high-income Hispanic households in the country. It is therefore no surprise that the city is home to various publications that specifically target this affluent segment. Ocean Drive Español is a luxury lifestyle publication that is geared toward affluent Latinos living in and around Miami. The publication is distributed through hotels, salons, doctor’s offices, real estate offices and other locations where affluent Hispanics are found. Approximately 18% of the magazines monthly distribution is homedelivered. About 60% of the magazine’s readers are Female, 89% are Latino or of Hispanic origin, and the average household income is around $175,000. Publisher Tatiana Angel tells Portada, “Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content and will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.” Asked whether the publication is focusing more effort online, Angel says, “Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.” 

> Broadening horizons…

Poder, the magazine targeting the U.S. Hispanic and Latin American business elite, adjusted its strategy with new content and an expanded distribution this past summer when it changed it merged with Hispanic Enterprise and changed its name to Poder Enterprise. As part of the deal, the magazine boosted its circulation from 55,000 to 125,000. Hispanic Enterprise's distribution partnership with the U.S. Hispanic Chamber of Commerce continued, with Poder Enterprise being distributed in Hispanic Chambers of Commerce nationwide. The U.S. Hispanic Chamber of Commerce has a small revenue share in Poder Enterprise.

In addition, the magazine recently launched a Poder Miami edition. Publisher Nicolas Ibarguen tells Portada, “The edition for Miami only circulates in Miami. We have another edition for the rest of the US and we have local editions of Poder in Mexico and Colombia bi-weekly and in Chile a monthly, but each magazine has its own independent editorial team. Beginning next year, we are launching Peru, Argentina and Venezuela.” Poder Enterprise and Poder are published by Televisa Publishing and Page One Media is the company producing the content.

> New kid on the block…

“Our goal is to convey the authenticity of being Latin American: a cosmopolitan innovator who has become a key player at generating and propagating trends in our society’s domain,” says Nicolas Ramirez, Editor-in-chief of Level Magazine (15,000, Monthly, Spanish). “We want to emphasize that attitude, that mindset, that language; and use it to inspire a community though even far from its motherland, has found a new home that can assure its lifestyle, its identity, its success.” When considered in its totality, with the diverse range of Florida Hispanics hailing from all over Latin America, and representing an infinite range of interests and backgrounds, one can easily say of Florida’s media market what one can of its Latin population. There’s a bit of everything—o mejor, hay de todo…

 

Norberto Sanchez, Norsan Media principal who owns Jacksonville’s Hola Noticias and a string of radio stations in the area, puts it this way: “Northern Florida has traditionally had a strong Puerto Rican population, outnumbering other Hispanics,” he says. “Recently, however, the area has seen a real surge in Central and South Americans in the area, particularly Colombians and Venezuelans.

“The Mexican population has also been growing quickly because of construction work. In the last year and a half, the Mexican and South American populations grew from 5% to 35% of the Hispanic population here, so it’s been a dramatic shift. I’d say that at present, the area is about 1/3 Puerto Rican, 1/3 Central and South American and 1/3 Mexican,” says Sanchez. To offer advertisers full reach, Sanchez says that Norsan actively crosspromotes its vehicles both in print through Hola Noticias, and through its radio stations, which include popular regional Mexican content and Latin pop music aimed at younger audiences.

> Tampa 

Tampa is also very diverse. The city’s Hispanic community, which makes up 20% of the population, has a purchasing power of $7.2 billion. There is a large Puerto Rican contingent, as well as a good number of third and fourth generation Hispanics (mostly of Cuban and Spanish descent) who read the Tampa Tribune. Luis Baron, publisher of the weekly 7 Días and La Guía monthly magazine (circ. 12,000, Spanish), tells Portada that his publications target mostly first and second generation Spanish-dominant Latinos.

Orlando Nieves, General Manager of Hispanic initiatives for the Florida Communications Group notes, “More than 26 different nationalities are represented here.” Nieves estimates that the Tampa Hispanic print market is worth about $6 million annually. In 2006, his company launched Centro Mi Diario, a weekly targeting Tampa Hispanics.

 > Orlando 

Orlando is interesting demographically in that over half of the Latin population— 52%— hails from an assortment of Latin American countries, each group present in such small numbers as not to justify individual representation in census figures. The largest single group Puerto Rican, comprising about 32% of the area’s Hispanics, followed by Mexicans at just under 10%. Orlando’s largest Hispanic paper is El Sentinel (81,243, weekly, bilingual). The free publication is distributed through bulk delivery, racks and home delivery. Another heavyweight in Orlando is Impremedia’s La Prensa newspaper, which also publishes a Tampa edition. Yet another magazine that has decided to launch in Orlando is the Puerto Rican women’s fashion publication Imagen. The magazine has a circulation of 80,000. There has been bad news in this market: El Nuevo Día Orlando, a daily free newspaper published by Puerto Rico’s Ferre Rangel Group, suspended publication in late August. The real estate crash and the related economic slowdown have made life much more difficult for many Floridian media properties.

> Miami/Ft. Lauderdale 

Miami-Dade is home to the nation's third-largest Hispanic community behind Los Angeles County and Harris County (Houston), Texas, according to the U.S. Census Bureau. Alejandro Aguirre, deputy editor and publisher of Diario Las Americas says that the biggest change that has occurred in South Florida’s print market is that newspaper companies are no longer simply newspaper companies, but full-blown media companies and original content producers: “Now they are realizing that newspapers are no longer just in the newspaper business any more. That is one of our product lines, but there is much more to it than that. We’re in the midst of a strong integration not just of platforms but also of products in terms of content. We are no longer just transferring our print content to the site. Instead we are creating whole new products out of the material. We’re integrating our resources to become the dominant player in this market,” says Aguirre. “Don’t get me wrong, advertisers are still very interested in the printed product, as well as direct mail. At the end of the day, it’s about reaching the intended demos with high precision.”

El Nuevo Herald, the Spanish-language daily published by McClatchy, is the nations’ Hispanic newspaper with highest advertising revenues. It profits from a long history, it was launched in the mid eighties, an efficiently run organization and the very desirably South Floridian high purchasing power demographic it targets. El Nuevo Herald is putting a lot of effort in developing its website, which apart from Floridians is also visited by South Americans.

> Print in high demand 

Eager to take advantage of this advertiser interest in targeted print publications, a number of new publications have sprouted up recently. Express Media International Group, a London-based company that publishes newspapers and yellow pages targeting Latin American communities in Madrid (Spain) and London recently launched a Spanish-language free weekly newspaper called ExpressNews targeting the U.S. Hispanic market. The publication has a distribution of 40,000 (CVC audited) in the South Florida communities of Miami-Dade, West Palm Beach and Broward. “The publication has 700 distribution points and we also have homedelivery.” The newspaper is also supported on Internet,” Carla Mena General Manager of ExpressNews U.S. edition tells Portada. The publishing of newspapers for immigrant Hispanic communities has been spreading, not only in the U.S. Hispanic market, but also in Europe, particularly in Spain. Panregional advertising from advertisers in the U.S. and Europe targeting an immigrant population plays a significant role in Express News’s U.S. edition. Venezuela Al Día (25,000, Spanishlanguage), a weekly newspaper published in Miami targets the growing Venezuelan population there. Venezuelans in the U.S. have a relatively high purchasing power. Many wealthy Venezuelans arrived in the U.S. fleeing from the economic policies of Venezuelan president Hugo Chavez. Such is the Venezuelan community’s growth that the paper is rapidly expanding into other U.S. cities as well.

Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanicowned stores of the Katie neighborhood, which has a strong Venezuelan population. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx.

For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. USA Printing is printing the publication in Chicago and Houston. Corao says that the expansion should allow Venezuela Al Día to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.

> Luxury Market 

One seemingly inexhaustible market in South Florida is the luxury market. As Nicolas Ibarguen, publisher of business magazine Poder Enterprise, points out, Miami is home to 11 of the top 20 ZIP codes with high-income Hispanic households in the country. It is therefore no surprise that the city is home to various publications that specifically target this affluent segment. Ocean Drive Español is a luxury lifestyle publication that is geared toward affluent Latinos living in and around Miami. The publication is distributed through hotels, salons, doctor’s offices, real estate offices and other locations where affluent Hispanics are found. Approximately 18% of the magazines monthly distribution is homedelivered. About 60% of the magazine’s readers are Female, 89% are Latino or of Hispanic origin, and the average household income is around $175,000. Publisher Tatiana Angel tells Portada, “Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content and will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.”

Asked whether the publication is focusing more effort online, Angel says, “Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.” 

> Broadening horizons…

Poder, the magazine targeting the U.S. Hispanic and Latin American business elite, adjusted its strategy with new content and an expanded distribution this past summer when it changed it merged with Hispanic Enterprise and changed its name to Poder Enterprise. As part of the deal, the magazine boosted its circulation from 55,000 to 125,000. Hispanic Enterprise's distribution partnership with the U.S. Hispanic Chamber of Commerce continued, with Poder Enterprise being distributed in Hispanic Chambers of Commerce nationwide. The U.S. Hispanic Chamber of Commerce has a small revenue share in Poder Enterprise.
In addition, the magazine recently launched a Poder Miami edition. Publisher Nicolas Ibarguen tells Portada, “The edition for Miami only circulates in Miami. We have another edition for the rest of the US and we have local editions of Poder in Mexico and Colombia bi-weekly and in Chile a monthly, but each magazine has its own independent editorial team. Beginning next year, we are launching Peru, Argentina and Venezuela.” Poder Enterprise and Poder are published by Televisa Publishing and Page One Media is the company producing the content.

> New kid on the block…

“Our goal is to convey the authenticity of being Latin American: a cosmopolitan innovator who has become a key player at generating and propagating trends in our society’s domain,” says Nicolas Ramirez, Editor-in-chief of Level Magazine (15,000, Monthly, Spanish). “We want to emphasize that
attitude, that mindset, that language; and use it to inspire a community though even far from its motherland, has found a new home that can assure its lifestyle, its identity, its success.” When considered in its totality, with the diverse range of Florida Hispanics hailing from all over Latin America, and representing an infinite range of interests and backgrounds, one can easily say of Florida’s media market what one can of its Latin population. There’s a bit of everything—o mejor, hay de todo…


More than 50 Candidates were nominated for the 8 different Award Categories. Now is your time to vote for the best and brightest in Hispanic Advertising, Marketing and Media.

Each user can only vote one time in each category. The most voted individuals/projects win. The winners are announced at the Sixth Annual Hispanic Advertising and Media Conference in NYC, Sept. 20, 2012. If you didn’t get your ticket yet to this Must Attend Event, take advantage of the online sales promotion!

Start Voting!

TOP MARKETER TO HISPANIC AUDIENCES – NEW
– David Flynn, Marketing Director, Novamex
– Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS
– Fabian Castro, VP Multicultural Marketing, Universal Pictures
– Hector Vallejo, Multicultural Marketing Manager, Stanley Black and Decker
– Jacqueline Hernández, COO, Telemundo Media
– Mike Foley, Brand Manager, U.S. Hispanic and Exports, Post Foods
VOTE!

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

– AARP/AARP En español
– EC Hispanic Media
– GLR Networks / PRISA Radio
– Olympusat, Inc.
– RTVE
-Tapestry Partners
– Telemundo Media
– Terra
– UnitedHealthcare Latino Health Solutions
– Visit Florida

VOTE!

TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR
– Emilio C Sanchez, President – Editor-in-Chief, Voxxi
– Marla Skiko, SVP/Director of Digital Innovation, SMG Multicultural
– Martha de la Torre, President and CEO, El Clasificado
– Peter Blacker, EVP Digital Media at Telemundo
– Wally Sabria, SVP Social Media, The Axis Agency
VOTE!

TOP HISPANIC PRINT ADVERTISING CAMPAIGN AND EXECUTION
-Liberty Tax
– Maseca

VOTE!

TOP HISPANIC PRINT MEDIA INNOVATION
– Nexos Latinos Magazine
– Reporte Hispano, New Jersey
– Valassis Coupon Book

VOTE!

TOP HISPANIC ADVERTISING CAMPAIGN – NEW
– 100th Birthday of Oreo
– Fox Deportes- Ford-UEFA Champions League Sponsor
– Honey Bunches of Oats "Bonchecitos Positivos" by XL Alliance
– Metro PCS
– Universal Pictures' SAVAGES
– Western Union Thanks a Thousand Campaign

VOTE!


TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
– Lopez Negrete Communications – Dr. Seuss The Lorax

– McDonald's – d'Exposito and MocoSpace
– Porter Novelli Hispanic Marketing practice/ SOYJOY “Yo Soy” Paid Media Campaign
– Western Union “Thanks a Thousand Campaign”

VOTE!


TOP HISPANIC DIGITAL MEDIA INNOVATION
– EPMG
– Mamiverse.com
– Nexos Latinos Magazine
– Outbrain
– Terra Live Music
– VOXXI
– YaSabe's Mobile: Bilingual Local Search Applications for iPhone and Android

VOTE!


TOP PRINT MEDIA PROFESSIONAL OF THE YEAR

– Anita Grace/President Anita Grace Ad Execs
– Hugo Hernandez, Director of Marketing and Events, EC Hispanic Media
– Margaret Boller, President and Founder, Eclipse Marketing Services –publisher of Nexos Latinos Magazine
– Mike Cano, Director of Hispanic Media, NNN
VOTE!

Luis Miguel Messianu, Presidente y CCO de Alma DDB anunció el nombramiento de Diego Yurkievich como Vicepresidente Senior y Director Creativo Ejecutivo de la agencia.

Yurkievich, de nacionalidad argentina, trae a la agencia 20 años de experiencia internacional y estará a cargo del dinámico grupo creativo de Alma. Le reportará directamente a Messianu. Diego ha trabajado para agencias internacionales y nacionales de primer nivel, en Nueva York, Portland, Praga, Barcelona, Miami y su nativo Buenos Aires.

