5 Results



 A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Dyson – Mindshare – Global ::: DPZ – Brazil ::: Rolls Royce – Global ::: Amazon – Global ::: BenPak – Mexico :::

DPZ - 265DPZ – Brazil

DPZ has appointed Joanna Moura as its Planning Director. Moura will work with Paula Gabriel, who is returning to the agency as co-planning director.

Chris Toledo and Roberto Vianello have been also named Planning Managers.



rolls.royceRolls – Royce – Global

BMW’s Rolls-Royce has launched a review of its global advertising account. The new agency will be in charge of the digital work (online video and direct marketing).  Partners Andrews Aldridge is currently managing the account. The pitch is being managed by AAR.





Amazon – Global

Amazon has chosen Initiative to manage its media buying and planning account after a pitch. Mindshare was the incumbent agency and also Mediacom was pitching.

The pitch was managed by consultancy firm Accenture.

MEC continues working with Amazon´s digital media account.


bendpakBendPak – Mexico / US Hispanics

BendPak has launched a new website in Spanish for Mexico and the US Hispanic market. The site bendpak.com.mx is a direct adaptation of the company’s English-language site. According to the company, BendPak has hired a spanish-language marketing staff to oversee the content creation and adaptation.

Mindshare - Dyson - Global -265

Dyson – Global

Dyson has picked Mindshare to handle its globalmedia account. Dyson account is estimated in 120 millon euros. The company is looking to work with one agency in all the markets. Previously, Dyson has worked with PHD in UK, Havas in Spain and Universal McCann in US.



A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Jaguar – Global ::: Dyson – Global ::: Frizzé – Argentina ::: NBS – Quê – Brazil ::: Globo – Brazil :::

  • Jaguar – Global

Jaguar is launching a new global campaign for tis F-Type sport car.

The campaign, entitled ‘Your Turn’, centres around a TV ad created by Jaguar’s in-house agency Spark44. The campaign will be featured in TV, cinema, print, outdoor, digital, mobile, social media and experiential elements. Media planning and buying was handled by WPP’s Mindshare.

  • Dyson – Mindshare – Global

The vacuum cleaner manufacturer Dyson has appointed WPP´s Mindshare to handle its global media buying and planning. The agency has been chosen after a global pitch.

The Dyson media account was previously split between a number of agencies.The appointment follows a review of Dyson’s global media duties launched in December last year.

  • Frizzé – Ponce – Argentina

The vineyard and cellar Frizzé has appointed Argentinean agency Ponce to handle its media account and creative duties in the country.

  • Globo – Brazil

Borghi/Lowe will be in charge of the creative account of the Brazilian TV network Globo.

  • NBS – Quê – Brazil

NBS and Quê have announced their fusion. The new agency will be called NBS and Cyd Alvarez will continue as president.

André Lima has been named VP planning and creative, Antoninno Brandao has been named VP Accounts and Business and Roberto Tourinho has been named Operations VP.

The agency will continue working with ob’s, BRF, Batavo, Bomnegocio.com, BR Distribuidora, CCAA, Coca-Cola (i9 by Powerade, Crystal) Club Med, Eletrobras Eletronorte, Gradiente, Ministério do Esporte, O Boticário, Oi, Oi Futuro, Fundação Onda Azul, Shopping JK Iguatemi, Suvinil, Petrobras and Takeda, among other clients.



People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Republica has announced the promotion of Ana Echenique to new Director of Communications. Echenique joined Republica’s communications team in 2015 as Account Manager. She was quickly promoted to Senior Account Manager, and most recently, to Account Supervisor. At Republica she has worked with several high-profile clients including Walmart, Nielsen, Toyota, Telemundo, Dyson, and Google.





Jeff Perkins has been appointed as the New Ambassador of Re-Fuel by Digipower. The brand chose him because of his amazing racing skills and capacity for testing new Jeep products.






Elizabeth Vargas has struck a deal with the A&E Network as a show host for their A&E Investigates format. Vargas will collaborate with A+E Networks to develop and produce new nonfiction programming for the company’s other networks, including Lifetime, HISTORY, LMN and FYI.






Jo Coombs will be leaving OgilvyOne only a year after being promoted to the top role in 2013. She was named UK managing director in 2012, and she is yet to announce a new leadership team as part of WPP global plans, reported campaignlive.co.uk







Telemundo Enterprises has appointed three new executives in order to boost its position as the leading hispanic authority: Amanda Calpin is the new Chief Financial Officer for Telemundo Networks, Ronald Day has been named Programming VP, and Ignacio Barrera joins the company in the newly created role of SVP of Sales and Business Development for Telemundo Global Studios.



Golazo Voting

 Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, are able to choose their speed-networking table meetings through the Portada17 app (on a first-come-first-serve basis).  During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders. Register now and select who you want to meet through the Portada17 app (directions to download the app will be sent to attendees once they register)!


Make your Selections via the Portada17 app! (Directions to download it will be sent to you once you register).

