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Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Global media platform Teads has hired Juan Pablo Suárez as Head of Performance for the Latin America region.  In his role, Juan Pablo will identify new opportunities and drive growth of strategic relationships with the main players in the region through Teads’ TrueVisits product.

 

 

 

American multinational software company Red Hat, Inc. appoints Pablo Lombardero new Regional Director – Partners and Alliances, LATAM. Based in Mexico, Pablo will work alongside Red Hat´s Sales and Marketing teams.

 

 

 

Microsoft names Alejandro Pazos CTO & Director of New Business for Argentina.
Ezequiel Glinsky
, who held this position for the past two years, was named Director of New Business for Microsoft Latin America.

 

 

 

Joaquin SchamberJoaquín Schamber was named Unilever´s new Media Manager, South Cone.

 

 

 

Macarena SeminarioMacarena Seminario joins Mars as Pedigree LATAM new Marketing Manager.

 

 

 

(Looking for your next Career move? Check out Portada’s Career Board!)

What: Microsoft will be increasing its use of AppNexus’ publisher suite for programmed ads, expanding from 39 to 58 global markets, many in LatAm. Microsoft Advertising, which used to have a relatively big panregional sales presence out of Fort Lauderdale, FL, will be outsourcing direct sales to Medula Networks, except in Brasil, where they are handled by AOL, and Mexico (Prodigy-MSN).
Why it matters: The announcement means Microsoft is exiting the Latin American market from an ad-sales perspective.

EfWdfyI3_400x400 zAoSLQcc_400x400Through the expansion of the programmatic deal between Microsoft and AppNexus, the latter will become Microsoft’s exclusive technology and programmatic sales partner in Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Paraguay, Uruguay, and Venezuela. AppNexus will exclusively represent and be the ad tech platform (programmatic) for Microsoft display and Microsoft app-based ad inventory on MSN, Outlook, Skype, and Xbox, as well as third-party Windows, Windows phone, and Xbox apps inventory within these markets. Direct Sales, panregionally and in all local markets but in Brazil and Mexico (Prodigy/MSN), will be taken over by Medula Networks. Microsoft Advertising’s panregional sales team will be dismantled. AppNexus will work with Medula Networks local sales units to direct Microsoft ad inventory in Argentina, Chile, Colombia, Ecuador, Peru and panregionally out of Miami.

AppNexus bought Real Media Latin America as a part of its Latin American expansion effort in June of this year.

Microsoft Advertisings panregional direct sales team out of Fort Lauderdale will be dismantled.

Expansion of Programmatic Deal to the rest of LatAm

In July, Microsoft Advertising announced that it will outsource its direct advertising sales to Verizon/AOL in most major global markets, including Brazil, and use direct sales and AppNexus in Spanish-speaking Latin America. The latest announcement expands the amount of Latin American countries where AppNexus will be selling programmatically and puts an end to Microsoft Advertising’s direct sales efforts in Latin America. Microsoft Advertising’s pan regional direct sales team out of Fort Lauderdale, FL, will be dismantled.

What: Microsoft Advertising will continue to sell its properties via direct sales efforts and its partnership with AppNexus in Spanish-speaking Latin America, a spokeswoman at Microsoft Advertising tells Portada. For the Brazilian market, as well as another 9 major markets, AOL, which was recently bought by Verizon, will take over sales efforts from Microsoft Advertising’s Sales Team.
Why it matters: Spanish-speaking Latin America will be treated differently than many major markets, including Brazil, where Verizon-owned AOL will start managing and selling Microsoft’s display advertising inventory across several platforms including MSN, Outlook.com and Skype following a 10-year search-and-advertising partnership. The deal includes all major markets, including the US (U.S. Hispanic), the UK, Canada, France, Germany, Spain, Japan, Italy and Brazil, which stand for more than 60% of Microsoft’s ad revenue.

EfWdfyI3_400x400 R2CkTs2S_400x400Thanks to a 10-year search-and-advertising partnership, AOL  recently acquired by Verizon, will start managing and selling Microsoft’s display advertising inventory across several platforms including MSN, Outlook.com and Skype.

Around 1,200 Microsoft employees will get offer letters from AOL, most of them in ad sales, under the deal. In addition, AOL will end its search distribution relationship with Google in order to accept Bing, Microsoft’s web search engine unveiled in 2009, on all its mobile and desktop properties – giving Microsoft an additional 1-2% of search market share carved directly from Google’s lunch. That part of the partnership kicks off in January 2016.

Following this deal, AOL will be responsible for all of Microsoft’s entire media portfolio including display, mobile and video advertising on MSN, Windows, Outlook.com, Skype and Xbox and in nine markets including the US, the UK, Canada, France, Germany, Spain, Japan, Italy and Brazil, which stands for more than 60% of Microsoft’s ad revenue.For the next ten largest markets, many of them in Western Europe, Microsoft says it will go “all in” on programmatic through its key ad tech partner, AppNexus. Nearly all media supply Microsoft controls in those countries will become traded programmatically, not merely the remnant portions.