Diego llega a Alma DDB desde Global Hue, Nueva York, una agencia multicultural, donde fungía como Vicepresidente Senior y Director Creativo. Supervisaba entonces la creatividad para Verizon Wireless, Telecom Fios, el Departamento de Turismo de Bermuda, el Buró del Censo de EE.UU., el Festival Internacional de Cine Latino de NY, Subway, Jeep y Dodge.  

Su amplia y variada experiencia incluye haber trabajado para prestigiosas agencias como Wieden & Kennedy (Nike, Powerbar, Diet Coke); Kaspen, en Praga, República Checa, (Vodafone y Nike), Tandem DDB, Barcelona, España, (Audi) y, en el año 2004, dirigió la sucursal del Miami Ad School en San Francisco, California. Anteriormente trabajó como instructor publicitario de tiempo completo en el campus de Miami. Ha recibido premios en varios festivales, incluyendo un León en Cannes, el Grand Prix en FIAP y un oro en el Festival Internacional de Publicidad de Londres, entre muchos otros.

En su nuevo puesto, estará a cargo del departamento creativo de Alma, y será responsable de las campañas nacionales de importantes marcas del país, como McDonald's, State Farm, Clorox, Visit Florida, Florida Anti-Tobacco, Cricket y Perdue.

Además, Alma DDB anuncia también el nombramiento de Juan Diego Guzmán que se une al equipo como Director Creativo. Anteriormente Guzmán fue Director Creativo Asociado de Global Hue Detroit, donde trabajó para diferentes cuentas, como Jeep, Chrysler y Dodge.

Luis Miguel Messianu, Presidente y Chief Creative Officer de Alma DDB comentó: "Diego es una gran adición a nuestro equipo directivo. No sólo es muy talentoso, es también un líder carismático y un mentor. Estoy seguro que logrará sacar lo mejor del equipo creativo. Junto a Isaac Mizrahi, quien lleva en Alma 18 meses, como Vicepresidente Senior y Director de Gestión (quien llegó a la agencia proveniente de Sprint Nextel), me ayudarán a llevar a Alma a otra dimensión. Nuestra visión es consolidarnos como la fuente más influyente e innovadora de soluciones creativas para el negocio de nuestros clientes".

  • Mamas & Papas

UK parenting Superbrand, Mamas & Papas has selected Boston agency Mullen to launch the Brit-cool brand in the USA this autumn. The selection was made following a pitch process that began in February when the Mamas & Papas marketing team visited New York to meet with leading agencies from LA, Boston and New York.

  • Levi’s

Last year Levi's® Go Forth(TM) campaign laid out a challenge for consumers. This year, the Levi's® brand invites its Latino consumers to 'Go Forth' via the lens of "Norte a Sur: Una Ruta, 5 Experiencias" a TV journey and online platform.

A site was launched: http://www.norteasur5enruta.com/. Along with the main site, fans will be able to use their own Facebook and Twitter accounts to see status updates, engage in conversations.

  • Alma DDB

Omnicom's Alma DDB and OMD have teamed to win the Florida Department of Health's Tobacco Free Florida anti-smoking assignment after a review, per sources.
 
According to the state's RFP, the account is valued at $25 million for the first year, with provisions for "potential" 10 percent increases in the second and third years of the agreement. According to the RFP, the scope of work includes creative, buying and planning, public relations and digital.
 
The anti-smoking campaign is the second account the two shops have won from Florida recently. Last year, they were awarded duties for Visit Florida, the state's official tourism corporation.

  • Sensis

Rick Rinker has been appointed Director of Media, Dan Tuft is the new Account Supervisor and Cody Kennedy starts as Digital Coordinator. Read more here.

  • The Advertising Council

The Advertising Council and the Dollar General Literacy Foundation joined to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.

Created pro bono by DDB Chicago, the campaign includes television, radio, print, outdoor and online ads available in English and Spanish. The PSAs aim to reach men and women in their mid to late 20's who are high school dropouts.

The campaign shows viewers that "You can take the first step" and directs them to a toll free number 877-38-YOURGED and a new website, www.yourged.org, available in English and Spanish. The campaign also has a mobile component. Young adults can text 69222 from their cell phones and receive messages about the three literacy centers closest to them.

  • El Pueblo Inc.

El Pueblo Inc., a nonprofit advocacy organization for North Carolina Hispanics, is taking its message of safe driving to the airwaves. This month, the group began broadcasting radio spots aimed at educating Latinos about driving safety. The campaign was made possible by a $35,000 grant from State Farm Insurance and will run through the end of the year. The ads are mainly targeting men 18 to 30, the group most likely to drink and drive.

  • JC Penney

JC Penney has launched “New look. New year. Who knew!,” an integrated campaign for the 2010 Back-to-School season. This year’s campaign combines television, radio, digital, social and mobile. The campaign will highlight JCPenney’s assortment of private, exclusive and national brands.

JCPenney will also adapt its Back-to-School TV spot for the Hispanic market, with the spot premiering on Univision during JCPenney’s sponsorship of Premios Juventud and later during the Company’s sponsorship of Miss Universe.

  • Wendy's

The Bravo Group and Bromley Communications are the finalists in the pitch for Wendy's Hispanic business. The pitch is for all areas but planning and buying, which is handled by SMV42.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

If you are a Subscriber to the Directory login and access the Directory.

  • General Mills

General Mills Inc. unveiled a re-designed version of its successful, Spanish-language, lifestyle web site for women, QueRicaVida.com, at a Miami gala event attended by more than 100 Hispanic editors, reporters and bloggers from around the country. Read here an interview with Rodolfo Rodriguez, Multicultural Marketing Director at General Mills.

  • The California Lottery

The California Lottery has issued a request for proposals as it opens a review for its ad account, kicking off what is likely to be one of the most closely watched and hotly contested West Coast contests of the year.

The client spent $35 million on ads last year and nearly $100 million in major measured media from 2006-09, according to Nielsen. The contract now up for grabs will run for five years with a two-year extension option. The lottery's current lead creative partner, BBDO West in San Francisco, and its media shop, PHD in Los Angeles, both units of Omnicom Group, are expected to defend, the client said. The shops' contracts expire on Jan. 31, 2011. Reps at BBDO and PHD said their shops would participate.

Several other ad-related assignments, however, are not in review, including Hispanic chores (with Casanova Pendrill); Asian efforts (Time Advertising); African-American outreach (Muse Communications); and promotions (Alcone Marketing).

  • Bromley Communications

Bromley Communications, LLC announced the recent appointment of Lorena Cavazos as media buying director. Cavazos returns to Bromley after various stints at other U.S. Hispanic marketing agencies where she worked on major accounts such as Visa, Domino's Pizza and Wal-Mart.

