The acquisition will complement PepsiCo’s portfolio by adding an authentic Mexican-American brand and growing its better-for-you food offerings. 233.10 million Americans used Mexican food and ingredients in 2023. And 11 more brand moves!
PepsiCo Foods Gustavo Cecilio and Inter & Co Kaio Philipe provided details on how they reach out to diverse audiences through soccer advertising, star player endorsements (e.g. Messi), stadium naming rights and more.
PepsiCo names Hernán Tantardini as CMO. Discover more about these significant executive appointments and their exciting new roles!
Alexander Monroy named Brand Director for 1800 Tequila at Proximo Spirits —read more about these exciting appointments!
From cost reduction to process optimization, content personalization, and improving SEO practices, we’ll tell you how some major companies use artificial intelligence in their marketing.
Over the past few years, PepsiCo has reshuffled its portfolio to focus on healthier beverages, including the high-growth energy drinks market. Portada interviewed Fabiola (“Faby”) Torres, SVP, CMO Energy Drinks / Hispanic Business Unit, PepsiCo, to understand how the CPG giant continues to invest in the energy drink market opportunity.
Noodles & Company, Pepsico and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Red Stripe, PepsiCo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Pepsi is one of the few FMCG companies with a Hispanic Business unit and sales of over US $2 billion a year. Portada spoke with Antonio Escalona, PepsiCo’s Senior Vice President & General Manager of the Hispanic Business Unit, about how the Juntos Crecemos initiative ties in with PepsiCo’s overall marketing.
PepsiCo’s Manzanita Sol, Daniel’s Jewelers… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Pepsico, Nike, Unilever…. and other brands targeting the U.S. consumer right now.
Erick Scheel, President PepsiCo Latin American Beverages, has been added to the speaker list of Portada Live on Sept. 22, our exclusive knowledge-sharing and networking event for brand marketers.
Facebook, Pepsico, Constellation Brands, Inc, American Eagle Outfitters, Coca Cola, T‑Mobile, Mike’s Hard Lemonade,Reborn Clothing Co,SKYY vodka… and more brands targeting the U.S. consumer right now.
New marketing director for Uber, promotions at PepsiCo & more changing places Latam. People change positions, get promoted or move to other companies. Portada is
Daniel Galvan Duque, Marketing Director for Flavored CSD’s at Gepp PepsiCo Mexico tells Portada about their Consumer Engagement Cycle for reaching audiences through meaningful experiences,
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
We are excited to announce that Nicolás López Martí, Core Salty Brands Sr Director Central & South America at PepsiCo Foods, is joining the Portada Brand Star Committee Latam
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.