Spanish-speaking Latin America

MSFT_ADVSources at Microsoft’s headquarters for Latin America and the Caribbean in Ft. Lauderdale, tell Portada that for the Spanish-speaking Latin America targeted Sales Team “there will not be changes.” “We will continue to offer our inventory through our sales team, with the same level of commitment and quality. We will also continue with our partnership with AppNexus for programmatic sales via Microsoft Advertising Exchange. AppNexus will continue to be our partner for programmatic sales on a worldwide basis.

We will continue to offer our inventory through our sales team.

Microsoft’s deal-making process estimated AOL could receive between 20% and 30% of ad revenues generated by sales of Microsoft inventory.For AOL, which was recently purchased by Verizon in a US$4.4 billion deal ,the deal represents an opportunity to increase its digital advertising clout at a time when considerable power is accruing to Google and Facebook.

AppNexus Partnership

AppNexus, a major DSP, demand side platform, and Microsoft’s key ad tech partner until now and a company in which it holds significant equity via a 2010 investment, will remain the technology platform in the top nine markets where AOL has taken the rein, as well as in Latin America including Brazil, which means its position is secured for the time being.
Even though AOL offers a sell-side platform of its own, it’s unclear whether it has the technology chops to process the high volume of bid activity that Microsoft’s inventory brings in. AppNexus and Microsoft issued a press release to announce a “multi-year” extension of their technology agreement, to avoid any misunderstanding. AppNexus traffics Microsoft inventory in 39 markets.

Microsoft also confirmed that it will no longer collect its own map data but will continue to offer Bing Maps.Microsoft will similarly sell some of its technology to the ride-sharing company and 100 workers will transition to Uber. No finances regarding the deal were disclosed.

Check out the Sept. 2014 Portada Interview with Frank Holland, Corporate VP Microsoft Advertising & Online (Spanish).

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  •  iCrossing – Bodegas Trapiche – Argentina

iCrossing LatAm Buenos Aires, Argentina, will be in charge of the digital account of Bodegas Trapiche in the country. The agency will be in charge of all digital activities including web, social media, display, etc.

  • Nextperience – Microsoft – Argentina

Nextperience starts working with Microsoft and Mimitoshop in their digital projects in Argentina.

  • Mediacom – Seat – Global

Mediacom has won the Seat global account after a pith in Barcelona. Mediacom will be in charge of the media planning and buying of Seat global account. In Britain the account will remain in PHD hands.

  • HH Global – Brazil

HH Global, a Global Print Management and Global Marketing Services company, continues to expand their presence in South America growing their operations in Brazil. HH Global continues to assist their clients to increase their business in the South American market. With more brands entering into Brazil, HH Global has grown their business to meet their client demand.

  • Ice Shot – Mexico

Grupo Bimbo has launched a new advertising campaign for its brand Ice Shot. The campaign will be managed by Havas Media in Mexico.

Nota de Prensa: Los ganadores de los premios Portada de Publicidad y Medios Latinoamericanos 2011 fueron anunciados durante la Cumbre Latinoamericana de Publicidad y Medios organizada por Portada en Miami los pasados días 1 y 2 de junio. Los premios Portada de Publicidad y Medios Latinoamericanos distinguen a los mejores ejecutivos, medios y agencias que enfocan sus esfuerzos hacia audiencias latinoamericanas. Microsoft Advertising fue el patrocinador de la edición 2011 de los premios. Lovina McMurchy, General Manager Online & Advertising de Microsoft y Marcos Baer, Director de Portada, felicitaron a los ganadores.

Y los ganadores son…
Categoría: Top Content Provider to Latin Audiences
Ganador:
Televisa Publishing + Digital
Top Latin American Media Innovation

Firme con la Roja/Starcom Chile
Top Panregional Advertising and Media Professional of the Year

Bruno Almeida US Media Consulting
Top Panregional Advertising Campaign

Pedigree/Havas Media
Top Panregional Digital Advertising Campaign

Pepsi y Operación Sonrisa
Para ver la ceremonia de entrega de premios con todos los nominados y la condecoración de los ganadores vaya aquí.
Para leer la cobertura editorial del evento vaya aquí.
SUMMIT 2012

El Cumbre Latinoamericana de Publicidad y Medios de 2012 tendrá lugar en Miami los días 6-7 junio de 2012. Portada esta trabajando para proveer una calidad de contenido, oportunidades de negocio y mas sorpresas.

PATROCINADORES de la Cumbre 2011
Patrocinador de los Premios Portada de Publicidad y Medios Latinoamericanos
Microsoft Advertising,

Patrocinador Platino
Prisa Digital

Patrocinadores Líder Plus
Prisa Radio

DirecTV Latin America
Patrocinadores Lideres
Alcance Media Group

Ole Networks
US Media Consulting
Patrocinadores Distinguidos
Multimedia Inc

ESPN International

Havas Digital

The Latin Recording Academy
Televisa Publishing + Digital

Patrocinador de la Recepción de Bienvenida
Google

Patrocinador de los Refrescos 1 de Junio
MediaMind

Patrocinador de la Bolsa de los Participantes
Latcom

Sobre Portada

Portada
es el medio líder de información y análisis sobre mercadotecnia, publicidad y medios orientados a Latinoamérica, el mercado hispano de EE UU y España. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España. Portada publica varios portales, organiza eventos, y elabora informes de investigación/bases de datos.

