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U.S. Travel Association, Nutrabolt, Schuman Cheese, Asos, Sambrazon, Opry Entertainment and  … and more Sales Leads.

For prior Sales Leads editions, click here.

  • U.S. Travel Association

U.S. Travel AssociationThe U.S. Travel Association has launched a new campaign dubbed “Let’s Go There,” which was designed to get Americans excited about planning their next vacation. As part of an industry-wide collaboration of more than 75 businesses and organizations, the U.S. Travel Association is demonstrating the personal benefits of travel planning and welcoming back customers who want to hit the road now or in the future. Research during the development of the Let’s Go There campaign found that 97 percent of respondents say having a trip planned makes them happier, while 82 percent reported it makes them “moderately” or “significantly” happier. The coalition includes American Airlines, American Express, the American Resort Development Association, Chase, Delta Air Lines, Disney Parks, Expedia, Hilton, Hyatt Hotels, the Las Vegas Convention and Visitors Authority, Loews Hotels & Co, Marriott International, the South Dakota Department of Tourism, United Airlines, Visa, Visit California, Visit Spokane and World Cinema, Inc.

“The Let’s Go There campaign aims to tell travelers: When it’s time for you, we’ll be ready,” U.S. Travel Association President Roger Dow said. “There is pleasure in planning travel, and when the moment is right, the industry is committed to being well-prepared for the safe return of travelers.” The effort from Dentsu Mcgarrybowen and Publicis Groupe will extend into 2021. Media includes CMT, Cooking Channel, ESPN, Freeform and National Geographic Channel. Two spots will air on ESPN’s “Monday Night Football” Sept. 14. and be featured on top television stations such as CMT, Cooking Channel, ESPN, Freeform and Nation.

 

  • Nutrabolt

NutraboltPortada Council System member Rajaa Grar has been named Chief Digital Officer at Nutrabolt. Nutrabolt is the largest independently owned sports nutrition platform in the world, with retail sales exceeding $500 million. Since launching in 2002, Nutrabolt’s vision has been to innovate, inspire, and make products that maximize human potential. Grar is responsible for driving e-commerce and digital revenue growth in the U.S. and globally across Amazon, E-tail, and DTC businesses. She is also tasked with developing and leading a company wide digital transformation by providing best-in-class digital and omnichannel customer experiences connected to Nutrabolt’s consumer brands (C4, Cellucor, and Xtend). Prior to her position at Nutrabolt, Grar was Vice President of Marketing,  Head of Brand, Growth & Performance Marketing at Snap Kitchen.

 

  • Asos

Fashion brand Asos has launched a campaign on TikTok in the UK and the US to expose users of the social media platform to content featuring its products. The campaign, made in collaboration with tech marketing agency Byte, involves the creation of a TikTok challenge with the hashtag #AySauce, which asks users to post a 15-second video showcasing three outfits of their choice. John Mooney, brand creative director at Asos, said: “We’re always evolving our content, social media strategy and channel focus to ensure we’re staying relevant to our fashion-loving, 20-something customers. “TikTok is a growing part of that mix, and we’re excited to see how our social content team can engage our customers in new ways through the #AySauce hashtag challenge over the coming weeks.” The brands also aims to reach around 219 million people on the app through partnerships with TikTok influencers across the US and UK.”

Portada LiveJOIN US AT PORTADA LIVE, OCT. 14, 2020

To find out about Portada’s new virtual networking solutions at PortadaLive 2020 involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Sambrazon/Opry Entertainment

    Media buying and planning agency USIM, which last week picked up media services for organic Acai brand marketer Sambazon, has also been named the media agency for Opry Entertainment Group. Opry Entertainment  portfolio of brands includes Country Western brands like the Grand Ole Opry, Ryman Auditorium, WSM Radio and Ole Red. The account is estimated to be bill more than US $3 million annually, and includes media planning and buying. The account was previously handled in-house

  • Coldwell Banker

Real estate brokerage Coldwell Banker, part of the Realogy portfolio of brands, is in the midst of the implementation of an inclusive ownership program. “We’re focusing on growing awareness among industry reporters and influencers talking about the program and connecting with various organizations / associations”, Jason Riveiro, Director, Global Development & Growth Markets at Realogy, tells Portada (check out the complete interview!)

