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  • ID Media-Ken Cervantes

Ken Cervantes was appointed VP, Account Director on Johnson&Johnson. Most recently he was VP, Group Media Director at Starcom Mediavest Group. ID Media handles media planning and buying for many Fortune 500 as well as up-and-coming/entrepreneurial brands including: American Express, Johnson & Johnson, Nationwide, Verizon, LivingSocial.com, Intuit, Match.com,  The ones with a  strong multicultural component, are American Express, Nationwide and Blue Cross and Blue Shield of Florida. These brands are part of ID Media´s multicultural"Long-Tail" initiative–in which ID Media buys across  a network of highly relevant multicultural media sites.

  • Todobebe – Walmart

Todobebé announced the launch of local community fairs at Walmart stores dedicated to moms and families expecting and raising children 0 to 5 years old.

  • Susan G. Komen – Cure

Susan G. Komen for the Cure, the world's leading breast cancer organization.

  • Casanova Pendrill – Fun da-middles

Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside.

Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.  

Bromley will be responsible for creating and launching an integrated Hispanic platform that will resonate with Latinas across the United States. Elements will include public service campaigns, community outreach and media relations. The concept was previewed with Susan G. Komen for the Cure multi-cultural advisors and affiliates last week in Fort Worth as part of the Komen National Leadership Conference and Partner Summit.

• Perry Ellis International – La Comunidad
Perry Ellis International announced the appointment of La Comunidad, a global independent advertising agency, as its new full-service agency of record for Original Penguin by Munsingwear after a review amongst other digital agencies. Read full article Perry Ellis International Appoints La Comunidad as Full-Service Agency of Record.

•  Susan G. Komen – Bromley Communications
Bromley Communications was selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. Read full article Susan G. Komen Selects Bromley to Lead First Ever National Hispanic Marketing Initiatives.

• Cine Las Americas – Latin Works
Austin, TX-based LatinWorks this weekend launched the television portion of its multi-media campaign to pitch the 2011 edition of Cine Las Américas. The campaign also includes radio, online and print media. For more detailed information read tomorrow’s Best Practices-Marketing to Hispanics Regular Feature.

• AT&T
AT&T*
announced the launch of a new Spanish-language advertising campaign featuring Latin GRAMMY and GRAMMY(R) award winning artist, Natalia Jimenez, to showcase the power of staying connected. The high-energy TV spot features a performance by Jimenez — so close and clear that everyone gathers around to join in the experience created by her music — while at the same time it highlights the power of staying connected to the information, content and services that customers want through AT&T's latest High Speed Internet offerings. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer.”

• Iowa Credit Union League- Veridian Credit Union -Bankers Trust

Iowa Credit Unions and banks are targeting the States more than 150,000 Latinos, the Des Moines Register reports. Credit Union Veridian sponsors the 37-team International Soccer League, which is largely Hispanic. Bankers Trust, the state's largest Iowa-chartered bank, launched an initiative a year ago to attract Hispanic business and has doubled its goals for new accounts, said Alex Orozco, a Bankers Trust vice president who's heading the initiative.

• State Farm.
State Farm launched State Farm Latino, a new social networking page for Latinos on Facebook
"Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice," said Tim Van Hoof, State Farm director of marketing.
To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominees, presenters, and performers leading up to the Latin Billboard Awards on April 28th.  This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.

Get access to the Corporate Marketers and Media Buyers cited above and with Portada’s Interactive online directory,  detailed contact information of more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics.

If you are a Subscriber to the Directory of Hispanic Media Buyers and Corporate Marketers login and access the directory 

Acquire detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

• Perry Ellis International – La Comunidad
Perry Ellis International announced the appointment of La Comunidad, a global independent advertising agency, as its new full-service agency of record for Original Penguin by Munsingwear after a review amongst other digital agencies. Read full article Perry Ellis International Appoints La Comunidad as Full-Service Agency of Record.

•  Susan G. Komen – Bromley Communications
Bromley Communications was selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. Read full article Susan G. Komen Selects Bromley to Lead First Ever National Hispanic Marketing Initiatives.

