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Dunkin’ Donuts and Baskin Robbins chains owner Dunkin’ Brands has held preliminary discussions to be acquired by Inspire Brands. Unilever, Quicken Loans, TikTok, Mazda, T-Mobile, Oreo and Verizon, Ocean Spray, Mellow Mushroom, Dollar General and more brands targeting the U.S. consumer right now.

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  • Inspire Brands in Discussions to Buy Dunkin’ Brands

    Inspire Brands Exploring Purchase of Dunkin' BrandsDunkin’ Donuts and Baskin Robbins chains owner Dunkin’ Brands Group has held preliminary discussions to be acquired by Inspire Brands, a private equity-backed restaurant company, Dunkin’ said in a statement on Sunday. Inspire’s portfolio includes more than 11,000 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s locations worldwide, according to the company’s website. Inspire Brands was formed in 2018 by private equity firm Roark Capital as a holding company after Arby’s completed the acquisition of Buffalo Wild Wings. Dunkin’ and Baskin Robbins 21,000 outlets are all franchised.  Inspire sees the Dunkin acquisition as a way to fuel its vision of operating a portfolio of large restaurant brands with growth potential. The model is rooted in the view of the portfolio of brands helping to gain economies of scale through food purchasing and talent sharing. “There is no certainty that any agreement will be reached,” said Karen Raskopf, Chief Communications Officer of Dunkin’ Brands. Dunkin’ declined to reveal further details. The deal being discussed would take Dunkin’ Brands private at a price of $106.50 a share, said the New York Times which first reported the development  The New York Time’s Andrew Ross Sorkin points out that Dunkin’ has done well during the pandemic. “The chain was investing in its digital business before the coronavirus outbreak, helping it offer contact-free takeout. Shifting work patterns mean more people are coming in later in the day, boosting premium products like espresso and specialty beverages, which diners may have bought from smaller, independent coffee shops before.”  Publicis Media is Dunkin Donuts media agency and BBDO its creative agency. In mid August Inspire Brands placed its national media business up for review, under Jones Lundin Beals + Partners (JLB+P). In 2014, the restaurant company spent US $424 million advertising its brands, including Arby’s, Sonic, Buffalo Wild Wings and Jimmy John’s, according to Kantar Media. Incumbent agencies have been invited to participate in the process, though it is unclear whether the representing agencies will defend. Inspire currently works with Zenith on Arby’s and Sonic, Mindshare for Buffalo Wild Wings, and Haworth on Jimmy John’s.

  • Mazda, Oreo, T-Mobile and Verizon

Mazda, Oreo, T-Mobile and Verizon were first-time sponsors of the 2020 Billboard Latin Music Awards aired last wednesday. Returning sponsors include Garnier Fructis, State Farm, Toyota and Comcast’s Xfinity brand. Comcast is also Telemundo’s parent company. The sponsors are integrated into the telecast and many will also be involved in digital and social media activities around and during the awards show.

  • TikTok

PMG has been selected by TikTok as lead social strategy agency for TikTok for Business, an ad/marketing solutions platform that the company launched in June. PMG, a Dallas-Ft. Worth based independent agency will oversee cross-channel strategy, creative, content development and production.

 

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  • Ocean Spray

    Ocean SprayOcean Spray Cranberries, the agricultural cooperative owned by more than 700 farmer families, unveiled its first ever national Hispanic marketing campaign “Sabor Único. Bueno Para Todos™,” highlighting the brand’s commitment to connecting farms to families and introducing the cranberry superfruit to new audiences. The national campaign, planned and executed by Ocean Spray’s media agency, KWG Advertising, includes TV, digital, social, radio, in-store as well as a unique branded entertainment partnership with Univision for a bi-weekly gamified segment on the network’s Despierta América morning show.
    Developed with Lerma, the TV spots and accompanying digital creative are based on the insight that Hispanic audiences were not familiar with cranberries as a fruit. The creative translates to “Unique flavor, Good for everyone,” and features artistic doodles and families enjoying a cookout in the park as they discover and enjoy cranberry-based fruit drinks. “We are proud to release ‘Sabor Único. Bueno Para Todos™’ on a national scale, highlighting the health benefits of the cranberry and encouraging a new audience to discover the delicious taste of our fruit juices,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. “What makes this campaign even more special is the fact we are celebrating our 90th Harvest and looking forward to the future of connecting farms to even more families for another 90 years.” Creative will launch across tv and digital starting this month.