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  • Schuman Cheese

Schuman CheeseIn its latest major brand effort for Cello®, Schuman Cheese is serving up the message: delicious cheese isn’t hard to find, if you know what to look for. In partnership with Partners + Napier, Schuman Cheese is rolling out its latest campaign, Cheese Confidently. Mike Currie, Director of Marketing at Schuman Cheese notes that “There are a lot of people who love specialty cheese but don’t consider themselves experts and crave guidance from brands so they can better navigate the category. We want people to know that they don’t have to be a cheese connoisseur in order to enjoy premium cheese confidently. All they have to do is look for our distinctive black label.” According to the press release, Cheese Confidently includes programmatic online video, social media, digital couponing and DFSIs, SEM, point-of-sale, and a partnership with Instacart.

  • AFM

Avocados from MexicoAvocados From Mexico (AFM) is kicking off the fall season with two new promotional campaigns designed to elevate engagement and increase basket ring within grocery stores. This fall’s Hispanic Heritage programming features a new partnership with Takis® Snacks, a salty snacks brand, as well as a first-time contest from October through December in which consumers can win a new house worth $500,000, along with other prizes. Both promotions bring the flavor of fall snacking fun to grocery stores and consumers with eye-catching displays, consumer savings, a strong loyalty program, and digital and social engagements. This iteration of AFM’s “Flavor with Heritage” campaign runs from Sept. 13 through Oct. 18.  Given the popularity of Takis® Snacks across multiple segments, the promotion will be implemented in grocery stores to also attract a “crossover shopper appeal.” Digital and social support will boost the program. “We’re proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis® Snacks which, like AFM, has strong appeal to the Hispanic market and beyond,” said Stephanie Bazan, Vice President of Trade and Market Development for Avocados From Mexico. “Our digital and social media activations, in-store merchandising, coupons, and sweepstakes to win a free year’s supply of Avocados From Mexico are a fantastic way to spice up sales during Hispanic Heritage Month and celebrate National Guacamole Day on September 16.”and in-store displays for retail.

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

Marie Gulin-Merle, who recently quit the CMO post at Calvin Klein, has been appointed Vice President of Global Ads Marketing at Google. In this role, she will manage Google’s global media spend and set the vision for Google’s marketing business worldwide.

 

 

 

Pernod Ricard has named Ann Mukherjee as Chairwoman and Chief Executive Officer of the company’s North American operations. Mukherjee replaces Paul Duffy, who has decided to move back to Ireland.

 

 

 

 

 

Rajaa Grar is now Vice President of Marketing at Snap Kitchen, where she leads brand, digital customer acquisition, and retention strategies across the full marketing funnel. Previously, she filled the role of Senior Director of Marketing at Paula’s Choice Skincare.

 

 

 

 

Mcgarrybowen is combining U.S. and global offices to introduce a more integrated global offering. Gordon Bowen, founder and Global Chairman of mcgarrybowen and Global Chief Creative Officer of Dentsu, will oversee the global brand vision.  Jon Dupuis will take the role of Global President.

 

 

 

 

Entravision Communications Corporation has announced the promotion of Jose Mateo III and the appointment of Erika M. Marrero to Vice Presidents of Entravision’s Audio Network Sales, effective immediately. Ms. Marrero and Mr. Mateo will be based in New York and will report directly to Liliana Aristizabal, Entravision’s Senior Vice President National Sales for the Eastern region.

University of Phoenix, CAA, Whole Foods, Census Bureau, Estee Lauder…and more Sales Leads.

For prior Sales Leads editions, click here.

  • University of Phoenix

University of Phoenix has awarded its national broadcast advertising account to independent media agency Mediassociates. Mediassociates will guide the national and local offline buying for University of Phoenix including DRTV, OTT, and streaming audio channels. The agency is being tasked with reaching an expanding audience interested in online learning options. “The world of television and video is changing more than ever,” said Steve Gross, chief marketing officer, University of Phoenix. “Mediassociates has a deep understanding of these trends, and that combined with their years of experience in higher education, make them an ideal partner for the University of Phoenix. Mediassociates has added several other significant high profile new accounts to its roster including Mount Sinai Health System, Verisign, and Yale New Haven Health System, among others.

  • Whole Foods

Whole FoodsWhole Foods Market has refreshed the branding for its 365 private label products and has rolled out a campaign that combines marketing with education to showcase the rebrand. Called “Home Ec 365,” the initiative uses the 365 products as the foundation for free virtual classes that will address topics such as how to better clean kitchen appliances or how to use scraps and leftovers to whip up new meals.