The winners of the 2011 Latin American Advertising and Media Awards were announced during the Award Ceremony concluding Portada's Latam Advertising and Media Summit, last June 1-2, 2011 in Miami.
Portada's Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media properties targeting pan-latin audiences and professionalism in Latin American (panregional) marketing and media professionals.
Microsoft Advertising sponsored the 2011 edition of the Awards, Lovina McMurchy, General Manager Online & Advertising at Microsoft and Marcos Baer, Publisher of Portada, congratulated the Award Winners.

And the Winners are…
Category: Top Content Provider to Latin Audiences
 Televisa Publishing + Digital

Top Latin American Media Innovation
Firme con la Roja/Starcom Chile

Top Panregional Advertising and Media Professional of the Year
Bruno Almeida US Media Consulting

Top Panregional Advertising Campaign
Pedigree/Havas Media

Top Panregional Digital Advertising Campaign
Pepsi y Operacion Sonrisa

Watch the Award Ceremony and the nominated campaigns and professionals. Read the complete coverage of the Summit.

2012 SUMMIT
The 2012 Latam Advertising and Media Summit is going to take place on June 6-7, 2012 in Miami. With the 2011 edition's attendees feedback in mind, Portada is working on providing even more quality content, refined networking opportunities and some surprises!

2011 Summit SPONSORS
Sponsor of Latin American Advertising and Media Awards
Microsoft Advertising

Platinum Sponsor
Prisa Digital

Leader Sponsors Plus
Prisa Radio
DirecTV Latin America

Leader Sponsors
Alcance Media Group
Ole Networks
US Media Consulting

Distinguished Sponsors
Multimedia Inc  
ESPN International
Havas Digital
The Latin Recording Academy
Televisa Publishing + Digital

Sponsor of Welcome Reception

Google

Refreshment Sponsor on June 1st
MediaMind

Attendee Bag Sponsor
Latcom

About Portada
Portada is the leading source on Latin Marketing and Media. Portada's mission is to help Executives in Business and Media understand and reach Hispanic and Latin American consumers. Portada publishes several websites, organizes various annual conferences in the U.S. and Latin America and compiles proprietary databases and research reports.

 

The winners of the 2011 Latin American Advertising and Media Awards were announced during the Award Ceremony concluding Portada's Latam Advertising and Media Summit, last June 1-2, 2011 in Miami.
Portada's Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media properties targeting pan-latin audiences and professionalism in Latin American (panregional) marketing and media professionals.
Microsoft Advertising sponsored the 2011 edition of the Awards, Lovina McMurchy, General Manager Online & Advertising at Microsoft and Marcos Baer, Publisher of Portada, congratulated the Award Winners.

And the Winners are…
Category: Top Content Provider to Latin Audiences
 Televisa Publishing + Digital

Top Latin American Media Innovation
Firme con la Roja/Starcom Chile

Top Panregional Advertising and Media Professional of the Year
Bruno Almeida US Media Consulting

Top Panregional Advertising Campaign
Pedigree/Havas Media

Top Panregional Digital Advertising Campaign
Pepsi y Operacion Sonrisa

Watch the Award Ceremony and the nominated campaigns and professionals. Read the complete coverage of the Summit.

2012 SUMMIT
The 2012 Latam Advertising and Media Summit is going to take place on June 6-7, 2012 in Miami. With the 2011 edition's attendees feedback in mind, Portada is working on providing even more quality content, refined networking opportunities and some surprises!


2011 Summit SPONSORS

Sponsor of Latin American Advertising and Media Awards

Microsoft Advertising

Platinum Sponsor

Prisa Digital

Leader Sponsors Plus
Prisa Radio
DirecTV Latin America

Leader Sponsors
Alcance Media Group
Ole Networks
US Media Consulting

Distinguished Sponsors
Multimedia Inc  
ESPN International
Havas Digital
The Latin Recording Academy
Televisa Publishing + Digital

Sponsor of Welcome Reception

Google

Refreshment Sponsor on June 1st
MediaMind

Attendee Bag Sponsor
Latcom

About Portada
Portada is the leading source on Latin Marketing and Media. Portada's mission is to help Executives in Business and Media understand and reach Hispanic and Latin American consumers. Portada publishes several websites, organizes various annual conferences in the U.S. and Latin America and compiles proprietary databases and research reports.

 

Nuevos ejecutivos claves se acaban de sumar a la espectacular lista de ponentes de nuestra Cumbre Latinoamericana de Publicidad y Medios,  Miami, 1 y 2 de junio.

Entre los nuevos panelistas se encuentran:

– Jose R. Costa, Vicepresidente de Marketing para América Latina y El Caribe, Burger King Corporation.