     

  • Mellow Mushroom

    Mellow MushroomMellow Mushroom is taking its higher order of pizza and its in-store psychedelic eating experience and turning it into a new advertising campaign called the Art of Mellow. Launching on October 26, every guest who orders online from Mellow Mushroom and each person who mails in a postcard can enter a sweepstakes to win a piece of signature art commissioned exclusively for the Art of Mellow campaign from 13 contemporary artists (subject to eligibility requirements). Those who opt-in to participate will be notified via text. Each sweepstakes entry receives a digital gift that is perfect for Zoom backgrounds, Instagram and Snapchat filters, wallpapers, and more. Each entrant is also entered into a sweepstakes to win physical art objects, including t-shirts, pullovers, stickers, coasters, limited edition prints, and other wearable and displayable art.The sweepstakes will run until January 3, 2021, and guests are invited to opt-in when placing an order through the restaurant’s upgraded online ordering system or with no purchase via a mail in entry request. The art prizes are randomly awarded, and participants can enter up to 12 times during the sweepstakes period.“Creativity, design and art have always been part of the Mellow Mushroom dining experience,” says Anne Mejia, Vice President Brand Development. “Not only does this new campaign celebrate global artists, but it brings Mellow Mushroom out of the stores and into customers’ phones to be a part of their everyday lives. With more people dining at home right now, we want to bring the complete Mellow experience to our guests wherever they are.” Fitzco, a full-service, independent creative agency, developed the campaign for Mellow Mushroom. Mellow will drive engagement for the program across social and digital outlets, including Pinterest, YouTube, Facebook and Instagram, as well as through programmatic display and search. Visual arts, food and drink and cultural enthusiasts will be targeted. Video and static concepts will feature original art from the campaign alongside Mellow’s signature pizzas. Starting October 26, ads will run in market until the first week of January 2021.

     

  • Quicken Loans

    Quicken Loans has launched a spot for Spanish-speaking clients called Rocket Puede – Toma el control.

     

  • Unilever

    Unilever, the marketer of brands such as Dove soap and Lipton tea, plans to spend more to improve its digital marketing efforts, CEO Alan Jope said in a quarterly earnings call this week. The company increased its marketing spending in Q3, and plans to do so again during the  current Oct-Dec fourth quarter period.Some of the higher spending will go to traditional brand and marketing investment, while the company also seeks to invest in a “more manpower intensive marketing world, where digital programs take more resources,” Jope said. He highlighted the effectiveness of Unilever’s digital campaigns, saying the company has taken steps to ensure its advertising is seen in brand-safe environments by real people, not bots.

  • Dollar General

Dollar GeneralDollar General announced it is launching Popshelf, a concept store where about 95% of items sold will be $5 or less. Each store will be about 9,000 square feet. Inventory will include Dollar General’s private brands, home decor, electronics, food, health and beauty, and party supplies, according to a statement. Dollar General plans to open about 30 Popshelf stores by the end of fiscal year 2021. The first two locations will open in Tennessee, where the company is based.

 

 

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Dick’s Sporting Goods, Joe Biden, AMC Entertainment, Connecticut Tourism, Choice Hotels, Ocean Spray, Chef Merito…. and more Sales Leads.

For prior Sales Leads editions, click here.

  • Dick’s Sporting Goods

Dick’s Sporting Goods, Inc. is  expanding the global footprint by store expansion efforts. To this end, the company announced two types of concept stores —OVERTIME by DICK’S Sporting Goods and DICK’S Sporting Goods Warehouse. This move is in sync with its plans to expand outlet and clearance stores in a bid to offer popular athletic brands at discounted prices. Last year, the company had opened three clearance centers in Utica, MI; Spartanburg, SC; and Racine, WI. The current store openings will bring the total number of outlet and clearance stores to 11 in nine different states. The first concept store type, OVERTIME, will offer a wide range of apparel, footwear and equipment products from well-known brands, including Nike NKE, Adidas ADDYY and Under Armour UAA at up to 75% discount. The company is working on keeping inventory fresh for customers at these stores. It also noted that new markdowns will be added throughout the year. Further, two OVERTIME stores in Connecticut and Maryland will started operating last wednesday, while the one in Pennsylvania will be open from Jun 24. Speaking of the second concept store, the company will open DICK’S Sporting Goods Warehouse at five locations. Customers will be offered upto 90% off on popular footwear and apparel brands. Such warehouses will also come with temporary pop-up-style shopping experience for the next six months. These warehouses are now open in Avon, IN; St. Peters, MO; North Olmstead, OH; South Hills, PA; and Brookfield, WI.

