In recent brand management developments, Diageo welcomes Salvador Padron as the new Global VP Marketing for Tequila Don Julio, signaling a strategic shift in the iconic brand’s global marketing approach.
Mexican Culture is all the rage in the United States and globally. Brands are leveraging and accelerating this trend. An example of this is Tequila Don Julio’s new global brand campaign. We asked Christina Choi – Senior Vice President – Tequila, Gin, and Breakout Growth Brands at Diageo, to understand how she leverages the strong influence of Mexican culture. Nicola Heckles, Vice President of Marketing Global, Smirnoff at Diageo, provides an additional example.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting
Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands Johnnie Walker, Buchanan´s and Smirnoff Ice.
The drinks business Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Ketel One Vodka recently presented a new product call Ketel One Oranje, from the Ketel One Citroen vodka family. Advertising efforts are being made to market this new product into the Hispanic market. Portada interview Toby Whitmoyer, Brand Director of Marketing, Diageo / Ketel One Vodka, about the marketing and advertising plans for 2010.
Major corporations’ global accounts are almost constantly on the move. Let’s check out what is going on with Amazon, Subway, Banco Santander, Bimbo, and more. Here is what insiders tell us.
A comprehensive summary of the latest brand initiatives targeting consumers in the U.S.
U.S. Bank launched a new Smartly™ Visa Signature® Card advertising campaign, Instacart’s SuperBowl teaser, and six other recent brand initiatives.
Johnson & Johnson, Jameson, McDonald’s…and five more brand initiatives targeting the U.S. consumer right now.
Omnicom Media Group (OMG) is buying Interpublic Group (IPG), What does the merger mean for the advertising and marketing sector? 6 Insights.
Ab-InBev, is expanding its Fifa partnership becoming an Official Beer Partner for the FIFA Club World Cup 2025™
Hispanic Marketing: Buchanan’s current #ComoLoDigas marketing campaign exemplifies creativity in Hispanic marketing in 2024 and beyond. The Hispanic population is very heterogeneous, so how can all U.S. Hispanics be engaged via just one campaign? Linda Lagos Morales, Director of Buchanan’s Whisky*, tells us how.
Why Attend Who Participates Meet the team Partners Awards 200+ 1:1 MEETINGS 1 COLLABORATIVE KNOWLEDGE-SHARING SESSION 150+ DECISION MAKERS 1 RESEARCH SPOTLIGHT 2 BRAND CHALLENGES
Angela Zepeda joins X as Global Head of Marketing—discover more about her appointment and others in key leadership roles.
Check out the current marketing initiatives of seven major brands.