The two companies joined forces in 2019 and have been working in the US, where BrandTotal has been adopted by key GfK clients. Because of this outstanding performance, the partnership is now expanding to Mexico.
Airlines particularly active; financial companies, independent travel agencies and retail also present.
The Hispanic market is the logical extension for Mexican media and advertising powerhouses. Both are entering the U.S. with an increasing speed. With more than 60% of U.S. Hispanics coming from Mexico, Mexican media companies target a similar audience in
More and more Mexican brands are advertising to a U.S. Hispanic audience. Companies like retailer…Read More.
Discover how the Mexican Competition Regulatory Commission’s preliminary statement against Amazon and Mercado Libre may reshape the Mexican advertising market.
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Waze opened its first office in Latin America a few weeks ago, with a team of eight led by Luis Ita, country manager for Mexico.
What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”?
Broadcast channels in the U.S. are spending millions of dollars a year to obtain the rights to transmit Mexican soccer games in an effort to reach the 35 million Hispanics of Mexican descent living in the U.S. (Note: This article is included in Portada’s 2016 Sports Marketing Guide, to get the full version,
In our first Interview with a Speaker of our upcoming #Portadalat (the Latin American Advertising and Media Summit and Online Video Forum in Miami on June 3-4), we talk to Ruben Leo Sarmiento, Marketing Director of Genomma Lab, an OTC (Over-the-Counter) and Personal Care maker that leads the advertiser rankings in many Latin American countries. Sarmiento, who is based in Mexico City, shared his ideas on Latin American TV Advertising, the Panregional vs. Local Marketing approach, Product Category Expansion and more…
On-demand music subscription service Spotify officially launched operations in Mexico on Tuesday with advertising support from Coca-Cola, which locked an exclusive 15-day deal to run
TV Azteca’s sales in 2013 are projected to see a slight increase of 0.1%, in addition to pre-tax earnings, write-offs and depreciation (Ebitda) of 0%
TV Azteca’s sales in 2013 are projected to see a slight increase of 0.1%, in addition to pre-tax earnings, write-offs and depreciation (Ebitda) of 0%
Texans are in a constant state of flux. They have also profited from a strong economy. Texas has been one of the few bright spots in a generally weak U.S. economy. A recent report of the Milken Institute reflects the dominance of Texas cities.
US. Hispanic media properties, most notably Univision but also online ad networks including Batanga, have sales offices in Mexico City specifically targeting Mexican advertisers who want to reach Hispanic audiences.
Prisa Digital and Maya Publishing Group, a company of Grupo Editorial Notmusa, one of the largest publishing companies in Mexico, announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the Latin American region.
Prisa Digital and Maya Publishing Group, a company of Grupo Editorial Notmusa, one of the largest publishing companies in Mexico, announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the Latin American region.
Time Inc.s Grupo Editorial Expansion, headquartered in Mexico D.F, set up a Miami office a few years ago to strengthen its sales to advertisers based outside of Mexico.
Seeks to deepen affinity with Mexican American Audience through the acquisition.