The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York.
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame.
With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.
Where is growth in the highly competitive U.S. beer market? Portada asked beer marketers at Anheuser-Busch and Heineken about their vision for the growth of brands including Estrella Jalisco and Tecate Alta.
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.
Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences
Partnership between the Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to Shine Spotlight on Thriving Hispanic Businesses Throughout the Season. The Arizona Coyotes,
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
The Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to shine spotlight on thriving hispanic businesses throughout the season.
Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2022, aka Portada Live events, is designed to maximize knowledge-sharing and 1:1 interactions in a comfortable setting.
Entravision Now 100% Owner of Cisneros Interactive, HCode Financed, Kiwilimon-Mundo Hispanico Partnership……Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
The real estate industry is in need of continuing to foster diversity, whether it be among agents or in the clients that they are servicing. Real estate brokerage Coldwell Banker is implementing an Inclusive Ownership Program to increase representation of minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry. To get a better undetstanding of the initiative and its diversity marketing implications, we talked to Jason Riveiro, Director, Global Development & Growth Markets at Realogy, the holding company that owns Coldwell Banker. Riveiro is a member of Portada’s Council System of Brand Marketers.
2020 promises to be an exciting year in marketing. We asked brand and media agency executives that are part of the Portada Council System where
Through a morning of bespoke workshops and pre-scheduled 1:1 meetings, an afternoon of open conference sessions and a fun evening, Portada Los Angeles will provide attendees an ideal platform to gain new business and intelligence.
Portada’s new report, ‘How Brands Engage U.S. Hispanics: New Segmentation Approaches’, sheds light on how brand marketers can better reach this multicultural segment.
Portada is thrilled to announce the list of finalists that will yield the winning topics to be addressed at Portada Los Angeles 2020. Council System members will vote for their favorites on November 14.
Portada will host four major events and several Happy Hour & Council Content Choices in 2020 to spur networking and knowledge-sharing in a wide array of brand marketing disciplines. Brand Marketers and Marketing Services Providers who are Portada Council System members will be voting for key speaking topics at Portada events.
When it comes to reach U.S. Hispanics, the Mexican soccer league LigaMX can be a much better marketing vehicle than the MLS, Nick Kelly, Head of U.S. Sports Marketing at Anheuser -Busch, said during last week’s Portada New York.
Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Jennifer Leonard, Director of Multicultural at Haworth Media+Marketing is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.