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Fox Buys Streaming Service Tubi for US$440 M, Diageo Names PHD Global Media AOR & More Sales Leads

For prior Sales Leads editions, click here.

  • Fox Buys Streaming Service Tubi 

Fox BuysFox buys streaming service Tubi with a focus on bringing sports and news to subscribers, not original content. Fox Corp. has agreed to buy Free Ad-Supported Streaming Service Tubi  for about US$440 million in cash. FOX said it plans to continue to run Tubi as an independent service anchored by its consumer offering of licensed entertainment content. Tubi Founder and CEO Farhad Massoudi will continue to head Tubi. FOX, which expects to close the Tubi transaction before June 30, 2020, will finance the Tubi acquisition principally with the net proceeds from the completed sale of its stake in Roku Inc. Tubi, which is currently available on more than 25 digital platforms in the United States, features over 20,000 titles and 56,000 hours of film and episodic television programming from over 250 content partners, including many of the major studios. Fox , which is separate from 21st Century Fox (the part of the company Disney acquired in 2019 for $73 billion), doesn’t have its own popular streaming platform.The move brings more than 20,000 movies and shows to the platform. The acquisition of Tubi underscores the company’s “long-term strategic initiatives to broaden and enhance FOX’s direct-to-consumer digital reach and engagement,” the company said.“Tubi will immediately expand our direct-to-consumer audience and capabilities and will provide our advertising partners with more opportunities to reach audiences at scale,” Executive Chairman and CEO of FOX Corporation Lachlan Murdoch said.

  • Diageo 

Diageo, one of the world’s largest producers of spirits and beers, has appointed PHD (with support from parent Omnicom Media Group) as its´ global media AOR following a formal review that began last summer. According to a brand statement, the appointment encompasses both planning and buying and draws on top talent and leadership from across Omnicom Media Group. Diageo spent over US$2 billion on marketing its fiscal year 2019, according to its most recent annual report. 

  • Domino’s®

Domino’s, one of  the largest pizza company in the world based on global retail sales, and its franchisees are working hard to serve local communities and provide reliable, hot pizza to everyone looking for a meal. Staffing is critical at times like this. Open store positions generally include delivery experts, pizza makers, customer service representatives, managers and assistant managers. Domino’s U.S supply chain centers are also hiring Class A CDL drivers.“Our corporate and franchise stores want to make sure they’re not only feeding people, but also providing opportunity to those looking for work at this time, especially those in the heavily-impacted restaurant industry,” said Richard Allison, Domino’s chief executive officer.Those who are interested in applying for a position should visit jobs.dominos.com.As always, for ordering, customers can either use the website (dominos.com); Domino’s ordering apps for iPad®, iPhone® and Android; or Domino’s AnyWare ordering through Google Home, Alexa, Slack, and Facebook Messenger.

  • Marriott

Marriott International Inc., the world’s largest hotel company with nearly 1.4 million rooms worldwide, said it is starting to furlough what it expects will be tens of thousands of employees as it ramps up hotel closings across the globe.The company MAR, +4.68% began shutting down some of its managed properties last week, a Marriott spokeswoman said. The employees at these properties won’t be paid while on furlough, but the bulk will continue to receive health-care benefits that are ultimately paid by the hotel owner, she added, which for the vast majority of the brand’s properties isn’t Marriott. Marriott is also trimming staff through furloughs at properties that are still operating.Shares of Marriott were down nearly 13% late Tuesday.The staff reductions include everyone from general managers to housekeepers. The Marriott spokeswoman said there has been no layoffs or furloughs at the corporate level but those are “under discussion.”Marriott said it expected to bring back as many of the furloughed employees as possible when the novel coronavirus is contained and business returns. In the U.S., about 130,000 employees are on the Marriott payroll, the company said.

  • Darden

The coronavirus outbreak is hitting the casual dining segment particularly hard, as evidenced by Darden Restaurants‘ Q3 2020 earnings call, Restaurant Dive reports. In response to these sales trends, Darden has halted new construction, suspended quarterly dividends, reduced capital spending and withdrawn its financial guidance for 2020. CEO Gene Lee is also waiving his salary.Darden’s shares fell 59.6%, marking the steepest drop among these companies.As the country’s largest casual dining company, how this company performs during the pandemic is likely how the entire casual dining segment will go.Casual dining faces a unique challenge in that a majority of its business is dine-in, which is a challenging model to maintain as Americans are given a social distancing directive to slow the spread of the virus.Darden has added a limited carryout menu and is offering limited or no-contact curbside pickup. In states where dining is still available, the company is “practicing social distancing in our seating configurations.” Darden has been reluctant to partner with third-party delivery companies because of profit dilution and lack of customer connection, The Wall Street Journal reports. Prior to the outbreak, Darden’s off-premise business was growing about 20% versus last year. That number should continue to increase as the company changes its operating model to survive.

  • QUIBI, HBO MAX AND PEACOCK

Quibi, HBO Max and Peacock, new OTTs soon to launch, confirmed that they will keep the originally stipulated release dates despite the impacts that Covid-19 (Coronavirus) is making on the industry globally, NextTVLatAm has reported. A Quibi spokesperson said that ‘our plans for the app launch have not changed’, and confirmed that the Quibi app will launch on April 6th. The website also reports an individual familiar with WarnerMedia’s plans for HBO Max, who said that ‘all systems are still go to launch in late May’. The source said the company is adjusting to how ‘we do that effectively’, and that the plan could potentially shift based on future events. Apart from that, although did not give details about their plan for Peacock, NBCUniversal’s OTT is set to launch April 15th.HBO Max reported last year during an event in the US that will focus on the OTT expansion in that country,  initially prioritizing Latin America and Europe. In the case of Peacock, once launched in the US for Comcast Xfinity TV customers, it will arrive on July 15th in the rest of the country. Quibi  has confirmed its launch in the US for April 6th, without giving details of an expansion to other regions.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • BNP Paribas Securities

BNP Paribas Securities Services has secured one of its largest custody deals in the Latin America (Latam) region, winning a mandate from Colombian pension fund Protección S.A.The French global custodian described the deal as a “landmark mandate” for its Hispanic Latam business, after onboarding Protección’s foreign portfolio of US$7.5 billion in assets.Protección S.A. is one of the largest pension funds in Colombia with over US$31 billion in assets under management.Since 2010, BNP Paribas Securities Services has rapidly expanded in the Americas, launching local custody and clearing in the United States, Brazil, Colombia and Peru.In 2015, BNP Paribas implemented new custody mandates for 16 asset managers in Colombia, managing funds with around US$3 billion in assets under management.The deal is its largest in the Latin America region for the bank, followed by its custody mandate with Brazilian asset management firm BB Gestão de Recursos DTVM and its US$7 billion Qualifying Investor Fund (QIF) in 2103.Last year, BNP Paribas was also appointed the sub-custodian for Clearstream in Colombia, helping foreign investors to access the local market and enables Clearstream to offer settlement of government debt, corporate bonds and equities.The mandate with Protección is also a significant boost to BNP Paribas’ global asset owner business. This month, the bank was selected as the global custodian and fund administrator for the pension fund of Dutch mail service Pensionenfolds PostNL and its €8.6 billion (US$9.5 billion) of assets.