– Shanna Parra, Gerente Regional de Mercadeo en PepsiCo International.

– Beth Uyenco, Directora Global de Investigación, Microsoft Advertising.

– Luis Merino, Director del departamento de música, Prisa Radio.

– Drew Meyers, Socio, Group Argent.

– John Price, Director General, Americas Market Intelligence.

 Si formas parte del mundo de los medios, la publicidad y/o los contenidos encontrarás temas de sumo interés:

  • Brasil: ¿Qué pueden aprender los anunciantes internacionales sobre cómo llegar al consumidor brasileño? ¿Cómo monetizar los contenidos de radio a nivel panregional?
  • Nuevas Tendencias: Resultados de nuevas Investigaciones sobre el usuario latinoamericano de Internet y lo que implica para la planificación y compra de medios.
  • Mercadeo Panregional: Entre los modelos centralizados, multi-locales y descentralizados.
  • Financiacion-Capital Riesgo: Oportunidades para las empresas de medios y publicidad que apuntan a audiencias latinas.
  • El trasfondo económico y político: ¿Tiene el consumidor latinoamericano la fortaleza que se le atribuye?

Durante ocho años Portada te mantuvo informado sobre el mundo panregional y latinoamericano de la publicidad y el mercadeo. Nos mantenemos firmes como la fuente más confiable y con la mejor cobertura de lo que sucede en este escenario, y en junio, te lo daremos en persona en nuestro Latam Summit.

¡Las entradas se acaban! ¡Aproveche los descuentos de las entradas anticipadas!

We just added several key executives to an already impressive roster of speakers and panelists of our Latam Advertising and Media Summit, Miami June 1-2.

New confirmed speakers include:

Jose R. Costa, Vice President, Marketing, Latin America and Caribbean, Burger King Corporation

Shanna Parra, Regional Marketing Manager at PepsiCo International

Beth Uyenco, Global Research Director, Microsoft Advertising

Luis Merino, Head of Music Prisa Radio

Drew Meyers, Partner, Group Argent

John Price, Managing Director, Americas Market Intelligence

 

Whether you're in media, advertising, content or finance, these executives will tackle a variety of topics of interest to you including:

  • Focus on Content:
    Digital Innovation: What the World can learn from Latam
    How to monetize Radio content panregionally.
  • Trends to Look For: New Research Findings on Latin American Internet User Behavior. The implications for media planning and buying.
  • Panregional Marketing between the poles of the Centralized, Multilocal and Local model
  • Spotlight on Private Equity/VC: Opportunities for Media and Marketing Ventures Targeting Global Latin Audiences
  • The economic and political background: Is the Latin American Consumer as strong as his stellar reputation?

 

For eight- years, Portada has kept you informed about the panregional and Latin American advertising and media markets. We remain the best and most reliable source for coverage and insight on what's actually being done — and in June we'll bring it to you in person at our 2011 Latam Advertising and Media Summit. Tickets are going fast. Register now and take advantage of the early bird rate!

We just added several key executives to an already impressive roster of speakers and panelists of our Latam Advertising and Media Summit, Miami June 1-2.

New confirmed speakers include:

Jose R. Costa, Vice President, Marketing, Latin America and Caribbean, Burger King Corporation

Shanna Parra, Regional Marketing Manager at PepsiCo International

Beth Uyenco, Global Research Director, Microsoft Advertising

Luis Merino, Head of Music Prisa Radio

Drew Meyers, Partner, Group Argent

John Price, Managing Director, Americas Market Intelligence

 

Whether you're in media, advertising, content or finance, these executives will tackle a variety of topics of interest to you including:

  • Focus on Content:
    Digital Innovation: What the World can learn from Latam
    How to monetize Radio content panregionally.
  • Trends to Look For: New Research Findings on Latin American Internet User Behavior. The implications for media planning and buying.

  • Panregional Marketing between the poles of the Centralized, Multilocal and Local model

  • Spotlight on Private Equity/VC: Opportunities for Media and Marketing Ventures Targeting Global Latin Audiences

  • The economic and political background: Is the Latin American Consumer as strong as his stellar reputation?

 

For eight- years, Portada has kept you informed about the panregional and Latin American advertising and media markets. We remain the best and most reliable source for coverage and insight on what's actually being done — and in June we'll bring it to you in person at our 2011 Latam Advertising and Media Summit. Tickets are going fast. Register now and take advantage of the early bird rate!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Radisson Hotel Group has appointed Catherine Higgins as marketing VP for America. Previously, she was CMO and CCO at Anchor Bank since may 2014.

 

 

 

 

 

 

Jaime Echavarría López has been named president by Ramo. The executive comes from companies like John Restrepo, Bimbo, Proexport, Softland and Microsoft.

 

 

 

 

 

Valeria Fernández Naya has been promoted to marketing and communications manager by Penguin Random House. Valeria joined the company in 2010 and four years later she was named marketing manager.