• Cine Las Americas – Latin Works
Austin, TX-based LatinWorks this weekend launched the television portion of its multi-media campaign to pitch the 2011 edition of Cine Las Américas. The campaign also includes radio, online and print media. For more detailed information read tomorrow’s Best Practices-Marketing to Hispanics Regular Feature.

• AT&T
AT&T*
announced the launch of a new Spanish-language advertising campaign featuring Latin GRAMMY and GRAMMY(R) award winning artist, Natalia Jimenez, to showcase the power of staying connected. The high-energy TV spot features a performance by Jimenez — so close and clear that everyone gathers around to join in the experience created by her music — while at the same time it highlights the power of staying connected to the information, content and services that customers want through AT&T's latest High Speed Internet offerings. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer.”

• Iowa Credit Union League- Veridian Credit Union -Bankers Trust

Iowa Credit Unions and banks are targeting the States more than 150,000 Latinos, the Des Moines Register reports. Credit Union Veridian sponsors the 37-team International Soccer League, which is largely Hispanic. Bankers Trust, the state's largest Iowa-chartered bank, launched an initiative a year ago to attract Hispanic business and has doubled its goals for new accounts, said Alex Orozco, a Bankers Trust vice president who's heading the initiative.

• State Farm.
State Farm launched State Farm Latino, a new social networking page for Latinos on Facebook "Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice," said Tim Van Hoof, State Farm director of marketing.
To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominees, presenters, and performers leading up to the Latin Billboard Awards on April 28th.  This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.

Get access to the Corporate Marketers and Media Buyers cited above and with Portada’s Interactive online directory,  detailed contact information of more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics.

If you are a Subscriber to the Directory of Hispanic Media Buyers and Corporate Marketers login and access the directory 

Acquire detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

• Perry Ellis International – La Comunidad
Perry Ellis International announced the appointment of La Comunidad, a global independent advertising agency, as its new full-service agency of record for Original Penguin by Munsingwear after a review amongst other digital agencies. Read full article Perry Ellis International Appoints La Comunidad as Full-Service Agency of Record.

•  Susan G. Komen – Bromley Communications
Bromley Communications was selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. Read full article Susan G. Komen Selects Bromley to Lead First Ever National Hispanic Marketing Initiatives.

• Cine Las Americas – Latin Works
Austin, TX-based LatinWorks this weekend launched the television portion of its multi-media campaign to pitch the 2011 edition of Cine Las Américas. The campaign also includes radio, online and print media. For more detailed information read tomorrow’s Best Practices-Marketing to Hispanics Regular Feature.

• AT&T
AT&T*
announced the launch of a new Spanish-language advertising campaign featuring Latin GRAMMY and GRAMMY(R) award winning artist, Natalia Jimenez, to showcase the power of staying connected. The high-energy TV spot features a performance by Jimenez — so close and clear that everyone gathers around to join in the experience created by her music — while at the same time it highlights the power of staying connected to the information, content and services that customers want through AT&T's latest High Speed Internet offerings. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer.”

• Iowa Credit Union League- Veridian Credit Union -Bankers Trust

Iowa Credit Unions and banks are targeting the States more than 150,000 Latinos, the Des Moines Register reports. Credit Union Veridian sponsors the 37-team International Soccer League, which is largely Hispanic. Bankers Trust, the state's largest Iowa-chartered bank, launched an initiative a year ago to attract Hispanic business and has doubled its goals for new accounts, said Alex Orozco, a Bankers Trust vice president who's heading the initiative.

• State Farm.
State Farm launched State Farm Latino, a new social networking page for Latinos on Facebook "Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice," said Tim Van Hoof, State Farm director of marketing.
To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominees, presenters, and performers leading up to the Latin Billboard Awards on April 28th.  This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.

Get access to the Corporate Marketers and Media Buyers cited above and with Portada’s Interactive online directory,  detailed contact information of more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics.