  • Diageo

British multinational alcoholic beverages company Diageo has Kicked off a global media review.The drinks giant, which is one of the world’s top advertisers and spends more than US$2.4bn a year on marketing, has contacted all of the large agency groups about pitching for the media planning and buying account.Dentsu Aegis Network’s Carat retained the bulk of the business when Diageo last held a major international review in 2016.Diageo’s brands include Guinness, Johnnie Walker, Smirnoff and Tanqueray.Diageo’s biggest market is North America, which generates 35% of its net sales. Europe represents 23%, Asia-Pacific 21%, Africa 12% and Latin America and the Caribbean 9%.”We increased marketing investment in all regions, with the largest increases in US Spirits,” Diageo said.

 

 

  • TripAdvisor

American travel and restaurant website company TripAdvisor has appointed Havas Media as its global media AOR, following a review that kicked off earlier this year. It previously worked with All Response Media in the UK and Havas Edge in the US. The account will be led from Havas Media in the US, which will manage campaigns across North America and other markets.The appointment of Havas Media is happening concurrently with an ongoing creative agency review as TripAdvisor looks to better communicate how its platform is a differentiated experience for travellers and diners seeking relevant advice from others like them. The brand’s last TV campaign, from 2017, was created by US agency Supermoon.

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

  • Authentic Brands 

Resultado de imagen para Authentic BrandsAuthentic Brands Group lands in Mexico. The American retailer owner of brands like Aéropostale, Nautica, Juicy Couture or Nine West has opened its first headquarters in Mexico, as the brand explained to Mds. The group opened in the location of Polanco, in the capital, where all the operations for its Latin American market are managed. The new vicepresident of business development is  Mónica Nahúm, that has worked in companies like Mattel, Disney or Fox.The American retailer operates in Latin America with a commercial network of 350 stores, being Mexico the core of its business in this region, with presence in department stores like Liverpool and El Palacio de Hierro.Recently, the brand switched hands to the investment group Black Rock, that invested 875 million dollars to become a majority shareholder of the group. The company counts with a portfolio of more that fifty brands.

 

 

  • Puig 

Resultado de imagen para Spanish perfume giant Puig has sealed an alliance with the womenswear Argentinian brand Rapsodia, owned by L Catterton, to launch its first perfume. This is the first bet of Puig for Argentina, despite the company is already present in other Latin American markets. Rapsodia is one of the biggest womenswear brands in the South American country.UnPuig speeds in Latin America. Spanish perfume giant Puig has sealed an alliance with the womenswear Argentinian brand Rapsodia, owned by L Catterton, to launch its first perfume. This is the first bet of Puig for Argentina, despite the company is already present in other Latin American markets. Rapsodia is one of the biggest womenswear brands in the South American country.Under the name of Indie, Rapsodia will start selling the perfume in its local market, sources told Mds. The company operates with fragrances for more than one decade.The alliance with Rapsodia happens after Puig set the goal of extending its products to perfumes and makeup, as well as expanding to new markets.Puig already has several partners in the Latin American market. The Spanish giant owns brands like Lavanda Añeja and Royal Regiment, besides being the licensee of the perfume of the Brazilian actress Juliana Paes.

 

 

  • IHOP 

International has opened three IHOP restaurants in Ecuador continuing its expansion in Latin America. Two IHOP restaurants are located in the port city of Guayaquil and one in the city of Ambato. 12 IHOP restaurants are expected to open throughout Ecuador by 2024 through an agreement with new franchisee Corporación El Rosado.Dine Brands International continues Latin America momentum with plans to bring the iconic American restaurant brand to Peru later this year through an agreement with Percapitals S.A.C. The first IHOP restaurant in Peru is expected to open in Lima, followed by an additional 24 restaurants throughout Peru in the next ten years.IHOP first entered Latin America in 2007 in Mexico – now the brand’s largest market outside of the United States.Dine Brands International continues to place a major emphasis on expanding its international presence in markets including Central America, Colombia and Chile.

For prior Sales Leads LatAm editions, click here.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • got milk?

Last year, Gallegos United became the AOR for the Total Market efforts for got milk? and Toma Leche efforts for the California Milk Processor Board. In doing so, they launched a diversity lead campaign titled “You Can Always Count On Milk” that lead to an increase in effectiveness and overall sales impact from CMPB’s marketing efforts. This year Gallegos United has continued to create messaging target at the diverse population of California with a positive message about milk to reinforce its many benefits, and the first work to launch are character-driven, stop-motion clay animation videos utilizing humor to showcase the positive impact of drinking milk. In preparation, Gallegos United leveraged research findings on the benefits that are most important to this Hispanic community and developed short, unique stories around each specific benefit. The claymation then brings each story to life in a fun, entertaining, memorable and highly shareable way. These videos will be running online as online videos and social videos along with via platforms like Hulu in both English and Spanish targeting the diverse communities of California.

  • Macy’s

Macy´s will celebrate Hispanic Heritage Month, September 15 through October 15, highlighting the creation of unity through art, music and fashion. During the month-long celebration, Macy’s will host free events around the country to celebrate how visual art, music and fashion by Latinx producers can create harmony across different cultures and communities.Macy’s locations in Florida, Illinois, and California, including Macy’s Victoria Gardens, Macy’s Baldwin Hills, Macy’s Pembroke Lakes, and Macy’s Gurnee Mills stores, will honor unity through unique forms of local Hispanic art. Local artists David Le Batard and Gonzalo “Papi” Le Batard will be featured at Macy’s Pembroke Lakes.Macy’s and Stitch Lab are uniting forces to promote emerging Latinx brands across the United States by showcasing four talented designers from Latin America exclusively at The Market @ Macy’s. Macy’s is dedicated to making life shine brighter through service to our customers, colleagues, and communities. In honor of Hispanic Heritage Month, Macy’s will provide a total of US$40,000 in grants to organizations that support education through scholarships and enlightening school programs.Current partners, who are helping with the grant distribution, are the Hispanic Federation, Hispanic Scholarship Fund and LULAC.

