We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
The Hispanic Sentiment Study examines political polarization, DEI , and the impact of COVID-19 on the Hispanic consumer.
Publisher Network Growth: Digo is planning to grow its’ brand safe owned and operated and third-party publisher sites to 35 million Hispanics in 2023, Augusto Romano, Chief Executive Officer, of Digo and Guillermo Pérez, Chief Creative Officer, Digo tell Portada.
Leaders from business, government, and non-profit sectors convened in Washington D.C. for the second annual Aspen Institute Latino Business & Entrepreneurship Summit on October 18. They agreed that the creation of sustainable wealth is key for the Hispanic population to be an even bigger driver of the U.S. economy.
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
With marketing for 2023 healthcare enrollment in full swing, it is time to revisit effective Healthcare marketing strategies.
Portada interviewed healthcare-expert Enrique Zamora, founder and director of Belén Medical Centers, about what is to be done.
The Hispanic Market has become the New Mainstream. Due to their enormous contribution to workforce and consumption growth “Latinos play a crucial role in the new Mainstream Economy”, Sol Trujillo, Co-Founder L’ATTITUDE tells Portada. The key role of Latinos in the present and future of the U.S economy will be discussed at the L’Attitude Conference in San Diego from September 29 to October 2, 2021.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
Portada’s new report, ‘How Brands Engage U.S. Hispanics: New Segmentation Approaches’, sheds light on how brand marketers can better reach this multicultural segment.
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural at Kia Motors gave Portada his key insights on automotive brand marketing and how to gain Hispanics’ hearts.
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Best Buy and Kohl’s benefited handsomely from increased visits by Hispanics to their websites in the lead up to the 2018 holiday shopping season. Both saw a nearly 40% increase in visitors in November compared to the previous month. While maintaining its first-place ranking in the top 15 most visited sites by Hispanics in the US in November, Amazon nonetheless saw a dip of 2% in its overall share of total visits compared to the month of October.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Between UFC traveling to Buenos Aires and Chile, key broadcast deals by Combate Américas, and impressive victories by Hispanic fighters, the sport of MMA continues to grow in the Hispanic market.
What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they