Mars, General Mills, Magnolia Bakery, Kroger…
Mars, General Mills, Magnolia Bakery, Kroger… and other brands targeting the U.S. consumer right now.
Mars, General Mills, Magnolia Bakery, Kroger… and other brands targeting the U.S. consumer right now.
General Mills just announced the re-launch of its new and improved digital platform, QueRicaVida.com. Monica Granados, assistant interactive marketing manager who oversees all Que Rica Vida digital content, spoke to Portada about the new initiative.
What: General Mills is re-launching its new and improved digital platform, QueRicaVida.com.The improved website has more rich, diverse and relevant content and offers valuable recipes, savings and
Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Some stories the Latin Advertising and Media World is talking about this week…
General Mills’ Hispanic media and marketing platform Que Rica Vida is relaunching. The print publication is now published 6 times a year and circulation has been increased from 250,000 to 1 million, making it the magazine with the highest circulation targeting Latinas in the U.S.
An in-depth look at General Mills Hispanic Marketing Strategy as presented by Rodolfo Rodriguez, Multicultural Marketing Director of General Mills during his keynote speech at the Third Annual Hispanic Digital and Print Media Conference. (Lea aquí la versión en español de este artículo)
What do we know about the economics of Spanish-language Super Bowl advertising? What is the Spanish-language audience size, and how big is the Hispanic audience including English broadcasts, overall? How does it compare with audiences at soccer matches? Lets find out.
Omnicom Media Group (OMG) is buying Interpublic Group (IPG), What does the merger mean for the advertising and marketing sector? 6 Insights.
The latest brand initiatives impacting the U.S. consumer right now.
The acquisition will complement PepsiCo’s portfolio by adding an authentic Mexican-American brand and growing its better-for-you food offerings. 233.10 million Americans used Mexican food and ingredients in 2023. And 11 more brand moves!
A comprehensive review of brand activities over the last 7 days.
Changes in milk consumption have increased the challenges for dairy marketers, mainly when marketing to younger millennial and Gen Z consumers.
Nékter Juice & Tajín, Aldi, Lowe’s and other brands targeting the U.S. consumer right now.
Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
Toyota Marketing Campaign, Anheuser Busch, Topo Chico® Hard Seltzer, Visit Mexico, Shiseido… and other brands targeting the U.S. consumer right now.
Chipotle, Sparkling Ice® beverages, Rémy Martin…. and other brands targeting the U.S. consumer right now.
Publicis Gets Walmart, Target, Match.com, Taco Bell, Neiman Marcus, Miller Lite….. and other brands targeting the U.S. consumer right now.