  • Diageo

British multinational alcoholic beverages company Diageo has Kicked off a global media review.The drinks giant, which is one of the world’s top advertisers and spends more than US$2.4bn a year on marketing, has contacted all of the large agency groups about pitching for the media planning and buying account.Dentsu Aegis Network’s Carat retained the bulk of the business when Diageo last held a major international review in 2016.Diageo’s brands include Guinness, Johnnie Walker, Smirnoff and Tanqueray.Diageo’s biggest market is North America, which generates 35% of its net sales. Europe represents 23%, Asia-Pacific 21%, Africa 12% and Latin America and the Caribbean 9%.”We increased marketing investment in all regions, with the largest increases in US Spirits,” Diageo said.

 

 

  • BetMGM

BetMGM, Roar Digital LLC´s online/mobile sports betting platform, has appointed Ocean Media to handle media planning and buying duties. The Jersey City, N.J.-based joint venture Roar Digital is an emerging player in the global online gambling market, a sector valued at US$46.9 billion in 2017 and projected to reach US$123.5 billion by 2026. An ad campaign will roll out this fall in the states of New Jersey, Pennsylvania, and Nevada. Spots will begin airing during the upcoming football season across a range of media channels including TV, digital, OOH, radio, and print.

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Wells Fargo

Business and media event L’ATTITUDE and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers. Thought leaders ranging from c-level executives, entrepreneurs, journalists to policymakers will convene for L’ATTITUDE Sept. 26-29, 2019 at the Manchester Grand Hyatt San Diego.L’ATTITUDE’s mission to celebrate Latinx contributions and provide a platform for burgeoning leaders aligns with Wells Fargo’s ongoing efforts to join leaders, change-makers and aspiring Hispanic visionaries, from all backgrounds, to unite and discover how to create a world ready for greater possibilities. To kick off the event, L’ATTITUDE will release the 2019 Latino Donor Collaborative (LDC) U.S. Latino GDP Report sponsored by Wells Fargo that will provide the latest facts and data on the role, scope, and trajectory of U.S. Latino influence on the economy. The 2019 LDC U.S. Latino GDP Report will serve as a foundational component for conference presentations, panel discussions and interactive sessions. Wells Fargo has a long-standing commitment to support Hispanic consumers and communities in helping them succeed financially through home lending, access to capital and initiatives that lead to sustainability and growth of small businesses, diverse suppliers and community development.The company also will be the presenting sponsor of the Business & Economics Day at L’ATTITUDE, an executive discussion on the New Mainstream Economy focused on the U.S. Latino cohort that accounts for over $2.13 trillion in GDP—roughly the size of India.

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Diageo/ Ypióca

Drinks giant Diageo intends to use its marketing expertise to boost the image of cachaça, the Brazilian sugarcane spirit, and to increase sales of the Ypióca brand it bought five years ago.It is, however, taking longer than anticipated, partly because of economic recession, partly because of 2015 changes to Brazil’s alcohol taxation regime that pushed spirits prices up sharply, a combination that has driven many lower income drinkers to the bootleg market.Ypióca’s net sales only grew 5% in the year to June, but those of luxury “gold” darker blends grew significantly faster: sales of Ypióca Ouro, its main “gold” cachaça, were up 34% in the same period.Interest in cachaça is growing internationally as bartenders acclaim its versatility. It can be used in more than caipirinhas, Brazil’s national cocktail: a three-time International Bartender of the Year award winner points out it makes a good martini, for example. As well as supporting calls for more countries to recognise cachaça in their registries of geographical indications as a product of Brazilian origin, recruiting bartenders as advocates could be a useful strategy for Diageo to adopt.

 

  •  Aerolíneas Argentinas

Havas Media has been awarded Aerolineas Argentinas’ media budget after a long tender. The agency will help the airline to consolidate its leadership and growth to match the progress it has made in terms of new aircraft, number of passengers, punctuality and services.

 

 

 

  • Santander / Formula One

Spanish bank Santander will not renew its Formula One sponsorship of Ferrari from next season, after seven years and €280m (£250m) backing the sport’s most illustrious team.Juan Manuel Cendoya, head of marketing and communication at Santander, believes Ferrari’s investment in Ferrari has been fruitful, claiming the return was higher than the marketing spend. Formula One has a global audience of about 400 million.Santander has an annual marketing budget of €450m, much of it going to the Spanish football league and Latin American football’s Copa Libertadores.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

  • +Visión

Optical chain+Visión has chosen to work with business performance agency iProspecty and media agency Carat, both part of Dentsu Aegis Network Group, led by Juan Pedro McCormack. Carat will develop media planning with the aim of deepening the brand’s strategy, while iProspect’s intelligent content and paid media areas will work to achieve successful business results through digital channels. + Vision has multiple branches in Argentina and is committed to expanding its business.

 

 

 

 

  • AccorHotels

AccorHotels, a global leader in hotel operation, announced that from November 16, 2017 Ariadna Communication Group, under its RP (with MileniumGroup) and Digital divisions, will be its PR and Social Media agency. AccorHotels operates in more than 95 countries.The hotel group has a range of luxury brands such as: Raffles, Fairmont, Sofitel, Swissotel, Pullman, among others.

 

 

 

 

  • Mídios

Media agency Mídios has arrived in Mexico City with the opening of a new office. The subsidiary will be lead by Fabián Menendez, who previously served as regional account director and director of Research & Insights at Mídios Argentina. This is Mídios’ first regional office and the first step in the regional development of the agency.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Diageo

prog-2-11Diageo, owner of brands like Smirnoff, has decided to retain Dentsu Aegis Networks’ Carat in North America (including in the U.S.), Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia. The brand concluded a global review of its US$2.3bn that began last May.Diageo spent US$105 million on measured media in the U.S. last year, down from US$147 million in 2014, according to Kantar Media. The firm indicated that its advertising remained focused on Cîroc, Crown Royal, Smirnoff, Captain Morgan, and Johnnie Walker and increased on Don Julio and Bulleit.

  • The Story Room

vvvvAntoinette Zel and Diego Prusky have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.The Story Room will leverage Zel’s unique experience heading content-centric media businesses and Prusky’s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.Clients roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.Based in Miami, The Story Room has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.

  • Holiday Inn

descarga-3InterContinental Hotels Group is opening the 108-room Holiday Inn Express Mexico Toreo hotel, located in Naucalpan in greater Mexico City’s north-western area.This hotel opens following an investment made by its franchisee of more than US $2 million dollars.The Holiday Inn Express Mexico Toreo hotel provides easy access to great tourist attractions such as Inbursa Aquarium, Soumaya museum, Chapultepec Park or Auditorio Nacional.