If you are a Subscriber to the Directory of Hispanic Media Buyers and Corporate Marketers login and access the directory 

Acquire detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

• Perry Ellis International – La Comunidad
Perry Ellis International announced the appointment of La Comunidad, a global independent advertising agency, as its new full-service agency of record for Original Penguin by Munsingwear after a review amongst other digital agencies. Read full article Perry Ellis International Appoints La Comunidad as Full-Service Agency of Record.

•  Susan G. Komen – Bromley Communications
Bromley Communications was selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. Read full article Susan G. Komen Selects Bromley to Lead First Ever National Hispanic Marketing Initiatives.

• Cine Las Americas – Latin Works
Austin, TX-based LatinWorks this weekend launched the television portion of its multi-media campaign to pitch the 2011 edition of Cine Las Américas. The campaign also includes radio, online and print media. For more detailed information read tomorrow’s Best Practices-Marketing to Hispanics Regular Feature.

• AT&T
AT&T*
announced the launch of a new Spanish-language advertising campaign featuring Latin GRAMMY and GRAMMY(R) award winning artist, Natalia Jimenez, to showcase the power of staying connected. The high-energy TV spot features a performance by Jimenez — so close and clear that everyone gathers around to join in the experience created by her music — while at the same time it highlights the power of staying connected to the information, content and services that customers want through AT&T's latest High Speed Internet offerings. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer.”

• Iowa Credit Union League- Veridian Credit Union -Bankers Trust

Iowa Credit Unions and banks are targeting the States more than 150,000 Latinos, the Des Moines Register reports. Credit Union Veridian sponsors the 37-team International Soccer League, which is largely Hispanic. Bankers Trust, the state's largest Iowa-chartered bank, launched an initiative a year ago to attract Hispanic business and has doubled its goals for new accounts, said Alex Orozco, a Bankers Trust vice president who's heading the initiative.

• State Farm.
State Farm launched State Farm Latino, a new social networking page for Latinos on Facebook "Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice," said Tim Van Hoof, State Farm director of marketing.
To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominees, presenters, and performers leading up to the Latin Billboard Awards on April 28th.  This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.

Get access to the Corporate Marketers and Media Buyers cited above and with Portada’s Interactive online directory,  detailed contact information of more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics.

If you are a Subscriber to the Directory of Hispanic Media Buyers and Corporate Marketers login and access the directory 

Acquire detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Curacao 

This October, deemed Hispanic Heritage and Breast Cancer Awareness month, Curacao, a top U.S. 50 retailer, will be holding its second annual Latinos United Concert. The private event, headlined by Alejandra Guzman, the celebrated Latina rock star and a breast cancer survivor herself, will be held on Wednesday, October 30 at The Mayan in Los Angeles. A percentage of all retail sales driven by the concert promotion will be donated by Curacao, to the Susan G. Komen Los Angeles County, one of the largest and most recognized nonprofit organizations in the country, combating breast cancer through research, community health, global outreach and public policy initiatives.”We’ve been looking forward to this event all year,” says Ariela Nerubay, chief marketing officer of Curacao and a member of Portada´s Brand Star Committee. The Curacao Foundation was established in 2002. It is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included.

  • The California Milk Advisory Board

The California Milk Advisory Board (CMAB) is celebrating Hispanic Heritage Month by paying tribute to the culinary and artistic contributions of Hispanic cultures with the “Real Tastes & Traditions” retail promotion for Hispanic-style cheese and dairy products at 59 Publix markets in Florida.Commissioned artwork honoring food and family from Florida-based “Latin Pop” artist John Gascot is the centerpiece of the campaign and is featured on promotional pieces from Cart Art to geotargeted Digital and Social Banner Ads, email marketing and in-store coupons. Gascot credits his Puerto Rican heritage for his love of bold color, shown in this piece which is inspired by traditional Hispanic cultures and cuisines.The CMAB worked with Society Culinaria to develop recipes inspired by the tastes and traditions of the myriad of Hispanic cultures influencing the food we love, using California Hispanic-style cheeses and cremas to bring them to life.California is the largest producer of Hispanic-style cheese in the U.S., responsible for more than 135 billion pounds in 2017.