 

 

 

 

 

Borja Cameron has been appointed as marketing director for Iberia by Electrolux. Prior to this, Cameron was marketing director at Samsung Electronics.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Jesús Ríos has been promoted to marketing director by Clorox Andina. He previously worked for more that 15 years  at Procter & Gamble.

 

 

 

 

 

With more than 5 years at Microsoft Argentina, Cecilia Cuff will be in charge of leading the marketing and commercial planning strategies  in the country. Cecilia has over 18 years of experience and had previously worked at American Express.

 

 

 

 

Agency Grey Argentina has promoted Pablo Sánchez Rubio to CEO and has appointed  Diego Medvedocky as president. Pablo’s previous role was chief operating officer and joined the company 16 years ago. Diego joined the company five years ago and since 2017 is regional CCO.

 

 

 

 

Oriol Marín, who joined Henkel Ibérica in 1999, has been named marketing director. He previously held the role of brand manager.

 

 

 

 

 

Nicolás Fernández is the new marketing manager of  YPF. Nicolás joined the company in 2016 and had previously worked at General Motors.

 

 

 

 

Eva Ziegler has been appointed marketing director by Pronovias. She comes from companies such as Saatchi & Saatchi, Toyota, Starwood Hotels & Resorts, C&A Fashion y Fiskars Group.

 

 

 

 

 

The shopping website TiendaMIA Argentina has named Fiorella di Fiore as marketing manager. She joined EasyTaxi in 2016 as creative strategy specialist and later held the role of head of marketing.

 

 

 

 

 

Manuel Kaver has been named CEO by Ingenium Latam. Manuel has more than 20 years of experience at GBM Corporation, where he held the position of CEO for 10 years.

 

 

 

 

 

Philip Morris has appointed Enrique Jiménez as general manager for Iberia. He joined the company in 20014 as maketing director for Portugal. The company has also named Mario Masseroli as general manager for Canada and Latin America. Mario joined Philip Morris in 2005 as general manager for Guatemala.

 

 

Soda Stream Argentina has hired  Bruno Mazzucchelli as brand managerHe will be in charge of  branding, public relations, online and offline advertising, e-commerce and the launching of new products.

 

 

 

 

 

Hilton has announced the appointment of  Jorge Giannattasio as senior vice president and head of operations for the Caribbean and Latin America. Jorge joins from SBE Entertainment Group, where he was director of operations.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Juan Carlos Samper is the founder and CEO of the recently created We are Content, one of the first Content Marketing companies in Latin America. Samper has worked for Microsoft, founded IAB Colombia and is a well-known digital marketing expert in Latin America.

 

 

 

 

 

Alejandro Álvarez, RPA Media Place LatAm CEO, is leaving the company to carry out an independent project. Álvarez joined the company in July 2015.

 

 

 

 

 

 

Thor Borresen has been promoted to Marketing Director of AB InBev Colombia. The executive will no longer be the Águila brand director.

 

 

 

 

Diego Serantes joined Pepsico earlier this year and he is now the new Marketing Director of PepsiCo Alimentos Cono Sur. Prior to Pepsico, Serantes worked for Móndelez International.

 

 

 

 

 

R / GA Brazil has appointed Tatiana Hawthorne as the new Customer Service Director. The executive joined the agency in 2013 as account manager. Hawthorne will report to Fabiano Coura, SVP managing director of the agency.

 

 

 

 

 

La Asociación de Agencias de Medios de Perú (AAM) (Peru Media Agencies Association) has made news appointments for 2017-2020 period:

The board of directors chaired by Eduardo Velasco, Carat country manager, has been re-elected.

Gabriela García, general manager of Central Media, has been named secretary and Maribel Mesia, CEO of Publicis One, has been named treasurer.

The AAM brings together many prominent media agencies in the Peruvian market such as BPN Media Connection, Carat, Central Media, Havas Media, IPG Mediabrands, MEC, Mediacom, Mindshare, OMG, Publicis One and Top Media.

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

According to the Annual Auto Reliability Survey, Cadillac is the least dependable car brand, followed by GMC, Ram, Dodge, and Volvo. 

A study by Mailjet revealed that engagement with Halloween marketing increases by 74% when the show Stranger Things is mentioned.

According to New York-based global communications firm Cohn & Wolfe, Google is the most authentic brand in the country, followed by Microsoft, Amazon, Maruti Suzuki and Apple.

Coca-Cola announced that it wants to release more alcohol mixers and smaller-batch beverages to adapt to people’s changing tastes, which are moving away from mass-produced sodas.

Cuties, a brand of mandarin oranges grown by Pasadena, California-based Sun Pacific Inc., came in on top of the lists of parents’ most preferred mandarin and favorite healthy snack brand according to the 2017 Brand Love Study, released by youth research firm Smarty Pants LLC. The brand saw a 43-point increase from the 2016 study, placing it at number 13 on the list of top 50 parent-preferred brands.

According to a study by Brand Keys, United States consumers feel the most loyalty toward Amazon and Google.