 

 

  • Back Forty Beer Co

descargaLatin America is the latest target for Alabama trade leaders seeking growth markets for state businesses.Representatives of a dozen companies are participating in a trade mission this week that started Sunday in Mexico and continues Wednesday in Chile. For Gadsden’s Back Forty Beer Co., the trade mission is an opportunity to expand a new focus on international sales.Back Forty, regarded as one of the pioneers of craft beer in Alabama, is currently exporting several of its beer varieties — including Naked Pig, Truck Stop Honey and Freckle Belly – to China and Canada. The company is expanding its global effort in Mexico, the No. 3 market for Alabama exports, and Chile. In 2015, state exports to the country were valued at US$95 million, and this year’s numbers are outpacing last year’s by 21 percent.Along with Back Forty, other Alabama companies participating in the trade mission include Alabama Roll Products Inc., The Dixie Group Inc., Giles & Kendall Inc., Induron Coatings LLC, Knox Kershaw Inc., Process Barron, RMCI Inc., SEPCO, Smarter Services LLC and Warren Manufacturing.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • KFC

descarga-1After more than a decade with WPP’s MEC, the KFC chain has launched a media agency review. Los Angeles consultancy Select Resources International will be in charge. Incumbent agency has opted not to defend the business. According to Kantar Media, KFC spent just over US$55 million on measured media during the first quarter of 2016.

 

 

  • Diageo

prog-2-11Diageo, owner of brands like Smirnoff, has decided to retain Dentsu Aegis Networks’ Carat in North America (including in the U.S.), Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia. The brand concluded a global review of its US$2.3bn that began last May.Diageo spent US$105 million on measured media in the U.S. last year, down from US$147 million in 2014, according to Kantar Media. The firm indicated that its advertising remained focused on Cîroc, Crown Royal, Smirnoff, Captain Morgan, and Johnnie Walker and increased on Don Julio and Bulleit.

 

  • Sun-Maid Growers of California

descargaFarmers’ cooperative Sun-Maid Growers of California has selected Meredith Xcelerated Marketing (MXM) as its Agency of Record (AOR), including media duties, Mediapost reported. The appointment follows a formal review. MXM, in partnership with LA-based media agency MBMG, will run the account from its’ office in Los Angeles.

 

 

 

  • Ram Truck

descarga-2The Ram truck brand launches a new Spanish-language multicultural and multinational campaign celebrating hard working people who are their own bosses and get the job done day after day. The “Boss” television and digital campaign focuses on many of the class-leading and class-exclusive innovations of the Ram 1500 Limited, while emphasizing values such as hard work and determination shared by the brand and Latin cultures. The ads also promote Ram brand’s ‘America’s Longest-lasting Pickups’ title. A 60-second anthem “Boss” spot and two 30-second “Boss” product feature commercials, one focusing on strength and capability and the other on power and efficiency. The campaign will run in the United States and Mexico. In addition, FCA markets in South America plan to run their own customized versions of the campaign.Ram teamed up with independent Venezuelan rock band La Vida Bohème for the campaign soundtrack with their song, “La Bestia” (The Beast).All spots will be available for viewing on the Ram Trucks brand’s YouTube channel, www.youtube.com/RamTrucks.The “Boss” campaign was created in partnership with Houston-based Lopez-Negrete Communications.

https://youtu.be/7JsfD5svxL4

  • Dos Equis

descarga-3Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World.  This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.Actor Augustin Legrand is the new face of one of the campaigns, bringing a contemporary twist to the legendary character. The new Most Interesting Man is a man of our times, and in this first glimpse, he shares hints of being a resourceful, rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title. Viewers get a quick preview of his latest adventures and new friends including his love of sports, as he emerges from a well, ball in hand to save a game of soccer.The campaign was created by Havas New York, Dos Equis’  creative partner. On October 19, synced with Dos Equis’ College Football Playoff sponsorship, the brand will fully reveal the new Most Interesting Man with their classic vignette-style commercial. The October launch will be supported by social integrations on Snapchat, including a national lens available for College Football Game Day, Saturday, October 22.

  • The Story Room

vvvvAntoinette Zel and Diego Prusky have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.The Story Room will leverage Zel’s unique experience heading content-centric media businesses and Prusky’s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.Clients roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.Based in Miami, The Story Room has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
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Join us at PORTADA Mexico!

What: Global drinks giant Diageo has finished the review of its US$2.3 billion media account, which began last May.
Why it matters: The brand has decided to retain Dentsu Aegis Networks’ Carat in North America(including the U.S) , Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.

faqji177_400x400 r8lhlgz__400x400Diageo, owner of brands like Smirnoff, has decided to retain Dentsu Aegis Networks’ Carat in North America(including the U.S) Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.The brand concluded a global review of its US$2.3bn that began last May.

Diageo spent US$105 million on measured media in the U.S. last year, down from US$147 million in 2014, according to Kantar Media.

The firm indicated that its advertising remained focused on Cîroc, Crown Royal, Smirnoff, Captain Morgan, and Johnnie Walker and increased on Don Julio and Bulleit.

“Diageo has concluded a comprehensive review of our global media buying partnerships across 5 key markets.Now that the review has concluded, we remain focused on the future and our ambitious plans ahead,” said the company in a statement.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • Diageo

descarga (5)Consumer goods companies Diageo, which owns a wide portfolio of world-famous drinks brands, is conducting a global media agency review. The company spends an estimated US$2.3 billion a year on media. Dentsu Aegis Network’s Carat currently handles the largest portion of the assignment, including the U.S., which it won after a review in 2010. The company’s portfolio includes six big global brands: Johnnie Walker, Smirnoff, Tanqueray, Guinness, Captain Morgan and Bailey’s, as well as other regional brands. Diageo spent US$105 million on measured media in the U.S. last year, according to Kantar Media.

  • Western Union

descargaMoney transfer leader firm Western Union is conducting a global media agency review of its US$100 Million Media Business. It is still unknown whether incumbent agency Gravity Media will participate in the review. In the U.S., the company spent around US$20 million on measured media, according to Kantar Media, down from nearly US$40 million in 2014.

  • Starwood Hotels & Resorts Worldwide

descarga (4)Starwood Hotels & Resorts Worldwide, Inc.® has announced that its Aloft brand will soon debut in Veracruz, the main commercial seaport in Mexico, and Queretaro, one of the fastest-growing cities in the country. The hotels are exciting additions to the brand’s existing portfolio in the region, which includes Aloft Bogota Airport in Colombia, Aloft San Jose in Costa Rica, Aloft Panama, Aloft Cancun and Aloft Guadalajara in Mexico; and the recently opened Aloft Asuncion in Paraguay. Aloft is Starwood’s fastest-growing brand in Latin America with a robust pipeline of seven hotels in different stages of development in three countries.