Portada LiveJOIN US AT PORTADA LIVE, OCT. 14, 2020

To find out about Portada’s new virtual networking solutions at PortadaLive 2020 involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Estee Lauder

Estee Lauder launched a worldwide, mobile-focused ANRcade site that features four video games themed around the benefits of the brand’s Advanced Night Repair Synchronized Multi-Recovery Complex product, such as “Serum Quest” and “Repair Racer.” The games are being promoted via social and digital.

 

  • Census Bureau

The U.S. Census Bureau has hired Integrated digital agency Sensis — along with Deloitte Consulting LLP — to provide social media and digital marketing services to the agency.

  • Inspire Brands

Inspire BrandsInspire Brands is placing its national media business up for review, under Jones Lundin Beals + Partners (JLB+P). Last year, the restaurant company spent US $424 million advertising its brands, including Arby’s, Sonic, Buffalo Wild Wings and Jimmy John’s, according to Kantar Media. Incumbent agencies have been invited to participate in the process, though it is unclear whether the representing agencies will defend. Inspire currently works with Zenith on Arby’s and Sonic, Mindshare for Buffalo Wild Wings, and Haworth on Jimmy John’s. “As a multibrand company, we see an opportunity to better align our media approach with a focus on custom targeting, digital business, and CRM efforts alongside optimizing media delivery and impact,” said Brian Pruitt, vice president, media strategy and planning of Inspire Brands.

 

  • One Club

The One Club is rebranding the “Here Are All The Black People” multicultural conference back to its original name, “Where Are All The Black People” for this year’s event taking place Sept. 22-24. In support of the name change, the event has new branding developed pro bono by Anthony O’Neill and Benny Gold, a pair of creatives at Goodby Silverstein & Partners. “In the 90s, Ed Crayton asked, ‘Where are all the Black people?’ said Jimmy Smith, chairman/CEO/CCO at Amusement Park Entertainment and One Club Board member. “In the mid-2000s, Mike Hughes, former president of The Martin Agency, said ‘Jimmy, I’d hire them (Black people); I just don’t know where to find them.’ As the saying goes, ‘If it ain’t broke, don’t fix it.’ Clearly, when it comes to race, the advertising industry is broken.”

  • Dunkin’ Donuts’s New Cereal Line

Dunkin' Donuts
Dunkin’ Donuts Hot Logo. (PRNewsFoto/Dunkin’ Donuts)

Dunkin’ Donuts is releasing two new breakfast cereals based on two of its most popular coffee drinks: Caramel Macchiato and Mocha Latte. Dunkin’ is teaming up with Post Consumer Brands , the makers of Honey Bunches of Oats, Shredded Wheat, Raisin Bran and other familiar cereals. The new cereals are expected to hit grocery shelves later this month. The companies say Dunkin’ coffee concentrate is added to the cereal, which consists of little crunchy spheres mixed with flavored marshmallow bits. A serving has about as much caffeine as a tenth of an 8-ounce cup of coffee. Nearly 65% of American adults drink coffee every day and nearly 90% of U.S. households consume cereal, according to Dunkin’.

  • CAA

MediaMonks is announcing a first-of-its-kind deal with Creative Artists Agency to serve as the company’s agent to help navigate Hollywood deals and content partnerships. MediaMonks’ Eric Shamlin told MediaPost this partnership seeks to position the company ahead of the accelerating trends towards interactive digital content in entertainment and sports.
While CAA has long created content deals for premium streaming services like Netflix and HBO, this partnership will help CAA be a “first mover” to develop content for new platforms such as Snap, Twitch, and TikTok. “Ones that offer all-new possibilities for viewers,” adds Shamlin, SVP Growth, MediaMonks. “Think interactive content, new ways of storytelling and short originals.”

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next career move? Check out Portada’s Career Board!)

 

California Pizza Kitchen (CPK) has appointed Scott Hargrove as Executive Vice President and Global Chief Marketing Officer. He previously filled the role of Head of Brand and Consumer Marketing at Snap.

 

 

 

 

 

Marisa Thalberg has stepped down from the role of Global Chief Brand Officer at Taco Bell. She’ll move to parent company Yum Brands as Strategic Advisor. Thalberg’s marketing responsibilities at Taco Bell will be divided between Melissa Friebe, VP of marketing and Tracee Larocca, VP of advertising and brand engagement.

