Partnership combines Acxiom’s decades of data clean room expertise with Snowflake’s Data Cloud to help brands and marketers connect and activate data for robust customer
Update was a major pillar announced during Teads’ Partner Day event on 16th November. Other announcements included advancements in supporting advertisers’ CSR initiatives, results from dentsu’s Attention Economy study and significant updates to Traffic Acquisition products.
TAM is the pioneering cookieless platform of the open web, with different effective, proven and scalable solutions for the world’s biggest brands. Teads, the global
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023.It’s the latest twist in the tale for the digital media industry, but what does Google’s announcement actually mean and what’s going to happen next? By Remi Cackel, Chief Data Officer, Teads
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
Remi Cackel, Chief Data Officer, Teads tells Portada that Teads has built deep capabilities to understand how people consume and engage with premium editorial content. Below is an article by Cackel on Google’s recent announcement on ad-targeting on the open web.
SAN FRANCISCO–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater
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