  • Accentmarketing

Accent Alternative Art Space is a not-for-profit art initiative by advertising agency Accentmarketing. This creative piece of real estate is dedicated to non-commercially driven artwork by emerging and mid-career artists. “Essentially, we want to develop ideas that are outside of the mainstream scope of artists’ commercial galleries while harnessing local talent and culture.” said Cristina Ramos, Account Executive at Accentmarketing. Read the full story here.

  • Miami Tourism 

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. "We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more." he said.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an TV and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Prudential Financial

Prudential Financial (PRU 58.81, +0.62, +1.07%) is launching a new advertising campaign that highlights the company's strength and leadership in today's challenging financial marketplace.

The centerpiece of the campaign will be two new television commercials, called "Evolution" and "Headlines." The spots begun running on Sunday, June 13. They will appear on early morning shows, network news, prime-time syndicated shows, sports and targeted cable news and business channels. A Spanish-language ad will start running later in the summer.

The campaign also includes billboard ads, which began appearing in 15 major markets across the country yesterday, among them Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco. The ads highlight aspects of Prudential's leadership and the confidence our clients place in the company.

In addition, the company has secured home-plate signage during television broadcasts for eight Major League Baseball teams: the Chicago White Sox, Florida Marlins, Oakland A's, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals, Tampa Bay Rays and Texas Rangers. Prudential's signage will get a half inning of TV exposure per home and away game. Prudential will also have digital advertising on Major League Baseball's website for all 30 teams through the end of August and a co-branded presence with MLB on iPad applications and on mobile devices.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

  • Budweiser

Anheuser-Busch has launched an advertising and social media campaign last Friday for its beer brand Budweiser. The campaign revolves around “Bud United” – a reality TV program in tribute to the competition of the World Cup.

Bud United is a series that will follow 32 people living together under one roof in South Africa for the duration of the World Games. When a country is eliminated from the World Cup, so too will that particular fan be removed from the show also. The winner of the project will attend the trophy ceremonies of the World Cup on July 11 and will present the coveted trophy for man of the match sponsored by Budweiser.  Budweiser will also sponsor man of the match awards for each game played in the World Cup.

Budweiser has a dedicated YouTube page to air footage daily from the house.  Also included in the campaign is global TV commercials, search engine advertising, online displays, and social networks including Facebook and Twitter.  The campaign is the creation and production of Omnicom agencies DDB and Tribal DDB.

  • Starcom Mediavest Group

Starcom Mediavest Group España announced  the hiring of Miguel Ángel García, who formerly worked in Antena 3 Advertising. Miguel Angel Garcia is replacing Adrían García, who will be the new General Manager of Starcom Mediavest in Portugal.

  • Miami Tourism

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an Tv and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Gutenberg Networks

Gutenberg Networks, the print and media central production agency (owned by DDB), just started to operate in Spain. Pierre Saint-Joanis will be the President of the Madrid and Barcelona offices.  Gutenberg Networks also named named Ezequiel Triviño as Creative Business Solutions Officer.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

As part of a broader statewide initiative to access hitherto untapped markets, Florida's Walt Disney Co. is ramping-up its Hispanic marketing efforts. The move is seen as a response to lagging tourism figures that indicate new initiatives are needed to bolster visitor traffic.

There has even been talk among Disney executives of having Cinderella and Snow White learn and speak Spanish to bridge the communication barrier that might exist between the Orlando theme-park characters and the Spanish-speaking children that visit the park every year.

Disney has also enlisted the services of Miami's La Comunidad ad agency, whose other clients include Best Buy and Red Bull.

La Comunidad has already produced a Spanish-language television commercial for Disney, and is considering an expansion into print and online media.

The decision to target Hispanics is a logical one, given that travel among U.S. Hispanics is growing at a rate of 20% compared with 2% for the general market, according to a 2003 TIA report. That figure could be even higher at present.

In the past three years alone, the state-sponsored “Visit Florida” initiative has increased spending on Black and Hispanic markets from $750,000 to $1.4 million.

 Placed fifth in top 100 companies celebrated for exceptional workplace culture, ranks number two in the hospitality industry

ORLANDO, Fla.–(BUSINESS WIRE)–Hilton Grand Vacations Inc. (NYSE:HGV) has been named on Newsweek’s “Top 100 Most Loved Workplaces®list for the second year in a row for its success in creating a positive, inclusive and supportive workplace for team members. The company placed fifth on the list, second in the hospitality category and is the top-rated company for being the “Most Value Driven.”


“We’re always incredibly proud to be recognized for our commitment to creating the best possible work environment for our valued team members,” said Mark Wang, president and CEO at Hilton Grand Vacations. “This recognition underscores the importance of prioritizing our team members’ well-being and satisfaction at work. We have built a strong workforce that is united under the mission of ‘Putting People First,’ and this award is a testament to our purpose-driven culture.”

“It’s humbling to be surrounded by such an inspiring group of team members at HGV, which is something I never take for granted,” said Pablo Brizi, executive vice president, chief human resources officer & corporate affairs at Hilton Grand Vacations. “We’re proud to offer top-rated employee programs to support the health and happiness of our team members and are thankful to everyone at HGV for helping us earn this outstanding achievement.”

HGV has more than 14,000 team members across the U.S., Mexico, Europe and Asia-Pacific, and is committed to developing a healthy and robust pool of talent. The company provides initiatives designed to nurture the career paths of its team members through purposeful programs to help team members flourish throughout their journeys.

Through its people-first approach, HGV has successfully cultivated an inclusive, diverse and respectful company culture that provides team members with job satisfaction and growth opportunities. The company ensures that team members are empowered to reach their full potential both professionally and personally through many of the unique programs it provides. For example, HGV recently announced that team members can utilize a variety of medical, dental and vision benefits, as well as 401k options on the first day of employment.

Along with these recently expanded benefit offerings, HGV provides various flex-work options, discounted travel, a comprehensive adoption assistance benefit program, and a paid parental bonding leave program with 12 weeks of fully-paid leave for new and expecting parents. These industry-leading offerings solidify HGV’s standing as a premier workplace. HGV was recently listed among the top five companies in the “Giant companies 250+ employees” category on Orlando Business Journal’s 2022 “Best Places to Work” list and also received the prestigious Great Place to Work® certification earlier this year.

The Newsweek list results were created in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company, by surveying more than 1.4 million employees from businesses with workforces varying in size from 50 to more than 10,000.

To identify the top 100 companies for the Newsweek ranking, companies were evaluated and scored as follows: 35% of the initial score was based on employee survey responses; 25% was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed and Google; and 40% came from direct interviews with and written responses from company officials. Newsweek then conducted additional research into every company on the list, as well as the top runners up, to determine the final list of 100 companies and their ranking.

HGV’s Most Loved Workplace profile can be found on the Newsweek’s Official Certification Page. The full list of Newsweek’s Most Loved Workplaces in 2022 will be featured in the magazine’s October 14th print edition and is currently available online at mostlovedworkplace.com.

To view available openings at HGV, please visit hgv.com/careers.

Hilton Grand Vacations Inc.