  • Southwest Airlines 

 

Southwest Airlines logo. (PRNewsFoto/SOUTHWEST AIRLINES)

Southwest Airlines Co., in partnership with the Hispanic Association of Colleges and Universities (HACU), has awarded 187 students complimentary roundtrip air travel as part of the ¡Lánzate!/Take Off! travel award program. The 2019 recipients are from 120 different schools across the country ranging from freshman to graduate students. Each year, ¡Lánzate!/Take Off! provides roundtrip air travel for recipients who meet socioeconomic and other criteria. A panel of judges comprised of college professors and education advocates met to select the recipients, who each were awarded four roundtrip tickets to allow them to stay connected with their families throughout the school year.Through this national education initiative, HACU and Southwest Airlines® together have unforgettably impacted students, their communities, and their families during the past 15 years. Southwest has championed Hispanic success in higher education since 2005, by donating more than 4,000 tickets to students across the country for traveling to and from school.

  • Mazda

Mazda has partnered with Univision to create a branded content series about the world of Mazda motorsports, according to Mediapost. The effort includes three digital videos featuring Jaime Gabaldoni, Univision’s senior editor, autos. “Camino a la Meta” (“The Journey to Accomplish a Goal”), explores the world of Mazda motorsports and follows Gabaldoni on his journey to compete in the final race of the Battery Tender Global Mazda MX-5 Cup. This is the first time a Hispanic automotive journalist has successfully ventured into becoming a real-life race car driver and shared the journey with his audience, according to Univision.The effort includes 2- to 5-minute videos featured on YouTube and social amplification of the series through teasers and short-form videos on Univision and Gabaldoni’s personal social media accounts.The first video launched Oct. 4, and new episodes are planned for November and December.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Jacuzzi Brands LLC

Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, today announces it will partner with Jacuzzi Brands LLC, the global manufacturer of premium spas, swim spas, experience and soaking bathtubs, shower systems and related products and accessories.Jacuzzi Brands’ flagship, the Jacuzzi® Brand, is the most recognized in the world for hydrotherapy and Team One’s work coincides with the launch of Jacuzzi’s newest bathing experience, Arga™ Freestanding Bathtub with Swirlpool™ Experience, this September.As a full-service agency specializing in building premium high-value brands that last, Team One is tasked with furthering Jacuzzi Brands’ position as a leader in the category through branding and design strategies, advertising, media, marketing and public relations.

  • Mattel 

Before the start of Hispanic Heritage Month, toy giant Mattel announced a limited-edition Día de los Muertos Barbie to honor the 3,000-year-old indigenous observance that celebrates the lives of deceased friends and family, Adweek reports. While the holiday originated in Mexico with the Aztec, Toltec and other Nahua people, it’s celebrated in other areas of Latin America.Día de Muertos takes place on November 1st and 2nd, coinciding with the observances of All Saints’ Day and All Souls’ Day. This colorful and lively holiday is filled with music, food, sweets, offerings, and flowers. While the Día de Muertos Barbie® Doll takes inspiration from the modern version of this celebration, the tradition has roots that go back thousands of years.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

Global sports and entertainment sponsorship and consulting leader Octagon has acquired urban and multicultural agency, Alloy Access expanding its urban/multicultural offering and rebranding the unit as Octagon Access.

As a result of the acquisition, the Octagon Access urban and multicultural client portfolio is expanded to include among others: adidas, Allstate, Bank of America, BMW, Castrol, GSN, Hennessy, MasterCard, Tr3s, Sprint, Susan G. Komen for the Cure and The Home Depot.

The acquistion is unrelated to  re:fuel, the Media Buying Business which used to belong to Alloy Media + Marketing and in mid July was acquired by Prospect Capital Corporation, Tammy Nelson, spokesperson for re:fuel tells Portada. re:fuel connects brands to multicultural audiences through targeted media and promotions strategies.