Table 1: Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin’Brands

Table 2: Jose Manuel Montenegro,SVP, Group Partner, Multicultural Planning, UM WW J3 Accounts Include: Johnson & Johnson brands

Table 3: Nelson Pinero, Senior Digital Director, Senior Partner, GroupM
Accounts Include: Nestle, Ikea, Bayer, GKS

Table 4: Felix Palau, SVP-Marketing, Heineken

Table 5: Desiree Katzenberger, Associate Media Director, D Exposito & Partners
Accounts include: Amica Mutual Insurance, Port Authority of NY & NJ, US Army, Tajín

Table 6: Vicente Navarro, VP of Business Development , AC&M Group
Accounts Include: New Balance, BCBSNC, Family Dollar, Soccer.com Worldsoccershop.com, Lacrosse.com

Table 7 : Ronald Mendez, Managing Partner, Multicultural Lead, Mediacom
Accounts include: AARP, WholeFoods, Revlon, Mars, Wrigley, Subway

Table 8: Adolfo Romero, Director International Events & Marketing, MLS

Table 9: Eduardo Perez, President, PM3 Agency
Accounts include: PAYCHEX, Georgia Lottery, Cox Communications, Napa Autoparts

Table 10: Joi Tyrell, SVP Director, Campbell Ewald/Sociedad
Accounts include: HBO Latino, ITT Technical Institute, Palm Bay International, TGL Law and MilkPEP

Table 11: Eva Sala, Director, Target Health
Accounts include: Bayer, Allergan, Abbott, Dyson, Valeant, Church & Dwight and Aetna

Table 12: Maria Albrecht, Senior Marketing Manager, Hispanic Markets, Rent-A-Center


Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Chrysler

descargaChrysler has released its latest campaign for the 2017 Chrysler Pacifica aimed at Millennial dads.The campaign stars comedian Jim Gaffigan.TV and online spots released so far include a 30-second “Dad Brand” launch spot, a 30-second spot called “Tennis,” which shows that to build a strong “Dad Brand,” you’ve got to do everything for yourself; a 30-second spot “One on One Time,” which shows how quality time between a son and his “Dad Brand” is very important and finally, a 30-second spot “Neighborhood Watch,” which shows how even a parked Pacifica can do a lot for your “Dad Brand.” Additional spots will begin airing across television and digital/online throughout the coming weeks and months across national broadcast, including prime time. The campaign includes nine different ads in total with Gaffigan, his wife Jeannie and their five children. The campaign debuts with TV and online spots.The Pacifica replaces the Town & Country minivan and the Dodge Grand Caravan.


  • ALDI

ALDIAbout a month after it debuted its first California stores, grocery retailer ALDI will open its next round of stores in the region this Thursday, April 21. Six of the 10 new stores will be located in Los Angeles County, three in Orange County and one in San Bernardino County. ALDI plans to open approximately 45 stores in Southern California by the end of 2016.Stores celebrating their grand opening on April 21 will host an official ribbon-cutting ceremony at 8:45 a.m. The first 100 shoppers to arrive at each store will receive a golden ticket redeemable for an ALDI gift certificate of various amounts, and all shoppers will be invited to enter an on-site sweepstakes for a chance to win Produce for a Year. Additionally, shoppers on April 21, 22, 23 and 24 will receive a complimentary ALDI reusable eco-bag, while supplies last.

  • Tecate

descarga (2)Tecate has released its first-ever national campaign “Born Bold” with the help of its signature black eagle and featuring two famous Hispanic athletes: Mexican boxing superstar Canelo Alvarez and soccer referee Felipe Ramos Rizo. Saatchi & Saatchi NY was behind the effort.  The brand doubled its investment in digital and social marketing, leveraged its opportunities for sponsorships with Alvarez ahead of two major bouts and planned its first national campaign. The company also turned to global agency Elmwood to redesign its packaging. (CHECK OUT our interview with Felix Palau, Heineken Regional Director Global Marketing Americas Heineken.)


  • Kraft Heinz

KraftCrackerBarrel_PrestigiousAwards16Kraft Heinz will promote its Cracker Barrel macaroni and cheese, which came out in February as an extension of the classical cheese brand, with the aim of winning more consumers who buy prepared macaroni and cheese. The Cracker Barrel macaroni and cheese will be promoted through a new campaign from CP&B called “Award Worth Winning.“Kraft already dominates the shelf-stable boxed macaroni and cheese category with products including the main Kraft macaroni and cheese.Marketing plans include 15-second and 30-second commercials that will run through September, social media and in-store plans promotions.Kraft spent nearly US$11.4 million on Cracker Barrel marketing in 2014, according to data from the Ad Age Datacenter. CP&B is the creative agency on the project, with Starcom on media and Ketchum handling public relations.

  • American Family Insurance

oMadison, Wisc.-based American Family Insurance has released a new campaign  and website to help its customers fulfill their dreams. Under the same tagline “Insure carefully. Dream fearlessly,” introduced last year, the campaign  includes three TV spots which  will roll out regionally to the 19 states where the insurer does business.BBDO New York was behind the effort.This is the first time the brand created a website featuring curated content. Consumers can get pre-recorded advice from 15 different children as part of the digital portion of the campaign. Mirum, a J. Walter Thompson Co.-owned agency, created the feature. Mindshare handled media buying duties.In 2015, the company spent US$194.5 million on measured media in the U.S., according to Kantar Media.

  • StarShop    

StarShop and Tu Visión Canal have announced an exclusive joint partnership in developing a Spanish Language Shopping Portal and Mobile App. This initiative joins the ideology of Tu Visión Canal which considers Language and Culture in giving Spanish Speakers the On-Line Video experience they deserve with high fashion, high quality and the affordable products of StarShop. Together they will capture a large percentage of the US$1.5 Trillion+ U.S. Hispanic retail purchasing power.  StarShop represents brands from renowned retail international companies and examples of brands being sold on StarShop include Guess, Ray-Ban, LG, Canon, Dyson, and Clinique. These brands will be married to Tu Visión Canal Content Creators to integrate organically into their weekly videos uploaded onto Tu Visión Canal, to deliver a unique shopping experience. StarShop “Compra Como Una Estrella” will be available on TuVisiónCanal.com and integrated into the Tu Visión Canal Mobile App, now available for iOS and Android, during the summer of this year.

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