A study by The Ehrenberg Bass Institute (EBI) revealed that most of us take less than 10 seconds to arrive at a decision, while online purchases take 15 seconds or less.

Twitter announced in a company blog post that it’s bringing more transparency into advertising on its platform via an online Transparency Center, along with improving user controls over ad preferences and adopting stricter ad policies. At the same time, the company has agreed to have the industry watchdog the Media Rating Council (MRC) independently audit its ad measurements in order to appease brands, according to Marketing Land.

According to a new study published by Market Research Hub, “Hard Luxury Goods Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2022,” with the rising presence of branded products among consumers, fueled by the significant increase in their disposable income, the hard luxury goods market is likely to continue perceiving strong growth over the next few years.

According to a new survey by marketing research center Ipsos and beauty brand Sally Hansen, most women wear makeup because they want it. 84 percent of women say beauty can be empowering, 69 percent say they wear nail polish for themselves, and 49 percent saying having a manicure gives them more confidence.

Facebook announced that it is allowing advertisers to match the most appropriate images and videos with the settings in which the ads will appear for more customized creative in ad placement.

In a new Morning Consult survey, 91 percent of respondents said they’d pay up to $10 per month for Netflix.

Affluencers, a powerful grouping of Affluent consumers who also influence others’ shopping and buying behaviors, represent 71% of all Affluents, according to the Fall 2017 Ipsos Affluent Survey released this month. The Survey defines “Affluent” as adults living in households with at least $125,000 in annual household income, a group that reflects the top 16% of American households.

LATAM MARKET

Cint, an Insight Exchange, today announced a strategic partnership with eCGlobal Research Solutions, a marketing technology solutions provider, to gain significant reach into the Latin America (LATAM) market.

The World Trademark Review’s Country Data Report ranked Mexico among the top countries for trademark registration activity and noted its huge potential in economic growth, alongside other key Latin America jurisdictions.

Emerging technology investment hub VelocityTX is planning a new fast-track program to help companies go international with its Brazilian partner Outsource Brazil.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

A+E Networks has appointed Francisco Guijon as senior VP for the Americas. Guijon will report to Edward Sabin, the executive managing director of international at A+E Networks. Based in Miami, Guijon will be responsible for managing the profitability and expansion of A+E’s  channels and media assets in Latin America and Canada, including the day-to-day relationships with the company’s partners and businesses in the region. He joins A+E Networks from Liberty Global’s VTR Chile, where he served as programming, content and ad sales director.

 

Mindshare Argentina is restructuring and has made some changes:

Consolidating the vice-presidents’ structure, Martín Lammardo will continue leading the new business and international accounts department while Florencia Trigo will be responsible for services and product development. They will both report to Pablo Iesulauro, CEO of Mindshare Southcone.

The planning teams will continue to be led by account managers, who are also responsible for customer service: Mariela Campelo, Yamila Finkelstein, Marcela Fraga, Mercedes Furelos, Samanta Gómez, Erica Macovits, Luciano Palazzo, Miriam Rossi and Camila Urrutia.

Leandro Ferrero will be in charge of the content team, Content +.

Adriana Vigil returns to the agency, after working at GroupM, to support the ideas development and production department. Vigil will be also responsible for marketing and PR.

Mariela Jaimes joins the agency’s trading team.

Andrea Salinas will continue to lead the agency’s operating area.

Microsoft Argentina has appointed Marina Hasson as Partners, Corporate Customers and SMEs Director.

 

 

 

José “Lolo” Longinotti is stepping down as President of DDB Group Southern Cone as from next month. He will be replaced by Fernando Capalbo, who has 25 years of experience in the industry and has been leading OMD Argentina for the last 10 years.

 

 

 

 

Del Campo Global is the recently launched company of Pablo del Campo. After almost two years of “non-compete” Pablo returns to the arena, with this new venture that unites his two biggest passions: advertising and entertainment. Del Campo Global will be dedicated to the development of sustainable content for brands generating strategies and actions created specifically for a client and also where brands will be able to choose to adhere to a specific project, always based on their business objectives and needs. With headquarters in the Palermo neighborhood –Buenos Aires- and with international projection, Del Campo Global is accompanied by director Javier Vázquez.

 

A.M. Best, a global insurance rating and information source, announced that Manuel Agustin Calderón de las Heras has resigned from his position as managing director of A.M. Best to pursue other opportunities.Mr. Calderón de las Heras has been with A.M. Best for the last two years, and in that time has contributed to the success of A.M. Best’s presence in Mexico.Andrea Keenan, senior managing director and head of industry relations, who has served A.M. Best in numerous leadership roles throughout the Americas, will oversee the Mexico operations during the transition period.

 

 

 

Ezequiel Rocino is McCann Buenos Aires new Creative Director.

 

 

 

Wunderman Argentina has announced the appointment of Matías Martty and Tato Lavandera as Creative Directors. They both join the team of creative CEOs Dany Minaker and Patan Tarazaga.

Lavandera has been part of the agency for almost three years.

Martty comes from Grey Argentina, where he was Creative Director.

