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Portada Live Americas May 19, 2021

WHY ATTEND WHO PARTICIPATES MEET THE TEAM PARTNERS 200+1:1 MEETINGS 1COLLABORATIVE KNOWLEDGE- SHARING SESSION 120+DECISION MAKERS 1RESEARCH SPOTLIGHT 1BRAND CHALLENGE May 19, 2021| 11:45 am

Portada Live Latin America 2020

WHY ATTEND WHO PARTICIPATES MEET THE TEAM PARTNERS "> 150+1:1 MEETINGS 1COLLABORATIVE KNOWLEDGE- SHARING SESSION 120+DECISION MAKERS 1RESEARCH SPOTLIGHT 1BRAND CHALLENGE November 19, 2020 |

Brand Star Committee LATAM

Back to Council System Portada’s Brand Star Committee LATAM is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers
E-Commerce in Latin America

2021 Portada Insight Report on E-Commerce in Latin America in partnership with ComScore

We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls,  Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina.  Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf

Retargeting

Latam E-Commerce Propelled by Pandemic: Brands Weigh Into the Whys and Hows

E-Commerce is skyrocketing in Latin America as the current pandemic  has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.