 

 

 

 

Serge Matta has been named President and Chief Executive Officer of ICX Media, a cross-platform video analytics company. Previously, he was CEO of Comscore and President of GroundTruth.

 

 

 

 

 

 

Edward Razek is leaving the role of Chief Marketing Officer at Victoria’s Secret’s parent company L Brands. The decision comes eight months after Razek stated in a Vogue interview that there was no place for plus-size or transgender models at Victoria’s Secret’s fashion shows.

 

 

 

 

 

WPP agency Essence announced that former APAC CEO Kyoko Matsushita has been elevated to global CEO. She succeeds former Essence global CEO Christian Juhl, who became global CEO of GroupM in July.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Visa

Heading into the FIFA Women’s World Cup France 2019™, Visa announced an expanded commitment to women’s soccer by  entering a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023. The support of U.S. Women’s Soccer complements Visa’s global investment in women’s soccer through partnerships with UEFA Women’s Football and Visa’s longstanding partnership with FIFA, including the FIFA Women’s World Cup™, FIFA U-17 Women’s World Cup Uruguay 2018 and FIFA U-20 Women’s World Cup France 2018. Visa will be the presenting sponsor of the SheBelieves Cup, which was started in the run-up to the FIFA Women’s World Cup Canada 2015™, a four-team women’s international team tournament played in the United States each year. Visa is launching a new U.S. marketing campaign celebrating the U.S. Women’s National Team. The centerpiece is a new ad spotlighting stars Mallory Pugh, Becky Sauerbrunn, Rose Lavelle, Jessica McDonald, Abby Dahlkemper and Adrianna Franch as they attempt to earn a fourth star by winning the FIFA Women’s World Cup 2019™ title. This builds upon Visa’s new global ad campaign, “One Moment Can Change the Game,” focused on elevating women in sports. Visa is also the presenting sponsor of the Player of the Match for the FIFA Women’s World Cup 2019™, celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favorite player for each of the 52 matches during the tournament.

 

  • The Hershey Company

The Hershey Company announced, singer-songwriter Lauren Jauregui will headline the “Makers of Good Teen Summit,” a one-day event in New York City for teens from across the country to collaborate and develop strategies for overcoming social isolation in their communities. To inspire attendees to increase connection in their own communities, students will also hear from other remarkable young people who have created youth-led solutions to combat social isolation. Understanding the role that social media plays in the lives of students, the Makers of Good Teen Summit hopes to create a groundswell of positivity and inclusion through user-generated content. Teens who are not able to attend the summit in person will have the ability to participate via a livestream on June 20 by visiting https://www.youtube.com/HersheyCompany. Remote viewers can send messages and their own photos to the summit via Instagram to be included in an interactive photo mosaic from experience partner Luster.To increase the impact and reach of the summit, Hershey has collaborated with top digital companies including Instagram, Snapchat, YouTube, Imgur and Google for both on-site and online support.  Attendees will have access to a variety of interactive photo experiences from Facebook and Instagram within the event setting, while Snap will create unique filters for students to share their experience online and Imgur will extend the experience online with exclusive behind-the-scenes content.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Engel & Völkers

Global luxury real estate and lifestyle brand Engel & Völkers launched a new, consolidated websitethat provides a suite of new backend tools for its agents as well as advanced search capabilities for consumers.The new site, evrealestate.com, is designed for users across the U.S., Canada, Mexico and the Caribbean. Based on research showing consumers value neighborhoods as much as specific properties, the company’s new site will “showcase every market and neighborhood in the Americas” that Engel & Völkers serves.Jill DeSilva, a senior vice president at Engel & Völkers Americas, said in a statement that “the new website is a reflection of our collective expertise and insight on the thousands of markets served in the Americas.”Engel & Völkers was founded in Hamburg, Germany, in 1977 but began expanding in the Americas in 2015. It presently has more than 11,000 real estate agents working in 30 different countries. Engel & Völkers embarked on a partnership in February with the National Association of Hispanic Real Estate Professionals. The partnership was meant to educate the company’s agents so that they can better work with Hispanic consumers.

 

 

  • Tourism Santa Fe

Tourism Santa Fe has appointing Vladimir Jones (VJ) as its new advertising and marketing agency of record following a competitive review, Mediapost has reported.  Fuseideas served as the incumbent agency. Santa Fe’s approximate budget for fiscal year 2020 is US$1.5 million.