  • Mitsubishi Aircraft

descarga (3)Mitsubishi Aircraft Corp. plans to step up its sales pitch for the Mitsubishi Regional Jet, Japan’s first domestically produced passenger jet, particularly in Latin America, according to the chairman of its U.S. unit. Mitsubishi Aircraft Corporation America Inc. will market the MRJ more to win orders for the first time in the region as “there must be demand” for a small jet like the MRJ. The key factor is increasing air travel by the middle classes nations such as Mexico and Colombia as economies grow. A total of 407 MRJ aircraft are already on order and 20 more will be added to Mitsubishi Aircraft’s order book when the company based in Aichi Prefecture signs a definitive agreement with Aerolease Aviation, an aircraft leasing company based in Florida.

  • Hilton Worldwide

descarga (1)Hilton Worldwide will more than double its presence in Peru over the next three years with the development of seven new properties across four brands: Hilton Garden Inn, Homewood Suites by Hilton, DoubleTree by Hilton and Hampton by Hilton.These new deals underscore the company’s rapid growth and momentum in Latin America, where Hilton Worldwide has been aggressively expanding, now with more than 90 hotels and 15,500 rooms open and welcoming guests across the region.Hilton Garden Inn Lima Surco anf Hilton Garden Inn Lima Miraflores will mark the first dual-branded hotel outside of North America for these particular brands, and one of Homewood Suites first hotels in the region since the brand developed its Latin America and Caribbean prototype in 2015.These projects will be developed and owned by T&C Developments, and managed by Hilton Worldwide.

  • Toyota

descarga (5)Toyota will open a new US$170 million engine plant in Brazil to bolster the automaker’s operations throughout Latin America.Besides supporting Toyota operations across Latin America and the Caribbean region, it also underscores Toyota’s long-term commitment to Brazil, which has been mired in a recession for more than a year and is now engulfed in political turmoil. Besides helping protect Fiat’s position as the top automaker in Brazil from competition from General Motors and Toyota, the new plant is part of FCA’s plan to expand the global reach of the Jeep brand.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Diageo

descarga (5)Consumer goods companies Diageo, which owns a wide portfolio of world-famous drinks brands, is conducting a global media agency review. The company spends an estimated US$2.3 billion a year on media. Dentsu Aegis Network’s Carat currently handles the largest portion of the assignment, including the U.S., which it won after a review in 2010. The company’s portfolio includes six big global brands: Johnnie Walker, Smirnoff, Tanqueray, Guinness, Captain Morgan and Bailey’s, as well as other regional brands. Diageo spent US$105 million on measured media in the U.S. last year, according to Kantar Media.

  • Western Union

descargaMoney transfer leader firm Western Union is conducting a global media agency review of its US$100 Million Media Business. It is still unknown whether incumbent agency Gravity Media will participate in the review. In the U.S., the company spent around US$20 million on measured media, according to Kantar Media, down from nearly US$40 million in 2014.

 

  • Purina

CiRBQx_WkAA3-u5Nestlé Purina PetCare Company is teaming up with former pro quarterback and current football analyst Brady Quinn and his wife, Olympic gymnast, Alicia Sacramone Quinn to celebrate National Pet Month by asking people to Roll Over Hunger and help feed shelter pets during the month of May. Pet lovers everywhere can participate in the Roll Over Hunger challenge by uploading a photo or video of themselves or their pets rolling over to www.RollOverHunger.com, and sharing their photos and videos on social media using #RollOverHunger. For every photo or video uploaded to the website during the month of May, Purina will donate US$2 to the Petfinder Foundation, up to US$50,000, to feed shelter pets in need. The Quinn’s will host a Twitter chat on Tuesday, May 3 at 3:30 PM ET to share more about the campaign. Pet lovers on Twitter can participate in the conversation and learn more about how to get involved by following #RollOverHunger. Consumers can visit www.RollOverHunger.com to learn more about the initiative and receive a US$10.00 Purina coupon through an instant win game.

  • Allstate

o1jbwvpS_400x400Allstate Insurance Co. is refreshing its tagline after more than 60 years with its new campaign: “It’s good to be IN Good Hands.” The change aims to modernize the 85-year-old brand for young consumers. The effort will include a series of TV spots featuring celebrities including Tim Gunn, Adam Devine and Leslie Jones, all of whom are popular within millennials.The campaign includes four 30-second spots. Leo Burnett worked on the campaign.The ads will run through the remainder of the year. Allstate, which services more than 16 million households and has total assets of US$104.7 billion, plans to support the campaign with social media, digital video and display and streaming radio.

 

  • Western Union/ Azteca America

la (1)Azteca America, which announced at its Upfront last month that it would be incorporating Real-Time Participatory Media (RPM) into its programming, has signed its first sponsor for the service. Western Union, a leader in global payments services, has kicked off a two-week promotion — tied to Mother’s Day — that showcases Azteca’s capability to deliver high-level engagement between viewers and shows. Western Union is sponsoring RPM activities during “Escape Perfecto,” which airs during Azteca America’s popular 7 PM family game show hour, “La Hora Ganadora.” Starting May 4th, viewers were invited to participate in “Celebrando a Mama,” and answered Mother’s Day-themed trivia where they were asked: “What was the best gift you gave your mother?” Western Union’s sponsorship includes a branded quiz capsule, Western Union logo placement and a 30-second Western Union TV spot.

  • Wonderful Pistachios

5x7 Hashtag-v1Wonderful Pistachios announced that Jared Borgetti, soccer player and goal scorer for the Mexican National Team, will serve as the brand’s ambassador for a series of activations in celebration of this summer’s international soccer tournament taking place across the U.S. Borgetti will help build and foster awareness of Wonderful Pistachios as the game day snack among passionate soccer fans, and promote smart snacking during sporting events and active living among U.S. Hispanics. Borgetti will participate in a series of events hosted by Wonderful Pistachios during the most important soccer tournament of Latin America played this summer. During each activation, Jared will sign autographs, interact with fans, present donations to local junior soccer leagues and offer media interviews. Additionally, attendees will have the opportunity to win premium giveaways. The first event will take place in Houston on May 19, followed by San Antonio on May 20 and Los Angeles on June 3. Social media users will also have the opportunity to join in the excitement by following exclusive content produced by soccer enthusiast and social media influencer Jorge Perez known as “Soccer Machine” and following the hashtag.

Join us at PORTADA Mexico!

Major news about our 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015. Portada Editorial Board Members Carlos Espindola, Digital Head Latin America, 3M, Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies Inc., Ruben Leo Sarmiento, ‎Marketing/Digital Marketing Director / Mexico & International at Genomma Lab, Jose Ruiz, Director, LAD Advertising & Online, Oracle and Raquel Solorzano, Regional Media Director, Diageo will provide 50 votes per category and add to the votes of Portada’s Audience at our 2015 Latin American Advertising and Media Awards. Winners to be announced during the 2015 Portada LatAm Advertising and Media Summit in Miami on June 3-4 (#Portadalat)! For Award Categories and the milestones of the pathbreaking Award Program see below.