Hilton Grand Vacations Inc. (NYSE:HGV) is recognized as a leading global timeshare company. With headquarters in Orlando, Florida, Hilton Grand Vacations develops, markets and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. As one of Hilton’s 18 premier brands, Hilton Grand Vacations has a reputation for delivering a consistently exceptional standard of service, and unforgettable vacation experiences for guests and more than 720,000 owners. Membership with the Company provides best-in-class programs, exclusive services and maximum flexibility for our Members around the world. For more information, visit www.hiltongrandvacations.com.

About Newsweek

Newsweek is the modern global digital news organization built around the iconic, over 85-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

About Best Practice Institute

Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces® produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees.

For more information on how to apply to become a certified Most Loved Workplace in 2023, go to: http://www.mostlovedworkplace.com.

Contacts

Lauren George

407-613-8431

lauren.george@hgv.com

  • American Oncology Network (AON) is a rapidly growing network of community-based oncology practices
  • The proposed transaction values the combined company at a pro forma enterprise value of approximately $500 million

FORT MYERS, Fla. & LOS ANGELES–(BUSINESS WIRE)–American Oncology Network (“AON” or the “Company”), a rapidly growing network of community-based oncology practices, and Digital Transformation Opportunities Corp. (Nasdaq: DTOC) (“DTOC”), a special purpose acquisition company focused on the healthcare industry, today announced that they have entered into a definitive business combination agreement pursuant to which AON will become a public company (the “Business Combination”). Upon completion of the Business Combination, the combined company expects to be listed on Nasdaq.

Headquartered in Fort Myers, Florida, AON has grown significantly since it commenced operations in late 2018. The Company’s robust platform provides oncology practices with comprehensive support, access to revenue-diversifying adjacent services, and practice management expertise to empower physicians to make cancer care better. AON offers an innovative model of physician-led, community-based oncology management. With access to care-enhancing patient services (such as a centralized specialty pharmacy, diagnostics, pathology, as well as a fully integrated technology platform anchored by an oncology-specific electronic medical record system), a care management team and a variety of financial assistance programs, an alliance with AON ensures that patients’ experiences will be at the very pinnacle of cancer care today.

AON commenced operations in September 2018 and was founded by a senior leadership team who previously worked together and who have deep sector expertise within oncology. Since 2019, AON has generated compounded annual revenue growth of more than 60% through June 2022 and now generates more than $1 billion in annual revenue and operates profitably. AON’s platform currently includes 107 physicians and 24 practices across 71 locations in 18 states.

AON is well-positioned to continue growing driven by: (i) a fragmented and growing oncology industry with oncology medicine spend forecasted to grow at a 12% long-term CAGR, according to BCC Research; (ii) the ability to support the growth of AON’s physician partners through scaling ancillary services, such as clinical trials and dispensing of over 99% of oral oncolytics through AON’s specialty pharmacy, and introducing new service offerings; (iii) expanding AON’s existing service offering to address the broader oncology market; and (iv) growing the number of physician partners within AON’s network through both organic growth at existing practices as well as adding new practices.

Upon the closing of the Business Combination, AON’s senior leadership team will continue to serve in their current roles. The combined company will be led by AON’s Chief Executive Officer Todd Schonherz, President and Chief Development Officer Brad Prechtl, Chief Financial Officer David Gould, and Chief Medical Officer Dr. Fred Divers. AON’s existing board, which is composed of practicing medical oncologists, is expected to remain in place and will be joined by additional members affiliated with DTOC.

Management and Board of Directors’ Comments

Todd Schonherz, AON CEO, stated: “This transaction represents the next step in AON’s journey to become the leading platform for community-based oncology practices. Since launching the AON platform in 2018, we’ve been able to drive consistently strong growth by providing our physician partners with a strong suite of practice management tools and ancillary services as well as access to the financial benefits associated with being integrated with a scaled platform. We are excited to use the growth capital and partnership with the DTOC team to continue investing in technology and services that will support our physician partners and enhance the value proposition of AON.”

Kevin Nazemi, DTOC CEO, stated: “We are excited to partner with AON and believe that the Company is well-positioned to continue to build on its strong growth track record. We look forward to supporting AON as it continues to bring its services to more physician partnerships. We launched DTOC with the commitment to our investors to partner with a high growth platform that was leveraging technology to drive improvement within the healthcare industry and we couldn’t be more excited to fulfill that commitment today through our partnership with AON.”

Dr. Stephen “Fred” Divers, AON Chief Medical Officer, added: “AON was founded with the mission of providing community-based oncology practices with a platform that can support robust practice growth and deliver patient-centric care. We believe that the DTOC partnership will further enhance AON’s platform, allowing our physician partners to continue growing and thriving as part of our network. We look forward to continuing to grow our network of physician partners and supporting them with our physician practice management platform.”

Details of the Business Combination

Under the terms of the definitive business combination agreement, the proposed Business Combination values the combined company at a pro forma enterprise value of approximately $500 million. Existing AON equity holders will roll 100% of their equity in AON. DTOC’s sponsor has agreed to subject its shares in the combined company to lock-up restrictions and various earnout thresholds.

The proposed Business Combination, which has been approved by DTOC’s board of directors and AON’s board of managers and members, is expected to close in the first half of 2023. The closing of the proposed Business Combination is subject to approval by DTOC’s stockholders and other customary closing conditions, including any applicable regulatory approvals.

The description of the proposed Business Combination contained herein is only a summary and is qualified in its entirety by reference to the definitive agreement relating to the Business Combination, a copy of which will be filed by DTOC with the Securities and Exchange Commission (“SEC”) as an exhibit to a Current Report on Form 8-K, which can be accessed through the SEC’s website at www.sec.gov.

Advisors

Paul Hastings LLP is serving as legal advisor to DTOC. Woolery & Co. PLLC and Dentons US LLP are serving as legal advisors to AON.

About AON

The American Oncology Network, LLC (AON) is an alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of community oncology. Launched in 2018, the rapidly expanding AON network represents 107 physicians practicing across 18 states. The executive management team of AON encompasses members with an average of more than three decades of oncology practice management experience, enabling physicians to focus on what matters most — providing the highest quality care for patients. Learn more at www.aoncology.com.

About DTOC

Digital Transformation Opportunities Corp. is a blank check company, led by Kevin Nazemi, former Co-Founder and Co-CEO of Oscar Health, formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. DTOC’s Board of Directors includes Kevin Nazemi, Brad Fluegel (former Chief Strategy Officer of Walgreens and Anthem), Jim Moffatt (Former Vice Chairman and Global CEO of Deloitte Consulting), and Heather Zynczak (Former Chief Marketing Officer of Pluralsight and Domo). DTOC is focused on businesses operating in the healthcare industry. To learn more about Digital Transformation Opportunities Corp., visit www.dtocorp.com.

