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Skims, Chevrolet, Blockchains, Rappi… and other brands targeting the U.S. consumer right now.
In contextual targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and
IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.
Latin American tech startup Data Gran helps its customers reduce their expenditures in digital advertising by at least 20 percent and increase revenues.inbound marketing is a prevalent trend in Latin America, with up to 60% of marketers claiming to engage in it.
What: Digital ad sales and media buying company IMS Internet Media Services (IMS) will acquire a majority stake in Httpool, an international cross channel ad network. Why
Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
Waze opened its first office in Latin America a few weeks ago, with a team of eight led by Luis Ita, country manager for Mexico.
A lot has happened in the LatAm media world in these past three months, some of which I share below.
Internet Media Services (IMS) and Snapchat deal in Brazil is being extended to Mexico, Argentina, and Colombia. IMS will be responsible for trading ads on Snapchat’s platform in these 3 new markets.
Yahoo! Inc. has appointed IMS Internet Media Services (IMS) to help drive advertising sales in Spanish-speaking Latin America.Yahoo joins IMS’ roster of international brand leaders such as Twitch, EA, Vevo, Foursquare, Twitter, Waze, Spotify and LinkedIn.
April was the month of moves and appointments: with a clear panorama of the first half of the year, it’s important to put together the ideal team to put together a play. In this article, I share how some of the digital teams fared in region.
Juan Davila is now SVP – Client Innovation at IMS Internet Media Services.
November is an intense month that sometimes resembles those football games in which the adjustments necessary to reach the desired results are achieved in the last minutes. This is the situation we are in this November, and here are a few of the month’s latest developments.
Roberto Ricossa worked for many years as Marketing Director for Avaya. Earlier this year Ricossa moved to Aruba Networks, where he now is VP & Managing Director for Latin America. Portada interviewed Ricossa to learn about Aruba Networks marketing objectives in Latin America as well as his own position.
What: IMS, the digital marketing and communications company, will be Vevo’s advertising representative in Latin America through a partnership that was announced last week. Why
The announcement of Sony Pictures Television buying a majority stake in IMS, the Miami headquartered, Latin American media placement firm, has caught some industry observers by surprise. It is known that Sony Pictures Television, led in Miami by Irving Plonskier, SVP President/General Manager of Sony Pictures Television AdSales Latin America, and IMS, led by CEO Gaston Taratuta, have been talking about SPT buying IMS for a few years. But why is the transaction happening now? What is the synergy between both companies? Below are 4 key points, as obtained from industry observers by Portada, that may have motivated the transaction.
Sony Pictures Television (SPT) has signed an agreement to acquire a 51% stake in Internet Media Services (IMS), one of Latin America’s largest ad sales and media buying firms in the digital space. Sony will pay approximately US $100 million for a 51% stake valuing IMS at approximately US $200 million. The deal is expected to close in several weeks pending regulatory approval.Gastón Taratuta will continue as CEO; Ignacio Vidaguren as COO; Maren Lau as CMO; and Mariano Roman as CCO.
What: Twitter is expanding its operations in LatAm by opening new offices in Miami, Mexico and Colombia. Guilherme Ribenboim will now be VP Latin America, and Matthew Drinkwater, has