BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila…
BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila… and other brands targeting the U.S. consumer right now.
BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila… and other brands targeting the U.S. consumer right now.
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more
JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.
Leading executives from the brand, agency, media, and tech sectors will gather at an exclusive Luncheon Roundtable at our upcoming twelfth annual Portada Miami on April 12 to discuss the topic: Redefining the Role of Miami as a Marketing and Media Hub. During the exclusive lunch meeting, Portada will present the results of its Panregional Marketing and Media Report. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
We are excited to announce that Elena Feoktistova, VP Consumer Marketing and Sponsorships LAC
at MasterCard, is joining the Portada Council of the Americas
We are excited to announce that Lorena Holguin, LAC Sponsorship Director, Mastercard, is joining the Portada Sports Maketing Board, one of the seven units of Portada’s Council System.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
As SVP- Marketing Group Head, Edgardo Tettamanti is responsible for the strategic management of the Latin America & Caribbean (LAC) Region. Tettamanti will be a
We are excited to announce that Benjamin Jankowski, Global Media Director at Mastercard will be the keynote speaker at our Fifth Annual Hispanic Digital and Print Media Conference in NYC on September 22
A comprehensive review of brands reaching out to the U.S. consumer.
Neiman Marcus, Coca Cola, Endo, BMO…and five more brand moves.
55% of online shopping at Black Friday was on mobile screens, new research on ChatGPT publisher attribution, and more happenings in the MarTech world.
Worldcom OOH receives BIPOC and DEI certifications for diversity and inclusion in the workplace.
An overview of brand moves and campaigns over the last seven days.
An overview of brand moves and campaigns over the last seven days.