  • Joe Biden

Joe Biden - Ad CampaignJoe Biden is launching a US $15 million ad campaign featuring digital, radio, and print ads in Michigan, Pennsylvania, Wisconsin, Florida, Arizona, and North Carolina. In two different clips, Biden speaks about racial injustice and the middle class. The campaign includes US $1 million in Spanish-language ads in Florida and Arizona.

 

 

  • Choice Hotels

Choice Hotels International has unveiled a new, multichannel national advertising campaign. “Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation’s beautiful national parks, rivers, lakes and beaches, and explore other local attractions,” said Patrick Pacious, president and CEO of Choice Hotels. “We also know they are looking for hotel brands they know and trust as they get back on the road, and Choice’s new ad campaign reminds our guests that we’re ready when they are to welcome them with a wide variety of hotel options.” The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the U.S., seen from the perspective of travelers on a road trip. The ads, created by Choice’s creative agency-of-record, McKinney, will air across national markets and a range of digital channels. The campaign also will encourage travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media. “We know many people are looking to take shorter trips, often closer to home, as they return to travel,” said Robert McDowell, Choice’s chief commercial officer. “Our ads intentionally spotlight drive-to destinations where guests can reconnect with family and friends at one of our nearly 6,000 hotels across the country.”

  • AMC Entertainment

AMCAMC Entertainment, the biggest chain of U.S. movie theaters, will open the bulk of its venues — 450 — on July 15, hoping to grab what remains of the big box-office revenue-producing summer blockbuster film season. A week after that opening, on July 24, AMC’s remaining 150 theaters will open. This will be in time for Walt Disney’s big “Mulan” release (July 24) followed by Warner Bros.’ highly touted summer film “Tenet” a week later (July 31).

  • Ocean Spray

Ocean Spray
Ocean Spray Cranberries, Inc. (PRNewsfoto/Ocean Spray Cranberries, Inc.)

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, unveiled its newest marketing campaign “Ocean Spray X Nature,” highlighting the brand’s commitment to sustainable processes and regenerative agriculture. Developed with Energy BBDO, the TV spots and accompanying digital creative take a unique spin on the idea of a buzzy fashion collaboration and apply it to farming practices that have existed at Ocean Spray for decades. The creative features elements of nature including bees, soil, sun, and water, which show how Ocean Spray farmers work with each element individually and together to benefit the entire farm’s ecosystem. “Collaborations between brands have become common place and as we looked at our 2020 campaign ahead of our 90th Harvest, we were inspired by the true meaning of collaboration,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. Creative launched across TV and digital starting June 15th, 2020, with a heavy focus around summer and celebrating nature.

 

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  • U.S. Army Mid-Atlantic Recruiting Battalion

BRAINBOX Immersive Marketing (BBIM) has partnered with the U.S. Army Mid-Atlantic Recruiting Battalion in support of the Army’s National Hiring Days initiative. BBIM has developed a social media-based quiz for potential Army candidates called ‘Find Your Warrior’ and, based on the individual’s answers, the Army position that best suits them will be calculated. Once users determine their result from the quiz, they will have the ability to share their results with friends on social media. The campaign which continues through the end of National Hiring Days on July 2nd, will direct individuals to visit www.goarmy.com/hiringdays to see if they meet the qualifications, learn about job opportunities and associated hiring incentives, and connect with a recruiter in their area.