 

 

 

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comScore announces the incorporation of Rosaura Zuvic as Sales Manager in Argentina. She will be responsible for managing the portfolio of services for Publishers, marketing the My Metrix tool and social analysis products such as Shareablee and Radian 6.Previously, as Sales Manager at Meltwater News Latin America, she excelled in opening new markets by positioning news and social media monitoring software as one of the most chosen by Latin American parent companies of Fortune 500 companies, national governments and political parties.

 

 

 

Turner Latin America has announced the appointment of Ricardo Pichetto as VP content production and Esteban Raffo as VP digital media. Both will have regional roles and report directly to Tomás Yankelevich, EVP and chief content officer of Turner Latin America, and to Felipe De Stefani, general manager of Turner International Argentina.

 

 

 

Pichetto has both production and content development experience.

 

 

 

 

 

Raffo has more than 17 years of experience in media, products, content and digital platforms.

 

 

 

 

 

 

Nicolas Spinosa is Logan‘s new Regional Finance Director.

 

 

 

 

 

 

Atento has appointed Rodrigo Llaguno Regional Director for Mexico. He will report to Alejandro Reynal, CEO of Atento.

 

 

 

 

 

 

Fernando López Iervasi joins Microsoft Argentina’s team as new Director of Business and Large Companies in Argentina. He will be responsible for leading the digital transformation strategy of the Enterprise business unit.

 

 

 

 

 

Avaya has announced that Jim Chirico, currently serving as COO and global sales director, will be the new CEO, effective October 1. He will replace Kevin Kennedy.

 

 

 

 

 

 

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MartinHavas Group Argentina has appointed Martín Pietragalla as the new Director of Strategy and Product Development in Buenos Aires, Argentina. Pietragalla will be reinforcing the group’s commitment to strategic innovation team  together with Ernest Riba, Head of Business Development and Product. Prior to Havas Group, he served as Director of Digital Strategy at GREY, with local and regional responsibilities. He also worked for clients such as P & G, Disney, Microsoft, Magistral, Febreze, Pantene, Pringles, DirecTV, GSK, HSBC, SAP, CABLEVISION and LG among others.

 

 

Klipsch_Audio_nombra_Director_Regional_para_LatamKlipsch, a tech-driven audio company, announced the addition of Luis “Papo” Marquez as the Regional Director of Latin America. Marquez comes to Klipsch after 30 years of industry experience with Bose, previously serving as the Account Manager EMA Latin America.Starting his career in manufacturing and advancing through the organization, Marquez managed several Bose retail locations throughout Florida, later joining the Latin Markets team as an account manager for the Caribbean business. His experience in consumer electronics and strong relationships in the Latin Market will allow Klipsch to place emphasis on the growth of their business throughout Central and South America.

descargaKingston has named Gabriela Navarro as the new Channel Marketing manager for the Southern Cone based in Santiago de Chile, as part of growth process of Kingston’s professional team worldwide. Navarro will have the challenge of generating executive and strategic marketing initiatives for the Southern Cone in markets such as Peru, Chile, Argentina, Uruguay and Bolivia, with a focus on channel initiatives and corporate segments.

 

 

 

 

 

descarga (1)Honda Motor Argentina has appointed Jorge Fernández as the company vice president in the country. Fernandez worked as General Production Manager for the motorcycle division.

 

 

 

 

arun-bansal-1_970x546_90Ericsson named Arun Bansal Director of the newly created European and Latin American market area, in line with the company’s recent announcement of changes in its business strategy. Bansal previously served as Director of the Red Products business unit since July 2016 to March 2017 and director of the business unit of Radio from 2014 to 2016.

 

 

descarga (2)Mahindra Comviva has appointed Rafael Olivares as executive director for Latin America, where he will seek to boost the company’s presence.

 

 

 

 

 

descarga (3)Critical Mass has promoted Amanda Levy to global chief client officer.Levy will be responsible for all client services across the agency’s 12 global offices.

 

 

 

 

 

 

 

AAEAAQAAAAAAAAsVAAAAJDE3ZTQ3ZGZhLTUyMTQtNGI2Ny1hMDVkLWZiMDU4NDIxNjI2NQDiageo has appointed Carat’s global digital director Jerry Daykin to the newly-created role of head of digital media partnerships. Daykin joined Carat in 2014 from Mondelez International.Daykin will look to build on his knowledge of platforms like Facebook and Twitter – Diageo was one of the first advertisers to strike a deal with the social media firm – to enhance the firm’s media strategy.In September 2016, Diageo concluded a global review of its media arrangements, retaining Dentsu Aegis for the bulk of the business.Daykin will be based in London, UK.

 

 

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aaeaaqaaaaaaaahgaaaajge3mgi5nzuzltu4otqtndewmi1hzjgylwu0ntaxywywodm2ng Cristian Figoli is no loner part of Pulpo Media. The executive has joined  iProspect as Account Director and leader of the LATAM Hub (based in Buenos Aires) for Microsoft, which is a Global Client of Dentsu Aegis Network for Media Planning, Media Buying and Search.