 

 

 

 

 

  • Albertsons Companies

Albertsons Companies’ Signature SELECT® brand is amping up its presence across stores with the addition of more than 300 new products and updated branding in 2019.The redesigned products are long-time favorites from the Signature Kitchens, Signature Home, refreshe, and The Snack Artist brands. Streamlining these products into Signature SELECT’s robust portfolio of 2,400+ products provides greater consistency in every aisle.The new branding includes a refreshed rendition of Signature SELECT’s trademark tag. The overall design allows for flexibility in the packaging architecture in each category, so the products can stand out and compete effectively wherever they’re found throughout the store.Signature SELECT is one of Albertsons Companies’ four one-billion-dollar brands. The company’s Own Brands portfolio includes trusted brands like Open Nature®, O Organics®, Lucerne®, Primo Taglio®, debi lilly design™, waterfront BISTRO®, and Value Corner® and are exclusive to Albertsons Companies stores, which includes banners like Albertsons, Safeway, Vons, Jewel-Osco, Tom Thumb, Shaw’s, Star-Market, Randall’s, Pavilions, United, Haggen, and others.Albertsons Companies, Inc. is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale.

What: World Cup activations and partnerships have begun as the tournament kicked off last weekend.
Why it matters: Companies are leveraging stars like Lionel Messi and Ronaldo while soccer interest is highest globally.

We will certainly see more brands looking to grab viral opportunities and ride the wave of success as the FIFA World Cup (@FIFAWorldCupplays out. Here is a look at some of the early partnerships announced as we enter the first full week of group play.

Kellogg’s Serves Soccer: Taking advantage of the early start times on the East Coast of the U.S., Kellogg’s (@KelloggsUS ‏) NYC Café teamed with Eat Soccer (@EatSoccerTV), a soccer lifestyle agency, for a Morning Match breakfast experience. The event kicked off on June 15 for the Egypt vs. Uruguay match at 8 a.m., and continues on weekdays through Friday. The store will feature multiple TVs broadcasting the games, as well as what Kellogg’s described as an “immersive kitchen.” The café will open an Instagram-friendly nook with lighting, props and different angles for visitors to snap photos in their soccer jerseys.

Fans can reserve a spot with $20-tickets offering unlimited access to Kellogg’s cereal bar, milk, coffee and tea. The café will have more than 30 ingredients, including rum-roasted bananas and marshmallows, on hand for the event.

In a series of immersive videos, viewers are shown a playful side of Messi and local social media influencers as they share a series of unexpected moments.

Messi’s Mark: Before Saturday’s penalty miss against Iceland, Ooredoo (@ooredooand Lionel Messi teamed up for a new campaign. In a series of immersive videos, viewers are shown a playful side of Messi and local social media influencers as they share a series of unexpected moments.

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China Activation:  FIFA partner Dalian Wanda (@DalianWandareleased a new short film that tells the story of a group of young Chinese footballers who will be given a once-in-a-lifetime opportunity in Russia. The film documents a group from Wanda’s “Rising Stars” program who will have the opportunity to step onto the pitch at the World Cup as one of the official World Cup flag bearers. The players carried the official FIFA flag onto the pitch during Spain vs. Portugal on Friday and Belgium vs. Panama on Monday.

Sleeping with Ronaldo: Cristiano Ronaldo was announced as a brand ambassador for SleepScore (@SleepScore). The move comes after SleepScore, which specializes in sleep measurement and improvement, launched a new mobile app, which Ronaldo will help promote.

Picture This: Vivo, the official smartphone sponsor of the 2018 FIFA World Cup has launched its music and photography marketing activations for fans, empowering them to be more than just part of an audience, under its global campaign titled, “My Time, My FIFA World Cup™”, which comprises Vivo’s Super Time project and Vivo Super Fan photographer program. It calls upon fans to make this tournament one to remember, to be truly extraordinary and fully experience, capture and share extraordinary moments around them through their smartphones.

Cover Image: Ooredoo
  • H-E-B

Austin-based agency LatinWorks will add media buying to the creative work and media planning it has done for H-E-B since 2007. "The best way to increase your business is to grow your existing clients organically," Manny Flores, CEO and managing partner of the advertising agency told Austin’ The Statesman newspaper. LatinWorks had the same experience with Domino's Pizza, and Flores said, "we're pleased to continue this tradition with H-E-B." H-E-B, is one of the nation`s largest independently-owned food retailers and has strong presence in Texas, Louisiana and in Mexico.

