Update was a major pillar announced during Teads’ Partner Day event on 16th November. Other announcements included advancements in supporting advertisers’ CSR initiatives, results from dentsu’s Attention Economy study and significant updates to Traffic Acquisition products.
TAM is the pioneering cookieless platform of the open web, with different effective, proven and scalable solutions for the world’s biggest brands. Teads, the global
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023.It’s the latest twist in the tale for the digital media industry, but what does Google’s announcement actually mean and what’s going to happen next? By Remi Cackel, Chief Data Officer, Teads
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
Remi Cackel, Chief Data Officer, Teads tells Portada that Teads has built deep capabilities to understand how people consume and engage with premium editorial content. Below is an article by Cackel on Google’s recent announcement on ad-targeting on the open web.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
Audience segmentation offers endless possibilities for upgrading your digital marketing strategy. Here’s how you can achieve that this holiday season for your Hispanic community.
Publishers have to understand the atmosphere and environment of Latin America audiences – responding to a sharp uptick in demand for reactive, personalized curated videos online.
Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
Cookie Deprecation has been delayed by Google once again. Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024.
The 2022 Cannes Advertising Festival is over. The last hangover of the approximately 10,000 delegates has been cured, the latest deals have been cut, and the most impressive award winners have been celebrated. Portada asked a few Cannes insiders about how the 2022 Cannes Festival went. Here is a somewhat irreverent assessment.
Teads announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021
More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022. The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting. A complementary virtual format will enhance content and networking opportunities.
While the future of identity will continue to emerge and evolve in 2022, time waits for no one – and that time is quickly running out in the ad tech industry. What’s next according to Yahoo Chief Business Officer, Ivan Markman.
This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.
The Dominican Republic’s Grupo Corripio and Puerto Rico’s Grupo Ferré Rangel are the two largest media groups in the Caribbean. Both groups have a significant commonality: a very important audience reach in the United States. With the audience as a backbone, “both media companies joined forces in 2018 to build a larger and stronger audience network of Hispanics in the U.S,” Augusto Romano, CEO of Digo Hispanic Media tells Portada.
Global technology company DigitalReef launched on June 17, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. Portada talked to Maurizio Angelone, CEO of DigitalReef, to understand the rationale for the launch and the opportunities ahead.