 

 

 

 

 

samantha-hernandez_publicisSamantha Hernández is the new Planning VP of Publicis Mexico.

 

 

 

 

 

v3pfco0c_400x400MediaCom LatAm is reinforcing its Strategic, Content and Digital areas in Latin America to promote growth in the region.

 
The team led by Fernando Emilio Silva (CEO LatAm) has been reconfigured:

 

armadaFernando Armada, Head of MBA (MediaCom Beyond Advertising) has also assumed the role of Head of Strategy. He will work alongside Jon Gittings, Chief Strategy Officer Americas.

 

 

 

 

plazasCamilo Plazas joins the regional team to help Fernando Armada, while taking responsibility of the MBA area for MediaCom Colombia.

 

 

 

 

villegasSantiago Villegas, current Digital Director for Mediacom Miami, is expanding his responsibilities as Digital Director for Mediacom LatAm.

 

 

 

 

 

 

aaeaaqaaaaaaaai3aaaajdu4mwu5y2u2ltcymtatndu0ms1hotzklwm3mjk5mtrhowzkygRed Hat has named Andrés Indaverea as Partner Marketing Manager for the South American, Andean and Caribbean (SAC) area, based in Buenos Aires.

 

 

 

 

descarga-2Unisys has appointed Alejandro González Estrada as Vice President of the Public Sector for LatAm of Enterprise Solutions.

¿What is the current status of retail platforms in Latin America? How do Facebook groups dedicated to facilitating e-commerce impact them? What are users’ favorites, according to comScore‘s August 2016 rankings? You’ll find the answers to these questions and more in this article.

Latin American internet users are starting to conduct transactions online more than ever. In fact, an interesting phenomenon is that of Facebook groups through which users can sell used or purchase items to other members of the community without the intervention of retail platforms created for this purpose.

This is no small detail, as many users prefer to conduct their transactions on free platforms, and e-commerce platforms are now being challenged to reestablish their business model and look for new sources of income.

Either way, even with social media acting as a facilitator for e-commerce, retail platforms created especially for that purpose continue to resolve these users’ needs and are a priority to them, if the rankings are any indication.

Source: comScore Media Metrix, LatAm, Hogar y Trabajo, PC/Laptop solamente, Tipo de Video: Total, August 2016Total Unique Visitors (000)
    Total Internet : Total Audience195.841
    Retail133.791
1    MercadoLibre61.531
2    Amazon Sites20.888
3    B2W Digital19.166
4    Alibaba.com Corporation14.858
5    CNova12.914
6    Wal-Mart12.166
7    MICROSOFTSTORE.COM10.912
8    Netshoes Group10.760
9    Apple.com Worldwide Sites10.738
10    Buscape Company10.106

According to comScore, in August 2016, Mercado Libre came in first among Latin Americans, with 46% of unique visitors, followed by Amazon, which came in with numbers closer to the rest of the platforms on the list.

B2W attracted 14% of users, followed closely by Alibaba with 11% of traffic and then CNova, with 10%.

9% of Latin American users chose Walmart when making online supermarket purchases, while in the sports sector Netshoes was the most popular, with 8% of the visitors in the category.

Technology is also important to users: 16% of them visited Microsoft Store and Apple in the informed period.

Finally, it seems that Latin Americans like to make informed consumption decisions: while it comes in last, the price comparison site Buscapé attracted 8% of the users.

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svlj0hlb_400x400JeffreyGroup has appointed Diego Campal as the company’s market leader for Argentina and regional director specializing in public affairs consulting.  Campal was most recently director at public affairs consultancy Agora.

 

 

 

 

 

3b12313Media solutions provider Globecast has appointed a new director of sales for Latin America in the first of several appointments. Neil Butterfield will take the role of Globecast’s director of sales for LATAM. Based in Globecast’s Miami office, Butterfield is responsible for expanding Globecast’s customer base in the broadcast, programme and service provider markets throughout Latin America.For the past decade, Butterfield has held a variety of roles within Intelsat, most recently as senior product specialist. Prior to that, he worked for PanAmSat and the Associated Press.

 

 

 

aaeaaqaaaaaaaax9aaaajdjjmjm5m2i0ltg4ngmtndhhmc1hymvmlwvjnwy1owfmmjvhmgFernando Andrés has been appointed Microsoft’s new Director of Services for Argentina and Uruguay. He will be responsible for carrying out the services, support and consulting areas strategy.Fernando Andrés joined Microsoft in 2009.

 

 

 

 

descarga-1Publicis Brazil has announced the appointment of Domenico Massareto as the agency’s new CCO. He will replace Kevin Zung, who after 15 years at the subsidiary will develop an international project within Publicis. Massareto will lead a team of more than 60 creatives of Publicis Brasil.

 

 

 

 

descarga-2McGarryBowen’s brazilian subsidiary has announced the appointment of Flávia Spinelli as the new VP of strategy. Spinelli comes from agency LOV where she held the same position. She will replace Luciana Mendes.