 

  • Oil Can Henry’s

Oil Can Henry’s has engaged ViVA Partnership to work on comprehensive Hispanic marketing programs. Effective immediately, ViVA will assume responsibilities encompassing strategy, creative, point-of-purchase materials, and media recommendations for TV, print and radio for the target markets. ViVA will cooperate with Oil Can Henry’s general market agency Turtledove Clemens.
Aftermarket Business, reports that TV, print and radio components of Oil Can Henry’s advertising campaign, themed “Testimony 1-2-3”, will begin rolling out next month in select market areas. All elements underscore Oil Can Henry’s points of difference from competitors with its unique “drive up, drive in, drive through” business model, and their integrity in recommending only those services that are also recommended by the manufacturer.”

 

  • Nestle Delicias Paletas y Helados

Nestlé has introduced a new line of scoopable frozen dairy dessert and refreshing fruit bars, Nestlé Delicias Paletas and Helados. The new Delicias brand delivers the tropical and exotic flavors that Hispanic families love directly to their local grocery freezer aisles. Nestlé Delicias tapped San Antonio-based advertising agency Bromley Communications to develop the marketing campaign that highlights the unique, hypnotic power of the flavors. The new Nestlé Delicias launch will be supported by out of home advertising and a national TV campaign on the Univision network, beginning May 18 through August 30. The TV day-part mix primarily includes daytime, fringe and primetime, as well as some early morning and early news. The Nestlé Delicias brand is currently available in select markets nationwide, including all Kroger, HEB and Safeway chain banners.

 

  • Dr. Pepper

Dr. Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. TV and radio spots will kick off the campaign, featuring a song created specifically for the effort, called “La La La Life/Vida23.” Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers. Agency Lopez Negrete in Houston handles the Dr. Pepper’s account.
A Southwest regional tour, starting this week and featuring a mobile dance club, will also support the effort. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, California. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

 

  • Bush Brothers Co.

The Knoxville-based bean products manufacturer is dispatching a mobile kitchen to six cities in six months. They are building one-on-one interaction with target customers – Hispanic moms. he tour will go to Texas cities Dallas, Houston and San Antonio as well as Chicago, Atlanta, and Raleigh, N.C., over the next six months. The Bush team's exploits will be chronicled on MySpace.
"We don't go out and try to be a brand we're not," said Michael Weirick, Bush's Hispanic marketing manager. "We go out there and say 'Gringos, pero muy buenos,' which means we're an American brand, but we're the very best.”

 

  • GVTC

Reflecting the Hispanic population growth in the Texas Hill Country, GVTC Communications has launched a new Spanish-language Web site. The GVTC en Español Web site is accessible via a button at the top right of the main GVTC.com Web site. The new site gives information to Spanish-speaking customers about the company’s products and services, customer care and history. There is also a link that allows them to contact GVTC via e-mail.“ As our Hispanic customer base grows, you will see us add more content to our Spanish-language site,” says Janet Sczech, director of sales and marketing for GVTC. GVTC’s territory includes far North San Antonio and the Hill Country, including Boerne, Fair Oaks, Bulverde and Canyon Lake.

 

  • U.S. Navy

Accentmarketing and its agency partners have won the U.S. Navy's advertising and marketing communications assignment for a third term. Accentmarketing will continue to be responsible for developing Hispanic communications programs for the U.S. Navy in the partnership headed by Campbell-Ewald since 2000. To tread a more detailed story on U.S. Navy-Accentmarketing and Interpublic Groups Hispanic strategy, please click here.

 

  • Huggies

Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week as part of a Hispanic campaign. The effort includes a free book of culturally relevant parenting tips and children's stories and a bilingual rewards program – "Sube A Bordo y Gana" – that offers chances to earn rewards and win instant prizes. The new book, Consejos de Mamá a Mamá, contains parenting tips submitted by more than 14,000 Latina moms from around the country between September and November 2008.

 

  • McDonalds – McCafe

Read about McDonalds Mc Café Hispanic Advertising initiatives here.

 

  • AeroMexico

Paco Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
To read about the details click here.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

  • H-E-B

Austin-based agency LatinWorks will add media buying to the creative work and media planning it has done for H-E-B since 2007. "The best way to increase your business is to grow your existing clients organically," Manny Flores, CEO and managing partner of the advertising agency told Austin’ The Statesman newspaper. LatinWorks had the same experience with Domino's Pizza, and Flores said, "we're pleased to continue this tradition with H-E-B." H-E-B, is one of the nation`s largest independently-owned food retailers and has strong presence in Texas, Louisiana and in Mexico.