  • Connecticut Tourism

The Connecticut Department of Economic and Community Development (DECD) and its Office of Tourism (COT) announced a new US $1.2 million marketing campaign to help reinvigorate revenues for the thousands of tourism businesses across the state impacted by temporary closures driven by the COVID-19 pandemic. This multi-media campaign is begining this week (June 22( and extend through Labor Day. Through a unifying campaign theme, “So Good to See You, Connecticut,” it will encourage both Connecticut residents and likely travelers from nearby states to explore all Connecticut has to offer through fresh eyes. That messaging will be delivered through an integrated array of marketing tactics, including: robust paid social media campaigns across Facebook, Instagram, Snapchat and Pinterest new content on CTvisit.com, the state’s official tourism website, paid search marketing and content seeding programs, a new video series showcasing how tourism businesses have adapted their operations to optimize visitors’ safety as well as enhance their experience a new TV campaign that will run in-state as well as on streaming TV in proximity states beginning in July.

  • Chef Merito

Chef MeritoSensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades. Los Angeles-based Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California. The agency will create a strategic framework for a comprehensive campaign that includes creative development, media planning and buying across all channels, including digital, social media, earned media and content creation.

  • CMI/Compass wins new account in the Pharmaceutical Space

CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been named consumer and professional agency of record by a new company in the pharmaceutical space. The assignment includes launching the company’s first products, which include a drug with indications in women’s health and in prostate cancer.

  • Ford

Ford's 'Drive One' goes for a new phase of JWT campaign to feature customer testimonials. This next phase, which is heavy on TV ads but also uses outdoor ads, social media, newspapers and an innovative promotion offering a donation to local schools in exchange for a Ford test drive, begun last Oct. 10.

They will also see heavy spot weight from Ford's regional dealer ad groups, as well as run online. Ford met with employees this week to reveal the new work and gave them eight of the videos to use on their online social networks or blogs.

Team Detroit also created advertorials for individual Ford dealers to use in their local newspapers, and the automaker has been instructing the retailers in how to tap into online social networking sites. Wunderman Team Detroit handles the digital account.

Also included is a Hispanic effort that includes integration on Univision's popular "Sábado Gigante." Hispanic women are targeted for test drives on AOL's tuvoz.com in an effort from Zubi Advertising, Coral Gables, Florida.

 

  • Boy Scouts

Boy Scouts launch campaign to attract Hispanics. They are making their debut "en español" with an advertising campaign launched last Thursday and a soon-to-come Spanish-language Scout Handbook intended to draw Latinos to the ranks of the nearly century-old organization.

The Spanish-language campaign, called "Valores para toda la vida," translated as "Values for life," includes television, radio and online spots that speak to the nation's largest minority in their language.

The outreach is intended to keep the Scouting movement relevant and growing as the country's cultural landscape shifts, taking a toll on Scout ranks. Latinos make up one in five children in the United States, according to the U.S. Census, but they are only 3 percent of Scouts. The organization hopes to double its Hispanic membership by their centennial in 2010, and the campaign is a key part of that push, said Bob Mazzuca, Chief Scout Executive.

The Scouts are making changes designed to accommodate Latinos, based on information gathered with the help of a Washington-based media and marketing company and a committee of Hispanic leaders.

 

  • Citibank

Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills and locate Citibank branches from their cell phones.

"With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience." said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi.

 

  • Dewalt

Dewalt is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DEWALT's three-pronged campaign uses Eurosport's online, print and grassroots programs to communicate its brand message to Hispanic Contractor Associations (HCA).

Read more about it here.

 

  • Ocean Spray

Ocean Spray is celebrating its growers in a new campaign aimed at showing that cranberries are harvested close to home. The campaign will share the personal stories and photos of real growers, both on product labels and online. The labels featuring growers will begin appearing in the spring, though the rest of the campaign has already launched.

To kick off the new campaign, a bog event was held October 6 at Rockefeller Center. Ocean Spray also plans to set up bogs in other cities, including Miami to reach Hispanic consumers. Martin said they are also in discussion to set up bogs in Richmond, BC, to coincide with the Vancouver 2010 Winter Olympic Winter Games being held February 12 to 28 (nearby Richmond is hosting some of the events).

 

  • Greater San Antonio Chamber

The Greater San Antonio Chamber of Commerce just launched a new Spanish language web site designed to reach out to Hispanic business leaders across Latin America. This is the first Chamber site of its kind in the nation. The website, www.ConoceSanAntonio.com ("Get to know San Antonio") provides critical information to Hispanic business owners, investors and their families regarding starting a business, relocation and visiting San Antonio. 

The site targets three primary audiences: The Spanish speaking business owner/entrepreneur, families who are relocating to San Antonio, and tourists.

 

Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).