Important Information about the Transaction and Where to Find It

In connection with the proposed Business Combination, DTOC intends to file with the SEC a proxy statement, which will be mailed (if and when available) to all DTOC stockholders once definitive (the “Proxy Statement”), which will be distributed to holders of shares of DTOC common stock in connection with DTOC’s solicitation of proxies for the vote by DTOC stockholders with respect to the Business Combination as well as other matters as may be described in the Proxy Statement. DTOC STOCKHOLDERS AND OTHER INTERESTED PERSONS ARE ADVISED TO READ, WHEN AVAILABLE, THE PROXY STATEMENT AND OTHER DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED BUSINESS COMBINATION, AS THESE MATERIALS WILL CONTAIN IMPORTANT INFORMATION ABOUT DTOC, AON AND THE PROPOSED BUSINESS COMBINATION. This press release does not contain all the information that should be considered concerning the proposed Business Combination and is not intended to form the basis of any investment decision or any other decision in respect of the Business Combination. When available, the Proxy Statement and other relevant materials for the proposed Business Combination will be mailed to stockholders of DTOC as of a record date to be established for voting on the proposed Business Combination. DTOC stockholders will also be able to obtain copies of the definitive proxy statement and other documents filed with the SEC, without charge, once available, at the SEC’s website at www.sec.gov.

Participants in the Solicitation

DTOC and its directors and executive officers may be deemed participants in the solicitation of proxies from DTOC’s stockholders with respect to the proposed Business Combination. A list of the names of those directors and executive officers and a description of their interests in DTOC is contained in DTOC’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, which was filed with the SEC on April 13, 2022 and is available free of charge at the SEC’s website at www.sec.gov. Additional information regarding the interests of such participants will be contained in the Proxy Statement for the proposed Business Combination.

AON and its directors and executive officers may also be deemed to be participants in the solicitation of proxies from the stockholders of DTOC in connection with the proposed Business Combination. A list of the names of such directors and executive officers and information regarding their interests in the proposed Business Combination will be included in the Proxy Statement for the proposed Business Combination.

Forward-Looking Statements

Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of DTOC or AON. For example, projections of future revenue and other metrics are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by DTOC and its management, and AON and its management, as the case may be, are inherently uncertain and are inherently subject to risks, variability and contingencies, many of which are beyond DTOC’s and AON’s control. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) DTOC’s ability to complete the Business Combination and to raise additional capital; (2) the outcome of any legal proceedings that may be instituted against DTOC, the combined company or others following the announcement of the Business Combination and any definitive agreements with respect thereto; (3) the inability to complete the Business Combination due to the failure to obtain approval of the stockholders of DTOC, to obtain financing to complete the Business Combination, or to satisfy other conditions to closing; (4) the amount of redemption requests made by DTOC’s public stockholders; (5) changes to the proposed structure of the Business Combination that may be required or appropriate as a result of applicable laws or regulations or as a condition to obtaining regulatory approval of the Business Combination; (6) the ability to meet stock exchange listing standards following the consummation of the Business Combination; (7) the risk that the Business Combination disrupts current plans and operations of AON as a result of the announcement and consummation of the Business Combination; (8) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably, maintain key relationships and retain its management and key employees; (9) costs related to the Business Combination; (10) changes in applicable laws or regulations; (11) the possibility that AON or the combined company may be adversely affected by other economic, business, and/or competitive factors; (12) AON’s estimates of expenses and profitability; (13) the failure to realize anticipated pro forma results or projections and underlying assumptions; and (14) other risks and uncertainties set forth in the section entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in DTOC’s Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC on April 13, 2022 and DTOC’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2022 filed with the SEC on May 17, 2022, in the Proxy Statement relating to the Business Combination to be filed with the SEC, and in subsequent filings with the SEC. DTOC and AON caution that the foregoing list of factors is not exclusive or exhaustive and investors should not place undue reliance upon any forward-looking statements, including projections, which speak only as of the date made. If any of these risks materialize or DTOC’s or AON’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that neither DTOC nor AON presently know or that DTOC and AON currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect DTOC’s and AON’s expectations, plans or forecasts of future events and views as of the date of this communication. DTOC and AON anticipate that subsequent events and developments will cause DTOC’s and AON’s assessments to change. However, while DTOC may elect to update these forward-looking statements at some point in the future, DTOC and AON specifically disclaim any obligation to do so, unless required by applicable law. These forward-looking statements should not be relied upon as representing DTOC’s or AON’s assessments as of any date subsequent to the date of this communication. Neither DTOC nor AON gives any assurance that AON or DTOC will achieve its expectations. Accordingly, undue reliance should not be placed upon the forward-looking statements.

No Offer or Solicitation

This press release shall not constitute a solicitation of a proxy, consent or authorization with respect to any securities or in respect of the Business Combination. This press release shall also not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any states or jurisdictions in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act or an exemption therefrom.

References to Websites in this Press Release

The information contained on, or that may be accessed through, the websites referenced in this press release is not incorporated by reference into, and is not a part of, this press release.

Contacts

For AON:

David Gould, Chief Financial Officer

David.Gould@aoncology.com

For DTOC:

Kyle Francis, Chief Financial Officer

kyle@dtocorp.com

Nation’s Largest Hispanic Educational Media Company Unveils Initiative Encompassing Television Programming, Digital Content, and Community Outreach to Drive Interest in Space-Related Careers among Hispanics

BROOKLYN, N.Y.–(BUSINESS WIRE)–HITN-TV, the nation’s leading Spanish-language media source for educational and cultural programming, announced today that it will join the global event World Space Week 2022 from Oct. 4-10, 2022 (www.hitn.tv/spaceweek/) in benefit of the Hispanic youth in the United States. HITN will offer a slate of space-themed content through its television, digital, and community outreach initiatives. The programming will be available to 40 million homes nationwide through HITN-TV, as well as on its TV-everywhere app HITN GO.

Taking part in World Space Week 2022 deeply aligns with HITN’s mission to advance the educational, cultural, and socioeconomic aspirations of U.S. Hispanics. The objective is to inspire younger generations of Latinos to explore science and technology careers by making space-focused content and information for families entertaining and accessible.

Pew Research found that even though Hispanic adults make up 17 percent of the U.S. workforce, they hold only 8 percent of available jobs in STEM fields. Guillermo Sierra, Head of Television and Digital Services for HITN, said, “Addressing the need for increased awareness about opportunities and careers in the field of space fueled HITN’s desire to actively participate in World Space Week. By showcasing the wonders of space and the science driving exploration, we provide Hispanics with a better understanding of career paths and opportunities in space-related fields – many of which take place here on Earth.”

HITN’s World Space Week initiatives are designed to ignite curiosity and give families a starting point for meaningful conversations about involvement in fields related to space.

Coordinated by the World Space Week Association (WSWA), with the support of the United Nations, World Space Week is a global initiative with more than 20 years in existence serving as an international celebration of the contributions that science and technology have made for the betterment of the human condition. In 2021, more than 6,000 events were organized in over 96 countries.