 

  • Oil Can Henry’s

Oil Can Henry’s has engaged ViVA Partnership to work on comprehensive Hispanic marketing programs. Effective immediately, ViVA will assume responsibilities encompassing strategy, creative, point-of-purchase materials, and media recommendations for TV, print and radio for the target markets. ViVA will cooperate with Oil Can Henry’s general market agency Turtledove Clemens.
Aftermarket Business, reports that TV, print and radio components of Oil Can Henry’s advertising campaign, themed “Testimony 1-2-3”, will begin rolling out next month in select market areas. All elements underscore Oil Can Henry’s points of difference from competitors with its unique “drive up, drive in, drive through” business model, and their integrity in recommending only those services that are also recommended by the manufacturer.”

 

  • Nestle Delicias Paletas y Helados

Nestlé has introduced a new line of scoopable frozen dairy dessert and refreshing fruit bars, Nestlé Delicias Paletas and Helados. The new Delicias brand delivers the tropical and exotic flavors that Hispanic families love directly to their local grocery freezer aisles. Nestlé Delicias tapped San Antonio-based advertising agency Bromley Communications to develop the marketing campaign that highlights the unique, hypnotic power of the flavors. The new Nestlé Delicias launch will be supported by out of home advertising and a national TV campaign on the Univision network, beginning May 18 through August 30. The TV day-part mix primarily includes daytime, fringe and primetime, as well as some early morning and early news. The Nestlé Delicias brand is currently available in select markets nationwide, including all Kroger, HEB and Safeway chain banners.

 

  • Dr. Pepper

Dr. Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. TV and radio spots will kick off the campaign, featuring a song created specifically for the effort, called “La La La Life/Vida23.” Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers. Agency Lopez Negrete in Houston handles the Dr. Pepper’s account.
A Southwest regional tour, starting this week and featuring a mobile dance club, will also support the effort. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, California. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

 

  • Bush Brothers Co.

The Knoxville-based bean products manufacturer is dispatching a mobile kitchen to six cities in six months. They are building one-on-one interaction with target customers – Hispanic moms. he tour will go to Texas cities Dallas, Houston and San Antonio as well as Chicago, Atlanta, and Raleigh, N.C., over the next six months. The Bush team's exploits will be chronicled on MySpace.
"We don't go out and try to be a brand we're not," said Michael Weirick, Bush's Hispanic marketing manager. "We go out there and say 'Gringos, pero muy buenos,' which means we're an American brand, but we're the very best.”

 

  • GVTC

Reflecting the Hispanic population growth in the Texas Hill Country, GVTC Communications has launched a new Spanish-language Web site. The GVTC en Español Web site is accessible via a button at the top right of the main GVTC.com Web site. The new site gives information to Spanish-speaking customers about the company’s products and services, customer care and history. There is also a link that allows them to contact GVTC via e-mail.“ As our Hispanic customer base grows, you will see us add more content to our Spanish-language site,” says Janet Sczech, director of sales and marketing for GVTC. GVTC’s territory includes far North San Antonio and the Hill Country, including Boerne, Fair Oaks, Bulverde and Canyon Lake.

 

  • U.S. Navy

Accentmarketing and its agency partners have won the U.S. Navy's advertising and marketing communications assignment for a third term. Accentmarketing will continue to be responsible for developing Hispanic communications programs for the U.S. Navy in the partnership headed by Campbell-Ewald since 2000. To tread a more detailed story on U.S. Navy-Accentmarketing and Interpublic Groups Hispanic strategy, please click here.

 

  • Huggies

Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week as part of a Hispanic campaign. The effort includes a free book of culturally relevant parenting tips and children's stories and a bilingual rewards program – "Sube A Bordo y Gana" – that offers chances to earn rewards and win instant prizes. The new book, Consejos de Mamá a Mamá, contains parenting tips submitted by more than 14,000 Latina moms from around the country between September and November 2008.

 

  • McDonalds – McCafe

Read about McDonalds Mc Café Hispanic Advertising initiatives here.