Latam-Awards-450x253“Peer to peer recognition is the essence of Portada’s renowned Award program. Portada’s audience of thousands of marketers in Latin America and the U.S. will nominate and vote for their favorite candidates. In addition, our Editorial Board of top-notch brand marketers will add their votes to determine the winners!”, says Marcos Baer, publisher of Portada.

Portada Awards

2015 CATEGORIES:

  • Top Panregional Integrated Advertising Campaign
  • Top Latin American Online Video Campaign
  • Top Latin American Print Advertising Campaign
  • Top Latin American Content Marketing Campaign
  • Top Latin American Digital Media Agency
  • Top Latin American Media Buying Agency
  • Top Marketer to Latin American Audiences
  • Top Latin American Digital Innovator
  • Top Content Provider to Latin American Audiences
  • Top Panregional Advertising Campaign
  • Top Panregional Marketing and Media Professional

 

PLUS, NEW THIS YEAR: 

  • “Grand Winner” (most voted Winner of above Award Categories)

CALENDAR AND PROCEDURE

MARCH 16-APRIL 3: Nomination Period

Nominations for the 11 categories are open for submission. Nominations will be accepted online by applying here: https://www.portada-online.com/events/summit/awards.
For assistance with any questions or comments about submissions, please email:  Awards@portada-online.com

 

APRIL 13-MAY 1: Voting Period

 

MAY 13: Finalists are announced

Finalists are the top 3 most voted nominees per category. Portada’s Award Jury then will cast the final votes. Winners will be announced at Portada’s Award Ceremony on June 4, 2015. The Award Winner with most votes of the 11 categories is the 2015 Grand Winner.

Portada’s Editorial Board Members (Award Jury):

  • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
  • Denisse Guerra, Directora de Marketing Regional para América Latina, The Estée Lauder Companies Inc.
  • Ruben Leo Sarmiento, Marketing/Digital Marketing Director / Mexico & International at Genomma Lab
  • José Ruiz, Director, LAD Advertising & Online, Oracle
  • Raquel Solórzano, Directora de Medios Regionales, Diageo

 

JUNE 4: Award Ceremony

Join us at Portada’s 7th Annual Latin American Advertising and Media Conference on June 4, 2015 for our Award Ceremony. The Ceremony will also be streamed online. Stay tuned and follow #PortadaLat for updates!

 

Major news about our 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015. Portada Editorial Board Members Carlos Espindola, Digital Head Latin America, 3M, Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies Inc., Ruben Leo Sarmiento, ‎Marketing/Digital Marketing Director / Mexico & International at Genomma Lab, Jose Ruiz, Director, LAD Advertising & Online, Oracle and Raquel Solorzano, Regional Media Director, Diageo will provide 50 votes per category and add to the votes of Portada’s Audience at our 2015 Latin American Advertising and Media Awards. Winners to be announced during the 2015 Portada LatAm Advertising and Media Summit in Miami on June 3-4 (#Portadalat)! For Award Categories and the milestones of the pathbreaking Award Program see below.

Latam-Awards-450x253“Peer to peer recognition is the essence of Portada’s renowned Award program. Portada’s audience of thousands of marketers in Latin America and the U.S. will nominate and vote for their favorite candidates. In addition, our Editorial Board of top-notch brand marketers will add their votes to determine the winners!”, says Marcos Baer, publisher of Portada.

Portada Awards

2015 CATEGORIES:

  • Top Panregional Integrated Advertising Campaign
  • Top Latin American Online Video Campaign
  • Top Latin American Print Advertising Campaign
  • Top Latin American Content Marketing Campaign
  • Top Latin American Digital Media Agency
  • Top Latin American Media Buying Agency
  • Top Marketer to Latin American Audiences
  • Top Latin American Digital Innovator
  • Top Content Provider to Latin American Audiences
  • Top Panregional Advertising Campaign
  • Top Panregional Marketing and Media Professional

 

PLUS, NEW THIS YEAR: 

  • “Grand Winner” (most voted Winner of above Award Categories)

CALENDAR AND PROCEDURE

MARCH 9-APRIL 3: Nomination Period

Nominations for the 11 categories are open for submission. Nominations will be accepted online by applying here: https://www.portada-online.com/events/summit/awards.
For assistance with any questions or comments about submissions, please email:  Awards@portada-online.com

 

APRIL 13-MAY 1: Voting Period

 

MAY 13: Finalists are announced

Finalists are the top 3 most voted nominees per category. Portada’s Award Jury then will cast the final votes. Winners will be announced at Portada’s Award Ceremony on June 4, 2015. The Award Winner with most votes of the 11 categories is the 2015 Grand Winner.

Portada’s Editorial Board Members (Award Jury):

  • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
  • Denisse Guerra, Directora de Marketing Regional para América Latina, The Estée Lauder Companies Inc.
  • Ruben Leo Sarmiento, Marketing/Digital Marketing Director / Mexico & International at Genomma Lab
  • José Ruiz, Director, LAD Advertising & Online, Oracle
  • Raquel Solórzano, Directora de Medios Regionales, Diageo

 

JUNE 4: Award Ceremony

Join us at Portada’s 7th Annual Latin American Advertising and Media Conference on June 4, 2015 for our Award Ceremony. The Ceremony will also be streamed online. Stay tuned and follow #PortadaLat for updates!

What: Led by Andres rodriguez, Ariadna Colombia will be Diageo’s new digital agency.
Why it matters: The agency will handle brands Johnnie Walker, Buchanan´s and Smirnoff Ice.

image001Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands : Johnnie Walker,    Buchanan’s and Smirnoff Ice.

This partnership kicks off  a new era of innovation and creativity for both companies, thanks to Araidna’s digital offering and the renowned liquor company’s trajectory in the market.

“Receiving Diageo’s greater projection accounts challenge us with overcoming our past achievements, something I am sure we will accomplish with our highly-qualified staff and the vision the client has regarding digital, shared visions, challenges and desire, so definitely  this partnership will give much to talk about,” said Andres Rodriguez.

What? Diageo has signed a multiyear marketing agreement with the NBA.
Why it matters? Diageo brands Ciroc® and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women’s National Basketball Association (WNBA).

DIAGEO NBA LOGODIAGEO LOGOThe drinks business Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.

Diageo brands Ciroc® and Crown Royal® will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women’s National Basketball Association (WNBA).
Through this partnership, Diageo, Crown Royal and Ciroc will have a significant presence during NBA national game telecasts on ABC, ESPN and TNT, as well as NBA TV and NBA.com. Diageo will also release NBA-themed television advertising, packaging and point-of-sale materials at retail.