The special programming lineup for HITN-TV and HITN GO for World Space Week includes:

  • The Sun: Inferno in the Sky (Tuesday, Oct. 4, 7 p.m. ET / 4 p.m. PT & 11 p.m. ET/PT; Monday, Oct. 10, 7 p.m. ET / 4 p.m. PT & 11 p.m. ET/PT): presents the latest developments in solar science, including sun storms and their impact on Earth’s climate and electrical systems.
  • The Moon: Our Gateway to the Universe (Wednesday, Oct. 5, 7 p.m. ET / 4 p.m. PT & 11 p.m. ET/PT): explores the most recent and most spectacular scientific breakthroughs that are shedding light on the Moon’s most enduring mysteries.
  • Mission 50-51–From ISS to Mars: Space, the Future of the Earth (Thursday, Oct. 6, 7 p.m. ET / 4 p.m. PT & 11 p.m. ET/PT; Saturday, Oct. 8, 10 p.m. ET/PT): highlights the high-speed experiments and explorations conducted by the international Space Station scientists in preparation for future extended missions such as the one whose destination is Mars.
  • Zenith: Advances in Space Explorations: The Earth & the Future (Friday, Oct. 7, 7 p.m. ET / 4 p.m. PT & 11 p.m. ET/PT; Sunday, Oct. 9, 10 p.m. ET/PT): focuses on the exponential advances being made in space-based research and the technology powering new discoveries.
  • Make it to the Moon: The Unsung Heroes of the Apollo (Saturday, Oct. 8, 8 p.m. ET/PT): a two-part documentary that highlights the scientists and engineers who made the Apollo missions possible through their innovation, sacrifice and spirit.
  • Super Smash (Sunday, Oct. 9, 9 p.m. ET/PT): highlights the growing problem of space trash (debris from orbits, missiles and satellites) and how it affects the success of space-related research. The program also covers ingenious inventions that may be able to clear space trash and make space missions safer.

Acclaimed biologist and conservationist Rosa Vásquez Espinoza will host HITN’s World Space Week shows. Vasquez is the founder of MicroAmazon, a multi-disciplinary project focused on exploring the still-unknown universe of extreme natural environments. Her inclusion provides aspiring Hispanic scientists with another role model as they learn about career paths and educational options to further their potential STEM careers.

“During this special programming series, it’s HITN’s goal to take viewers somewhere they’ve never been before and open their eyes to all that’s possible,” said Erika Vogt-Lowell, Director of Programming and Acquisitions for HITN. “Having Rosa Vásquez Espinoza aboard for World Space Week provides the added benefit of representation, as we showcase the success of a Hispanic female scientist for the many future scientists tuning in to our space week programming.”

As part of its community outreach efforts for World Space Week, HITN will host webinars moderated by Rosa Vásquez Espinoza, featuring international experts discussing exciting topics such as aerospace missions, climate change, careers in science, technology, engineering, and mathematics and their impact on our community, among others. Middle schools and high schools are invited to join the one-hour webinars and participate in the Q&A sessions specifically created for their students. Schools can register at https://hitn.tv/spaceweek/webinars/.

  • The English-language webinar will take place on Thursday, Oct. 6, 2022 at 10 a.m. ET. Expert panelists include: Antonia Jaramillo (Public Affairs Specialist at NASA); Lili Villarreal (EGS Operations Flow Manager at NASA); and Paula do Vale Pereira (Assistant Professor of Space Systems and Aerospace Engineering at Florida Institute of Technology).
  • The Spanish-language webinar will take place on Friday, Oct. 7, 2022 at 10 a.m. ET. Expert panelists include: Sasha Sims (EGS Chief of Staff at NASA); Tomás Ahumada (Scientist, PhD Astronomy); Luis Henry Quiroga-Núñez, (Assistant Professor of Astrophysics in the Department of Aerospace, Physics and Space Sciences at the Florida Institute of Technology).

World Space Week is intended to be an educational experience about space and science for everyone, including the youngest members of the family. HITN will be extending this initiative to EDYE, its premium SVOD service designed for preschool children, available in both the United States and Latin America (www.edye.com). A variety of episodes from several world-renowned series featuring space-related content will be made available to all platform users during the week of Oct. 4-10, along with an educational guide for parents that can be used to spark conversations with their children about the fascinating world of space and beyond.

For full details about HITN’s World Space Week initiatives, please visit www.hitn.tv/spaceweek/.

About HITN-TV

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million homes in the United States and Puerto Rico through DIRECTV, AT&T U-verse, AT&T TV, DISH Network, Verizon FiOS TV, Comcast Xfinity, Charter Spectrum, Mediacom, CenturyLink, Prism and Altice, Liberty Cable & Claro (Puerto Rico). Download the “HITN GO” Everywhere app available on Apple, Android, Apple TV, and Roku® with a wired subscription. For more information, visit: www.hitn.org and follow @HITNtv on social platforms.

Contacts

Yaneiza Echezarraga / 305-310-0913

yaneiza@twinmindsmedia.com

Event to be held in Orlando, Florida, January 9-11, 2023

NEW YORK–(BUSINESS WIRE)–ICR, a leading strategic communications and advisory firm, today announced dates and initial sponsors for the 25th anniversary ICR Conference, one of the largest growth company investment conferences of the year.

After two years in a virtual environment, the annual conference will take place January 9-11, 2023 at the Grand Lakes Resort in Orlando, Florida – home to the JW Marriott and Ritz-Carlton hotels. Publicly held companies will present on Monday, January 9th and Tuesday, January 10th, with Private Company Day: Next Generation Growth presentations held on Wednesday, January 11th.

For the last two and a half decades, the ICR Conference has brought together more than 2,500 attendees, including the management teams of more than 250 premier public and private growth companies, institutional investors, sell-side research analysts, private equity professionals, sponsoring investment banks and select media each year, to network, discuss industry trends and share their strategies. The three-day event is also filled with insightful panels on important industry topics, dynamic speakers, brand activations, evening receptions and thousands of meetings with key stakeholders.

“The 25th anniversary ICR Conference promises to deliver an unparalleled experience for exchanging ideas, making meaningful connections and building lasting relationships,” said Tom Ryan, Chief Executive Officer, ICR. “Following two years of virtual conferences, we couldn’t be more excited to kick off 2023 back in Orlando where growth company leaders, the investment community and media will gather to share insights and strategies for the year ahead.”

Ryan continued, “We want to thank our dedicated sponsors who support our annual conference and recognize the unique value it provides. We would not be able to do so without them and we look forward to making the 25th ICR Conference the best one yet.”

ICR is pleased to announce that its initial sponsors in 2023 will include Alice Elliott, Baird, Barclays, Bank of America, BMO, BTIG, Canaccord, CrossCountry Consulting, DA Davidson, Deutsche Bank, Fitch Ratings, Guggenheim, JP Morgan, KeyBanc, Latham & Watkins, LogicSource, Morgan Stanley, Piper Sandler, Raymond James, RBC, RSM, Rothschild, Stephens, Stifel, Telsey Advisory, Truist, UBS, Wells Fargo, William Blair and Vinson & Elkins.