 

  • AeroMexico

Paco Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
To read about the details click here.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

  • H-E-B

Austin-based agency LatinWorks will add media buying to the creative work and media planning it has done for H-E-B since 2007. "The best way to increase your business is to grow your existing clients organically," Manny Flores, CEO and managing partner of the advertising agency told Austin’ The Statesman newspaper. LatinWorks had the same experience with Domino's Pizza, and Flores said, "we're pleased to continue this tradition with H-E-B." H-E-B, is one of the nation`s largest independently-owned food retailers and has strong presence in Texas, Louisiana and in Mexico.

 

  • Oil Can Henry’s

Oil Can Henry’s has engaged ViVA Partnership to work on comprehensive Hispanic marketing programs. Effective immediately, ViVA will assume responsibilities encompassing strategy, creative, point-of-purchase materials, and media recommendations for TV, print and radio for the target markets. ViVA will cooperate with Oil Can Henry’s general market agency Turtledove Clemens.
Aftermarket Business, reports that TV, print and radio components of Oil Can Henry’s advertising campaign, themed “Testimony 1-2-3”, will begin rolling out next month in select market areas. All elements underscore Oil Can Henry’s points of difference from competitors with its unique “drive up, drive in, drive through” business model, and their integrity in recommending only those services that are also recommended by the manufacturer.”

 

  • Nestle Delicias Paletas y Helados

Nestlé has introduced a new line of scoopable frozen dairy dessert and refreshing fruit bars, Nestlé Delicias Paletas and Helados. The new Delicias brand delivers the tropical and exotic flavors that Hispanic families love directly to their local grocery freezer aisles. Nestlé Delicias tapped San Antonio-based advertising agency Bromley Communications to develop the marketing campaign that highlights the unique, hypnotic power of the flavors. The new Nestlé Delicias launch will be supported by out of home advertising and a national TV campaign on the Univision network, beginning May 18 through August 30. The TV day-part mix primarily includes daytime, fringe and primetime, as well as some early morning and early news. The Nestlé Delicias brand is currently available in select markets nationwide, including all Kroger, HEB and Safeway chain banners.

 

  • Dr. Pepper

Dr. Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. TV and radio spots will kick off the campaign, featuring a song created specifically for the effort, called “La La La Life/Vida23.” Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers. Agency Lopez Negrete in Houston handles the Dr. Pepper’s account.
A Southwest regional tour, starting this week and featuring a mobile dance club, will also support the effort. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, California. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

 

  • Bush Brothers Co.

The Knoxville-based bean products manufacturer is dispatching a mobile kitchen to six cities in six months. They are building one-on-one interaction with target customers – Hispanic moms. he tour will go to Texas cities Dallas, Houston and San Antonio as well as Chicago, Atlanta, and Raleigh, N.C., over the next six months. The Bush team's exploits will be chronicled on MySpace.
"We don't go out and try to be a brand we're not," said Michael Weirick, Bush's Hispanic marketing manager. "We go out there and say 'Gringos, pero muy buenos,' which means we're an American brand, but we're the very best.”

 

  • GVTC

Reflecting the Hispanic population growth in the Texas Hill Country, GVTC Communications has launched a new Spanish-language Web site. The GVTC en Español Web site is accessible via a button at the top right of the main GVTC.com Web site. The new site gives information to Spanish-speaking customers about the company’s products and services, customer care and history. There is also a link that allows them to contact GVTC via e-mail.“ As our Hispanic customer base grows, you will see us add more content to our Spanish-language site,” says Janet Sczech, director of sales and marketing for GVTC. GVTC’s territory includes far North San Antonio and the Hill Country, including Boerne, Fair Oaks, Bulverde and Canyon Lake.

 

  • U.S. Navy

Accentmarketing and its agency partners have won the U.S. Navy's advertising and marketing communications assignment for a third term. Accentmarketing will continue to be responsible for developing Hispanic communications programs for the U.S. Navy in the partnership headed by Campbell-Ewald since 2000. To tread a more detailed story on U.S. Navy-Accentmarketing and Interpublic Groups Hispanic strategy, please click here.

 

  • Huggies

Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week as part of a Hispanic campaign. The effort includes a free book of culturally relevant parenting tips and children's stories and a bilingual rewards program – "Sube A Bordo y Gana" – that offers chances to earn rewards and win instant prizes. The new book, Consejos de Mamá a Mamá, contains parenting tips submitted by more than 14,000 Latina moms from around the country between September and November 2008.

 

  • McDonalds – McCafe

Read about McDonalds Mc Café Hispanic Advertising initiatives here.

 

  • AeroMexico

Paco Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
To read about the details click here.

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).