Both Ciroc and Crown Royal will work closely with the league to create new programming to remind fans to drink responsibly.

As part of this partnership, Crown Royal will further drive its “Reign On” campaign, now in its second year, by providing fans access to players through unique video content on digital and broadcast channels. A multi-part video series titled “On Point” will debut on TNT and feature television personality Terrence J exploring game-changing NBA moments and unique aspects of the NBA lifestyle.

For the WNBA, Baileys will showcase inspiring stories from around the league on WNBA.com and will also serve as a Gold level partner of the WNBA Inspiring Women Luncheon.

“Our new marketing partnership with Diageo will showcase the celebration around the NBA’s most extraordinary moments, both on and off the court,” said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. “Storytelling about our game and our players is critical to broadening our reach and we’re excited to work with Diageo to create content that we know will resonate with our fans.”

Fans will also be able to watch the season’s most thrilling moments through a new digital series, “Reigning Moments of the Week presented by Crown Royal,” that will air on NBA Game Time on NBA TV and NBA.com.

Diageo’s long-awaited takeover of Mexican tequila company Jose Cuervo is close to being confirmed in a deal worth approximately US $3bn, in a mix of cash and shares, later this week. Diageo Chief Executive Paul Walsh could announce the acquisition alongside annual results on Thursday, the report said without citing sources, though it also said talks could last a few more weeks. Diageo already distributes Cuervo worldwide but the move to take full control comes ahead of the end of Diageo’s contract with the brand, which is due to expire in June 2013.

The move is part of Diageo’s strategy to increase its presence in the rapidly-growing Latin American market. Earlier this year, Diageo acquired Brazilian rum brand Ypioca for US $469m.

La larga espera de Diageo por comprar la compañía mexicana de tequila, José Cuervo, está cerca de ser confirmada en un trato que llegará aproximadamente a los $3 mil millones de dólares, mezclados en efectivo y acciones. El CEO de Diageo, Paul Walsh, podría anunciar la adquisición el próximo jueves junto con sus resultados anuales, según el reporte que no cita fuentes y que también aclara que la negociación todavía podría tardarse un par de semanas más. Diageo ya distribuye Cuervo a nivel mundial, pero esta acción de tomar control llega antes de que expire el contrato de Diageo con la marca en junio del 2013.

Esta compra es parte de la estrategia de Diageo para incrementar su presencia en el mercado de rápido crecimiento de Latinoamérica. A inicios del año, Diageo adquirió a la empresa del ron brasileño, Ypioca, por $469 millones de dólares.

We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace. Last week the following three heavyweights and top Hispanic market advertisers confirmed their speaking engagement:

 Rodolfo Rodriguez, Multicultural Marketing Director, General Mills (photo)
 Marc Strachan, VP Brand Marketing, Diageo North America (photo)
 Emma Velez Lopez, Director Acquisition Marketing (Advertising US Hispanic), DIRECTV  (photo)

Other already confirmed speakers and panelists include:

Dawn Marie Gray, Senior Marketing  Manager, CVS
Beatriz Mallory , Director, Multicultural Marketing, Johnson & Johnson,Health Care Systems
Ronald Mendez , VP Group Account Director, MPG Diversity
Felix Palau , VP Marketing, Tecate
More path-breaking speakers and thought leaders to be announced soon!

Portada’s Annual Conference can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).
Take advantage of the early bird rate here!

The Content: Some themes that we will be exploring include how to:
– best reach Local Hispanic audiences in the era of social networking
– determine the right language to best connect with Hispanics
– use context in your Hispanic mobile marketing campaigns
– implement profitable online video (advertising)
– leverage the power of print FSI’s with mobile coupons
– profit from  Big-Box retail advertising  in 2013
monetize Latin American audiences of U.S. Hispanic websites (and vice versa)
– implement new techniques to profit from the convergence of digital and print media

Twitter: #PortadaConf12

Portada’s Annual Conference (NYC, Sept. 20) can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).
Take advantage of the early bird rate here!

The theme of how best to reach the Brazilian consumer  will play a major role in the agenda of our Latam Advertising and Media Summit  on June 6th and 7th in Miami’s Perry South Beach hotel.

The Brazilian middle class is growing quickly and getting more sophisticated. In fact, Brazilian consumers outpace their peers in the U.S. and Europe when considering social, political and environmental factors when making purchasing decisions.  One of the highlights of the Summit will be the presentation of a brand new study by Edelman’s Carol Cone, Managing Director and EVP, Brand & Corporate Citizenship,   on the Brazilian’s consumer’s commitment to social purpose. A panel on the “The Rise of the Brazilian Citizen Consumer: Insights and Advice for Marketers” will follow Cone’s presentation with the participation of Olga Martinez, Marketing and Innovation Director, Latin America and Caribbean, Diageo and Alexandre Hohagen, VP Sales Latin America at Facebook.  The panel will be moderated by Cristina Aby Azar, Managing Editor, The Wall Street Journal Americas.

Another part of the Summit’s content will be a path breaking presentation of   Mauricio Greco
Chief Marketing Officer, Ford Brazil, about “The Breadth and Depth of Ford's Digital Experience” in Brazil. The executive in charge of Ford's marketing in Brazil will explain the hows and whys of the automaker's brand new digital and social media campaign.

Tickets to the Summit are going fast. Register at the special online promotion!

The Summit can be attended independently or in combination with the Latam Pay-TV Forum presented by Business Bureau  which takes place at the same venue during the morning of June 6th.

Key Topics of the Pay-TV Forum include:
Key Topics

Why is the Latin American Pay TV Market one of the fastest growing markets in the world?

2012-2020: How big is the market now? How big will it get? New metrics and new challenges.

Accounting for Piracy and Underreporting

Methodology Challenges: Explanation and standardization of industry metrics

Platforms: Pay TV; HD; 3DTV; Digital; TV Everywhere; Smart TV; TDT

The advantages of direct data collection over secondary analyses

How to create a transparent environment to foster dialogue among Latam Pay TV stakeholders

Register to the Forum and Summit at the Special Combo Rate!

Other Key Topics of the Latam Advertising and Media Summit include:
– Adding (and slicing) Global Latin digital audiences- Online Ad-Networks, Exchanges, Geotargeting…
– Regional Focus: Central America Stability is opening the region to major marketers
– Ad-Category: Luxury Goods and Services
 – Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos?
 – Case Studies: Successful panregional media plans which have demonstrated high ROI
Research : Towards unified Latin American media consumption statistics
– Country Focus: Colombia . How to profit from Latin American marketers’ best kept secret
– Panregional Media Buying: An assessment of the impact of the new regulations
– Meet Media Buyers Speed Networking Function (Refined concept!)

