The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Global professional services firm Aon has tabbed Mexican-American LPGA pro Lizette Salas as its ambassador for the new, multitour Aon Risk Reward Challenge.
The PGA Tour is continuing its partnership with social media network mitú, which reaches a massive, cross-cultural audience. Hispanics aren’t traditionally huge golf consumers, but some specific strategies by the PGA Tour can help it market its Latino stars and build that fan base.