A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Petco, the pet supplies retailer, is evaluating whether to enter the Hispanic advertising market.
More than 100,000 signatures were turned in to the county Registrar of Voters office in San Diego to promote the SoccerCity development proposal in Mission Valley.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
It’s an important question for advertisers who reach Hispanics through magazines and newspapers. Other relevant questions and answers:
What brands advertise in Spanish, which ones in English? Should FSI’s exclusively be in Spanish? If so, does it even make sense to buy English FSI’s? How does this relate to in-store signage and customer service? Portada’s editorial team asked advertisers and media about their experience.
In the midst of the X-Mas retail sales season. A look at successful Hispanic retail advertising campaigns: Wal-Mart, Banco Popular, McDonald’s and more…
Print placement firm wins Arts and crafts; home furnishings retailer accounts. Details media buying plans.
Retail advertisers often lament the fact that Hispanic newspapers have not developed the ability to zone their editions.
Retail advertisers often lament that many Hispanic newspapers have not developed the ability to zone their editions.