Register to the Forum and Summit at the Special Combo Rate!

The theme of how best to reach the Brazilian consumer  will play a major role in the agenda of our Latam Advertising and Media Summit  on June 6th and 7th in Miami’s Perry South Beach hotel.

The Brazilian middle class is growing quickly and getting more sophisticated. In fact, Brazilian consumers outpace their peers in the U.S. and Europe when considering social, political and environmental factors when making purchasing decisions.  One of the highlights of the Summit will be the presentation of a brand new study by Edelman’s Carol Cone, Managing Director and EVP, Brand & Corporate Citizenship,   on the Brazilian’s consumer’s commitment to social purpose. A panel on the “The Rise of the Brazilian Citizen Consumer: Insights and Advice for Marketers” will follow Cone’s presentation with the participation of Olga Martinez, Marketing and Innovation Director, Latin America and Caribbean, Diageo and Alexandre Hohagen, VP Sales Latin America at Facebook.  The panel will be moderated by Cristina Aby Azar, Managing Editor, The Wall Street Journal Americas.

Another part of the Summit’s content will be a path breaking presentation of   Mauricio Greco
Chief Marketing Officer, Ford Brazil, about “The Breadth and Depth of Ford's Digital Experience” in Brazil. The executive in charge of Ford's marketing in Brazil will explain the hows and whys of the automaker's brand new digital and social media campaign.

Tickets to the Summit are going fast. Register at the special online promotion!

The Summit can be attended independently or in combination with the Latam Pay-TV Forum presented by Business Bureau  which takes place at the same venue during the morning of June 6th.

Key Topics of the Pay-TV Forum include:
Key Topics


Why is the Latin American Pay TV Market one of the fastest growing markets in the world?

2012-2020: How big is the market now? How big will it get? New metrics and new challenges.

Accounting for Piracy and Underreporting

Methodology Challenges: Explanation and standardization of industry metrics

Platforms: Pay TV; HD; 3DTV; Digital; TV Everywhere; Smart TV; TDT

The advantages of direct data collection over secondary analyses

How to create a transparent environment to foster dialogue among Latam Pay TV stakeholders

Register to the Forum and Summit at the Special Combo Rate!

Other Key Topics of the Latam Advertising and Media Summit include:
– Adding (and slicing) Global Latin digital audiences- Online Ad-Networks, Exchanges, Geotargeting…

– Regional Focus: Central America Stability is opening the region to major marketers
– Ad-Category: Luxury Goods and Services
 – Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos?
 – Case Studies: Successful panregional media plans which have demonstrated high ROI
Research : Towards unified Latin American media consumption statistics
– Country Focus: Colombia . How to profit from Latin American marketers’ best kept secret
– Panregional Media Buying: An assessment of the impact of the new regulations
– Meet Media Buyers Speed Networking Function (Refined concept!)

Register to the Forum and Summit at the Special Combo Rate!

The theme of how best to reach the Brazilian consumer  will play a major role in the agenda of our Latam Advertising and Media Summit  on June 6th and 7th in Miami’s Perry South Beach hotel.

The Brazilian middle class is growing quickly and getting more sophisticated. In fact, Brazilian consumers outpace their peers in the U.S. and Europe when considering social, political and environmental factors when making purchasing decisions.  One of the highlights of the Summit will be the presentation of a brand new study by Edelman’s Carol Cone, Managing Director and EVP, Brand & Corporate Citizenship,   on the Brazilian’s consumer’s commitment to social purpose. A panel on the “The Rise of the Brazilian Citizen Consumer: Insights and Advice for Marketers” will follow Cone’s presentation with the participation of Olga Martinez, Marketing and Innovation Director, Latin America and Caribbean, Diageo and Alexandre Hohagen, VP Sales Latin America at Facebook.  The panel will be moderated by Cristina Aby Azar, Managing Editor, The Wall Street Journal Americas.

Another part of the Summit’s content will be a path breaking presentation of   Mauricio Greco
Chief Marketing Officer, Ford Brazil, about “The Breadth and Depth of Ford's Digital Experience” in Brazil. The executive in charge of Ford's marketing in Brazil will explain the hows and whys of the automaker's brand new digital and social media campaign.

Tickets to the Summit are going fast. Register at the special online promotion!

The Summit can be attended independently or in combination with the Latam Pay-TV Forum presented by Business Bureau  which takes place at the same venue during the morning of June 6th.

Key Topics of the Pay-TV Forum include:
Key Topics


Why is the Latin American Pay TV Market one of the fastest growing markets in the world?

2012-2020: How big is the market now? How big will it get? New metrics and new challenges.

Accounting for Piracy and Underreporting

Methodology Challenges: Explanation and standardization of industry metrics

Platforms: Pay TV; HD; 3DTV; Digital; TV Everywhere; Smart TV; TDT

The advantages of direct data collection over secondary analyses

How to create a transparent environment to foster dialogue among Latam Pay TV stakeholders

Register to the Forum and Summit at the Special Combo Rate!

Other Key Topics of the Latam Advertising and Media Summit include:
– Adding (and slicing) Global Latin digital audiences- Online Ad-Networks, Exchanges, Geotargeting…

– Regional Focus: Central America Stability is opening the region to major marketers
– Ad-Category: Luxury Goods and Services
 – Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos?
 – Case Studies: Successful panregional media plans which have demonstrated high ROI
Research : Towards unified Latin American media consumption statistics
– Country Focus: Colombia . How to profit from Latin American marketers’ best kept secret
– Panregional Media Buying: An assessment of the impact of the new regulations
– Meet Media Buyers Speed Networking Function (Refined concept!)

Register to the Forum and Summit at the Special Combo Rate!

Latinoamérica se ha convertido en uno de los principales mercados para los bienes y servicios de lujo. Esta es la razón por la que armamos un panel sobre "Bienes de Lujo" en nuestra próxima Cumbre Latinoamericana el 6 y 7 de junio en Miami, en el Hotel Perry South Beach.

Olga Martinez, Directora de innovación para Latinoamérica y El Caribe en Diageo, Rudolf Lang, Managing Director para Chopard Marketing Services y Luis Ortuzar, Director de Marketing Panregional de Christian Dior hablarán sobre cómo las compañías están apostando al mercado de bienes de lujo latinoamericano.

Carlos Otero, Business Development Director en Euromonitor International nos proveerá de la perspectiva de investigación. El panel estará moderado por Sergio Carrera, General Manager para EEUU y Puerto Rico de Televisa Publishing.

Los tickets para nuestra LatAm Summit están disponibles! Obtenga su ticket aquí!