The event is by invitation only. To request an invitation to attend or present at the 2023 ICR Conference, please visit https://icrconference.com/contact/request-invitation/.

About ICR

Established in 1998, ICR partners with its clients to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to approximately 1,000 clients across more than 20 industry groups. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore and Beijing. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.

Contacts

info@icrconference.com

COCONUT CREEK, Fla.–(BUSINESS WIRE)–Site Impact, a company providing multi-channel direct marketing solutions, announced the promotion of current Chief Technology Officer, Vinu Nagapoollay to Chief Product Officer effective September 29, 2022, while also joining company Chairman Brandon Rosen, and CEO Jennifer Gressman as a partner in the business.

Vinu joined Site Impact back in 2013 as the companies Chief Technology Officer. During that time, he took over the technical, development, and fulfillment teams. This allowed him to architect and build systems to help manage fulfillment needs, which helped grow the business revenues by 40%.

As Chief Product officer Mr. Nagapoollay will be responsible for developing a vision and setting the strategic direction of the product which aligns with customer needs, business growth, and overall technology strategy. He will own and drive the whole product lifecycle from design to launch, developing cross functional partnerships and defining product requirements and roadmaps including things as feasibility, time, cost, and impact along the way.

“Vinu has been an invaluable asset to Site Impact for the past nine years. He has a deep understanding of our customer’s needs and has been a great mentor to our product teams. We have no doubt he will succeed in this role working cross-functionally with the Engineering, Operations and Marketing teams to develop products that will push our customers to the forefront,” says Jennifer Gressman, CEO of Site Impact.

For this role, Vinu says he will, “take a data driven approach to enhance product performance and engagement.”

About Site Impact:

Site Impact specializes in multi-channel direct marketing services. Their goal is to achieve measurable results for their clients ranging from Fortune 500 corporations, locally owned and operated small businesses, as well as advertising agencies who use their private label services.

Site Impact’s team is comprised of industry and digital. marketing leaders who play a key role in the company’s culture and our continued growth and success. Two years in a row, we have been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive three years awarded as a “Top Workplace” by the Sun-Sentinel.

Site Impact recently expanded with the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd.

For more information about Site Impact, visit https://siteimpact.com/.

Contacts

Sara Mendez

Chief Marketing Officer for Site Impact

Sara.mendez@siteimpact.com

Healthcare marketing that works is critical as the healthcare market in the United States faces continuous challenges. The situation has only worsened since the pandemic, exposing the ailments of the system which are suffered more intensely by the sector of the Hispanic population that does not have health insurance. Portada interviewed healthcare-expert Enrique Zamora, founder and director of Belén Medical Centers, about what is to be done.

With marketing for 2023 healthcare enrollment in full swing, it is time to revisit effective healthcare marketing strategies. Actionable strategies are needed for the Hispanic community, Zamora claims. “Hispanics, like other ethnic groups, can have access to medical insurance in a variety of ways. It is imperative that Hispanics become fully educated on the availability and access to the various insurance plans in our country. Employment in companies that offer insurance as a benefit can greatly enhance access to coverage. Therefore, Hispanics should be educated as to the various employment opportunities available to them and the type of coverage they offer. Therefore, we must encourage Hispanics to attend job fairs, corporate events and to participate in the business life of their communities,” explains Enrique Zamora, founder and director of Belén Medical Centers.

We must encourage Hispanics to attend job fairs, corporate events and to participate in the business life of their communities.

In addition, Zamora recommends that Hispanics understand and participate in the ACA (Obama Care) and take advantage of the subsidies that may be available to them. “As business leaders we can help them by providing access to accurate and timely information. The information is available; we must disseminate it in Spanish and in the media that is geared to the Hispanic market,” he adds. Part of the responsibility falls under insurers and healthcare companies, which should market ACA enrollment focusing also on the Hispanic market.

Companies should adapt their healthcare marketing campaigns to the local communities they serve.

Healthcare Marketing:  Adapt Campaigns to Local Communities

As in most marketing strategies and executions, to take into account local factors and intricacies is paramount for success. “Companies should adapt their healthcare marketing campaigns to the local communities they serve. Hispanics are a diverse group. They come from different nations with different cultures and customs. Marketing should be designed to create trust in the product and should include the values of each community,” Zamora maintains.

Use spokespeople that that are recognizable to each community. 

“One approach that can be used is to tailor the message using spokespeople that are recognizable to each community. Healthcare marketing in Arizona may be different than in South Florida. Building trust will certainly increase enrollment in the ACA.”

An Immigrant and Pioneer Who Started Several Healthcare Companies  

Enrique Zamora recognitionEnrique Zamora is an immigrant who has turned his beginnings into a true American success story. He has started several healthcare companies, including Belén Medical Centers, which in 2019 became part of the publicly traded Cano Health. In the last year alone, Zamora received several recognitions from the community, including an award for outstanding contributions to the Willy Chirino Foundation; a proclamation from Miami-Dade County for your community service; and the official designation of July 11 as the City of Sweetwater’s Enrique Zamora Day.

 

Check Out: Interview with L.A. Care’s Alex Gallego 

COCONUT CREEK, Fla.–(BUSINESS WIRE)–Site Impact, a company providing multi-channel direct marketing solutions, announced today the appointment of Jordan Siegel, CPA, MBA as Chief Financial Officer. Mr. Siegel will be responsible for the overall financial management, planning, reporting, and human resource functions for Site Impact.

Mr. Siegel joins Site Impact from Wetherill Associates, Inc. where, since 2017, he has served as Chief Financial Officer transforming the family-run company to a professionally managed organization. Jordan has spent over 25 years in financial leadership roles in both the pharmaceuticals and automotive aftermarket industries, working for companies such as IVAX Corporation, Nabi Biopharmaceuticals and Biotest Pharmaceuticals Corporation. Jordan has a Master of Business Administration in Finance and a Bachelor of Business in Accounting from Florida Atlantic University and is a Certified Public Accountant.

Site Impact CEO, Jennifer Gressman said, “Jordan Siegel comes with a superior track record of delivering results and creating value. After a rigorous search process, I’m excited to welcome Jordan to Site Impact. He is a high-impact executive who brings a compelling blend of strategic and capital allocation discipline, well-honed operating skills, and transformational leadership abilities. He will be the perfect addition to our expanding team.”

About Site Impact:

Site Impact specializes in multi-channel direct marketing services. Their goal is to achieve measurable results for their clients ranging from Fortune 500 corporations, locally owned and operated small businesses, as well as advertising agencies who use their private label services.

Site Impact’s team is comprised of industry and digital marketing leaders who play a key role in the company’s culture and our continued growth and success. Two years in a row, we have been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive three years awarded as a “Top Workplace” by the Sun-Sentinel.

Site Impact recently expanded with the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd.

For more information about Site Impact, visit https://siteimpact.com/.

Contacts

Sara Mendez

Chief Marketing Officer for Site Impact

Sara.mendez@siteimpact.com

Get our e-letters packed with news and intelligence!